GuardMetrics
GuardMetrics is a cloud-based security officer management SaaS platform serving private security guard companies and in-house security teams with GPS patrol tracking, checkpoint scanning, incident reporting, AI-assisted report writing, and white-labeled client portals.
- Company typePrivate
- Founded-
- HeadquartersPalm Harbor, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GuardMetrics does
GuardMetrics is a cloud-based Physical Security Information Management (PSIM) platform that provides security guard companies and in-house security teams with mobile tools for officer tracking, patrol verification, incident reporting, dispatch management, timekeeping, and client-facing reporting. The underlying technology combines real-time GPS officer tracking, RFID/NFC/QR checkpoint scanning, offline patrol capture, and AI-assisted report writing through its AI Refine™ module; data flows between native iOS/Android mobile apps and a web-based management portal that supports white-labeled client portals. The platform is built around a unified architecture spanning core products (Officer Management System, Guard Tour System, Checkpoint System, Mobile Reporting App, Incident Reporting System) and add-on modules (Timekeeping, Visitor Management, GuardMetrics Mobility for rugged devices and MDM, Community Security App, AI Refine), with integrations to scheduling (Celayix) and payroll (Paychex) systems.
The company monetizes primarily through annual SaaS subscriptions quoted per organization, with additional revenue from ruggedized hardware sales, managed wireless plans, MDM services bundled via GuardMetrics Mobility, and international reseller licensing outside the continental United States. Pricing is custom rather than tiered and is delivered through a US-based direct sales motion centered on demos and phone outreach, supplemented by a global channel-partner program. Customer mix spans small startup security agencies, mid-market operators, and select enterprise and government accounts across verticals including private security, healthcare, construction, property management/HOAs, casinos, education, and retail/logistics.
GuardMetrics LLC is headquartered in Orlando, Florida, operating as a privately held company with a 1-10 employee base. The firm holds PCI-DSS compliance for payment handling and supports ITAR compliance within its visitor management module. Ownership structure, institutional investors, and revenue figures are undisclosed in the available source material.
GuardMetrics firmographics
Firmographics- Name
- GuardMetrics
- Legal name
- GuardMetrics LLC
- Website
- https://guardmetrics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GuardMetrics is a cloud-based security officer management SaaS platform serving private security guard companies and in-house security teams with GPS patrol tracking, checkpoint scanning, incident reporting, AI-assisted report writing, and white-labeled client portals.
- Ownership category
- akta.pro rank
Where GuardMetrics is headquartered
LocationHeadquarters
- HQ city
- Palm Harbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GuardMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): GuardMetrics operates as a cloud-based SaaS platform where security guard companies subscribe to access the officer management system, mobile apps, web portal, client portal, and reporting tools. Pricing is quote-based and determined per organization based on size and needs.
- Ruggedized Hardware Devices: Sale of ruggedized guard tour devices and patrol phones (smartphones, tablets, mobile broadband hotspots) loaded with the GuardMetrics Guard Tour App, including optional extended warranties.
- Wireless Plans (GuardMetrics Mobility): Managed wireless connectivity services bundled with ruggedized devices, including flexible wireless plans with unlimited talk, text, and data, provided through carrier partnerships.
- Mobile Device Management (MDM): MDM services providing security and administrative control over the wireless environment, ensuring officers can concentrate on patrol tasks only.
- Reseller Licensing (International): Revenue generated through non-exclusive and exclusive reseller agreements outside the continental United States, where independent resellers distribute GuardMetrics software to international markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Organization-based subscription pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
GuardMetrics product offering
Product offeringCore offering
GuardMetrics sells a cloud-based Physical Security Information Management (PSIM) platform that helps security guard companies and in-house security teams monitor patrols via GPS, verify checkpoints through RFID/NFC/QR scanning, capture incident and activity reports from mobile devices, and deliver branded real-time reports through a white-labeled Client Portal. The offering bundles mobile apps, dispatch operations, timekeeping, scheduling, and a built-in Community Security neighborhood watch app, and is complemented by ruggedized guard tour devices, wireless plans, and Mobile Device Management (MDM) services sold under the GuardMetrics Mobility line.
Product overview
GuardMetrics is a comprehensive security guard management software platform offering a unified ecosystem of interconnected modules. The core platform centers on the GuardMetrics Officer Management System, which includes the Guard Tour System Security Software, Security Officer App, Security Guard Checkpoint System, Mobile Guard Reporting App, and Incident Reporting System. Supporting modules include Timekeeping Software, Visitor Management System, GuardMetrics Mobility (device management), Client Portal, and the Community Security Neighborhood Watch App. The AI Refine feature provides natural language processing for report enhancement. All modules share a common data architecture enabling integrated scheduling, payroll, billing, GPS tracking, and client reporting workflows.
Differentiator
Problem solved
Functional benefit
Brands
- AI Refine™: Built-in artificial intelligence tool designed specifically for security incident report writing that helps improve grammar, spelling, clarity, structure, professional tone, and security-focused language while preserving the officer's original facts and intent.
Products and services
- GuardMetrics Officer Management System Comprehensive cloud-based security officer management platform that monitors and tracks guard tours and patrols via GPS, receives mobile reporting data, and provides real-time activity and incident reporting while consolidating security business administration including scheduling, timekeeping, payroll, and billing workflows. Sold to security guard companies and in-house security teams.
- Guard Tour System Security Software Security guard patrol tracking software that verifies checkpoint activity, improves patrol accountability, and gives supervisors visibility into field operations. Supports mobile patrol workflows, checkpoint scans, timestamps, geo-tags, photos, reports, and client-facing documentation.
- Security Officer App / Guard Tour App Mobile guard tour software and app for iPhone, Android, Windows, and any smart device. Enables GPS tracking of security officers and real-time report and alert delivery, with minimal data usage so officers can run it on personal mobile phones.
- Community Security App (Neighborhood Watch App) Neighborhood crime watch and community security app providing Security Concern reporting, Visitor Notification, and Vacation Watch features. Allows residents and employees to alert security of concerns while maintaining optional anonymity, and is built into the GuardMetrics guard tour system.
- Incident Reporting System Advanced security reporting software and mobile app for incident and event management. Offers customizable report types, multi-level security protocols, encryption, and supports photos and video; used by security companies, government entities, and enterprise clients.
- Security Guard Checkpoint System Security guard checkpoint scanning system supporting RFID, NFC, and QR code guard tour scanning. Provides time-stamped and geo-tagged checkpoint activity with satellite photo verification and a Client Portal for branded reporting.
- Mobile Guard Reporting App Mobile security guard reporting application with extensive report types including Daily Activity Reports, Incident Reports, Guard Tour Reports, Visitor Reports, Site Inspection Reports, Disciplinary Reports, Vehicle Inspection Reports, K-9 Reports, and Chain of Custody Reports; available on iPhone and Android.
- Visitor Management System Visitor management system for monitoring and protecting buildings, pre-registering appointments, configuring notifications, tracking vendors and deliveries. Supports threat analysis, driver's license scanning, watch list comparison, self-serve kiosks, and ITAR/GMP compliance.
- Timekeeping Software for Security Guards Timekeeping software for security guards that feeds into payroll and billing. Integrates with scheduling, payroll, and billing systems, and automates clock-in/clock-out tracking with accuracy exceeding manual methods like notebooks or spreadsheets.
- GuardMetrics Mobility Wireless device and patrol phone management solution providing rugged devices, flexible wireless plans including unlimited talk/text/data, Mobile Device Management (MDM), and dedicated support. Devices come pre-loaded with the GuardMetrics Guard Tour App.
- Client Portal Next-generation client report management portal branded to the security company. Clients can log in to view, print, search, and filter reports including photos and video, eliminating email-based reporting inefficiencies.
- GuardMetrics AI Refine™ AI-powered incident report writing assistant that improves grammar, spelling, clarity, structure, professional tone, and security-focused language while preserving the officer's original facts and intent. Built into GuardMetrics security reporting software as a natural language processing feature.
Quantifiable outcome
- Fast onboarding with 45-minute initial training session for new clients
- +2 more outcomes
Companies that use GuardMetrics
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles2 records
GuardMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
GuardMetrics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered supporting.
- CelayixsupportingCelayix provides scheduling software integration within GuardMetrics' security guard management system, enabling integrated shift scheduling capabilities for security officer scheduling within the broader officer management platform.
- PaychexsupportingPaychex provides payroll software integration with GuardMetrics' timekeeping system, enabling automated time and attendance tracking that feeds into payroll processing for security guard companies.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GuardMetrics competitors and assessment
Company assessmentDirect peers
- Silvertrac Software: Silvertrac is a directly comparable security guard management and incident reporting platform offering mobile patrol, checkpoint scanning, GPS tracking, and client reporting — overlapping with GuardMetrics' core product suite for security guard companies.
- TrackTik (Verkada): TrackTik (now part of Verkada) is a security workforce management platform with guard tour, incident reporting, scheduling, and client portal features — the closest direct competitor and a meaningfully better-capitalized peer.
- Novagems: Novagems offers a cloud-based security guard management platform with tour tracking, incident reporting, scheduling, and billing — a direct SMB-focused competitor to GuardMetrics in the same guard-company vertical.
- Guardso: Guardso is a security guard management software vendor offering guard tour, incident reporting, and time tracking — a directly comparable platform for small and mid-sized guard companies.
- PatrolLIVE: PatrolLIVE is a security guard patrol and incident management software with GPS tracking and checkpoint scanning — closely aligned with GuardMetrics' guard tour and reporting core offering.
- Trackforce: Trackforce provides security operations management software including guard touring, incident management, and dispatch — historically a major direct competitor in the same guard workforce software category.
Emerging players
- Deputy: Deputy is a broader shift-based workforce management platform that competes in security staffing scheduling and time tracking — overlapping with GuardMetrics' timekeeping and scheduling integrations but with broader cross-vertical reach.
Broad incumbents
- UKG (Ultimate Kronos Group): UKG (including the former TimeClock Plus and Kronos workforce products) is a large incumbent in workforce management and timekeeping — competing with GuardMetrics' timekeeping and payroll integration module at the enterprise HR buyer level.
- Verkada: Verkada is a broader physical security platform (cameras, access control, environmental sensors) that acquired TrackTik — relevant as a large incumbent expanding into guard workforce software that GuardMetrics also integrates with via PSIM.
Others
- Celayix: Celayix is an existing technology integration partner providing scheduling software that feeds into GuardMetrics — included as a thematically adjacent workforce scheduling peer rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GuardMetrics social profiles
Digital presenceGuardMetrics compliance and trust
Trust signalCompliance2 records
GuardMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
GuardMetrics leadership team
Management profileNumber of profiles
Profiles1 record
GuardMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GuardMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GuardMetrics
What does GuardMetrics do?
GuardMetrics sells a cloud-based Physical Security Information Management (PSIM) platform that helps security guard companies and in-house security teams monitor patrols via GPS, verify checkpoints through RFID/NFC/QR scanning, capture incident and activity reports from mobile devices, and deliver branded real-time reports through a white-labeled Client Portal. The offering bundles mobile apps, dispatch operations, timekeeping, scheduling, and a built-in Community Security neighborhood watch app, and is complemented by ruggedized guard tour devices, wireless plans, and Mobile Device Management (MDM) services sold under the GuardMetrics Mobility line.
Is GuardMetrics a public or private company?
GuardMetrics is a private company. It is classified as unknown and is currently operating.
When was GuardMetrics founded?
GuardMetrics was founded in -1. It employs 1 to 10 people.
Where is GuardMetrics based?
GuardMetrics is headquartered in Palm Harbor, United States, in the North America region.
How does GuardMetrics make money?
Five revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are ruggedized Hardware Devices, wireless Plans (GuardMetrics Mobility), mobile Device Management (MDM) and reseller Licensing (International).
Who are GuardMetrics's main competitors?
Direct peers on record are Silvertrac Software, TrackTik (Verkada), Novagems, Guardso, PatrolLIVE and Trackforce. Deputy is listed as an emerging player. Broad incumbents are UKG (Ultimate Kronos Group) and Verkada. Celayix is listed as an others.
Does GuardMetrics have an API?
No public API is recorded for GuardMetrics.