What 9HOTEL COLLECTION does

9Hotel Collection is a privately held boutique hotel group operating 11 properties across five European capital destinations: Paris (4 hotels including 9Confidentiel, 9Hotel République, 9Hotel Opéra, 9Hotel Bastille-Lyon), Brussels (3 hotels: 9Hotel Central, 9Hotel Chelton, 9Hotel Sablon), Geneva (9Hotel Pâquis), Rome (9Hotel Césari), and Lisbon (9Hotel Mercy). The group is wholly owned by French diversified conglomerate Tagerim Group and operates under the leadership of General Director Louis Quentin-Mauroy. The portfolio is positioned around design-led, city-center boutique accommodations, with flagship properties featuring high-profile architectural collaborations (Philippe Starck at 9Confidentiel Paris, Miguel Saraiva at 9Hotel Mercy Lisbon), rooftop bars, wellness amenities, and on-site F&B concepts including Carnal Gastrobar and the 48 Collagen Cafe collaboration.

The business operates a direct-to-consumer model with reservations managed through the Mews property management system, supported by city-specific Instagram channels, an email newsletter, and a dedicated Group & Business Travel desk for corporate and event clients. Revenue is generated primarily through nightly room bookings (best-rate-guaranteed direct channel, with 10% advance booking and 20% extended stay discounts), supplemented by food and beverage operations across hotel restaurants, bars, and rooftop venues. Pricing is per-room/night and varies by property, season, and stay duration; there is no subscription or recurring contracted model beyond corporate negotiated rates. Customer segmentation spans leisure travelers (primary), corporate and business travelers, and families, with family-friendly perks such as complimentary breakfast for children under 12. With approximately 44 corporate employees, the group's operational footprint is small relative to its 11-property geographic spread, indicating a lean central structure with on-property operational staff.

Name

9HOTEL COLLECTION

Legal name

9Hotel Collection

Website

https://9hotelcollection.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

9Hotel Collection is a privately held French boutique hotel group, owned by Tagerim Group, operating 11 design-led properties across Paris, Brussels, Geneva, Rome, and Lisbon, serving leisure, corporate, and family travelers via direct booking and Mews-powered reservations.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Boutique hotels
• Hotel accommodation
• Hospitality services
• Business travel solutions
• European city hotels

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel room reservations: Core revenue from room bookings across 11 properties in 5 European destinations (Paris, Brussels, Geneva, Rome, Lisbon). Offers direct booking with best rate guarantee and seasonal promotions.
2. Food and beverage services: Revenue from hotel restaurants, bars, and rooftop venues including Carnal Restaurant (Lisbon), rooftop bars at multiple properties, room service, and breakfast services.
3. Corporate and group bookings: Business travel solutions for corporate clients, group bookings, and event hosting services for professional and leisure groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

9Hotel Collection operates a portfolio of 11 boutique hotel properties across 5 European destinations (Paris, Brussels, Geneva, Rome, and Lisbon), offering overnight accommodation, on-site food and beverage venues (restaurants, rooftop bars), and meeting/event spaces for leisure, family, and business travelers. Rooms are reserved directly through the group's websites on the Mews booking platform, with a best-available-rate guarantee, complimentary upgrades, welcome amenities, and seasonal discounts; corporate clients are also served through dedicated group and business travel solutions.

Product overview

9Hotel Collection is a boutique hotel group operating 11 properties across 5 European destinations: Paris (4 hotels: 9Confidentiel, 9Hotel République, 9Hotel Opéra, 9Hotel Bastille-Lyon), Brussels (3 hotels: 9Hotel Central, 9Hotel Chelton, 9Hotel Sablon), Geneva (9Hotel Pâquis), Rome (9Hotel Césari), and Lisbon (9Hotel Mercy). The portfolio includes 4-star and 5-star properties featuring diverse amenities such as rooftop bars (Rome, Lisbon), indoor pool and spa (Geneva, Brussels), coworking space (Rome), design by Philippe Starck (9Confidentiel Paris), and multiple dining options including the Carnal Gastro Bar at Lisbon. The group offers direct booking benefits, corporate/group travel services, and uses Mews property management system for reservations.

Differentiator

Problem solved

Functional benefit

Brands

• Carnal Gastrobar: Gastronomic bar and restaurant located within 9Hotel Mercy in Lisbon
• Confidence Bar

Quantifiable outcome

• Complimentary breakfast for children up to 12 years included with family bookings
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Tagerim GroupcoreOthers9Hotel Collection is a company under the Tagerim Group, a diversified hospitality and real estate group operating multiple business lines.
• MewscoreTechnology or IntegrationMews property management system powers the online booking and reservation operations across all 9Hotel Collection properties.
• Carnal RestaurantminorStrategic or Co-development PartnerGastro bar restaurant located within 9Hotel Mercy in Lisbon, offering Mexican-flavored culinary experiences and cocktails for hotel guests.
• 48 Collagen CafeminorStrategic or Co-development PartnerExclusive collaboration at 9Confidentiel Paris offering a selection of 4 collagen-based beverages: Collagen Matcha, Pink Collagen Latte, Blue Collagen Latte, and Adaptogen Coffee.
• Le Matelas FrançaisminorStrategic or Co-development PartnerMattress provider for 9Hotel Mercy rooms and suites in Lisbon, providing French-made comfort products for guest accommodations.
• Philippe StarckcoreStrategic or Co-development PartnerRenowned architect and designer who designed the 9Confidentiel hotel in Paris, transforming the former BHV offices into a unique living space with distinctive interiors.
• Miguel SaraivacoreStrategic or Co-development PartnerInternational architect who designed the 9Hotel Mercy in Lisbon, creating an elegant establishment featuring traditional azulejos tile facade reflecting Lisbon's architectural heritage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OKKO Hotels: French boutique/select-service hotel chain with properties in Paris, Lyon, Nantes, Strasbourg, and other cities. Closely comparable on scale, geographic focus (France-led), and boutique positioning in regional capitals.
• Mama Shelter: Design-led boutique hotel group operating in major European capitals (Paris, Lyon, Marseille, and expanding) under Accor. Directly comparable to 9Hotel Collection on city-center boutique positioning, lifestyle/design narrative, and multi-city European footprint.
• Les Hotels Baverez: Independent Paris-based boutique hotel collection operating several 4-star properties in the French capital. Comparable boutique positioning in Paris, similar scale, and similar family/specialty service focus.
• 25hours Hotels: European boutique/lifestyle hotel collection (now part of Ennismore/Accor) operating in cities such as Paris, Berlin, Vienna, Copenhagen, and Florence. Comparable multi-city European boutique hotel portfolio with strong design DNA and similar target customer.
• CitizenM: Tech-forward boutique hotel brand with strong presence in European capitals (Paris, London, Amsterdam, Rome). Competes with 9Hotel for design-conscious, value-oriented travelers in the same city-center locations, and shares the boutique-to-lifestyle category.
• Elegancia Hotels: Paris-headquartered boutique hotel collection operating several lifestyle properties in Paris and London. Shares 9Hotel's portfolio-of-distinct-properties model and design-led positioning in European capitals.
• MOB Hotel: Independent lifestyle/boutique hotel brand with locations in Paris, Lyon, and planned European expansion. Comparable to 9Hotel on lifestyle positioning, focus on European city markets, and design-forward brand identity.

Broad incumbents

• Accor SA: Global hospitality leader whose lifestyle/boutique brands (Mama Shelter, 25hours, Sofitel, MGallery) directly overlap with 9Hotel's value proposition. Sets competitive pricing, distribution, and loyalty baselines against which 9Hotel must differentiate.

Emerging players

• The Social Hub: Hybrid hospitality/coworking concept operating in several European cities (Paris, Amsterdam, Berlin, Florence). Comparable on multi-city European footprint, design-forward positioning, and blend of leisure, business, and community-oriented amenities.
• Adagio Aparthotels: Extended-stay aparthotel brand jointly owned by Accor and Pierre & Vacances, with strong presence in European city centers. Partial overlap with 9Hotel's family/extended-stay use case and city-center locations, but operates a different (apartment) unit type.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/9hotelcollection
• LinkedInlinkedin.com/company/9hotel-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 9HOTEL COLLECTION