Designers Resource

What Designers Resource does

Designers Resource Collection (DRC) is a privately held trade-only multi-line showroom operator serving interior designers across Southern California. Founded in 1985 by Warren De Young and currently co-owned by Pamela Kellogg (since 2000) and Natasha Minasian (since 2015), the company operates three physical showroom locations — DRC Costa Mesa, DRC San Diego, and The Studio at DRC — collectively representing over 50,000 square feet of curated display space and over 250 product lines spanning furniture, lighting, fabrics, wallcoverings, bedding, and accessories from premier brands such as Arteriors, Baker Furniture, Four Hands, Loloi, Visual Comfort, Made Goods, Palecek, and Tuuci.

The business operates on a B2B-to-trade model with restricted access: only verified interior designers can enter the showrooms, memo items for 3-day client presentations, or purchase through the company's 9-employee organization. Revenue is generated through one-time product sales, with a minimum 50% deposit required to initiate order fulfillment, balance due upon shipment, and a 1.5% monthly service charge on overdue accounts. The company also arranges shipping via preferred carriers and operates a Shopify-based online shop (drc-showroom.myshopify.com) for 24/7 access to select items. The core technology footprint is minimal — Squarespace for marketing, Shopify for e-commerce, and Instagram for organic engagement — with no proprietary software, no app, and no public API.

The go-to-market motion is sales-led relationship distribution targeting design professionals in Southern California and the broader West Coast. Marketing relies on Instagram content, email newsletter signup, and in-person showroom events rather than paid digital acquisition. With only 9 employees serving a concentrated regional footprint, DRC is a small, owner-operated specialty distribution business that monetizes scale through showroom density and brand portfolio breadth rather than through digital platform leverage.

Name

Designers Resource

Legal name

Designers Resource Collection

Website

https://drcshowroom.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Designers Resource Collection is a privately held multi-line showroom operator serving interior designers across Southern California with three locations, 250+ product lines, and trade-only access.

Ownership category

akta.pro rank

Product category

Interior Design Trade Showroom

NAICS

Interior Design Services (54141), Interior Design Services (541410)

SIC

Retail-Furniture Stores (5712)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

SECONDARYBPAHAKAM

Industrial/Product & Furniture Design

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Trade showroom network
• Luxury home furnishings
• Interior design sourcing
• Multi-line showrooms
• Designer trade resources

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Product Sales through Showrooms: Designers Resource Collection generates revenue through the sale of luxury furniture, lighting, fabrics, wallcoverings, bedding, and accessories to interior designers. The company operates physical showrooms in Costa Mesa and San Diego where designers can view, memo (3-day trial), and purchase products. A minimum 50% deposit is required to initiate order fulfillment, with the remaining balance due upon shipment.
2. Shipping and Logistics Services: DRC arranges shipping of orders via preferred carriers as a service to customers. All shipping charges are added to the final balance due. This includes international shipping with Certificate of Origin requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Designers Resource Collection operates a network of multi-line trade showrooms where interior designers can view, memo (3-day trial), and purchase luxury furniture, lighting, fabrics, wallcoverings, bedding, and accessories from over 250 premier brands. The company runs three showroom locations in Southern California—DRC Costa Mesa, DRC San Diego, and The Studio at DRC—supported by a private, designer-only online shop accessible 24/7. DRC provides concierge-level sourcing, order management, and shipping coordination as an extension of the designer's team from project conception through installation.

Product overview

Designers Resource Collection operates as a multi-line showroom network offering physical and online retail experiences for interior designers. The company operates three showroom locations in Southern California (DRC Costa Mesa, DRC San Diego, and The Studio at DRC) with over 50,000 square feet of display space featuring 250+ product lines. The product portfolio includes furniture, lighting, luxury fabrics, wallcoverings, bedding, and accessories from premier brands such as Arteriors, Baker Furniture, Four Hands, Loloi Rugs, Visual Comfort, Palecek, Made Goods, Tuuci, Brown Jordan, Gloster, DEDON, and Julian Chichester. The company offers complementary online shopping through a Shopify-based platform, memo services (3-day trial policy), delivery coordination, and design consultation services. The Studio at DRC provides a boutique experience specializing in bedding and bathroom accessories with custom fabric tailoring capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Studio at DRC: A boutique showroom experience bridging traditional and contemporary design, offering plush bedding and luxury bathroom accessories at premier products with affordable pricing.

Products and services

• DRC Costa Mesa Showroom Multi-line showroom in Costa Mesa, CA (2915 Red Hill Avenue, Bldg E) offering over 250 product lines of luxury furniture, lighting, fabrics, wallcoverings, bedding, and accessories to verified interior designers for in-person viewing, 3-day memo trials, and purchase.
• DRC San Diego Showroom Multi-line showroom in San Diego, CA (4060 Morena Boulevard, Ste A) providing interior designers with access to the same premier brand portfolio and concierge-level sourcing services as the Costa Mesa flagship.
• The Studio at DRC Boutique showroom in Costa Mesa, CA (2915 Red Hill Avenue, Ste E100) offering a more accessible price tier focused on plush bedding, luxury bathroom accessories, and custom fabric tailoring services, bridging traditional and contemporary design aesthetics.
• Shop the Floor Online Online shopping platform (drc-showroom.myshopify.com) that gives verified interior designers 24/7 private access to browse and purchase select items from the showroom floors, extending physical showroom inventory into a digital channel.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and featured.

• ArteriorscoreOthersLuxury home furnishings brand featured in DRC showrooms. DRC serves as a showroom and distribution partner, allowing interior designers to view and source Arteriors products.
• Baker FurniturecoreOthersHigh-end furniture manufacturer featured in DRC showrooms. DRC provides showroom display and sales access for Baker Furniture products to interior designers.
• Four HandscoreOthersContemporary furniture brand represented in DRC showrooms for designer sourcing.
• LoloicoreOthersRug and textile brand featured in DRC showrooms, providing designers with premium rug options for their projects.
• Visual ComfortcoreOthersLighting brand available through DRC showrooms, with DRC serving as a go-to sourcing location for pendant lights and other lighting fixtures.
• Made GoodscoreOthersLuxury home decor brand featured in DRC showrooms for designer access.
• PalecekcoreOthersWoven furniture and decor brand represented in DRC showrooms.
• TuucicoreOthersLuxury outdoor furniture brand available through DRC showrooms.
• Kevin O'Brien StudiofeaturedOthersFeatured brand partner highlighted on DRC's brand listing page.
• RevelationfeaturedOthersFeatured brand partner (Uttermost) highlighted on DRC's brand listing page.
• Armani Casa WallcoveringsfeaturedOthersLuxury wallcovering brand featured in DRC showrooms.
• Amity HomefeaturedOthersLuxury home decor and bedding brand available through DRC.
• GlosterfeaturedOthersTeak outdoor furniture brand featured in DRC showrooms.
• DEDONfeaturedOthersWoven luxury outdoor furniture brand available through DRC.
• Julian ChichesterfeaturedOthersExceptionally crafted furniture brand featured in DRC showrooms.
• Brown JordanfeaturedOthersLuxury outdoor patio furniture brand available through DRC.
• Fairfield ChairfeaturedOthersFurniture brand represented in DRC showrooms.
• JimecofeaturedOthersInterior furnishings brand available through DRC.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Knoll: Established design-driven furniture manufacturer with to-the-trade showroom network for residential and contract interiors. Comparable trade-only distribution model with showroom-based designer engagement, though broader portfolio and much larger scale than DRC.
• Restoration Hardware (RH): Large-scale luxury home furnishings retailer with showrooms, galleries, and integrated design services (RH Interiors). Operates in the same premium home furnishings category with overlapping designer and affluent-customer appeal, but at much greater scale and with proprietary product.
• Perigold: Premium online home furnishings retailer (Wayfair-owned) offering high-end furniture and decor to designers and consumers. Represents the digital, broad-portfolio alternative to physical trade showrooms like DRC, with trade accounts available.

Direct peers

• Holly Hunt: Premier to-the-trade showroom network offering luxury furniture, lighting, textiles, and accessories exclusively to interior designers. Operates showrooms across major US design markets with a comparable multi-line, concierge-driven model serving the same designer customer base.
• Kravet: Trade-only distributor of fabrics, furniture, wallcoverings, and trimmings operating to-the-trade showrooms nationwide. Directly comparable business model: trade-only access, multi-brand curated showrooms, and deep relationships with interior designers.
• Serena & Lily: High-end home furnishings brand serving design-forward consumers and interior designers with curated coastal-inspired furniture, textiles, and accessories. Comparable premium positioning and overlap with DRC's designer customer base.
• Donghia: Luxury to-the-trade showroom operator specializing in high-end textiles, furniture, and accessories for interior designers. Same trade-only showroom model targeting the same designer customer segment with similar brand curation and concierge service.
• Cowtan & Tout: Trade-only showroom company offering fabrics, wallcoverings, and trimmings exclusively to interior designers. Comparable to-the-trade distribution model with showroom-based designer engagement and curated multi-brand portfolio.

Emerging players

• 1stDibs: Online marketplace for luxury furniture, art, and home decor connecting dealers and designers. Emerging as a digital alternative to physical trade showrooms for designer sourcing, with partial overlap with DRC's role as a designer sourcing destination.
• Article: Direct-to-consumer modern furniture brand offering designer-grade pieces at accessible prices with strong e-commerce and showroom capabilities. Emerging threat to traditional trade showrooms with comparable brand portfolio overlap (e.g., Four Hands-style offerings).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drcshowroom
• LinkedInlinkedin.com/company/designers-resource

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designers Resource