360 Business Group Europe SRL

What 360 Business Group Europe SRL does

360 Business Group Europe SRL, operating as 360Business Group, is a Hamburg-registered German UG (haftungsbeschränkt) founded on June 1, 2024 by Lukas Klose. The company operates an AI-powered business ecosystem targeting licensed insurance brokers, financial advisors, energy and telecommunications consultants, and entrepreneurs across the DACH region. Its platform centers on OMNIA, an AI-driven SaaS assistant that automates customer contract analysis, tariff and provider comparison across 100+ subject areas, lead qualification, email and quote generation, and cross-selling identification. OMNIA is built on third-party foundation models (Anthropic Claude, Google Gemini, OpenAI) accessed via API, with workflow automation orchestrated through Make, n8n, and Zapier, and a backend supported by Supabase authentication and Stripe payments.

The ecosystem spans six integrated sub-brands: OMNIA (core platform for licensed advisors), hallo Omnia (consumer-facing AI assistant), 360Check (neutral provider/tariff comparison portal), 360Elements (modular service catalog), 360Academy (education platform with ZFU-certified courses), and 360E.V.A (charitable non-profit association). Distribution relies on a four-tier partner program (360Startup, 360Partner, 360Agentur, 360Affiliate) of self-employed commercial agents under §84 HGB, with selective onboarding (3-4 of 10 applicants accepted) and lifetime commission structures on customers brought into the system.

Revenue mechanics combine partner subscription fees (€100/month, with lifetime free access for the first 1,000 waitlist registrants), commission revenue from providers across insurance, finance, energy, and telecom, paid online course and coaching fees, service module fees from 360Elements, and €36/year 360E.V.A memberships. The company is bootstrapped with no disclosed external funding. Soft Launch is scheduled for July 1, 2026 and Hard Launch for October 8, 2026; as of the input data, the network includes 1,000+ independent commercial agents, 10,000+ provider relationships, and operates in 4 countries, with a 98% partner recommendation rate and 4.9-star rating reported.

Name

360 Business Group Europe SRL

Legal name

360 Business Group Deutschland UG (haftungsbeschränkt)

Website

https://360business-group.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

360 Business Group operates an AI-powered business ecosystem (OMNIA) for licensed insurance brokers, financial advisors, and entrepreneurs across the DACH region, combining automated contract analysis, provider comparison across 100+ verticals, and a multi-tier partner network of 1,000+ independent agents with lifetime commission structures.

Ownership category

akta.pro rank

Product category

AI Business Automation Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Marketing Automation Platforms & Services (BPAFAFAC), Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD), General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• AI business automation
• Insurance broker platform
• Provider comparison portal
• Advisor productivity software
• Partner network ecosystem

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Partner Subscription Fees: Monthly subscription fees for platform access including OMNIA AI, all comparisons, CRM, commission management, and tools. Starting from €100/month for partners. Early partners (first 1000 on waitlist) receive lifetime free access.
2. Commission Revenue: The company earns commissions from providers across insurance, finance, energy, telecommunications, and other verticals. Partners receive lifetime provisions on customers they bring into the system. Commissions are calculated from the internal commission pool rather than gross revenue.
3. Course and Training Fees: Revenue from paid online courses, webinars, and coaching programs offered through 360Academy. Consumer courses subject to 14-day withdrawal rights per §§312g, 355 BGB.
4. Service Module Fees: Revenue from individually bookable service modules through 360Elements, including contract optimizations, IT services, energy optimization, legal orientation, tax consulting referrals, and company founding support.
5. 360E.V.A Membership: Non-profit association membership at €36/year offering personal mentoring, workshops, networking, and support for young talents and founders in difficult phases. Operated as a separate charitable entity.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

360 Business Group operates an AI-powered business automation ecosystem (SaaS) anchored by its OMNIA AI platform, which performs contract analysis, neutral provider/tariff comparison across 100+ subject areas, automated email/quote generation in the advisor's style, lead qualification, and proactive cross-selling detection for licensed insurance brokers, financial advisors, energy consultants, and entrepreneurs. The platform is paired with a multi-tier partner network model (360Startup, 360Partner, 360Agentur, 360Affiliate), a neutral comparison portal (360Check), a modular service catalog (360Elements), an education platform (360Academy), and a consumer-facing AI assistant (hallo Omnia), generating revenue through partner subscriptions, provider commissions, and service module fees across the DACH region.

Product overview

360Business Group is a platform-plus-modules ecosystem built around its central AI system OMNIA. The ecosystem consists of six interconnected products: OMNIA (core AI platform for licensed advisors and entrepreneurs), hallo Omnia (consumer-facing AI assistant), 360Elements (modular service catalog with 15+ verticals), 360Check (neutral comparison portal), 360Academy (education platform), and 360E.V.A (non-profit association). The company operates a multi-tier partner model with four participation levels (360Startup, 360Partner, 360Agentur, 360Affiliate) serving over 1,000 independent commercial agents across 100+ specialist areas in the DACH region. The ecosystem emphasizes AI-powered automation for lead qualification, customer communication, tariff comparison, and cross-selling while maintaining regulatory compliance for insurance, finance, and energy sectors.

Differentiator

Problem solved

Functional benefit

Brands

• OMNIA: Central AI platform for licensed insurance agents, financial advisors, and independent entrepreneurs. Provides AI-powered customer analysis, lead management, communication automation, and provider comparison tools. Provided as SaaS.
• hallo Omnia
• 360Check
• 360Elements
• 360Academy
• 360E.V.A

Products and services

• OMNIA Central SaaS AI platform of the 360Business Group ecosystem for licensed insurance brokers, financial advisors, and independent entrepreneurs. OMNIA acts as a 24/7 intelligent work assistant that analyzes customer contracts, performs continuous provider/tariff comparisons, generates emails and offer templates in the advisor's style, identifies cross-selling opportunities proactively, and provides CRM, commission management, lead qualification, and reporting tools. Built on a multi-vendor AI stack (Anthropic Claude, Google Gemini, OpenAI) with API integrations.
• hallo Omnia Consumer-oriented AI assistant providing direct access to the 360 ecosystem for private individuals and businesses seeking AI-guided orientation on insurance, finance, energy, and other life areas. Delivers non-binding information and comparison services, with regulated queries explicitly forwarded to licensed network partners.
• 360Elements Modular service catalog aggregating offerings from all 100+ specialist areas as individually bookable, configurable modules. Covers contract optimizations, IT services, energy optimization, telecom switching, legal orientation, tax structuring consulting, company formation support, HR/personnel services, and AVGS (employment activation voucher) consulting.
• 360Check Neutral provider and tariff comparison portal enabling users to compare offers from providers across insurance, finance, energy, telecommunications, and other categories. Results are sorted by objective criteria including price-performance ratio and customer ratings rather than commission rates, with sponsored content explicitly marked. Operates as an information and orientation tool, not a contract conclusion platform.
• 360Academy Education and continuing education platform offering online courses, webinars, coaching programs, and learning paths covering insurance intermediation, finance, business building, sales, marketing, international structures, and 360 platform tool usage. Includes ZFU-certified distance learning courses where required and provides internal competency certificates (which do not replace state-recognized qualifications).
• 360E.V.A (Education, Values & Aid) Non-profit association (Education, Values & Aid) supporting founders, young talents, and entrepreneurs in difficult phases. Offers free initial consultations, mentoring by experienced entrepreneurs, network access, educational programs, and crisis support. Annual membership at €36/year, with reported impact of 500+ lives changed and a network of 120+ mentors.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability10 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Anthropic Ireland LimitedcoreTechnology or Integration · 1 June 2026AI software provider for autonomous customer support through API-based integration. Visitors can submit inquiries about offers, functionality, orders, and contractual rights via text input, answered by language models. Data may be transmitted to Anthropic PBC in the USA. Standard contractual clauses ensure European data protection levels.
• Google Ireland Limited (Gemini)coreTechnology or Integration · 1 June 2026AI software provider for autonomous customer support. Data may be transmitted to Google LLC in the USA. Provider has joined EU-US Data Privacy Framework ensuring European data protection levels.
• OpenAI Ireland LimitedcoreTechnology or Integration · 1 June 2026AI software provider for autonomous customer support and service delivery. Data may be transmitted to OpenAI OpCo, LLC in the USA. Processing of user inputs for AI model training is explicitly prevented.
• Stripe Payments Europe Ltd.coreTechnology or Integration · 1 June 2026Online payment service provider offering credit card, debit card, and other payment methods. Processes payment data for order execution and conducts credit checks for payment methods where provider prepays (invoice or installment purchasing, direct debit).
• Meta Platforms Ireland Limited (Facebook/Instagram)coreTechnology or Integration · 1 June 2026Meta Pixel with extended data matching for advertising on Facebook and Instagram. Custom Audiences based on interests and website visitor behavior. Tracks conversion effectiveness of advertisements. Data transmitted to Meta Platforms Inc. in the USA with Standard Contractual Clauses.
• Google Ireland Limited (Analytics, Maps, reCAPTCHA, Forms, Translate)coreTechnology or Integration · 1 June 2026Multiple Google services including Google Analytics 4 for web analytics, Google Maps API for location services and address validation, Google reCAPTCHA for spam protection, Google Forms for surveys and online forms, and Google Translate for website translation. EU-US Data Privacy Framework participant.
• IT-Recht KanzleiminorImplementation/ SI/ Consulting Partner · 1 June 2026Legal services provider for AGB, imprint, and data protection compliance. Provider of legally reviewed terms and conditions, privacy policies, and regulatory compliance documentation.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• CHECK24 Vergleichsportal: Germany's largest consumer comparison portal covering insurance, finance, energy, telecom, and more. Competes with 360Business Group's 360Check neutral comparison portal and hallo Omnia consumer front end, but at massive scale and as a generalist incumbent.
• HubSpot: Global CRM and marketing automation platform used by SMBs and advisors. Competes with 360Business Group's 360Business Suite / CRM layer for customer relationship, pipeline, and marketing automation workflows.
• Salesforce: Enterprise CRM platform with extensive workflow automation, AI (Einstein), and partner ecosystem capabilities. Overlaps with 360Business Group's CRM, commission tracking, and AI-driven automation value proposition at the high end of the advisor market.
• Verivox: Major German price-comparison platform for energy, insurance, telecom, and financial products. Directly comparable to 360Check and hallo Omnia on consumer-facing tariff comparison, but operates as a broad incumbent rather than an advisor-enabled ecosystem.

Regional players

• Finanzcheck.de: German online comparison and brokerage platform for credit, insurance, and financial products. Comparable to the 360Check and hallo Omnia consumer comparison layer of 360Business Group's ecosystem.

Others

• Zapier: Workflow automation platform connecting thousands of SaaS apps. Already integrated into 360Business Group's stack; comparable as an automation substrate that could be used alongside or in competition with OMNIA's automation layer.

Emerging players

• monday.com: Work operating system with workflow automation, CRM, and AI capabilities. Comparable to 360Elements and OMNIA's process automation and modular service orchestration, though not advisor- or insurance-specific.

Direct peers

• Blau Direkt: Insurance broker pool providing product access, digital tools, and commission infrastructure to independent brokers in Germany. Directly comparable to 360Business Group on the broker-pool value proposition and partner economics.
• BCA AG: Broker pool offering insurance, investment, and financial products to tied agents and independent brokers across Germany. Competes with 360Business Group for the same independent advisor pool and cross-selling infrastructure.
• Fonds Finanz Maklerservice: Germany's largest independent insurance and financial broker pool, serving thousands of brokers with product access, comparison tools, and back-office support. Closest direct competitor to 360Business Group's broker enablement and lifetime-provision model in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/360business-group-europe

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Business Group Europe SRL