Qurrent
Greenchoice is a privately held Dutch energy utility founded in 2001 that supplies 100% green electricity, compensated natural gas, and integrated home energy hardware (solar, heat pumps, batteries, EV charging) to over 600,000 residential and business customers across the Netherlands.
- Company typePrivate
- Founded2001
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Qurrent does
Greenchoice B.V. is a privately held Dutch energy utility founded in 2001, headquartered at Kruisplein 15 in Rotterdam, supplying 100% Dutch green electricity (wind and solar) and natural gas bundled with the Natuur voor Morgen nature compensation program to more than 600,000 residential and business customers. Its core revenue model is recurring subscription-style energy supply contracts across fixed-rate (1–3 year), variable, and dynamic tariffs, augmented by hardware sales and installation services for solar panels, heat pumps, home batteries, EV charging stations, insulation, and air conditioning, plus project-based revenue through the Greenchoice Integrated subsidiary (formerly KiesZon) for B2B customers.
The technology stack spans a digital self-service layer (greenchoice.nl, Mijn Greenchoice consumer portal, Mijn Greenchoice Zakelijk business portal, mobile app), the Lumi AI personal energy assistant, a Home Energy Management System (HEMS) for household consumption optimization, and battery-based aFRR grid-balancing infrastructure at the Hartelkanaal wind park with a planned BECC deployment. Distribution runs through direct online channels, phone sales for B2B (010 850 06 61), a 175+ energy cooperative network, comparison-website resellers, certified installation partners, and an EV charging pass providing access to 750,000+ public points across 22 European countries.
The customer base is split across residential consumers, SMB (MKB), large enterprise (grootzakelijk), ZZP freelancers, and energy cooperatives, with B2B growth accelerated by dynamic-tariff contracts launched in partnership with EnergyZero in November 2024. Strategic positioning centers on sustainability branding (ranked #1 sustainable energy brand in the Netherlands per Sustainable Brand Index 2019), vertical integration from generation through home hardware, and emerging grid-flexibility services; the company is led by CEO Erik van Engelen following Coen de Ruiter's December 2025 departure.
Qurrent firmographics
Firmographics- Name
- Qurrent
- Legal name
- Greenchoice B.V.
- Website
- https://qurrent.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenchoice is a privately held Dutch energy utility founded in 2001 that supplies 100% green electricity, compensated natural gas, and integrated home energy hardware (solar, heat pumps, batteries, EV charging) to over 600,000 residential and business customers across the Netherlands.
- Ownership category
- akta.pro rank
Qurrent industry classification
Industry- Product category
- Green Energy Supply
- NAICS
- Electric Power Generation, Transmission and Distribution (2211), Electric Power Generation (22111)
- SIC
- Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)
- akta.pro secondary industries
- Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration) (BPABAGAJ), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC), Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal) (EUAEAGAB)
Keywords
Where Qurrent is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Qurrent business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Electricity and Gas Supply: Greenchoice generates revenue primarily through supplying 100% green electricity and natural gas with nature compensation (Natuur voor Morgen) to residential, SMB, and enterprise customers. Revenue comes from recurring subscription-like contracts with variable, fixed, and dynamic pricing models based on kWh consumption and cubic meters of gas.
- Energy Products and Installation: Sale and installation of energy-related products including solar panels, heat pumps, home batteries, EV charging stations, and insulation services. Products are sold with installation services, offering discounts (€500 for heat pumps, €500 for solar panels, €200 for home batteries).
- EV Charging Solutions: Home charging stations and charging passes for electric vehicles. The charging pass provides access to over 750,000 public charging points across 22 European countries.
- Stroomversnellers Fonds Investment: Via the Greenchoice Stroomversnellers Fonds with Meewind, customers can invest one-time or monthly in renewable energy projects (windmills, solar fields, energy storage), creating a crowdfunding/investment revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Fixed-term energy contract (1, 2, or 3 years) with stable delivery rates and up to €200 discount |
| Usage-based | Pay-as-you-go | Dynamic energy contract with market-price-based tariffs |
| Usage-based | Monthly | Zon&Wind Voordeeluren - time-of-use pricing aligned with renewable generation |
| Usage-based | Pay-as-you-go | Variable model contract (indefinite term) with quarterly rate changes |
| Subscription | Multi-year contract | Fixed model contract (12 months/1 year) with stable rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Qurrent product offering
Product offeringCore offering
Qurrent supplies 100% Dutch green electricity (wind and solar) and natural gas with Natuur voor Morgen nature compensation to residential and business customers in the Netherlands across fixed, dynamic, variable, and Zon&Wind Voordeeluren contract structures. Beyond energy supply, it sells and installs home energy hardware (solar panels, heat pumps, home batteries, EV chargers and charging passes, insulation, air conditioning) and offers integrated business energy solutions via Greenchoice Integrated (formerly KiesZon). The portfolio is supported by proprietary technology including HEMS home energy management, battery-based aFRR grid balancing, dynamic pricing infrastructure, and the Lumi AI energy assistant.
Product overview
Greenchoice is an energy supplier offering a comprehensive portfolio of energy products and services for residential and business customers in the Netherlands. The core offering consists of green electricity (100% Dutch wind and solar) and natural gas with Nature for Tomorrow compensation. Contract types include fixed-rate (1-3 years), dynamic rates (market-based), and Zon&Wind Favorable Hours (smart fixed contract with preferential pricing aligned to renewable production). Supporting products include solar panels, heat pumps, home batteries, EV charging stations and cards, insulation, and air conditioning systems. The company operates digital platforms including Mijn Greenchoice (consumer portal) and Mijn Greenchoice Zakelijk (business portal), plus the Lumi personal energy assistant. Greenchoice Integrated (formerly KiesZon) provides integrated energy solutions for business customers, while Natuur voor Morgen is a nature compensation program automatically included with all contracts.
Differentiator
Problem solved
Functional benefit
Brands
- Natuur voor Morgen: Nature conservation program where Greenchoice contributes annually to dozens of nature projects in the Netherlands and worldwide. Per customer and per cubic meter of gas, a fixed amount goes to nature projects, supplemented to a total annual contribution of 3 million euros.
- Lumi
- Zon&Wind Voordeeluren
- Greenchoice Integrated
- Stroomversnellers Fonds
Products and services
- Groene Stroom (Green Electricity) 100% Dutch green electricity supply sourced from wind and solar energy for residential and business customers.
- Aardgas met Natuur voor Morgen (Natural Gas with Nature for Tomorrow) Natural gas supply bundled with automatic contributions to dozens of nature restoration projects in the Netherlands and worldwide, protecting biodiversity and offsetting CO2 emissions.
- Zon&Wind Voordeeluren (Solar & Wind Favorable Hours) Smart fixed-rate energy contract offering lower electricity tariffs at fixed hours throughout the year aligned with solar and wind generation peaks.
- Vaste Tarieven (Fixed Rates) Fixed-rate energy contracts for 1, 2, or 3 years with locked-in electricity and gas delivery rates, currently offering up to €200 discount and bundling 100% green wind power with Natuur voor Morgen natural gas.
- Dynamische Tarieven (Dynamic Rates) Variable-rate energy contract priced based on real-time market prices, providing hourly insight into consumption and costs. Includes 100% green wind power and Natuur voor Morgen natural gas.
- Modelcontract (Model Contract) Regulatory standard contracts prescribed by the Authority for Consumers & Markets (ACM), including a variable-rate indefinite-duration contract and a 12-month fixed-rate contract.
- Zonnepanelen (Solar Panels) Solar panel installation service with professional installation within 6 weeks, currently offering €500 discount.
- Warmtepomp (Heat Pump) Heat pump installation and advisory services for energy-efficient home heating, currently offering €500 discount.
- Thuisbatterij (Home Battery) Home battery system for intelligent storage of solar-generated electricity, currently offering €200 discount.
- Laadpaal (Charging Station) Home EV charging station installation with professional setup within 4 weeks, enabling fast and convenient EV charging.
- Laadpas (Charging Card) Charging card providing access to over 750,000 public charging points across 22 European countries, powered by 100% green electricity.
- Lumi AI Energy Assistant Personal AI energy assistant that analyzes the customer's specific situation to provide tailored recommendations on energy-saving and cost-saving steps.
- Isolatie (Insulation) Home insulation products and services designed to reduce energy bills and increase household comfort.
- Cv-ketel + Warmtepomp (Boiler + Heat Pump) Combined boiler and heat pump system offering comfortable living while reducing household gas consumption.
- Airco voor Verwarmen (Air Conditioning for Heating) Energy-efficient air conditioning system for cooling and heating residential homes.
- HEMS (Home Energy Management System) Home device that receives signals from the energy supplier to intelligently manage electricity consumption and storage from home devices like EVs and heat pumps, enabling flexible electricity use to stabilize the grid.
- Greenchoice Integrated (formerly KiesZon) Integrated energy solutions for business customers including advanced charging solutions, solar panels, energy storage, and smart control systems as a single point of contact for comprehensive energy projects.
Quantifiable outcome
- 3.3 TWh of sustainable electricity delivered to customers
- +4 more outcomes
Companies that use Qurrent
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Qurrent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Qurrent partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor, core and supporting.
- Wageningen University & ResearchminorWageningen University & Research and Universiteit Leiden partnered with Greenchoice to research rice cultivation on Dutch peatland as a climate solution, with experiments starting on two test fields in 2026.
- EnergyZerocoreGreenchoice Zakelijk partnered with EnergyZero to launch dynamic energy tariffs for SMB customers, with EnergyZero providing the app and portal for real-time price visibility and consumption planning.
- Delen Duurzame EnergiecoreDelen Duurzame Energie (DDE) partners with Greenchoice to finance and operate collective solar projects for renters, with DDE establishing local cooperatives and Greenchoice handling energy supply.
- Ampyx PowerminorGreenchoice partnered with Ampyx Power, which developed airborne wind energy technology (PowerPlane) for high-altitude wind generation. Greenchoice supported the technology's development and offered customers the opportunity to invest.
- L'Oréal NederlandminorL'Oréal Nederland uses 100% green gas (biogas) from Greenchoice at its distribution center in Alphen aan den Rijn, supporting sustainability goals.
- Energy EssentialssupportingEnergy Essentials from Maastricht collaborated with Greenchoice on battery system modifications and network equipment for aFRR grid balancing services.
- SpectralsupportingSpectral from Amsterdam partnered with Greenchoice on software development for the 24/7 monitoring systems required for aFRR battery grid balancing.
- Universiteit LeidenminorUniversiteit Leiden collaborated with Greenchoice on rice cultivation research on Dutch peatland, testing 33 rice varieties in 2024.
- Wetlands InternationalcoreWetlands International is the implementation partner for Greenchoice's Mongolian peatland restoration project, managing local partner WSCC Mongolia and project execution.
- Face the FuturesupportingFace the Future provides monitoring and quantification expertise for Greenchoice's environmental projects including the Mongolian peatland restoration.
- TNOcoreTNO leads the GO-e research consortium developing scalable flexibility services for the energy system, with Greenchoice participating in the living lab in Ecowijk Mandora.
- Alliander, Enexis, Stedin, ElaadNLsupportingGrid operators Alliander, Enexis, Stedin, and ElaadNL participate in the GO-e consortium for flexibility services, representing the full flexibility chain from network to consumers.
- Itho Daalderop, ETPA, Technolution, Phase to PhasesupportingEquipment manufacturers and technology providers participating in GO-e consortium for HEMS interoperability testing and smart device integration.
- INNAXcoreGreenchoice partnered with INNAX (building efficiency specialist) and housing corporations to enable social renters to access locally generated green electricity through energy cooperatives without upfront investment, with only a €1 membership fee.
- Rijnhart WonensupportingHousing corporation Rijnhart Wonen provided rooftops for the first collective solar installation for renters in Leiderdorp, enabling social housing residents to access solar energy benefits.
- DGTLminorDGTL festival partnered with Greenchoice on the Powerwharf sustainable energy pilot, testing 100% green festival electricity and the Greenchoice Electric Hotel for device charging.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Qurrent competitors and assessment
Company assessmentBroad incumbents
- Essent: Essent is a leading Dutch retail energy supplier and part of German utility RWE, serving millions of Dutch households and increasingly offering green contracts and heat-pump/EV products. It is a broad incumbent competing against Greenchoice on price, product breadth, and acquisition spend.
- Vattenfall (Nederland): Vattenfall's Dutch operations (which absorbed Pure Energie) cover retail supply, wind/solar generation, and district heating across the Netherlands. It is a broad incumbent competing with Greenchoice in green retail and increasingly in integrated home energy services.
- ENGIE Nederland: ENGIE's Dutch arm is a broad utility offering retail supply, renewable generation, and integrated energy services. It competes with Greenchoice in both residential supply and the integrated B2B solutions space that Greenchoice Integrated targets.
- Eneco: Eneco is one of the largest Dutch energy companies with a substantial renewable generation portfolio, retail supply, and energy services. As a much larger green-leaning incumbent (backed by Mitsubishi and Chubu), it competes with Greenchoice across both residential supply and integrated B2B solutions but with materially broader scale.
Direct peers
- Pure Energie: Pure Energie is a 100% green Dutch retail energy supplier selling wind- and solar-based electricity and gas to households and SMBs, with a similar Dutch-market-only, green-only positioning to Greenchoice. It is the closest like-for-like comparator in the Dutch green retail segment and was acquired by Vattenfall in 2022.
- Oxxio: Oxxio is a Dutch energy supplier owned by Eneco, focused on flexible, digital-first contracts and sustainability products. It competes directly with Greenchoice in the residential and small-business segments and is a natural like-for-like.
- Vandebron: Vandebron is a Dutch green energy challenger connecting consumers directly to local renewable producers, mirroring Greenchoice's mission of transparent, Dutch-sourced green supply. Both compete for ESG-motivated Dutch households and increasingly bundle supply with energy transition services.
- Nederlandse Energie Maatschappij (NLE): NLE is a Dutch energy retailer serving residential and SMB customers with electricity and gas contracts. It is a direct competitor to Greenchoice in the Dutch retail supply market, though its positioning is less differentiated on green credentials.
Regional players
- Delta Energie: Delta is a regional Dutch energy company serving Zeeland and broader Dutch markets with retail supply and renewable generation. While smaller and more regionally anchored, it competes with Greenchoice on renewable supply in overlapping Dutch service areas.
Emerging players
- EnergyZero: EnergyZero is a Dutch energy-tech firm specializing in dynamic, hourly pricing and the supporting app/portal infrastructure. It is both a direct technology partner of Greenchoice Zakelijk (launching dynamic MKB contracts in 2024) and an emerging competitor in dynamic-tariff retail offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Qurrent social profiles
Digital presenceQurrent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qurrent leadership team
Management profileNumber of profiles
Profiles7 records
Qurrent subsidiaries and ownership
Company hierarchySubsidiaries3 records
Qurrent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qurrent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qurrent
What does Qurrent do?
Qurrent supplies 100% Dutch green electricity (wind and solar) and natural gas with Natuur voor Morgen nature compensation to residential and business customers in the Netherlands across fixed, dynamic, variable, and Zon&Wind Voordeeluren contract structures. Beyond energy supply, it sells and installs home energy hardware (solar panels, heat pumps, home batteries, EV chargers and charging passes, insulation, air conditioning) and offers integrated business energy solutions via Greenchoice Integrated (formerly KiesZon). The portfolio is supported by proprietary technology including HEMS home energy management, battery-based aFRR grid balancing, dynamic pricing infrastructure, and the Lumi AI energy assistant.
Is Qurrent a public or private company?
Qurrent is a private company. It is classified as unknown and is currently operating.
When was Qurrent founded?
Qurrent was founded in 2001. It employs 11 to 50 people.
Where is Qurrent based?
Qurrent is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Qurrent make money?
Four revenue lines are on record. Electricity and Gas Supply is the primary driver. The others are energy Products and Installation, EV Charging Solutions and stroomversnellers Fonds Investment.
Who are Qurrent's main competitors?
Broad incumbents on record are Essent, Vattenfall (Nederland), ENGIE Nederland and Eneco. Direct peers are Pure Energie, Oxxio, Vandebron and Nederlandse Energie Maatschappij (NLE). Delta Energie is listed as a regional player. EnergyZero is listed as an emerging player.
Does Qurrent have an API?
No public API is recorded for Qurrent.
What industry is Qurrent in?
Qurrent's product category is Green Energy Supply. Its primary akta.pro industry code is EUAGABAI, Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR), with a secondary code of BPABAGAJ, Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration). Its NAICS code is 2211 and its SIC code is 4923.