What Activate 180 does

Activate 180 is a privately held coaching services company, incorporated as Activate 180 LLC in California and headquartered in Irvine, CA. The company provides whole-person, science-backed employee coaching programs to mid-market and enterprise organizations, built around a proprietary five-pillar methodology that integrates career and leadership development, health and wellness, finances, relationships, and life experiences. The core product is the Corporate Coaching Program, which combines monthly 60-minute 1:1 coaching sessions, monthly experiential team workshops, and culture audits; the company reports a 98% stick rate on its hand-matched coach-to-employee pairings.

The business operates a per-employee subscription model with no long-term contracts, supported by a curated supply-side network of professional coaches recruited through a dedicated "Coach With Us" program. The go-to-market is primarily enterprise field sales, with demo bookings and trial conversions driven through HubSpot meeting links, a self-serve free two-session trial, content marketing (blog, SEO, social), email newsletters, and selective partnerships (notably with executive search firm McDermott + Bull) and conference sponsorships (e.g., From Day One LA). The platform serves named customers across financial services, healthcare, technology, consumer goods, media, real estate, hospitality, and aviation — including American Business Bank, Liquid IV, Stanford School of Medicine, Panasonic Avionics, and Crinetics.

Activate 180 is co-founded and led by CEO Rod McDermott and Chief Activation Officer Zach Smith, with a leadership bench including a Director of Partnerships, executive coaches with neuroscience and psychology credentials, and a Data Protection Officer reflecting GDPR compliance posture. The company has 75 employees, operates exclusively within the United States, and has no disclosed funding rounds, M&A activity, or revenue figures; based on available evidence it appears to be founder-owned and bootstrapped.

Name

Activate 180

Legal name

Activate 180 LLC

Website

https://activate180.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Activate 180 is a privately held Irvine, CA-based coaching services firm that delivers whole-person, science-backed 1:1 employee coaching, team workshops, and culture audits to mid-market and enterprise organizations on a per-employee, no-contract subscription basis, supported by a curated coach network.

Ownership category

akta.pro rank

Product category

Corporate Employee Coaching Services

NAICS

Professional and Management Development Training (61143), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Employee coaching services
• Leadership development
• Corporate coaching
• Team performance coaching
• Workplace culture transformation

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Per-Employee Coaching Subscription: Businesses pay for access to Activate 180's coaching services on a per-employee basis. Pricing is usage-based (only pay for what employees use) with no long-term contracts required — cancel anytime. The model supports custom approaches tailored to company goals and size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Activate 180 provides a Corporate Coaching Program that delivers hand-matched, one-on-one employee coaching delivered through monthly 60-minute sessions, paired with monthly core skills team workshops and customized culture audits. The service is built on a science-backed, whole-person coaching methodology addressing five pillars of well-being (career and leadership, health and wellness, finances, relationships, and life experiences) and is sold to mid-market and enterprise organizations on a per-employee subscription with no long-term contracts.

Product overview

Activate 180 is a high-performance employee coaching solution offering personalized, whole-person coaching for organizations. The core product is the Corporate Coaching Program, which integrates monthly 1:1 coaching sessions (60-minute video/audio), monthly core skills workshops, and culture audits. The company also provides specialized services including team performance coaching, employee retention programs, management team training, business growth coaching, and leadership succession planning. Activate 180's distinctive approach is its Whole-Person Coaching methodology, which addresses five pillars: career and leadership development, health and wellness, finances, relationships, and life experiences. The company offers hand-matched coach-employee pairings with a 98% stick rate and operates on a no-contract, pay-for-what-you-use model. Additional offerings include programs for coaches to join the platform and free demo trials for prospective clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Coaching Program Flagship B2B coaching program combining hand-matched 1:1 employee coaching, monthly coaching sessions, monthly core skills workshops, and culture audits for mid-market and enterprise organizations.
• Coaching for Employees Individual employee coaching focused on personal and professional development through monthly one-on-one sessions, delivered to employees at client organizations.
• Coach With Us (Coach Network Program) Program recruiting professional coaches to join the Activate 180 network and be matched with employees for coaching engagements.
• Team Performance Coaching Coaching methodology aimed at improving employee performance through culture evolution, integration with company mission and values, and enhanced communication.
• Employee Retention Program Performance coaching service designed to retain employees by supporting personal and professional thriving, increasing engagement, morale, and team building.
• Management Team Training Training program for leaders to develop strong management tactics, learn self-reflection tools, strengthen skill sets, and practice difficult conversations.
• Business Growth Coaching Coaching and mentoring services to help leaders achieve business growth, navigate expansion challenges, and develop SMART plans for success.
• Leadership Transition and Succession Planning Services helping organizations prepare for leadership changes through succession planning, internal talent development, and smooth transition management.
• Free Demo (Two Free Coaching Sessions) Trial offering providing two free one-on-one coaching sessions, tailored recommendations, and Q&A to enable prospective clients to experience the coaching service.

Quantifiable outcome

• Coached employees are 1.5x more likely to stay at their organization
• +7 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators10 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• BetterUp: BetterUp is the largest venture-backed enterprise coaching platform, offering 1:1 coaching, leadership development, and AI-augmented tools to mid-market and enterprise customers. It is the most direct competitor to Activate 180's coaching-as-a-service model, with broader technology, larger coach network, and significantly more capital.
• Sounding Board: Sounding Board provides enterprise leadership coaching with a curated coach network and an outcomes-tracking platform. It competes head-to-head with Activate 180 for HR/L&D budgets focused on leadership development and measurable coaching ROI.
• Torch: Torch offers team-based coaching and learning programs targeting managers and leaders at high-growth and enterprise companies. Its team-coaching orientation overlaps with Activate 180's monthly core skills workshops and culture-audit offerings.
• CoachHub: CoachHub is a digital coaching platform delivering 1:1 coaching and leadership programs to enterprises globally. It overlaps directly with Activate 180's core deliverable of enterprise 1:1 employee coaching and is a primary competitor in the mid-market and enterprise segment.
• LifeLabs: LifeLabs Learning delivers in-person and virtual leadership, DEI, and well-being training to enterprise clients. Its program-based approach to leadership development and whole-person skill building is comparable to Activate 180's team workshops and coaching methodology.

Broad incumbents

• Modern Health: Modern Health is a global mental health and well-being platform that includes coaching, therapy, and self-guided resources. It overlaps with Activate 180's well-being and coaching pillars but operates as a broader mental-health benefits provider to enterprise HR.
• Lyra Health: Lyra Health is a mental health benefits platform offering therapy, coaching, and self-care to global enterprises. It competes for the same HR benefits budget that funds Activate 180's coaching programs, though its scope is broader and includes clinical care.
• Headspace: Headspace Health (now Headspace) provides meditation, mental health, and coaching services to employers and consumers. Its B2B channel competes for employee well-being budgets and overlaps with Activate 180's health and wellness pillar.
• Calm Business: Calm Business offers enterprise subscriptions to its mental wellness and meditation app. While not a 1:1 coaching provider, it competes for a share of corporate wellness budgets that Activate 180 also targets.

Emerging players

• Wellable: Wellable provides corporate wellness platforms with content, challenges, and coaching integrations. It is a smaller, more emerging peer that competes with Activate 180 in workplace wellness and employee engagement, though with a more tech-led rather than coach-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/activate180
• LinkedInlinkedin.com/company/activate-180

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate 180