Apex Racing TV
Apex Racing TV is a UK-based broadcast services provider that produces professional 1440P sim racing coverage for iRacing leagues via tiered packages (£50-£1,400), serving a primarily SMB community of organized racing leagues, with supplementary TV studio hire at its Corby facility.
- Company typePrivate
- Founded2013
- HeadquartersBedford, England, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Apex Racing TV does
Apex Racing TV is a UK-based sim racing broadcast services provider operating as Apex Racing UK Ltd (UK Reg No 10473989), founded in 2013 and headquartered at a purpose-built TV studio in Corby, Northamptonshire. The company produces professional-grade broadcast coverage for iRacing league races, hosted sessions, official series, and endurance events, streaming at 1440P 60FPS to its YouTube channel (14,500 subscribers as of February 2023) with simultaneous restream to Twitch and Facebook. The core technology is built on multi-platform streaming infrastructure integrated with SDK Gaming's Driver Information App for live driver data, customizable broadcast overlays, driver cams, and race control graphics, plus proprietary 3D CGI animated track guides for premium packages.
The company sells tiered broadcast packages (Bronze £50, Silver £60, Gold £80, Endurance £400-£1,400 for 6-24 hour events) directly through its e-commerce website to a primarily SMB customer base of community-organized sim racing leagues. Each package includes professional commentary, live timing, pre/post show content, and social media promotion. A secondary revenue stream comes from TV Studio Hire at the Corby facility, available for half-day, full-day, or multi-day bookings targeted at podcasts, keynote presentations, and remote event productions. Over 10 years, the company has streamed 3,000 races, accumulated 17M minutes watched, 2M video views, and 300 hours of TV broadcast content, with marquee long-term relationships including Sim Racers Asia (since 2014) and BSR Club Series (7+ years).
Apex Racing TV sits within an integrated Apex Racing ecosystem under its parent company, alongside Apex Racing League, Apex Racing Academy, Apex Racing Team, and Apex Racing Sim, creating cross-promotion and shared customer relationships across the sim racing community. Distribution is community-led: the company relies on Discord for league administrator engagement, organic social media presence across YouTube, Facebook, Twitch, Instagram, and Twitter/X, and word-of-mouth referrals driven by visible customer testimonials. No external funding, M&A activity, or headcount detail is disclosed.
Apex Racing TV firmographics
Firmographics- Name
- Apex Racing TV
- Legal name
- Apex Racing UK Ltd
- Website
- https://apexracingtv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Apex Racing TV is a UK-based broadcast services provider that produces professional 1440P sim racing coverage for iRacing leagues via tiered packages (£50-£1,400), serving a primarily SMB community of organized racing leagues, with supplementary TV studio hire at its Corby facility.
- Ownership category
- akta.pro rank
Apex Racing TV industry classification
Industry- Product category
- Sim Racing Broadcasting Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Other Spectator Sports (711219), Television Broadcasting Stations (51612)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), Live Production Switching & Routing (Vision Mixers, Routers) (MPAHAKAE)
Keywords
Where Apex Racing TV is headquartered
LocationHeadquarters
- HQ city
- Bedford, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Apex Racing TV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Sim Racing Broadcast Packages: One-time fee service for broadcasting iRacing league events. Four tiered packages (Bronze, Silver, Gold, Endurance) with increasing features. Bronze at £50 for up to 4 hours, Silver at £60, Gold at £80, and Endurance ranging from £400-£1,400 for 6-24 hour events. Additional hours available at discounted rates.
- TV Studio Hire: Rental revenue from professional TV studio facility in Corby, UK. Available for half-day (4 hours), full-day (8 hours), or multi-day bookings. Pricing is bespoke/quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bronze Package - £50 base, £45 per additional hour - Entry-level sim racing broadcast |
| Unit Pricing | Pay-as-you-go | Silver Package - £60 base, £55 per additional hour - Mid-tier broadcast with restream |
| Unit Pricing | Pay-as-you-go | Gold Package - £80 base, £70 per additional hour - Premium broadcast with video production |
| Unit Pricing | Pay-as-you-go | Endurance Package - £400-£1,400 - Multi-hour race broadcasts |
| Other | Pay-as-you-go | TV Studio Hire - Price on Request - Professional media production facility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Apex Racing TV product offering
Product offeringCore offering
Apex Racing TV provides professional sim racing broadcast services for iRacing leagues, hosted sessions, and official series, offering four tiered event packages (Bronze, Silver, Gold, Endurance) streamed at 1440P 60FPS with multi-platform simultaneous distribution. The service includes professional commentators, live timing, SDK Gaming overlay integration, driver data feeds, and social media promotion. The company also operates a physical 4K TV studio hire facility in Corby, UK for podcasts, presentations, and recorded content production.
Product overview
Apex Racing TV operates as a sim racing broadcast services provider offering a tiered package structure (Bronze, Silver, Gold, Endurance) for broadcasting iRacing league and official series events. The Bronze package provides baseline 1440P 60FPS streaming on YouTube with commentary and live timing, while Silver and Gold packages add customization features, advanced overlays, and multi-platform restreaming. The Endurance package serves long-format races with 6-24 hour broadcast options. Additionally, the company operates a physical TV studio hire service in Corby, UK, providing production facilities for podcasts, presentations, and recorded content with professional equipment including 4K cameras and LED lighting.
Differentiator
Problem solved
Functional benefit
Products and services
- Sim Racing Broadcast - Bronze Package Entry-level sim racing broadcast package for iRacing league events priced at £50 for up to 4 hours (£45 each additional hour). Includes 1440P 60FPS streaming on YouTube, 2 commentators, pre and post show content, live timing, driver data from SDK Gaming, and social media promotion.
- Sim Racing Broadcast - Silver Package Mid-tier sim racing broadcast package priced at £60 for up to 4 hours (£55 each additional hour). Includes all Bronze features plus simultaneous restream to multiple platforms, championship standings display, customized branded overlays, and advanced overlay features such as driver cams and race control messages.
- Sim Racing Broadcast - Gold Package Premium sim racing broadcast package priced at £80 for up to 4 hours (£70 each additional hour). Includes all Bronze and Silver features plus pre-recorded b-roll track footage, 3D CGI animated track guides, and custom restream solutions for TV distribution.
- Sim Racing Broadcast - Endurance Package Comprehensive endurance racing broadcast package ranging from £400 to £1,400 per race for 6, 8, 12, or 24-hour events. Includes all Bronze, Silver, and Gold features with full sponsor integration, live timing, and promotional services; bookings require contact form to confirm availability.
- TV Studio Hire Professional TV studio facility located in Corby, UK, available for half-day (4 hours), full-day (8 hours), or multi-day hire on a bespoke quote basis. Includes 4K Panasonic cameras, RGB lighting, 32:9 video walls, production staff, on-camera talent, and live streaming or recorded content production capabilities. Open to non-esports/sim racing use cases.
Quantifiable outcome
- 17 million minutes watched across broadcasts
- +3 more outcomes
Companies that use Apex Racing TV
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Apex Racing TV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Apex Racing TV partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SDK GamingcoreSDK Gaming provides the proprietary driver information app and class-leading broadcast overlay technology used in all Apex Racing TV broadcasts. The integration pulls driver data, displays driver photos, nationalities, and provides customizable overlay features including driver cams, race control messages, and replay transition graphics. Apex Racing TV partners with SDK Gaming to deliver professional broadcast overlays.
- Apex Racing LeaguecoreApex Racing League (apexracingleague.com) is the sim racing league operated by the same parent company. Apex Racing TV offers services such as race highlight videos, promotional videos, and league management leveraging extensive experience with Apex Racing League.
- Sim Racers AsiacoreSim Racers Asia has partnered with Apex Racing TV since 2014 for broadcast coverage of their racing series. Apex Racing TV is acknowledged as a cornerstone of SRA's racing series, providing quality league broadcasts that have helped the community deliver an enjoyable series that drivers appreciate.
- AMF LeagueminorAMF League is a sim racing organization that has utilized Apex Racing TV's broadcast services. The league administrator has provided testimonial endorsement of Apex Racing TV's services, recommending them to others seeking professional sim racing broadcasts.
- BSR Club SeriesminorBSR Club Series has utilized Apex Racing TV's services for over 7 years for their broadcast needs. The series administrator has provided testimonial endorsement praising the professional quality of broadcasts and commentators.
- Apex Racing UKcoreApex Racing UK Ltd (UK Reg No 10473989) is the parent company operating Apex Racing TV, Apex Racing League, Apex Racing Academy, Apex Racing Team, and Apex Racing Sim. The family of Apex Racing brands operates as an integrated ecosystem serving the sim racing community.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Apex Racing TV competitors and assessment
Company assessmentDirect peers
- Racespot TV: Sim racing broadcast service offering multi-platform streaming and commentary for iRacing and other sim racing leagues, serving the same customer base of league administrators seeking professional broadcast production.
- VCO (Virtual Competition Organisation): Runs global sim racing championships and broadcasts across multiple platforms, directly competing with Apex Racing TV in producing and distributing professional sim racing coverage for leagues and championships.
Emerging players
- OverTake.gg: Sim racing media platform with news, reviews, and community features covering iRacing and other sims, comparable as a content/audience platform serving the same sim racing community.
- Traxion.gg: Sim racing digital media outlet covering games, hardware, and esports competitions, comparable as an audience-building content platform that competes for attention in the same community.
Regional players
- Low Fuel Motorsports (LFM): European sim racing community and league operator running organized competitions with broadcast elements, comparable as a regional league-and-broadcast ecosystem with community-driven operations.
Broad incumbents
- Motorsport.tv: Streaming platform dedicated to motorsport content including sim racing and esports series, comparable as a motorsports-focused streaming destination where Apex's broadcasts could be distributed.
- BLAST: Global esports media company producing premium broadcast content and tournaments across multiple titles, offering comparable production quality, multi-platform distribution, and tiered event packages.
- ESL FACEIT Group: Largest esports tournament organizer and broadcaster globally, operating across multiple game titles. Comparable as a B2B broadcast production and tournament infrastructure provider serving competitive gaming communities.
- MAVTV Motorsports Network: Motorsports-focused linear and streaming TV network that broadcasts real and sim racing content, comparable as a motorsports broadcast distribution partner and potential customer for Apex's TV distribution tier.
- Sector3 Studios (RaceRoom): Developer of RaceRoom Racing Experience with its own esports broadcasts and competition infrastructure, comparable as a motorsport sim ecosystem operator with broadcast and league components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apex Racing TV social profiles
Digital presenceApex Racing TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apex Racing TV leadership team
Management profileNumber of profiles
Apex Racing TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apex Racing TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apex Racing TV
What does Apex Racing TV do?
Apex Racing TV provides professional sim racing broadcast services for iRacing leagues, hosted sessions, and official series, offering four tiered event packages (Bronze, Silver, Gold, Endurance) streamed at 1440P 60FPS with multi-platform simultaneous distribution. The service includes professional commentators, live timing, SDK Gaming overlay integration, driver data feeds, and social media promotion. The company also operates a physical 4K TV studio hire facility in Corby, UK for podcasts, presentations, and recorded content production.
Is Apex Racing TV a public or private company?
Apex Racing TV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Apex Racing TV founded?
Apex Racing TV was founded in 2013. It employs 1 to 10 people.
Where is Apex Racing TV based?
Apex Racing TV is headquartered in Bedford, England, United Kingdom, in the Europe region.
How does Apex Racing TV make money?
Two revenue lines are on record. Sim Racing Broadcast Packages are the primary driver. The others are TV Studio Hire.
Who are Apex Racing TV's main competitors?
Direct peers on record are Racespot TV and VCO (Virtual Competition Organisation). Emerging players are OverTake.gg and Traxion.gg. Low Fuel Motorsports (LFM) is listed as a regional player. Broad incumbents are Motorsport.tv, BLAST, ESL FACEIT Group, MAVTV Motorsports Network and Sector3 Studios (RaceRoom).
Does Apex Racing TV have an API?
No public API is recorded for Apex Racing TV.
What industry is Apex Racing TV in?
Apex Racing TV's product category is Sim Racing Broadcasting Services. Its primary akta.pro industry code is MPAKAOAH, Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds), with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 7812.