What Nova88 Global does

Capsulink, operated under the Nova88 Global entity, is a URL shortening and link management SaaS platform founded in 2016 and headquartered in Makati City, Manila, Philippines. The platform generates short links and branded links, supports dynamic destination routing through Smart Links (device, location, or rule-based), produces QR codes, exposes editable destination URLs, and provides real-time analytics. It integrates with Zapier, Google Analytics, Google Tag Manager, and Facebook Pixel, and exposes a public API on paid tiers. The platform is GDPR-compliant and operates under Latvia governing law, signaling an explicit posture toward international, privacy-regulated markets. Customers cited publicly include inBudget, DMG, Socialphotos, and Copy Hacker, and the product reaches users in 83+ countries.

The business runs a freemium SaaS model with four tiers — Free, Pro ($10/month or $100/year), Business ($40/month or $400/year), and Ultimate ($160/month or $1,600/year) — targeting individual creators, small businesses, and marketing teams rather than enterprise procurement. Customer acquisition is self-serve and supplemented by a 25% recurring affiliate program, indicating reliance on top-of-funnel and indirect channels rather than outbound sales. The company is operated by a lean team of 1-10 employees and has not disclosed any external funding rounds.

Name

Nova88 Global

Legal name

Capsulink

Website

https://cli.re

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Capsulink (Nova88 Global) is a Philippines-headquartered SaaS platform offering URL shortening, branded links, dynamic Smart Link routing, QR codes, and analytics for individual creators, SMBs, and marketing teams across 83+ countries on a freemium pricing model.

Ownership category

akta.pro rank

Product category

Link Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

Keywords

• URL shortening services
• Link management platform
• Branded short links
• Link analytics tracking
• Custom short domains

Headquarters

HQ city

Makati City, Manila

HQ country

Philippines

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Plans: Four-tier subscription model (Starter, Pro, Business, Ultimate) with monthly and annual billing options. Annual plans offer 2 months free. Revenue generated through recurring subscription fees with tiered pricing based on links, clicks, API calls, and feature access.
2. API Access (Premium Feature): API access is a premium feature limited by tier, with Pro allowing 1 API call per month, Business allowing 3, and Ultimate allowing 15. Generates revenue as an upsell within premium tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nova88 Global operates the Capsulink branded link management platform, a cloud-based SaaS that lets users shorten, brand, customize, target, edit, and analyze URLs in real time. Core capabilities include dynamic Smart Link routing by device, location, language, and time; custom-domain branded links; editable destination URLs; QR code generation with scan tracking; and a multi-language URL Shortening API for programmatic integration.

Product overview

Capsulink is an all-in-one custom URL shortener platform built around four core products: Custom URL Shortener (core platform), Branded Links (custom domain personalization), Smart Links (dynamic routing by device/location/time), and URL Shortening API (developer integration). Additional features include QR code generator, Teams collaboration, and an affiliate program. The platform offers tiered pricing from free to $160/month, with features scaling across Starter, Pro, Business, and Ultimate plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Capsulink Custom URL Shortener An all-in-one custom URL shortener platform that lets marketers, agencies, startups, brands, developers, and content creators shorten, brand, target, and analyze links with real-time analytics, team collaboration, and automation features, distributed via a freemium SaaS subscription model with monthly and annual tiers.
• Capsulink Branded Links Custom-domain link personalization that lets users attach their own branded short domain and subdomains to shortened URLs, supporting multiple custom domains per workspace to increase brand awareness, trust, engagement, click-through rates (up to 30-34%), and email deliverability.
• Capsulink Smart Links Dynamic link routing feature that directs users to different destinations based on geographic location, language, device type, and time schedule, enabling audience targeting and personalization across all devices and channels from a single short link.
• Capsulink URL Shortening API Developer-facing REST API providing autonomous shortened link delivery, JSON request/response format, multiple endpoint operations (capsulate, details, set_url, set_domain, stats, folders, etc.), and support for any major programming language including PHP, Python, Node.js, JavaScript, TypeScript, C/C++, C#, Java, Go, R, Swift, Ruby, Perl, Kotlin, Rust, Scala, Erlang, Haskell, and Objective-C.

Quantifiable outcome

• Branded links can increase click-through rates by 30% or more
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bitly: Bitly is the dominant URL shortener and link management platform with a strong consumer brand and enterprise offering. It competes directly with Capsulink across free and paid tiers, branded domains, analytics, and team features, and is the most established benchmark in the category.
• Sniply: Sniply is a direct competitor in link customization and tracking, allowing marketers to add call-to-action overlays on shared URLs. It targets similar digital marketers and content creators with link branding, analytics, and conversion-focused features.
• Rebrandly: Rebrandly is a direct competitor focused on branded link management for marketers and agencies, with custom domain support, analytics, and team workspaces that mirror Capsulink's positioning. It targets the same SMB-to-enterprise customer segments and competes head-to-head on Branded Links features.
• Pretty Links: Pretty Links is a WordPress-based link management plugin that shortens, brands, and tracks URLs, primarily serving bloggers and content marketers. It competes with Capsulink on branded short links and click tracking for the content creator and SMB segments.
• Short.io: Short.io is a direct competitor offering custom domain short links, API access, and analytics for marketers and developers. Its pricing model and developer-friendly feature set closely parallel Capsulink's, making it a close substitute for the same target audience.
• BL.INK: BL.INK is a direct competitor in branded link management with enterprise-grade features including custom domains, advanced analytics, and team management. It competes with Capsulink in the mid-market and enterprise segments with similar link routing and tracking capabilities.

Broad incumbents

• AppsFlyer: AppsFlyer is a broader incumbent in mobile attribution and marketing analytics. While not a direct URL shortener, it operates in the adjacent attribution and link-tracking category that underpins Capsulink's analytics value proposition, especially for app marketers.
• Branch.io: Branch.io is a broader incumbent in mobile deep linking and attribution, offering deep linking, measurement, and analytics for app marketers. While focused on mobile app ecosystems rather than general URL shortening, it competes in the deep-linking and attribution category that Capsulink's Smart Links addresses.

Emerging players

• Dub.co: Dub.co is an emerging open-source link management platform targeting modern SaaS companies with short links, analytics, and developer APIs. It overlaps with Capsulink's API-first positioning and represents a younger, well-funded challenger in the developer-oriented segment of the market.
• Linktree: Linktree is a link-in-bio platform targeting creators and influencers, a subset of Capsulink's persona segments. While focused on bio-link aggregation rather than URL shortening at scale, it overlaps on the influencer/creator customer segment and branded short-link positioning.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nova88global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova88 Global