ALADDIN LLC

What ALADDIN LLC does

Aladdin LLC (ООО «Аладдин») is a Moscow-headquartered Russian HR-tech company founded in 2022 that operates a two-sided corporate benefits marketplace platform. The platform enables employees of large Russian enterprises to self-select benefits within employer-allocated budgets from a catalog of 1,200+ providers, addressing the long-standing inefficiency of rigid, underutilized social-benefit packages. Enterprise clients include Severstal, Lenta, Segezha Group, Rosseti, Global Ports, Technonikol, Nordgold, А Деньги, and Bashkirenergo, with the platform serving 300,000+ corporate employees and processing 352,000 orders in 2024.

The core technology stack is a web platform accompanied by a mobile application available on iOS, Android, and RuStore. It integrates with Russian corporate HR systems (1C, SAP) and employee portals, automates order processing, payment settlement, and document generation, and provides a real-time analytics dashboard for employers. Security is anchored on two-factor authorization for financial operations and personal-data protection certified under Russian Federal Law 152-FZ by FSTEC. The product suite is modular: аладдин.Бонус is the core cafeteria marketplace; аладдин.Цель handles employee engagement through challenges and tasks; аладдин.Главное is a presale voluntary health insurance (DMS) marketplace; аладдин.Промо provides corporate discounts and coupons; and a QR-based meal-payment module extends the platform to point-of-sale use cases.

The business model is marketplace commission: corporate clients access the platform free of charge, while providers self-onboard within approximately one day and pay Aladdin a commission only on successful transactions — no licensing or platform usage fees. Distribution combines direct enterprise sales to HR departments (sales-led) with a self-serve employee-facing mobile/web experience and a channel-partner motion through the 1,200+ provider network. The company is privately held, founder/management-controlled, and operates solely in Russia with a reported headcount of approximately 7 employees.

Name

ALADDIN LLC

Legal name

Общество с ограниченной ответственностью «Аладдин» (ООО «Аладдин»)

Website

https://aladdin.store

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Aladdin LLC is a Russian HR-tech company operating a corporate benefits marketplace where employees at large Russian enterprises select benefits within employer-allocated budgets from 1,200+ providers. The Moscow-based platform serves 300,000+ employees and earns commission on provider transactions.

Ownership category

akta.pro rank

Product category

Employee Benefits Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Corporate benefits marketplace
• Employee benefits platform
• HR technology software
• Flexible benefits cafeteria
• Corporate discount platform

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Marketplace commission on provider sales: Aladdin charges providers a commission percentage only on successful transactions. No upfront licensing fees or system usage fees for providers. This is the primary revenue stream — the platform acts as a marketplace intermediary between corporate clients (with employee benefit budgets) and provider merchants.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aladdin operates a corporate employee benefits marketplace platform where employers allocate benefits budgets and employees independently select benefits from over 1,200 providers. The platform automates order processing, payment settlement, and documentation between corporate clients and benefits providers, and is delivered as a web platform and mobile application with HR system integrations.

Product overview

Aladdin is an HR-tech platform — a corporate benefits marketplace with a modular architecture. The core product is аладдин.Бонус (Aladdin.Bonus), a flexible benefits marketplace where employees choose benefits within employer-allocated budgets. This core is supplemented by four modules: аладдин.Цель (challenges and tasks for employee engagement), аладдин.Главное (DMS/health insurance selection), аладдин.Промо (corporate discounts and coupons), and QR Meal Payment. The platform processes orders, payments, documents, and provides support — all managed on the platform with one consolidated report for employers.

Differentiator

Problem solved

Functional benefit

Brands

• аладдин.Бонус: Free employee benefits platform enabling self-service selection of corporate benefits and meal payment via QR codes
• аладдин.Цель
• аладдин.Главное
• аладдин.Промо

Products and services

• аладдин.Бонус (Aladdin.Bonus) A flexible benefits marketplace that enables employees to independently select benefits within employer-allocated budgets from over 1,200 providers across Russia. Offered free of charge to corporate clients, with full automation of order processing, payments, and documentation. Mobile app and web access available.
• аладдин.Цель (Aladdin.Cel) A challenges and tasks platform for employee engagement, cohesion, and performance management. Companies create, manage, and analyze employee task completion with point rewards to boost team cohesion.
• аладдин.Главное (Aladdin.Main) Voluntary health insurance (DMS) and corporate insurance marketplace allowing employees to choose their preferred policy and pay for upgrades themselves. Listed by the company as a presale product.
• аладдин.Промо (Aladdin.Promo) A free corporate discounts and coupon platform providing special promotional codes from hundreds of partner providers across retail, pharmacy, sport, travel, and lifestyle categories. Does not require complex integration or IT support.
• QR Meal Payment A food payment solution that connects cafes and restaurants to the Aladdin platform, allowing employees to pay for meals via QR code using their allocated benefits budget.

Quantifiable outcome

• 97% of allocated employer budget is spent on the platform — demonstrating high employee adoption and engagement
• +5 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mirapolis: Russian HR-tech platform providing HR management, learning (LMS), and corporate portals to large Russian enterprises. Comparable to Aladdin in serving enterprise HR buyers in Russia with similar integration touch points (1C, SAP), though Mirapolis is broader HR-system focused rather than benefits marketplace.
• SKB Kontur: Russian SaaS provider of accounting, HR, and compliance software (including Kontur.Pers staffing) serving SMBs and enterprises. Comparable to Aladdin as a competing Russia-based HR-tech platform, though SKB Kontur's focus is broader HR/accounting rather than benefits marketplace specialization.

Broad incumbents

• Edenred: Global leader in employee benefits (meal vouchers, gift cards, mobility, public benefits). Comparable to Aladdin through its employee-benefits marketplace and B2B2C provider network, though Edenred is far broader, established, and operates at global scale versus Aladdin's Russia-only focus.
• Pluxee (Sodexo Benefits & Rewards): Employee benefits and engagement platform spun off from Sodexo, providing meal cards, gift/incentive solutions, and wellbeing platforms across multiple geographies. Comparable to Aladdin's cafeteria benefits, meal QR payments, and engagement modules, but at significantly larger scale with international presence.

Direct peers

• Perkbox: UK-based employee benefits and engagement platform providing discounts, wellbeing, recognition, and flexible benefits to employers. Comparable to Aladdin across its discounts (аладдин.Промо), engagement (аладдин.Цель), and benefits marketplace offerings, with similar SMB-to-enterprise target customers.
• BenefitSystems: Polish-origin, multi-country operator of multi-benefit platforms (cafeteria plans, sport cards, wellbeing) for corporate clients. Directly comparable to Aladdin's аладдин.Бонус marketplace model where employees self-select benefits within employer-allocated budgets, with both running commission/revenue-share models across employer and provider networks.
• Benefex: UK-based provider of a flexible benefits and total reward platform (OneHub), used by large enterprises to deliver cafeteria-style benefits. Directly mirrors Aladdin's аладдин.Бонус core product in serving large corporate clients with self-service employee benefits selection.
• Swile: France-based employee benefits platform combining meal vouchers, gift cards, and wellbeing into a single app. Directly comparable to Aladdin's QR meal payment and benefits marketplace modules in terms of mobile-first employee experience and commission-based provider revenue model.
• Reward Gateway: UK-based employee engagement platform combining flexible benefits, recognition, discounts, and wellbeing tools via an integrated SaaS platform. Closely parallels Aladdin's modular approach (аладдин.Бонус, аладдин.Цель, аладдин.Промо) targeting enterprise HR departments with similar buyer personas.

Emerging players

• Cobee: Spanish employee benefits platform offering flexible compensation and benefits management as a SaaS marketplace. Comparable to Aladdin's cafeteria benefits marketplace for SMB/enterprise clients, though smaller scale and focused on Spanish market rather than Russian corporates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTuberutube.ru/channel/47714868
• LinkedInlinkedin.com/company/aladdin-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALADDIN LLC