Name

Active Track (Pty) Ltd

Legal name

Active Track (Pty) Ltd

Website

https://activetrack.co.za

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Security workforce management

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Investigation and Security Services (5616)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Computer Programming Services (7371)

akta.pro primary industry

Geofencing, Security & Theft Recovery (TLABAJAJ)

akta.pro secondary industries

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Asset & Maintenance Management (EAM/CMMS) Platforms (HDAEAEAM)

Keywords

• Guard monitoring systems
• Workforce management solutions
• Access management software
• GPS tracking devices
• Security workforce analytics

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Guard Monitoring Device Rental: Active Track rents out its guard monitoring devices and supplies licensed Active View software. Clients are not burdened with maintenance concerns, insurance, SIM card maintenance or software challenges. A 24-hour monitoring service is available at an additional fee. Minimum rental period is 24 months, with 30 days notice option for security companies.
2. Cloud Track AMS Rental: Access management solution available on rental basis with no capital expenditure required. Includes support via 24-hour call centre and reports from interactive live dashboard.
3. Activeye AI Integration: Machine learning AI technology offered either as stand-alone solution or as part of Cloud Track AMS package through partnership with Activeye.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Active Track provides GPS, GSM, and RFID-enabled handheld guard monitoring devices on a rental basis, paired with the cloud-based Active View monitoring and reporting software. Its portfolio also includes the Cloud Track AMS access management solution for visitor and vehicle authentication and the Activeye AI-powered CCTV analytics integration. All products are bundled with software licenses, call-outs, swop-outs, upgrades, and 24-hour call-centre support under a no-capital-expenditure rental model.

Product overview

Active Track (Pty) Ltd offers a suite of security and workforce management technologies consisting of three core products: the Active Track Guard Monitoring System (a GPS/GSM/RFID handheld device for real-time personnel monitoring and patrol verification), Cloud Track AMS (access management solution for visitor authentication with AI-powered document scanning), and Activeye (AI-powered video analytics integrated into existing CCTV systems). The Active View software platform serves as the monitoring and reporting interface for the Guard Monitoring System. Products are offered exclusively on a rental basis with 24-hour support and are distributed throughout Sub-Saharan and East Africa. The company was founded in 2013 in partnership with EBS Poland and has over 5,000 devices deployed across 11 African countries.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Track AMS: Comprehensive access management solution for visitor authentication and access control, featuring scanning of driver's licenses, vehicle license discs, and verification against suspicious vehicle databases.
• Activeye

Products and services

• Active Track Guard Monitoring System GPS, GSM and RFID-enabled handheld guard monitoring device for real-time personnel monitoring, tamper-proof and waterproof with RFID reader for patrol checkpoints, built-in panic and distress functions, and 24-hour support via web interface and call centre. Endorsed by NATO and manufactured by EBS Poland.
• Cloud Track AMS Access management solution for visitor authentication and access control at office parks, residential estates and commercial properties. Includes Honeywell 2D barcode scanner for driver license and vehicle license disc scanning, 8MP camera, AI software, RFID reader, GPS+GSM functionality, suspicious vehicle database verification, and real-time reporting dashboard.
• Activeye AI Technology Enterprise risk management solution providing machine learning technology integrated into existing CCTV systems. Capabilities include facial recognition, car counting, people counting, vehicle identification, age approximation, gender detection, emotional states detection, and object identification for shopping malls, office parks, car parks, stores, and residential estates.
• Active View Software Web-based monitoring and reporting interface supplied with Active Track device rentals, supporting multiple users with configurable access authorization and including the Active Track report writer for customized reporting and SLA management.
• FPX10 Biometric Device 21-point fingerprint recognition biometric device for time and attendance, payroll integration, and access control. Designed and manufactured in Poland by EBS.

Quantifiable outcome

• Over 5,000 active devices deployed across 11 African countries
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered strategic, core and minor.

• ActiveyestrategicTechnology or Integration · 1 January 2019Active Track partnered with Activeye to offer machine learning AI technology integrated into existing CCTV systems. Features include facial recognition, car counting, people counting, vehicle identification, age approximation, gender detection, emotional states, and object identification. Offered as stand-alone solution or as part of Cloud Track AMS.
• EBS PolandcoreTechnology or Integration · 1 January 2013Active Track partnered with EBS Poland to bring the Active Track guard monitoring device to South Africa, reserving the right to distribute throughout Africa. EBS Poland manufactures the Active Track device in a factory in Elk, northeastern Poland. EBS provides ongoing technical support and product development.
• SovtechminorImplementation/ SI/ Consulting PartnerSovtech provides software customization services for Active Track's Active View report writer, enabling customization of reports to suit operational requirements of clients.

Scale indicators7 records

Direct peers

• Kisi: Kisi provides cloud-based access control and visitor management for offices and residential properties. Directly comparable to Active Track's Cloud Track AMS product, which similarly addresses visitor authentication and access management at office parks and estates.
• Proxyclick: Proxyclick is a cloud-based visitor management system used by enterprises to manage guest registration, notifications, and compliance. Directly comparable to Cloud Track AMS in addressing visitor authentication and access control workflows at office parks and commercial properties.
• Silvertrac Software: Silvertrac offers guard management and incident reporting software with mobile patrol verification, GPS checkpoints, and real-time alerts. Direct peer in the guard tour and accountability space, with overlapping customers in the private security industry.
• TrackTik: TrackTik delivers cloud-based security workforce management software including guard scheduling, patrol tracking, incident reporting, and billing. Direct competitor in the same security-guard accountability and operations space as Active Track.
• GuardMetrics: GuardMetrics provides a guard tour system with NFC/RFID checkpoint scanning, GPS tracking, and incident reporting for security officers. Directly comparable to Active Track's handheld GPS/GSM/RFID guard monitoring device and Active View software.
• Trackforce (Valiant): Trackforce (now part of Valiant) provides guard tour, incident reporting, and security workforce management software for security guard companies globally. Directly comparable to Active Track's guard monitoring system as both target private security firms with patrol verification, GPS tracking, and reporting.
• TimeTrack: TimeTrack provides biometric time and attendance, project tracking, and workforce management — directly comparable to Active Track's FPX10 biometric device and time-and-attendance functionality used by security and facilities customers.

Broad incumbents

• Avigilon (Motorola Solutions): Avigilon, now part of Motorola Solutions, provides enterprise video surveillance, access control, and AI analytics. A broad incumbent offering overlapping capabilities across Active Track's guard monitoring, access management, and CCTV analytics stack at much larger scale.
• TOA Technologies (Salesforce Field Service): Field service and workforce management platforms (originally TOA Technologies, now Salesforce Field Service) provide mobile workforce tracking, scheduling, and analytics at enterprise scale. Broad incumbent offering overlapping workforce management capabilities that compete with Active Track's patrol verification and time/attendance functionality.

Emerging players

• BriefCam: BriefCam offers AI-powered video analytics for surveillance, including people counting, vehicle identification, and facial recognition — capabilities that overlap with Active Track's Activeye partnership offering. Comparable as an AI video analytics layer that can integrate with existing CCTV systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/activetrackSA
• LinkedInlinkedin.com/company/activetrackrsa

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Track (Pty) Ltd