ACS | Automotive

What ACS | Automotive does

ACS | Automotive (legal entity: Advance Consulting Systems Argentina S.A.) is an Argentine consulting and software firm focused on the automotive aftermarket (posventa). It serves independent workshops, authorized dealerships, and express service centers, with publicly visible customers including Honda Argentina, Sprint Center, Quick Lane, Dietrich, and LM Service. The company is privately held, headquartered in Longchamps, Buenos Aires, and led by CEO Sergio Roldan, with Sergio Menendez as a course facilitator. Operations are concentrated in Argentina with no disclosed geographic expansion beyond it.

The company's core product is Inspección Digital, a mobile and web application that digitizes the vehicle inspection workflow and captures more than 500 fields of technical, photographic, and commercial data per visit, producing a Visit Summary PDF and supporting intervention tracking, customer negotiation, and follow-up marketing. The second pillar is the structured training program "Del taller al negocio," currently with a published Nivel Inicial (four modules) and announced Intermedio and Avanzado levels "Próximamente." The program is delivered via the eCursos online platform as live, modular sessions priced in Argentine pesos at roughly ARS 50,000 per module or ARS 150,000 for the full initial level.

Revenue comes from four streams: one-time fees for training courses, professional services for Consultoría (process reengineering, continuous improvement, and digital transformation), professional services for eMkt (digital marketing for automotive businesses), and recurring subscription fees for Inspección Digital licensing. Go-to-market is enterprise field sales and direct engagement supported by content marketing (case studies, blog) and on-site training at client facilities such as Honda's Plant Training Center in Campana. Pricing is publicly disclosed and denominated in ARS, with promotional discounts noted.

Name

ACS | Automotive

Legal name

Advance Consulting Systems Argentina S.A.

Website

https://acsautomotive.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ACS | Automotive is an Argentine firm that provides consulting, digital marketing, and training services to automotive workshops, dealerships, and express service centers, anchored by its Inspección Digital inspection software and the "Del taller al negocio" training program.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Software & Services

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Automotive Diagnostics & Electrical Systems (EDAOAEAB)

Keywords

• Automotive aftermarket consulting
• Workshop digital inspection
• Service advisor training
• Automotive digital transformation
• Dealership process optimization

Headquarters

HQ city

Longchamps

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Training Courses (eCursos): ACS Automotive offers structured training programs for automotive service advisors and workshop staff, including the 'Del taller al negocio' program with multiple levels and modules. Pricing is per course/module, with promotional discounts available (e.g., 50% off coupon). Training is delivered online in live sessions.
2. Consulting Services (Consultoría): Integral advisory services for optimizing processes and results, including reengineering, continuous improvement, and digital transformation applied to the automotive aftermarket business.
3. Digital Marketing Services (eMkt): Automotive digital marketing oriented to results, including strategies, prospecting, and analysis to enhance customer acquisition and conversion.
4. Digital Solutions - Inspección Digital: Digital inspection tool licensing/application access for workshops and dealerships to digitize their inspection processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ACS Automotive provides digital solutions, training, and consulting services to the automotive aftermarket (posventa). Its core product is Inspección Digital, a mobile and web application that digitizes the vehicle inspection process by capturing 500+ fields of technical and commercial data per visit and producing a Visit Summary PDF. This is complemented by the modular "Del taller al negocio" training program for service advisors, eMkt digital marketing services, and Consultoría (process reengineering, continuous improvement, and digital transformation consulting).

Product overview

ACS | Automotive operates as a digital solutions provider for the automotive aftermarket, offering a unified platform centered on its Inspección Digital product—a digital inspection application that collects and processes vehicle and customer data. Complementing the core inspection tool, the company provides the 'Del taller al negocio' training program with modular courses (Initial Level with 4 modules) designed to train service advisors and workshop staff. Additional offerings include eMkt (digital marketing services) and Consultoría (business consulting and digital transformation services), creating a comprehensive ecosystem that combines technology tools with training and advisory services to enhance workshop profitability and customer experience.

Differentiator

Problem solved

Functional benefit

Brands

• eMkt: Automotive digital marketing oriented to results. Strategies, prospecting, and analysis to enhance client acquisition and conversion.
• eCursos
• Inspeccion Digital
• Del taller al negocio

Products and services

• Inspección Digital A digital inspection application (mobile and web) that collects over 500 fields of commercial and technical data per vehicle visit, enabling workshops and dealerships to manage customer and vehicle information digitally, produce a Visit Summary PDF for customer transparency, support intervention tracking, client negotiation, pending action recovery, and targeted marketing campaigns.
• Del taller al negocio — Nivel Inicial (Complete Program) Entry-level bundled training program for new service advisors, administrators, technicians, and workshop owners covering the role of service advisor, customer experience, and basic workshop processes. Sold as a complete course bundle with promotional pricing.
• Del taller al negocio — NI. Modulo 1 Individual training module focusing on the importance of the Service Advisor as the key link between customer and workshop, covering attention, communication, and organization impacts on trust and profitability.
• Del taller al negocio — NI. Modulo 2 Individual training module focused on ordering the workshop's work process to reduce errors, claims, and unproductive times, covering basic stages of reception, diagnosis, budgeting, and vehicle delivery.
• Del taller al negocio — NI. Modulo 3 Individual training module focused on commercial communication applied to the workshop context, teaching techniques to clearly communicate budgets, explain work without excessive technical jargon, and handle frequent objections.
• Del taller al negocio — NI. Modulo 4 Final module of the Nivel Inicial course, oriented to understanding how daily organization influences workshop results, covering appointment planning, time management, communication of delays, and basic management indicators.
• eMkt (Digital Marketing Services) Automotive digital marketing service oriented to results, including strategies, prospecting, and analysis to enhance customer acquisition and conversion for automotive businesses.
• Consultoría (Business Consulting) Comprehensive consulting service to optimize processes and results for automotive businesses, including process reengineering, continuous improvement, and digital transformation applied to the automotive aftermarket.

Quantifiable outcome

• Improved customer return rates and ticket average
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Honda ArgentinacoreStrategic or Co-development Partner · 1 March 2022ACS conducted service advisor training programs at Honda's Training Center in Campana, Buenos Aires. The program implemented Honda's training plan and applied best practices used in the sector to promote effective customer service. Training was delivered to service advisors from Honda's official dealership network in Argentina, in 2 editions for 12 advisors per session.
• Sprint CentercoreStrategic or Co-development Partner · 1 January 2018Sprint Center is an Express Automotive Service Center that partnered with ACS from its opening in January 2018. ACS implemented Digital Inspection combined with other Micro Solutions to strengthen and improve management. This partnership demonstrates ACS's ability to deliver comprehensive digital transformation for service centers, resulting in improved customer return rates and average ticket.
• Quick LaneminorChannel Partner/ Reseller/ DistributorQuick Lane is shown as a partner/client logo on ACS Automotive's website, indicating a working relationship with this automotive service brand.
• DietrichminorChannel Partner/ Reseller/ DistributorDietrich appears as a partner/client logo on ACS Automotive's website.
• LM ServiceminorChannel Partner/ Reseller/ DistributorLM Service appears as a partner/client logo on ACS Automotive's website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dealertrack (Cox Automotive): Major dealer management system and dealership technology provider under Cox Automotive; broad incumbent whose dealer-suite offerings compete for the same authorized dealership wallet ACS targets.
• Mitchell International: Large established provider of estimating, workflow, and aftermarket software to the collision and mechanical repair industry; overlaps with ACS in digital workflow tooling for workshops but operates at much greater scale.
• Solera Holdings: Global automotive software group covering dealer management, claims, and aftermarket workflow — a broad incumbent whose suite offerings overlap with ACS's workshop digital tools.
• Identifix (Snap-on): Diagnostic and repair information platform owned by Snap-on, providing technical content, training, and shop tools — overlaps with ACS's training and digital workflow offerings for workshops.
• Tekion: Cloud dealer management and retail platform used by franchised dealerships; relevant incumbent comparator as ACS expands training and inspection tools into authorized dealer networks.

Direct peers

• Kukui: Shop management platform with built-in digital vehicle inspection and marketing tools for automotive service centers, mirroring ACS's combined SaaS + marketing offering for workshops.
• MechanicNet: Digital marketing and customer communication platform purpose-built for auto repair shops, closely paralleling ACS's eMkt offering and inspection-driven customer engagement workflow.
• AutoVitals: Provides digital vehicle inspection, shop marketing, and workflow software to independent auto repair shops — directly overlapping with ACS's Inspección Digital + eMkt combination for workshops.
• Shop-Ware: Cloud-based shop management system for auto repair facilities that emphasizes digital inspection and customer communication workflows similar to Inspección Digital.

Regional players

• Workshop Software: Workshop management SaaS popular in Australia and New Zealand; functionally very similar to ACS's Inspección Digital + workshop process tooling, but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acs-automotive

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACS | Automotive