Dans Cycle

What Dans Cycle does

Dan's Cycle is a privately held, family-owned powersports and power equipment dealership operating from a single retail location at 7901 N Hoover Rd, Hesston, Kansas. The business functions as an authorized multi-brand dealer for Yamaha, Kawasaki, Arctic Cat, Kymco, and Hustler Turf Equipment, selling new and pre-owned motorcycles, ATVs, side-by-side UTVs, utility vehicles, and zero-turn mowers to individual consumers, farmers/ranchers, and commercial lawn-care operators across central Kansas including Hesston, Wichita, Salina, El Dorado, and Hutchinson.

The company's core operations span four revenue streams: vehicle sales (MSRP-based with manufacturer incentives), parts and accessories (OEM and aftermarket), certified service and repairs, and financing referrals through Synchrony Financial and Yamaha Financial Services. Operations are supported by a standard DX1 dealer website platform for online inventory browsing, financing applications, and service scheduling, supplemented by phone/text sales, in-person consultations, test rides, and pickup/delivery service for repairs. The business employs approximately 5 staff including owner Dan and certified technicians authorized across multiple OEM brands. Customer testimonials reference relationships extending back to at least 2010, with customers reportedly driving 50+ miles for service — indicating stable retention within the rural trade area despite the absence of any disclosed revenue figures, institutional investment, or multi-site footprint.

Name

Dans Cycle

Legal name

Dan's Cycle

Website

https://danscycle.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dan's Cycle is an independent, multi-brand powersports and power equipment dealership in Hesston, Kansas, selling and servicing Yamaha, Kawasaki, Arctic Cat, Kymco, and Hustler vehicles for individual consumers, farmers, and commercial lawn-care operators across central Kansas.

Ownership category

akta.pro rank

Headquarters

HQ city

Hesston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sales of new and pre-owned powersports vehicles including motorcycles, ATVs, side-by-side UTVs, and lawn mowers from brands including Yamaha, Kawasaki, Arctic Cat, Kymco, and Hustler.
2. Parts and Accessories: Sales of OEM and aftermarket parts, accessories, and apparel for powersports vehicles.
3. Service and Maintenance: Certified technicians provide maintenance, repairs, tire changes, and warranty work for vehicles. Authorized service for Arctic Cat, Kawasaki, Yamaha, and Kymco.
4. Financing Services: Partnered with Yamaha Financial Services, Synchrony Financial, and Kawasaki Motors Corp. to provide financing options to customers, earning referral/commission revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dan's Cycle is a multi-brand powersports and power equipment dealership in Hesston, Kansas, selling new and pre-owned motorcycles, ATVs, side-by-side UTVs, and zero-turn mowers across Yamaha, Kawasaki, Arctic Cat, Kymco, and Hustler brands. The dealership also operates an OEM and aftermarket parts department, a factory-authorized service department with certified technicians, and a financing desk facilitated through Synchrony Financial and Yamaha Financial Services. The business operates from a single brick-and-mortar retail location with website-driven inventory browsing and phone-based sales.

Product overview

Dan's Cycle is a multi-brand powersports and power equipment dealership operating as a traditional dealer model rather than a unified software product. The company offers a comprehensive portfolio of new and pre-owned vehicles across multiple brands (Yamaha, Kawasaki, Arctic Cat, Kymco), side-by-side UTVs, ATVs, and motorcycles. Complementary offerings include Hustler turf equipment, trailers, a full-service parts department with OEM and aftermarket components, and an authorized service department. Financing is facilitated through Synchrony Financial and Yamaha Financial Services partnerships. The business operates physically at 7901 N Hoover Rd, Hesston, KS 67062 with sales, service, parts, and financing as the primary service lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha Motorcycles

Quantifiable outcome

• Customers willing to drive 50+ miles for service, indicating high customer loyalty and satisfaction

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core.

• Yamaha Motor Corporation, U.S.A.coreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer offering full lineup of Yamaha motorcycles, ATVs, side-by-side UTVs, and utility vehicles. Access to Yamaha Financial Services for customer financing, including 0% APR promotions and customer cash incentives up to $3,000 on select models.
• Kawasaki Motors Corp., U.S.A.coreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealer offering Kawasaki motorcycles, ATVs, and MULE utility vehicles. Financing available through Synchrony Financial with promotional rates as low as 2.95% APR and up to $4,500 in customer savings on select models.
• Arctic CatcoreChannel Partner/ Reseller/ DistributorAuthorized Arctic Cat dealer providing off-road vehicles and related service. Certified technicians trained and authorized by Arctic Cat.
• KymcocoreChannel Partner/ Reseller/ DistributorAuthorized Kymco dealer offering powersports vehicles. Provides $250 off select Kymco models for military, law enforcement, and firemen (active, retired, honorably discharged).
• Hustler Turf EquipmentcoreChannel Partner/ Reseller/ DistributorAuthorized Hustler dealer for commercial and residential zero-turn mowers. Summer Sizzler promotions offering $1,500-$2,000 savings on select X-One and X-RIDE mowers.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• J&P Cycles: Online retailer of motorcycle parts, accessories, and gear for V-twin and metric bikes. Adjacent competitor to Dan's Cycle's parts department for DIY customers who might otherwise buy from the dealership.
• SuperATV: Major aftermarket UTV/ATV parts and accessories manufacturer and direct-to-consumer retailer. Competes indirectly with Dan's Cycle's parts and accessories business for the same installed base of off-road vehicles.
• Yamaha Motor Corporation, U.S.A. OEM of motorcycles, ATVs, side-by-sides, and UTVs - the largest brand at Dan's Cycle. Functions as a key supplier and financing partner (via Yamaha Financial Services); not a competitive peer but a critical ecosystem participant.
• Polaris Inc. Manufacturer of Polaris, Indian Motorcycle, and Slingshot powersports vehicles. Comparable as an OEM that supplies and co-markets with dealers like Dan's Cycle (note: Polaris Sales Inc. technology is even referenced on the dealer's website).
• Kawasaki Motors Corp., U.S.A. Manufacturer of motorcycles, ATVs, and MULE utility vehicles. Core OEM partner to Dan's Cycle, providing product, co-op marketing, and financing coordination via Synchrony Financial.

Broad incumbents

• Cycle Gear: National retail chain selling powersports apparel, parts, and accessories across many U.S. stores. Overlaps with Dan's Cycle's parts and accessories business, though Cycle Gear does not sell new vehicles or provide authorized service.
• Bass Pro Shops: Large outdoor retailer with Cabela's-branded stores carrying powersports vehicles, ATVs, and outdoor equipment. Overlaps with Dan's Cycle on hunting, fishing, and recreational outdoor customer base, though operating at very different scale.

Direct peers

• RideNow Powersports: Multi-store powersports dealer group carrying similar brands (Yamaha, Kawasaki, Honda, Polaris, BRP) with the same new/used vehicle sales, parts, service, and financing revenue streams. Comparable business model at larger scale.
• Mountain Motorsports: Multi-brand powersports dealer group operating similar showroom + service + parts + financing model across multiple U.S. locations. Directly comparable to Dan's Cycle on product mix (motorcycles, ATVs, side-by-sides) and GTM motion.

Emerging players

• RevZilla: Online-first powersports retailer focused on motorcycle gear, parts, and accessories, owned by Compass Group. Competes with the parts/accessories line of Dan's Cycle through e-commerce and content-driven customer acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/dans-cycle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dans Cycle