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Media Industry

Full company profile

uuid003sied

Namestring
Media Industry
Legal namestring
Media Industry
Websiteurl
mediaindustry.org
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Media Industry is a privately held marketing technology company founded in 2016 that operates an integrated platform combining lead generation, email marketing, and affiliate marketing services for B2B clients. The company is registered in the United States (Florida) but conducts its primary operations through an Italian-language website, with proprietary databases covering over 30 million profiled users across five European markets: Italy, France, Germany, the United Kingdom, and Spain. Its core technology comprises hyper-updated first-party audience databases continuously refreshed through internal scouting and compliant advertising strategies, combined with an automated marketing services platform that unifies three service lines. The company monetizes through subscription-recurring fees for lead generation and email marketing, and transaction-based fees for affiliate marketing, distributed via direct sales to enterprise clients and a channel partner/affiliate program for mid-market reach. Named enterprise customers include Fineco (financial services), Fastweb (telecommunications), and Costa Crociere (travel and tourism), and the company claims 2,000+ cumulative clients and 720 completed campaigns over a 10-year operating history.

Short descriptiontext

Media Industry is a privately held B2B marketing technology company offering integrated lead generation, email marketing, and affiliate marketing services, powered by proprietary databases of 30 million-plus profiled users across five European countries.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersItaly, Italy
HQ citystring
Italy
HQ countrystring
Italy
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
lead generation services, email marketing services, affiliate marketing services, marketing technology platform, audience data databases
Industry2 codes
1B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryYes
2Marketing Database & Contact Data Providers (B2B/B2C Lists)
CodeBPAFAKAFPrimaryNo
NAICS code1 code
  • Media Buying Agencies541830
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Digital Marketing Services
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Lead Generation Services
TypeSubscription Recurring
Description

Provides highly qualified contacts with high engagement rates for clients seeking to reach targeted audiences through proprietary databases and advertising strategies.

mediaindustry.org
2Email Marketing Services
TypeSubscription Recurring
Description

Transforms emails into conversations with customers, offering automated and integrated marketing communication services.

mediaindustry.org
3Affiliate Marketing Services
TypeTransaction Fee
Description

Increases sales and provides optimal return on investment through affiliate marketing partnerships and programs.

mediaindustry.org
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Technology or R&D, Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Media Industry provides B2B integrated digital marketing services centered on lead generation, email marketing, and affiliate marketing. The company leverages proprietary hyper-updated databases containing more than 30 million profiled users across Italy, France, Germany, the United Kingdom, and Spain to deliver qualified contacts, automated customer engagement, and performance-based sales partnerships to brands seeking European audience reach.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Over 2,000 clients served in 10 years
+2 more records
Product overview1 text field

Media Industry offers a unified marketing platform combining three core services: Lead Generation, Email Marketing, and Affiliate Marketing. The company utilizes proprietary technology and maintains hyper-updated databases with over 30 million profiled users across Italy, France, Germany, UK, and Spain. Their integrated and automated marketing services continuously feed their databases, ensuring quality contacts for clients.

Product and service1 record
1Lead Generation
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1CJ Affiliate
TypeDirect peer
Description

One of the largest global affiliate marketing networks. Competes directly in the affiliate marketing service line and operates similar performance-based partner programs at scale.

2Mailchimp
TypeBroad incumbent
Description

Incumbent email marketing platform (Intuit-owned) serving millions of customers globally. Broad incumbent competing in the email marketing service line with significantly greater scale and brand recognition.

3HubSpot
TypeBroad incumbent
Description

Leading marketing automation and CRM platform. Broad incumbent across email marketing, lead generation, and partner/affiliate workflows with a far larger product surface and brand recognition.

4GetResponse
TypeDirect peer
Description

European email marketing and marketing automation platform. Directly comparable to Media Industry's email marketing service line and serves SMB-to-mid-market customers across Europe with a similar integrated marketing toolset.

5MailUp (now Contactlab)
TypeDirect peer
Description

Italian email and digital marketing platform offering email marketing, SMS, and marketing automation. Comparable regional player serving the Italian enterprise market with overlapping services.

6Awin
TypeDirect peer
Description

Global affiliate marketing network with strong European roots. Directly competes in the affiliate marketing service line and offers similar partner program infrastructure.

7ZoomInfo
TypeBroad incumbent
Description

Major B2B contact database and lead generation platform. Comparable to Media Industry's 30M+ profiled user database asset, but operating at substantially larger scale with broader enterprise penetration.

8TradeTracker
TypeDirect peer
Description

European affiliate marketing network operating across multiple EU markets. Comparable affiliate marketing platform with similar publisher/advertiser workflows.

9Cerved
TypeRegional player
Description

Major Italian B2B data and marketing services provider. Comparable regional player offering B2B marketing databases and audience targeting within Italy, addressing a similar client base to Media Industry's domestic segment.

10ActiveCampaign
TypeBroad incumbent
Description

Larger, well-funded email marketing and automation platform. Competes broadly in the email marketing and CRM/automation category with deeper product capabilities and broader geographic reach.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks1 record

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers3 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Media Industry

Digital Marketing Servicesmediaindustry.org

Media Industry is a privately held B2B marketing technology company offering integrated lead generation, email marketing, and affiliate marketing services, powered by proprietary databases of 30 million-plus profiled users across five European countries.

What Media Industry does

Media Industry is a privately held marketing technology company founded in 2016 that operates an integrated platform combining lead generation, email marketing, and affiliate marketing services for B2B clients. The company is registered in the United States (Florida) but conducts its primary operations through an Italian-language website, with proprietary databases covering over 30 million profiled users across five European markets: Italy, France, Germany, the United Kingdom, and Spain. Its core technology comprises hyper-updated first-party audience databases continuously refreshed through internal scouting and compliant advertising strategies, combined with an automated marketing services platform that unifies three service lines. The company monetizes through subscription-recurring fees for lead generation and email marketing, and transaction-based fees for affiliate marketing, distributed via direct sales to enterprise clients and a channel partner/affiliate program for mid-market reach. Named enterprise customers include Fineco (financial services), Fastweb (telecommunications), and Costa Crociere (travel and tourism), and the company claims 2,000+ cumulative clients and 720 completed campaigns over a 10-year operating history.

Media Industry firmographics

Firmographics
Name
Media Industry
Legal name
Media Industry
Website
https://mediaindustry.org
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
51–100 employees
Short description
Media Industry is a privately held B2B marketing technology company offering integrated lead generation, email marketing, and affiliate marketing services, powered by proprietary databases of 30 million-plus profiled users across five European countries.
Ownership category
akta.pro rank

Media Industry industry classification

Industry
Product category
Digital Marketing Services
NAICS
Media Buying Agencies (541830)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
akta.pro secondary industry
Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

  • Lead generation services
  • Email marketing services
  • Affiliate marketing services
  • Marketing technology platform
  • Audience data databases

Where Media Industry is headquartered

Location

Headquarters

HQ city
Italy
HQ country
Italy
HQ region
Europe

Offices1 record

Markets served

Media Industry business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

  1. Lead Generation Services: Provides highly qualified contacts with high engagement rates for clients seeking to reach targeted audiences through proprietary databases and advertising strategies.
  2. Email Marketing Services: Transforms emails into conversations with customers, offering automated and integrated marketing communication services.
  3. Affiliate Marketing Services: Increases sales and provides optimal return on investment through affiliate marketing partnerships and programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Media Industry product offering

Product offering

Core offering

Media Industry provides B2B integrated digital marketing services centered on lead generation, email marketing, and affiliate marketing. The company leverages proprietary hyper-updated databases containing more than 30 million profiled users across Italy, France, Germany, the United Kingdom, and Spain to deliver qualified contacts, automated customer engagement, and performance-based sales partnerships to brands seeking European audience reach.

Product overview

Media Industry offers a unified marketing platform combining three core services: Lead Generation, Email Marketing, and Affiliate Marketing. The company utilizes proprietary technology and maintains hyper-updated databases with over 30 million profiled users across Italy, France, Germany, UK, and Spain. Their integrated and automated marketing services continuously feed their databases, ensuring quality contacts for clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lead Generation

Quantifiable outcome

  • Over 2,000 clients served in 10 years
  • +2 more outcomes

Companies that use Media Industry

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Media Industry technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Media Industry partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves3 records

Expansion highlights4 records

Media Industry competitors and assessment

Company assessment

Direct peers

  • CJ Affiliate: One of the largest global affiliate marketing networks. Competes directly in the affiliate marketing service line and operates similar performance-based partner programs at scale.
  • GetResponse: European email marketing and marketing automation platform. Directly comparable to Media Industry's email marketing service line and serves SMB-to-mid-market customers across Europe with a similar integrated marketing toolset.
  • MailUp (now Contactlab): Italian email and digital marketing platform offering email marketing, SMS, and marketing automation. Comparable regional player serving the Italian enterprise market with overlapping services.
  • Awin: Global affiliate marketing network with strong European roots. Directly competes in the affiliate marketing service line and offers similar partner program infrastructure.
  • TradeTracker: European affiliate marketing network operating across multiple EU markets. Comparable affiliate marketing platform with similar publisher/advertiser workflows.

Broad incumbents

  • Mailchimp: Incumbent email marketing platform (Intuit-owned) serving millions of customers globally. Broad incumbent competing in the email marketing service line with significantly greater scale and brand recognition.
  • HubSpot: Leading marketing automation and CRM platform. Broad incumbent across email marketing, lead generation, and partner/affiliate workflows with a far larger product surface and brand recognition.
  • ZoomInfo: Major B2B contact database and lead generation platform. Comparable to Media Industry's 30M+ profiled user database asset, but operating at substantially larger scale with broader enterprise penetration.
  • ActiveCampaign: Larger, well-funded email marketing and automation platform. Competes broadly in the email marketing and CRM/automation category with deeper product capabilities and broader geographic reach.

Regional players

  • Cerved: Major Italian B2B data and marketing services provider. Comparable regional player offering B2B marketing databases and audience targeting within Italy, addressing a similar client base to Media Industry's domestic segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

Media Industry social profiles

Digital presence

Media Industry financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Media Industry leadership team

Management profile

Number of profiles

Media Industry funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Media Industry M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Industry

What does Media Industry do?

Media Industry provides B2B integrated digital marketing services centered on lead generation, email marketing, and affiliate marketing. The company leverages proprietary hyper-updated databases containing more than 30 million profiled users across Italy, France, Germany, the United Kingdom, and Spain to deliver qualified contacts, automated customer engagement, and performance-based sales partnerships to brands seeking European audience reach.

Is Media Industry a public or private company?

Media Industry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Media Industry founded?

Media Industry was founded in 2016. It employs 51 to 100 people.

Where is Media Industry based?

Media Industry is headquartered in Italy, Italy, in the Europe region.

How does Media Industry make money?

Three revenue lines are on record. Lead Generation Services are the primary driver. The others are email Marketing Services and affiliate Marketing Services.

Who are Media Industry's main competitors?

Direct peers on record are CJ Affiliate, GetResponse, MailUp (now Contactlab), Awin and TradeTracker. Broad incumbents are Mailchimp, HubSpot, ZoomInfo and ActiveCampaign. Cerved is listed as a regional player.

Does Media Industry have an API?

No public API is recorded for Media Industry.

What industry is Media Industry in?

Media Industry's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists). Its NAICS code is 541830 and its SIC code is 7311.

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