Dub Technologies
Dub Technologies operates Dub.co, a link attribution platform that combines branded short links, real-time conversion analytics, and affiliate/partner program management, serving marketing and developer-led teams with both self-serve PLG and enterprise tiers.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dub Technologies does
Dub Technologies is a San Francisco-based software company that operates Dub.co, a link attribution platform that unifies branded short links, real-time conversion analytics, and partner/affiliate program management for marketing teams and developer-led businesses. The company was built by founder and CEO Steven Tey as a side project at Vercel in September 2022, reached #1 on Hacker News and Product Hunt's #1 Product of the Month shortly after, and was formally incorporated in January 2024 with a small core team (11-50 employees, supplemented by 60+ open-source contributors). Its modular product portfolio comprises Dub Links (branded short links with QR codes, device/geo-targeting, A/B testing, deep links, UTM builder, password protection, and role-based access control), Dub Analytics (real-time conversion tracking with funnels, customer journey, LTV, and retention metrics), and Dub Partners (affiliate/referral program management with 1-click global payouts and W-9/1099-NEC tax compliance), extended by the Dub API (REST + SDKs in TypeScript, Python, Go, Ruby, PHP), Dub Enterprise (SAML/SSO, SCIM, dedicated Slack support), and the Dub AI feature suite.
Dub Technologies firmographics
Firmographics- Name
- Dub Technologies
- Legal name
- Dub Technologies, Inc.
- Website
- https://dub.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dub Technologies operates Dub.co, a link attribution platform that combines branded short links, real-time conversion analytics, and affiliate/partner program management, serving marketing and developer-led teams with both self-serve PLG and enterprise tiers.
- Ownership category
- akta.pro rank
Where Dub Technologies is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dub Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Multi-tier subscription model (Free, Pro, Business, Advanced, Enterprise) with increasing limits on links, domains, workspaces, and team members. Paid plans provide access to custom domains, advanced analytics, API access, and enterprise features.
- Partner Program Revenue: Dub takes a platform fee on partner payouts. Partners earn commissions (30% rev-share, $2/signup) while Dub retains a portion. Network referral bonus provides 50% of payout fees from referred partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Basic link management |
| Subscription | Monthly | Pro Plan - Enhanced features for professionals |
| Subscription | Monthly | Business Plan - Team collaboration |
| Subscription | Monthly | Advanced Plan - Large scale operations |
| Subscription | Multi-year contract | Enterprise Plan - Unlimited scale with dedicated support |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Dub Technologies product offering
Product offeringCore offering
Dub Technologies builds a modern link attribution platform that combines short link management, real-time conversion analytics, and affiliate/partner program management into a single SaaS product. The platform also offers a programmatic REST API with multi-language SDKs and AI-powered features for link generation and analytics queries. Customers include marketing teams, developers, and enterprises handling 200M+ events per month.
Product overview
Dub Technologies offers a modular link attribution platform consisting of three core products: Dub Links (link management with QR codes, targeting, and custom previews), Dub Analytics (conversion tracking and attribution), and Dub Partners (affiliate/referral program management). The platform is extended by Dub API (programmatic access via REST with multi-language SDKs) and Dub Enterprise (high-scale infrastructure with SSO/security features). Dub AI provides AI-enhanced features including natural language analytics queries and content generation. The platform handles hundreds of millions of links and events monthly with 99.9% uptime.
Differentiator
Problem solved
Functional benefit
Products and services
- Dub Links Core link management platform for creating and managing branded short links with built-in QR codes, device/geo targeting, A/B testing, deep links, UTM builder, custom previews, folders, password protection, and role-based access control.
- Dub Analytics Conversion analytics platform providing real-time attribution, workspace-level analytics, funnel visualization, customer journey tracking, LTV analysis, and retention metrics from first click to conversion.
- Dub Partners All-in-one partner management platform for building profitable affiliate and referral programs with real-time attribution, flexible reward structures (CPA/rev-share, CPL, CPC), social metrics bounties, 1-click global payouts with tax compliance, embedded referral dashboard, and AI-generated landing pages.
- Dub API Enterprise-grade REST API for programmatically generating short links, tracking conversions, managing partners, and accessing analytics. Features real-time webhooks, deferred deep linking, and native SDKs in TypeScript, Python, Go, Ruby, and PHP.
- Dub Enterprise Enterprise-tier solution offering 200M+ events/month and 10M+ links/month capacity, SAML/SSO, SCIM directory sync, priority Slack support, dedicated migration assistance, and custom rate limits.
- Dub AI
Quantifiable outcome
- 30% higher click-through rates with custom domains vs generic short links
- +4 more outcomes
Companies that use Dub Technologies
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Dub Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature8 records
Dub Technologies partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- VercelcoreServer hosting provider for Dub's infrastructure. Dub is built on Vercel Edge Functions. Deep historical ties as Dub was founded as internal tool at Vercel. Dub.sh rebranded to Dub.co with strong Vercel ecosystem integration.
- StripecorePayment processing and conversion tracking integration. Dub's Stripe integration automatically tracks sale events (one-time and recurring), free trial leads, and refunds, reconciling them with partner commissions.
- SegmentmajorCustomer data platform integration for event tracking and analytics. Dub integrates with Segment for data pipeline and customer journey tracking.
- TinybirdcoreAnalytical database (ClickhouseSQL) powering Dub's analytics engine. Handles large-scale event data processing for real-time analytics.
- PlanetScalecoreRelational database (MySQL) for storing links, workspaces, and partner data. Serverless database platform for Dub's core data layer.
- UpstashcoreRedis caching and queuing infrastructure for Dub. Handles high-performance caching and job queue management. Originally built with Upstash Redis.
- CloudflarecoreImage hosting and CDN for serving optimized images and static assets. Also used for building scalable image hosting pipeline.
- AnthropicmajorAI and LLM provider powering Dub AI features including the 'Ask AI' analytics feature. Built with Vercel AI SDK and Anthropic Claude.
- Nova RegistryminorPartnership to offer 1-year free .link domain to all paying Dub customers. Strategic partnership for enhancing branded link offerings.
- ZapiermajorAutomation platform integration enabling Dub users to connect with 5,000+ apps via Zapier workflows.
- SlackmajorEnterprise communication platform with native Dub integration for analytics notifications and webhook alerts.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Dub Technologies competitors and assessment
Company assessmentDirect peers
- Bitly: Bitly is the dominant incumbent in the link-shortening and management category, offering branded short links, QR codes, and analytics. Directly competes with Dub Links and is explicitly named as a legacy competitor in Dub's migration tools.
- Rebrandly: Rebrandly is a branded link management platform focused on custom domains, link tracking, and team collaboration. Dub offers free migration from Rebrandly, indicating direct feature and customer overlap.
- Short.io: Short.io is a link management platform offering branded short links, analytics, and API access. Dub's migration tools explicitly include Short.io as a supported source, confirming direct competition.
- BL.INK: BL.INK is an enterprise-focused link management and branded short URL platform with analytics and team features. Comparable to Dub's Business and Enterprise tiers in the same link attribution space.
- PartnerStack: PartnerStack is a leading partner management platform for B2B SaaS affiliate, referral, and reseller programs. Directly competes with Dub Partners for the partner program management use case.
Broad incumbents
- Impact: Impact is a large, established partnership management and affiliate marketing platform serving enterprise brands. Broadly competes with Dub Partners with a much wider portfolio of tools and deeper enterprise penetration.
- Branch.io: Branch is a mobile linking and attribution platform serving large enterprises with deep linking and analytics. Broadly competes with Dub on link attribution and conversion tracking, particularly for mobile use cases.
Emerging players
- Tolt: Tolt is an emerging affiliate program management SaaS for SaaS companies, focusing on simple, branded affiliate programs with global payouts. Targets the same mid-market SaaS partner program segment as Dub Partners.
- FirstPromoter: FirstPromoter is a referral and affiliate program management tool purpose-built for SaaS companies. Comparable to Dub Partners for SaaS-focused affiliate/referral programs with Stripe integration.
- Rewardful: Rewardful is a SaaS-focused affiliate and referral program management tool with Stripe and Paddle integration. Targets a similar SMB SaaS customer base as Dub Partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dub Technologies social profiles
Digital presenceDub Technologies compliance and trust
Trust signalCompliance3 records
Dub Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dub Technologies leadership team
Management profileNumber of profiles
Profiles5 records
Dub Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dub Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dub Technologies
What does Dub Technologies do?
Dub Technologies builds a modern link attribution platform that combines short link management, real-time conversion analytics, and affiliate/partner program management into a single SaaS product. The platform also offers a programmatic REST API with multi-language SDKs and AI-powered features for link generation and analytics queries. Customers include marketing teams, developers, and enterprises handling 200M+ events per month.
Is Dub Technologies a public or private company?
Dub Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dub Technologies founded?
Dub Technologies was founded in 2022. It employs 11 to 50 people.
Where is Dub Technologies based?
Dub Technologies is headquartered in San Francisco, United States, in the North America region.
How does Dub Technologies make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are partner Program Revenue.
Who are Dub Technologies's main competitors?
Direct peers on record are Bitly, Rebrandly, Short.io, BL.INK and PartnerStack. Broad incumbents are Impact and Branch.io. Emerging players are Tolt, FirstPromoter and Rewardful.
Does Dub Technologies have an API?
Yes. Dub offers an enterprise-grade REST API for programmatically generating short links, tracking conversions, managing partners, and accessing analytics. Features include real-time webhooks, deferred deep linking, and multi-language SDK support (TypeScript, Python, Go, Ruby, PHP). Analytics endpoints require Pro plan or higher; conversion tracking requires Business plan or higher. Authentication via workspace API keys and publishable keys for client-side tracking. OpenAPI specification auto-generated from Zod schemas. Developer documentation is at dub.co/docs.