Addi
Addi is a Colombian BNPL fintech serving over 3 million underbanked consumers with two credit products (Cupo and Crédito Grande) and a WhatsApp-based instant approval flow, distributed across 35,000+ physical and online partner stores via its proprietary marketplace and mobile app.
- Company typePrivate
- Founded2018
- HeadquartersBogota, DC, Colombia
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Addi does
Addi is a Colombian buy-now-pay-later (BNPL) fintech founded in 2018 and headquartered in Bogotá, serving underbanked Colombian consumers who lack access to traditional credit cards. The platform operates two core credit products: Cupo, a revolving credit line for everyday purchases up to 6 monthly installments with promotional 3x0% interest for eligible customers, and Crédito Grande, a larger-ticket credit product for purchases repayable in up to 24 monthly installments. Customers are onboarded through a WhatsApp-based flow requiring only their national ID (cédula) and phone number, with credit decisions delivered in minutes and the entire experience accessible through the Addi mobile app.
The technical platform integrates a proprietary marketplace (web and app) where customers can browse partner brands and transact directly with Addi credit, alongside acceptance at more than 35,000 physical and online partner stores across Colombia — including major retailers such as Alkosto, Exito, Arturo Calle, Adidas, and Claro. Repayment is processed through Colombia's dominant local payment rails (PSE, Nequi, Bancolombia), and WhatsApp is used both as a transactional channel and as a customer communication surface, generating a single integrated stack of credit, payments, and commerce.
Addi earns revenue from two streams: installment interest and fees on outstanding credit balances beyond the 0% promotional period, and merchant transaction fees paid by partner retailers when customers use Addi at checkout. The customer base exceeds 3 million Colombians, and the company employs 646 staff. Geographic operations are entirely domestic to Colombia, with no disclosed international expansion, revenue, or funding history in the available source data.
Addi firmographics
Firmographics- Name
- Addi
- Legal name
- Addi
- Website
- https://addi.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Addi is a Colombian BNPL fintech serving over 3 million underbanked consumers with two credit products (Cupo and Crédito Grande) and a WhatsApp-based instant approval flow, distributed across 35,000+ physical and online partner stores via its proprietary marketplace and mobile app.
- Ownership category
- akta.pro rank
Addi industry classification
Industry- Product category
- Consumer Credit / Buy Now Pay Later (BNPL)
- NAICS
- Sales Financing (52222), Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
- akta.pro secondary industries
- In-Store / In-Person BNPL (POS) (FSAKACAB), Buy Now, Pay Later (BNPL) (CRAFALAD)
Keywords
Where Addi is headquartered
LocationHeadquarters
- HQ city
- Bogota, DC
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Addi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Installment Interest and Fees: Earn interest income from customers who pay in installments beyond the promotional 0% period. Interest rates applied to remaining credit balance.
- Merchant Transaction Fees: Partner merchants pay transaction fees when customers complete purchases using Addi as payment method, both in-store and online.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Cupo - Standard credit line for purchases up to 6 installments |
| Transaction based/ take rate | Monthly | Crédito Grande - Larger credit for high-value purchases up to 24 installments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Addi product offering
Product offeringCore offering
Addi provides buy-now-pay-later (BNPL) credit products to Colombian consumers, enabling them to make purchases in installments without a traditional credit card. Customers are approved in minutes via WhatsApp using only their national ID (cédula) and phone number, then use their Addi credit at more than 35,000 physical and online partner stores, with payments processed through local rails such as PSE, Nequi, and Bancolombia. The platform also includes an own marketplace where partner brands can be browsed and purchased directly using Addi credit.
Product overview
Addi is a buy-now-pay-later (BNPL) fintech platform offering two main credit products: Cupo for everyday purchases up to 6 installments with promotional 3x0% interest options, and Crédito Grande for larger purchases repayable in up to 24 installments. The platform integrates a proprietary Marketplace where users can shop partner brands, all accessible through a mobile app. The ecosystem enables purchases at over 35,000 physical and online partner stores, with payment processing via PSE, Nequi, and Bancolombia, and communication through WhatsApp for transaction links.
Differentiator
Problem solved
Functional benefit
Products and services
- Cupo
Quantifiable outcome
- 3 million+ customers served in Colombia
Companies that use Addi
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Addi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature2 records
Addi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AlkostocoreMajor Colombian retailer where Addi is accepted as payment method at checkout. Part of Addi's merchant network spanning 35,000+ physical and online stores.
- ExitocoreLeading Colombian supermarket and retail chain accepting Addi payments for consumer purchases.
- Arturo CallecorePopular Colombian fashion and apparel retailer where customers can use Addi to pay in installments.
- Adidas ColombiacoreInternational sportswear brand operating in Colombia, accepting Addi as payment method for online and in-store purchases.
- Claro ColombiacoreMajor Colombian telecommunications provider where Addi is accepted for device and service purchases.
- Pepe GangaminorColombian retail chain accepting Addi payments for general merchandise purchases.
- KoajminorColombian fashion retailer offering Addi as installment payment option.
- MedipielminorColombian beauty and skincare retailer accepting Addi payments.
- Linea EsteticaminorColombian aesthetic services provider accepting Addi for treatment and product purchases.
- bylmominorColombian fashion brand where customers can use Addi installment payments.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Addi competitors and assessment
Company assessmentDirect peers
- Sistecredito: Colombian consumer credit provider offering installment financing at retail point-of-sale and online. Directly competes with Addi in the same Colombian BNPL / consumer credit category with similar merchant-funded credit models.
- Nelo: Mexican BNPL platform offering instant credit at checkout for online and in-store purchases. Directly comparable product structure (Cupo-style revolving line + installments) and target underbanked consumer segment.
- Aplazo: Mexico-based BNPL fintech offering installment payments at online and offline merchants. Comparable business model, merchant integration approach, and LatAm underbanked consumer focus.
- Z1: Brazilian teen-focused digital banking and credit app offering prepaid accounts and BNPL-style installments. Comparable mobile-first, app-native credit product for younger underbanked consumers in LatAm.
- Kueski: Mexican BNPL / online consumer credit fintech extending short-term installment credit to underbanked consumers in Latin America. Highly comparable product, customer segment, and underwriting approach to Addi.
Broad incumbents
- Mercado Pago: LatAm super-app payments platform from Mercado Libre that has expanded into installment credit and BNPL. Operates broadly across many financial services and geographies, overlapping with Addi's installment credit offering.
- Klarna: Global BNPL leader with an active push into Latin America. Comparable pay-in-installments product and merchant-funded revenue model, with broader geographic reach and higher brand recognition.
- Affirm: Global BNPL platform expanding into international markets including LatAm. Comparable checkout installment product and merchant integration model, though operating at much larger global scale.
- Nu (Nubank): Largest LatAm digital bank with growing presence in Colombia, offering credit cards and installment-style products. A broad incumbent entering Addi's underserved consumer credit niche via deep capital and scale.
- Ualá: LatAm neobank with a strong Colombian presence offering cards, credit, and installment products. Competitor in Colombian consumer credit and broader digital financial services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Addi social profiles
Digital presenceAddi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Addi leadership team
Management profileNumber of profiles
Profiles1 record
Addi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Addi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Addi
What does Addi do?
Addi provides buy-now-pay-later (BNPL) credit products to Colombian consumers, enabling them to make purchases in installments without a traditional credit card. Customers are approved in minutes via WhatsApp using only their national ID (cédula) and phone number, then use their Addi credit at more than 35,000 physical and online partner stores, with payments processed through local rails such as PSE, Nequi, and Bancolombia. The platform also includes an own marketplace where partner brands can be browsed and purchased directly using Addi credit.
Is Addi a public or private company?
Addi is a private company. It is classified as unknown and is currently operating.
When was Addi founded?
Addi was founded in 2018. It employs 501 to 1,000 people.
Where is Addi based?
Addi is headquartered in Bogota, DC, Colombia, in the Latin America region.
How does Addi make money?
Two revenue lines are on record. Installment Interest and Fees are the primary driver. The others are merchant Transaction Fees.
Who are Addi's main competitors?
Direct peers on record are Sistecredito, Nelo, Aplazo, Z1 and Kueski. Broad incumbents are Mercado Pago, Klarna, Affirm, Nu (Nubank) and Ualá.
Does Addi have an API?
No public API is recorded for Addi.
What industry is Addi in?
Addi's product category is Consumer Credit / Buy Now Pay Later (BNPL). Its primary akta.pro industry code is FSAKACAA, Merchant-Integrated BNPL (Online Checkout), with a secondary code of FSAKACAB, In-Store / In-Person BNPL (POS). Its NAICS code is 52222 and its SIC code is 6141.