TwoSix Digital

What TwoSix Digital does

TwoSix Digital is a privately held, founder-owned digital marketing agency headquartered in Brighton, Michigan, that serves exclusively the travel, tourism, and hospitality industries. Founded by Dave Serino, a 27-year industry veteran, the firm operates with 1-10 employees and offers nine integrated service lines: Digital/Social Media Audits (delivered as 100+ page customized reports), Tactical Content Planning Program, Educational Programs, Email Marketing Strategy, Organic SEO & Optimization, Coaching and Consulting, Integrated Digital Campaigns, Digital Strategy, and the flagship Destination Uplift subscription. Its technology stack is built on standard digital marketing infrastructure (Google Analytics/GA4, Mailchimp, Constant Contact, Meta/YouTube/TikTok ad platforms, programmatic display, and ConnectedTV) rather than proprietary software, with the Destination Uplift platform representing the only in-house-developed digital property—a webinar and on-demand education hub for DMOs and their local partners.

The company generates revenue through a mix of professional services fees (custom-quoted based on scope), hourly coaching/consulting packages, and an annual subscription product (Destination Uplift, priced at $9,500/year for DMOs under $2M budget and $15,000/year for larger DMOs). GTM is sales-led and event-driven: the team has presented at nearly 200 tourism conferences, attends industry events such as the Destinations International Annual Convention, and relies on direct outreach, content marketing through an active blog and monthly newsletter, and client referrals. The customer base is concentrated in government and quasi-government Destination Marketing Organizations (DMOs), with select private-sector tourism operators (Crystal Mountain Resort, Pictured Rocks Cruises) supplementing the book of business.

The firm claims over 65 years of combined team experience in tourism, 36 clients served, a 16% Net Promoter Score, and campaign performance benchmarks (e.g., 2.16% social CTR and $0.22 CPC for Visit Yosemite) that it positions as evidence of execution quality. Its core commercial bet is that deep vertical specialization and customized (rather than templated) deliverables command premium pricing in a niche where horizontal marketing agencies lack domain credibility.

Name

TwoSix Digital

Legal name

TwoSix Digital

Website

https://twosixdigital.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TwoSix Digital is a privately held, founder-owned digital marketing agency in Brighton, Michigan, that provides audits, content planning, paid media, SEO, and educational subscription programs exclusively to destination marketing organizations and travel, tourism, and hospitality clients across the United States.

Ownership category

akta.pro rank

Product category

Travel and Tourism Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital marketing agency
• Tourism marketing services
• Destination marketing organization
• Social media strategy
• Content planning program

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Services: Full-service agency offering integrated marketing solutions to DMOs and travel/tourism/hospitality organizations. Revenue is generated through service fees for consulting, strategy development, campaign management, and educational programs.
2. Coaching & Consulting: Specialized training sessions and consulting for digital marketing strategy development, content planning, blog writing, and social media strategies. Hours are purchased in packages and billed at an hourly rate. Annual consulting programs available.
3. Destination Uplift Subscription: Annual webinar subscription program for DMOs with tiered pricing based on DMO budget size. Provides 10 live webinars throughout the year plus on-demand access to previous content.
4. Integrated Digital Campaigns: Development and execution of online campaigns including sweepstakes, email acquisition programs, promoted content, and major event promotions. Includes paid social media advertising on Facebook, Instagram, Pinterest, YouTube, TikTok, display/native advertising, and ConnectedTV.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

TwoSix Digital is a full-service digital marketing agency that sells integrated marketing services exclusively to Destination Marketing Organizations (DMOs) and travel, tourism, and hospitality businesses. Offerings include digital and social media audits, tactical content planning, email marketing strategy, organic SEO, paid integrated digital campaigns, digital strategy development, coaching/consulting, and an annual subscription-based education program called "Destination Uplift." Services are delivered primarily through custom projects, hourly consulting, and an annual webinar/content subscription.

Product overview

TwoSix Digital is a full-service digital marketing agency offering a comprehensive suite of nine integrated services exclusively for destination marketing organizations (DMOs) and travel/tourism/hospitality clients. The core portfolio includes Digital/Social Media Audits (comprehensive analytics and channel analysis), Tactical Content Planning Program (strategic content roadmap), Educational Programs (workshops and webinars), Email Marketing Strategy, Organic SEO & Optimization, Coaching and Consulting, Integrated Digital Campaigns (paid advertising across Meta, YouTube, CTV), Digital Strategy (marketing plan development), and the flagship Destination Uplift educational subscription program. These services work together as an integrated ecosystem where audits inform strategy, which guides tactical planning and campaign execution, supported by educational resources and ongoing consulting. The company leverages over 65 years of combined tourism industry experience to deliver measurable digital marketing solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Destination Uplift: A digital marketing education program hosted by TwoSix Digital that allows DMOs to enhance the marketing prowess of local partners. The program provides webinars, on-demand content library, and resources focused on digital marketing trends, tactics and measurement for tourism businesses.

Products and services

• Digital/Social Media Audits Comprehensive review of Google Analytics and social media channels (Facebook, Instagram, Pinterest, Twitter, TikTok, Snapchat, YouTube) to analyze brand presence, engagement, and effectiveness, delivered as a 100+ page customized audit report for travel and tourism organizations.
• Tactical Content Planning Program Research-driven strategic development program producing a comprehensive tactical content plan including daily themes, guidelines, campaign ideas, brand voice suggestions, distribution processes, and paid advertising recommendations for DMOs.
• Educational Programs On-site workshops and online webinars covering digital marketing best practices, social media strategies, and content planning, with options for one-on-one consulting follow-up sessions, designed for DMO staff and local tourism partners.
• Email Marketing Strategy Development of e-mail marketing strategies, content plans, message templates, and distribution schedules for travel and tourism organizations, including automated welcome email creation.
• Organic SEO & Optimization Website analysis and optimization program providing technical SEO recommendations, website analytics setup, link profile assessment, and implementation of improvements for organic search positioning.
• Coaching and Consulting Bi-weekly training sessions for marketing professionals covering digital marketing strategy, content planning, blog writing, social media advertising, measurement, and integration best practices, billed at an hourly rate in packages or month-to-month, with annual consulting programs available.
• Integrated Digital Campaigns Fully integrated online campaign development including sweepstakes, email acquisition programs, promoted content, and event promotion, complemented by paid social media, display, native, search, ConnectedTV, and YouTube advertising on platforms including Facebook, Instagram, Pinterest, YouTube, and TikTok.
• Digital Strategy Strategic marketing plan development for DMOs involving SWOT analysis, target market research, consumer profiling, and identification of promotional opportunities within budget and staffing constraints.
• Destination Uplift Year-long digital marketing education subscription program for DMOs to provide local partners (businesses, attractions, hotels, resorts) with 10 expert-led webinars, on-demand content library, and resources on digital marketing trends and tactics; priced at $9,500/year for DMOs with budgets under $2M and $15,000/year for DMOs with budgets over $2M; free for local partners of participating DMOs.

Quantifiable outcome

• Social Media CTR of 2.16% and CPC of $0.22 achieved for Visit Yosemite campaign
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Arrivalist: Destination marketing measurement and analytics platform used by DMOs to track visitation and campaign impact. Comparable to TwoSix Digital in serving DMO measurement and reporting needs, with overlapping focus on tourism marketing ROI.

Direct peers

• Madden Media: Tourism marketing agency specializing in destination marketing, content, paid media, and creative services for DMOs and travel clients. Comparable to TwoSix Digital in vertical focus, service mix, and target buyer (destination marketing organizations).
• TravelBoom Marketing: Digital marketing agency focused on hotels, resorts, and tourism clients offering SEO, paid media, and web services. Comparable to TwoSix Digital in travel/hospitality vertical focus and integrated digital campaign execution.
• Miles Partnership: Largest U.S. tourism marketing agency exclusively serving DMOs, state tourism offices, and travel industry clients. Direct competitor to TwoSix Digital for integrated marketing, content, paid media, and education engagements in the DMO space.
• Development Counsellors International (DCI): Destination marketing and economic development agency serving tourism boards, DMOs, and cities. Closely comparable to TwoSix Digital in serving government and quasi-government tourism clients with strategy, branding, and digital marketing services.
• Tempest Media Solutions: Travel marketing agency serving destinations, hotels, and tourism brands with media planning, content, and digital strategy. Comparable to TwoSix Digital in niche tourism focus and integrated campaign execution.
• Simpleview: Provider of CRM, CMS, and digital marketing services built specifically for DMOs and destination organizations. Competes directly with TwoSix Digital in serving DMO clients across digital strategy, content, and campaign execution.

Broad incumbents

• Sojern: Travel-focused digital advertising platform using traveler intent data to power programmatic, display, video, and social campaigns for DMOs, hotels, and tourism brands. Overlaps with TwoSix Digital's paid media buying and campaign execution work but operates at much greater scale and with proprietary data.
• LocaliQ: Digital marketing solutions business (owned by Gannett/USA Today) targeting local businesses and DMOs with paid media, SEO, and audience targeting. Broader incumbent that competes for local and destination marketing budgets where TwoSix Digital also plays.
• Adara: Travel data co-op and audience platform powering identity, activation, and measurement for tourism marketers. Adjacent to TwoSix Digital's media planning and audience targeting work but offers a proprietary data layer rather than creative/strategy services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/twosixdigital
• Facebookfacebook.com/TwoSixDigital
• LinkedInlinkedin.com/company/twosix-digital
• Instagraminstagram.com/twosixdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TwoSix Digital