Agenda Studios
Agenda Studios is an Atlanta-based creative production agency that designs immersive live-music experiences, cultural events, and brand activations for brands, artists, and venues. Its core offerings span event production, talent programming, creative direction, brand partnerships, and venue programming across the Southeast US.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Agenda Studios does
Agenda Studios, operating under the legal entity AGENDA GROUP LLC, is an Atlanta-based creative production agency that designs and delivers immersive live-music experiences, cultural events, and brand activations. The agency's service stack spans six core offerings: Live Experiences, Event Production, Talent Programming, Brand Partnerships, Creative Direction, and Venue Programming, with marquee products including the SETS live-music series at TED Atlanta, the About Last Night: R&B Wine Party ticketed rooftop series at Moxy Atlanta Downtown's Jagger Suite, and Casa Loma Wines, an affiliated consumer wine brand. Technology is experiential rather than digital: a 40,000 sq ft soundproof live-music venue with elevated LED DJ tower booth and dynamic stage lighting (built by partner A1 Productions), a Shopify storefront for ticketing, and dedicated email funnels for partnership and event production inquiries (partnerships@ and events@ agendastudios.com).
The business generates revenue from four streams: per-attendee ticket sales ($12.98 GA for the Moxy rooftop event), brand sponsorship and partnership fees (UGG, Wells Fargo), end-to-end event production services (festival production, talent buying, creative direction), and recurring venue programming through Agenda Studios and TED Atlanta. Customer segments span three primary audiences: brands and corporations seeking authentic cultural activations, artists and musicians needing creative production support, and venues/hospitality partners (Moxy Hotel, Pullman Yards, TED Atlanta) needing consistent programming. Pricing is quote-based for partnerships and production work, and unit-based for individual tickets.
Geography is concentrated in the Southeast US — explicitly Atlanta — with no disclosed international expansion. The company is privately held, with no parent company, institutional investors, or funding rounds disclosed in source data, and no management team biographical information available. Notable deliverables include an 800+ guest TED Atlanta grand opening, 53K+ Instagram views on the venue announcement, and 5,000+ Casa Loma Wines bottles sold across major Atlanta venues and events.
Agenda Studios firmographics
Firmographics- Name
- Agenda Studios
- Legal name
- AGENDA GROUP LLC
- Website
- https://agendastudios.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agenda Studios is an Atlanta-based creative production agency that designs immersive live-music experiences, cultural events, and brand activations for brands, artists, and venues. Its core offerings span event production, talent programming, creative direction, brand partnerships, and venue programming across the Southeast US.
- Ownership category
- akta.pro rank
Agenda Studios industry classification
Industry- Product category
- Experiential Marketing & Event Production Services
- NAICS
- Other Performing Arts Companies (711190), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Entertainment Booking & Speaker/Talent Management (HSACAAAI)
- akta.pro secondary industries
- Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling) (HSACAHAO), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where Agenda Studios is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agenda Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Event Ticket Sales: Direct ticket sales for branded events and experiences such as the R&B Wine Party at Moxy Hotel, priced at unit rates per attendee.
- Brand Partnerships & Sponsorships: Partnerships with brands like UGG Studio and Wells Fargo for experiential activations, sponsorship integrations, and collaborative events that create authentic cultural moments.
- Event Production Services: End-to-end creative and production support for live events, including festival production, talent buying, creative direction, and venue programming through Agenda Studios and TED Atlanta.
- Venue Programming: Programming and activating spaces with consistent cultural experiences and live events through Agenda Studios and TED Atlanta partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - Last Call |
| Unit Pricing | Pay-as-you-go | GA Early Bird |
| Unit Pricing | Pay-as-you-go | VIP Pass |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Agenda Studios product offering
Product offeringCore offering
Agenda Studios is a creative production agency that designs, produces, and programs immersive live music experiences, cultural events, festivals, and brand activations. Its service suite spans event design and production, talent curation and booking, creative direction, brand partnership activations, and venue programming (notably through a partnership with TED Atlanta). The agency also sells tickets directly to consumers for branded experiences such as the About Last Night R&B Wine Party series.
Product overview
Agenda Studios is a creative production agency offering a unified suite of experiential marketing and event production services. The company operates at the intersection of music, culture, and experience, providing end-to-end creative and production support across live experiences, event production, talent programming, brand partnerships, creative direction, and venue programming. Their portfolio includes ticketed events and experiences (such as the About Last Night R&B Wine Party series), the SETS live music series at TED Atlanta, and Casa Loma Wines brand activations. The agency leverages deep connections across hospitality, entertainment, and creative communities to design immersive experiences for brands, artists, and audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Experiential Marketing & Event Production Services End-to-end creative production agency service for brands, artists, and venues — spanning live music experiences, event design and production, talent curation and booking, creative direction, brand activations, and venue programming.
- SETS Live Music Series A live music experience series at TED Atlanta featuring high-energy DJ performances and headline talent in a unique crowd-centered stage format, part of the Agenda Studios / TED Atlanta venue programming partnership.
- About Last Night: R&B Wine Party @ Moxy Hotel A ticketed R&B-only rooftop wine party at Moxy Atlanta Downtown's Jagger Suite Rooftop (10th Floor) featuring four DJs, Casa Loma Wines, and signature cocktails, designed for culture-conscious consumers seeking immersive nightlife experiences.
Quantifiable outcome
- 800+ guests at TED Atlanta Grand Opening event
- +2 more outcomes
Companies that use Agenda Studios
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Agenda Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Agenda Studios partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TED AtlantacoreAgenda Studios partnered with TED Atlanta to launch the city's newest cultural warehouse, welcoming 800+ guests for an immersive opening night. Agenda supported the grand opening and helps introduce the space to the city. The partnership includes venue programming through SETS, a live music series featuring high-energy DJ performances.
- UGG (UGG Studio)coreAgenda produced UGG Studio, an interactive launch event celebrating UGG's new men's collection in Buckhead, Atlanta. The creative workshop invited emerging creatives and influencers to customize footwear through live art led by artist Sage Guilloiry.
- Mariah the ScientistcoreAgenda partnered with Mariah the Scientist for the Hearts Sold Separately Pop-Up Shop in Atlanta, transforming a traditional merch release into a personal and immersive fan experience with exclusive merchandise and artist meet-and-greet.
- Leon ThomascoreAgenda produced a celebratory event honoring Leon Thomas following his No. 1 R&B chart and Top 10 worldwide success, bringing Atlanta's creative community together for a high-energy album release celebration.
- Moxy Hotel Atlanta Downtown (Jagger Suite)coreCasa Loma Wines entered into a new partnership with Jagger Suite at Moxy Hotel Downtown Atlanta for the About Last Night: R&B Wine Party rooftop experience, celebrating Casa Loma Wines' official entry into one of Atlanta's premier hotel destinations.
- Beauté Noir FestivalcoreAgenda supported Beauté Noir Festival at Pullman Yards through festival production and talent buying, delivering a cultural celebration headlined by Mariah the Scientist with a dynamic lineup of artists.
- Wells FargominorWells Fargo served as the sponsor for the fifth annual Beauté Noir Festival, one of Atlanta's most vibrant celebrations of Black beauty, creativity, and culture.
- A1 ProductionscoreA1 Productions built and engineered the 40,000 sq ft soundproof live music venue at TED Atlanta, transforming a former hospital film set into a fully immersive performance environment with elevated LED DJ tower booth and dynamic stage lighting.
- Pullman YardsminorPullman Yards served as the venue host for the Beauté Noir Festival, one of Atlanta's most vibrant cultural celebrations.
- Casa Loma WinescoreCasa Loma Wines partnered with Agenda Studios for the About Last Night: R&B Wine Party events. Since launching two summers ago, Casa Loma Wines has independently sold over 5,000 bottles through experiences at Mercedes-Benz Stadium, the Mayor's Ball, and Atlanta's top restaurants and cultural spaces.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Agenda Studios competitors and assessment
Company assessmentDirect peers
- MKG: Creative experiential agency producing brand experiences, live events, and cultural activations for enterprise clients. Directly comparable to Agenda Studios as a similarly-sized creative production firm operating at the intersection of brand storytelling and live event execution.
- Day One Agency: Boutique experiential marketing agency producing brand activations, live events, and cultural moments for consumer and lifestyle brands. Closely comparable to Agenda Studios in scope of services, target client profile (enterprise brands seeking cultural relevance), and creative-driven production model.
- Sparks: Global experiential and gifting agency producing brand experiences, pop-ups, and live events for enterprise clients. Operates in the same experiential marketing category as Agenda Studios with comparable service lines (creative, production, talent).
- Invisible North: Experiential agency focused on immersive brand experiences, live events, and cultural activations. Comparable to Agenda Studios in delivering end-to-end creative production for brands seeking authentic cultural connections.
Broad incumbents
- Goldenvoice: Festival and live event producer best known for Coachella, with a broad portfolio of festivals, concerts, and venue programming. Directly comparable to Agenda Studios on festival production and cultural event curation, but at significantly larger scale.
- AEG Presents: Major live entertainment promoter and venue operator producing concerts, festivals, and tours worldwide. Comparable to Agenda Studios on the talent booking and live music experience layer, but with a permanent owned-venue portfolio that Agenda lacks.
- C3 Presents: Live entertainment and festival producer (Austin City Limits Music Festival, Lollapalooza) operating large-scale events and venue programming. Comparable to Agenda Studios on festival production, talent buying, and venue-based cultural programming.
- Live Nation Entertainment: Largest global live entertainment company operating festivals, concerts, venues, and sponsorships. Overlaps with Agenda Studios on talent booking, festival production (e.g., Beauté Noir Festival), and venue programming, but operates at vastly greater scale across a global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Agenda Studios social profiles
Digital presenceAgenda Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agenda Studios leadership team
Management profileNumber of profiles
Agenda Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agenda Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agenda Studios
What does Agenda Studios do?
Agenda Studios is a creative production agency that designs, produces, and programs immersive live music experiences, cultural events, festivals, and brand activations. Its service suite spans event design and production, talent curation and booking, creative direction, brand partnership activations, and venue programming (notably through a partnership with TED Atlanta). The agency also sells tickets directly to consumers for branded experiences such as the About Last Night R&B Wine Party series.
Is Agenda Studios a public or private company?
Agenda Studios is a private company. It is classified as unknown and is currently operating.
When was Agenda Studios founded?
Agenda Studios was founded in -1. It employs 1 to 10 people.
Where is Agenda Studios based?
Agenda Studios is headquartered in Atlanta, United States, in the North America region.
How does Agenda Studios make money?
Four revenue lines are on record. Event Ticket Sales are the primary driver. The others are brand Partnerships & Sponsorships, event Production Services and venue Programming.
Who are Agenda Studios's main competitors?
Direct peers on record are MKG, Day One Agency, Sparks and Invisible North. Broad incumbents are Goldenvoice, AEG Presents, C3 Presents and Live Nation Entertainment.
Does Agenda Studios have an API?
No public API is recorded for Agenda Studios.
What industry is Agenda Studios in?
Agenda Studios's product category is Experiential Marketing & Event Production Services. Its primary akta.pro industry code is HSACAAAI, Entertainment Booking & Speaker/Talent Management, with a secondary code of HSACAHAO, Entertainment Programming & Curation (Lineups, Run-of-Show, Scheduling). Its NAICS code is 711190 and its SIC code is 7311.