What Advanced Tracking does

Advanced Tracking, founded in 2004 and headquartered in Hyères, France, is a privately held specialty e-commerce retailer and authorized distributor specializing in satellite communication and GPS tracking solutions for maritime, land-mobile, and outdoor applications. The company serves both individual consumers (yacht owners, sailors, drivers, hikers) and B2B customers (logistics operators, fleet managers, commercial vessels requiring SOLAS-certified GMDSS systems, and isolated worker safety programs) through a Shopify-powered online storefront with global shipping and supplementary quote-based consultation for enterprise and professional maritime buyers.

The product portfolio centers on the SmartConnect Gateway, a flagship hybrid multi-network connectivity hub that uniquely integrates Iridium satellite, 4G cellular, Kineis, and Starlink Mini in a single device with integrated GPS tracking, security alarms, and weather routing, sold on a €390/month subscription model. Supporting the Gateway are the Konectis geolocation platform (€15/month), the Sense4Boat line of NB-IoT marine sensors (bilge, battery, temperature with €63/year subscription renewals), and a broad hardware catalog spanning Iridium/Inmarsat satellite phones, Iridium GO!/GO! exec hotspots, Globalstar SPOT and SmartOne trackers, Garmin-compatible safety beacons, distress beacons from ACR/Weatherdock, OneWeb/Eutelsat LEO enterprise antennas, and Starlink maritime terminals. Pricing ranges from ~$239 entry-level trackers to ~$6,957 SOLAS-certified Lars Thrane LT-3100S GMDSS systems.

Revenue is generated through four streams: hardware sales (one-time device purchases across price tiers), recurring subscriptions (SmartConnect, Sense4Boat, Konectis, satellite airtime plans), prepaid SIM cards and usage-based airtime, and professional services including installation, configuration, AIS/DSC programming, and maritime safety training. Distribution advantages derive from official distributor status with Iridium, Inmarsat, Globalstar, and Broadband EU (Starlink), plus integration partnerships with Sense4Boat, Konectis, Weatherdock, and FocusPoint International for emergency response. Operating with 1-10 employees, the company is founder-operated with no disclosed institutional investment.

Name

Advanced Tracking

Legal name

Advanced Tracking

Website

https://advanced-tracking.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Tracking is a French e-commerce retailer and authorized distributor (founded 2004) selling satellite communication, GPS tracking, and maritime connectivity products to recreational boaters, outdoor enthusiasts, logistics operators, and commercial maritime customers under official partnerships with Iridium, Inmarsat, Globalstar, and Starlink.

Ownership category

akta.pro rank

Product category

Satellite Communication Equipment

NAICS

Satellite Telecommunications (51741)

SIC

Communications Equipment, Nec (3669)

akta.pro primary industry

Satellite Broadband Terminals & Gateways (VSAT/LEO CPE) (HDAFAIAM)

akta.pro secondary industry

Satellite Broadband Internet Access (Consumer/SMB) (HDAIAJAA)

Keywords

• Satellite communication devices
• GPS tracking solutions
• Maritime connectivity equipment
• Distress beacon technology
• Fleet tracking systems

Headquarters

HQ city

HYERES

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Sale of physical products including GPS trackers, satellite phones, distress beacons, marine sensors, satellite terminals, and Starlink equipment. One-time purchase model with varying price points from €200 to €6,000+ per device.
2. Subscription Services: Recurring monthly or annual subscriptions for SmartConnect Gateway (€390/month hybrid service), Sense4Boat sensors (€63/year after first year free), Konectis tracking platform (€15/month for Iridium GO!), and various satellite phone plans. Includes IoT connectivity services.
3. SIM Cards and Prepaid Plans: Sale of satellite SIM cards (Iridium, Inmarsat, Thuraya) and prepaid airtime plans for satellite phones and IoT devices. One-time prepaid cards and subscription plans available.
4. Professional Services: Installation, configuration, training, and maintenance services for maritime GMDSS systems, professional tracking solutions, and specialized satellite equipment. Includes AIS/DSC configuration and maritime safety training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Advanced Tracking is a French-based retailer and official distributor selling satellite communication hardware, distress beacons, and GPS tracking devices. The company combines multiple satellite networks (Iridium, Inmarsat, Starlink, Globalstar) with terrestrial 4G/5G connectivity through proprietary integrations like the SmartConnect Gateway. They offer installation, configuration, and training services alongside their hardware catalog serving both consumers (yachting, outdoor activities, vehicles) and B2B customers (logistics, maritime professionals, isolated sites).

Product overview

Advanced Tracking offers a portfolio of satellite communication, GPS tracking, and boat monitoring solutions. The core product is the SmartConnect Gateway - a hybrid multi-network connectivity hub combining Iridium satellite, 4G cellular, Kineis, and Starlink in one device with integrated GPS tracking and boat security. Supporting products include the Konectis geolocation platform for real-time tracking, Sense4Boat IoT sensors (bilge, battery, temperature) for 24/7 boat monitoring, and various distress beacons (Easy2-MOB, ACR ResQLink). Tracking devices span from solar-powered Globalstar trackers (GSatSolar, SmartOne Solar) to hybrid GSM/satellite (Alive) and vehicle trackers (Helios M). Communication devices include Iridium and Inmarsat satellite phones, Iridium GO!/GO! exec hotspots, and Starlink maritime terminals. Professional maritime solutions include Lars Thrane LT-3100S GMDSS for SOLAS vessels.

Differentiator

Problem solved

Functional benefit

Brands

• SmartConnect Gateway: Hybrid satellite/cellular IoT gateway combining Iridium, 4G, Kineis and Starlink Mini for maritime connectivity
• Konectis
• Sense4Boat

Products and services

• SmartConnect Gateway Hybrid multi-network maritime connectivity hub combining Iridium satellite, 4G cellular, Kineis, and Starlink Mini into a single device with integrated GPS tracking, boat security alarms, and weather routing. Targets boaters, professional maritime operators, and isolated sites.
• Konectis Geolocation Platform Real-time geolocation platform providing tracking of GPS devices, movement history visualization, and security alert configuration across assets at sea and on land.
• SmartConnect Terrestrial Gateway Hybrid satellite/cellular IoT gateway variant for terrestrial applications in isolated sites, construction, mining, and offshore environments.
• Sense4Boat Boat Monitoring Sensors Line of IoT boat monitoring sensors including bilge water detection, battery voltage monitoring, and temperature sensors for engine rooms. Operate on NB-IoT with 5-year battery life and IP67 rating.
• Easy2-MOB Distress Beacon Dual AIS/DSC marine distress beacon with automatic water activation, 24+ hour battery life, up to 7 nautical mile range, and CE certification for maritime safety.
• ACR ResQLink View RLS Personal Locator Beacon Personal locator beacon with digital display and Return Link Service (RLS) confirmation via Cospas Sarsat satellite network. 24+ hour battery life, military-grade construction, global coverage.
• Alive Hybrid Tracker Hybrid GSM and satellite GPS tracker for universal worldwide geolocation. Uses mobile network when available and switches to satellite offshore.
• SmartOne Solar Tracker Autonomous solar-powered satellite GPS tracker using Globalstar network. 100% solar with no battery required, IP68 certified.
• SPOT Gen4 Tracker Globalstar satellite tracker with reliable GPS and SOS button for outdoor and maritime tracking applications.
• Helios M Vehicle Tracker Compact waterproof GSM vehicle GPS tracker for cars and motorcycles with discreet anti-theft protection.
• Iridium Extreme 9575 Satellite Phone Satellite phone with integrated GPS and SOS button. IP65 and MIL 810F military certified, worldwide coverage including poles.
• Iridium GO! Satellite Hotspot Global satellite WiFi hotspot transforming smartphones into satellite terminals. 30m WiFi range, connects up to 5 devices simultaneously, MIL-STD810F/IP65 certified.
• Iridium GO! exec Advanced Certus 100 satellite terminal with color touchscreen, 88 Kbps download speed, two simultaneous voice lines, and extended connectivity (USB-C, Ethernet, external antenna).
• Lars Thrane LT-3100S GMDSS System SOLAS-certified maritime satellite terminal for commercial vessels. Covers GMDSS areas A1, A2, A3 with 100% global Iridium coverage and MED B+D certification.
• Starlink Mini Maritime Compact Starlink maritime terminal at 1.1kg with 25-40W power consumption and IP67 rating for high-speed connectivity at anchor.
• Starlink High Performance Maritime High-performance Starlink maritime terminal for professional vessels requiring maximum bandwidth at sea.
• OceansConnect Bundle Combined SmartConnect Gateway with Starlink Flat High Performance Maritime for complete professional maritime connectivity solution.
• 24/7 Global Assistance Service Emergency assistance service by FocusPoint International with Global Monitoring and Rescue Plan for distress situations worldwide.
• Iridium 9555 Satellite Phone Rugged satellite phone with global coverage including poles. Water, shock, and dust resistant with 30 hours standby and 4 hours talk time.
• Inmarsat IsatPhone Pro 2 Extreme robustness satellite phone operating from -20°C to +55°C with IP65 and IK04 protection. 8 hours talk time and 160 hours standby.
• GSatSolar Tracker Ultra-compact solar satellite GPS tracker at 22.2g, certified IP68, using Globalstar network for 100% autonomous tracking.
• Outboard Motor GPS Tracker NB-IoT GPS tracker and anti-theft device for outboard motors. Detects dismantling attempts and triggers immediate SMS/email alerts with GPS tracking via Konectis.

Quantifiable outcome

• 4 networks (Iridium, 4G, Kineis, Starlink) combined in single SmartConnect Gateway device
• +2 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• IridiumcoreChannel Partner/ Reseller/ DistributorOfficial Iridium distributor providing access to Iridium satellite phones (9555, 9575 Extreme), Iridium GO! and GO! Exec hotspots, GMDSS systems, and Iridium subscription plans. Authorized status enables full product access and technical support.
• InmarsatcoreChannel Partner/ Reseller/ DistributorOfficial Inmarsat partner for IsatPhone Pro 2 satellite phones and Inmarsat prepaid services. Provides access to Inmarsat's geostationary satellite network for global connectivity.
• Starlink (Broadband EU)coreChannel Partner/ Reseller/ DistributorBroadband EU official sub-distributor for Starlink maritime, business, and roaming solutions. Offers Starlink Mini Maritime, Starlink High Performance Maritime, and business solutions. Enables SmartConnect Gateway integration.
• GlobalstarmajorChannel Partner/ Reseller/ DistributorCertified Globalstar reseller for SPOT Gen4 trackers, SmartOne C and SmartOne Solar trackers, and GSatSolar products.
• Sense4BoatmajorTechnology or IntegrationOfficial Sense4Boat distributor in France for smart marine sensors including bilge sensors, battery sensors, and temperature sensors with NB-IoT connectivity and Sense4Boat cloud platform.
• FocusPoint InternationalmajorStrategic or Co-development PartnerStrategic partnership for 24/7 global assistance and emergency services supported by the Global Monitoring and Rescue Plan. Provides rescue coordination and emergency response services.
• KonectiscoreTechnology or IntegrationGeolocation platform partner providing real-time tracking, position history, security alerts, and collaborative monitoring. Advanced Tracking integrates and resells Konectis services with their hardware products.
• WeatherdockmajorTechnology or IntegrationVendor for Easy2-MOB dual AIS/DSC distress beacons. Weatherdock app enables Bluetooth configuration of beacons including MMSI programming for closed-loop DSC calls.
• ACR (Arcade Electronic GmbH)majorChannel Partner/ Reseller/ DistributorVendor for ResQLink View RLS personal locator beacons with Return Link Service. Products feature Cospas Sarsat satellite integration and RLS confirmation technology.
• Lars Thrane A/SmajorChannel Partner/ Reseller/ DistributorVendor for LT-3100S GMDSS systems - SOLAS certified maritime satellite terminals for commercial vessels. Lars Thrane has 40+ years of maritime experience providing distress communications.
• ProteGearminorChannel Partner/ Reseller/ DistributorPartner for maritime protection equipment and accessories including ALIVE beacon products.
• ESA Hughes AntennasminorChannel Partner/ Reseller/ DistributorReseller of ESA Hughes LEO satellite terminals (HL1100W, HL1120W) for OneWeb/Eutelsat encrypted satellite connectivity.
• IntellianminorChannel Partner/ Reseller/ DistributorReseller of Intellian OW11FL OneWeb/Eutelsat antenna for encrypted LEO satellite enterprise connectivity.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Roadpost: Canadian satellite phone and tracker retailer carrying Iridium, Inmarsat, Garmin inReach and SPOT devices — closely comparable catalog, target customer base, and subscription-led business model.
• Network Innovations: Global satellite communications integrator and distributor reselling Iridium, Inmarsat, Starlink and more for maritime, enterprise and government — closely comparable multi-network distribution play with similar marine/remote site focus.
• BlueCosmo: BlueCosmo is a US-based retailer/distributor of Iridium and Inmarsat satellite phones, hotspots and airtime — direct overlap on hardware resale, subscription bundling, and consumer/marine/enterprise customer mix with Advanced Tracking.
• GMPCS Personal Communications: Long-established Iridium service provider and satellite phone reseller offering terminals, prepaid and postpaid airtime and tracking services — directly competes with Advanced Tracking on Iridium hardware and airtime for marine/remote customers.
• Global Satellite USA: Satellite phone and tracker retailer carrying Iridium, Inmarsat, Thuraya, Garmin and SPOT — overlaps with Advanced Tracking's consumer/safety/marine resale catalog.
• Beam Communications (Pty) Ltd: Satellite communications hardware and airtime provider selling Iridium/Inmarsat terminals for maritime and remote applications — comparable distributor/model with overlapping maritime safety product lines.

Broad incumbents

• Garmin (inReach): Garmin's inReach satellite messengers and marine electronics share Advanced Tracking's GPS tracking and SOS/distress use cases, and Garmin increasingly sells direct, putting competitive pressure on the SPOT/garmin resold SKUs.
• Iridium Communications: Satellite network operator for the Iridium constellation — both the upstream partner and a broader incumbent whose direct enterprise push could compete with Advanced Tracking on commercial maritime and IoT customers.

Emerging players

• PredictWind: Maritime weather routing and connectivity service that pairs forecast tools with satellite data plans — overlapping with Advanced Tracking's weather routing-on-SmartConnect offering and marine customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Advancedtrack
• YouTubeyoutube.com/c/AdvancedtrackingGeolocation?sub_confirmation=1
• Facebookfacebook.com/advancedtracking
• LinkedInlinkedin.com/company/advanced-tracking
• Instagraminstagram.com/advancedtracking

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Tracking