Adventure Yoga

What Adventure Yoga does

Adventure Yoga is a Vancouver, British Columbia-based yoga teaching business operated as a sole proprietorship by E-RYT 500 certified instructor Stephen Ewashkiw. Founded in 2012, the company combines in-person classes in the Tofino, Ucluelet, and Vancouver markets with online class packs, workshops, and retreats, and the founder states teaching experience across 25 countries and thousands of students.

The underlying technology stack is conventional web content infrastructure: a content-first website that acts as the central hub, supported by a YouTube channel used as a free top-of-funnel distribution layer that funnels viewers toward paid offerings. There is no proprietary software, mobile application, or platform; engagement with the brand runs through blog/SEO articles, YouTube videos, and direct purchase of digital or in-person classes. The business does not describe any AI, data, or machine-learning capability, and the digital layer functions as marketing and delivery infrastructure rather than a software product.

Adventure Yoga is bootstrapped with no external funding and is monetized through a diversified set of streams typical of an individual-instructor content brand: YouTube advertising revenue, affiliate commissions via Amazon Associates and a partnership with yoga mat brand Yoloha, online class pack sales, in-person classes, workshops, and retreats. The customer base is a long tail of individual yoga practitioners reached through organic content, with no enterprise contracts, no subscription platform, and no indication of B2B distribution. The operational scale is consistent with a single-operator business rather than a venture-scale company.

Name

Adventure Yoga

Legal name

Stephen Ewashkiw

Website

https://adventureyogaonline.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Yoga is a Vancouver-based, bootstrapped sole proprietorship run by E-RYT 500 instructor Stephen Ewashkiw, delivering in-person and online yoga classes, workshops, and retreats to individual practitioners, monetized via YouTube ads, affiliate partnerships (Amazon, Yoloha), and paid class packs.

Ownership category

akta.pro rank

Product category

Yoga Instruction

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Online yoga classes
• Yoga instruction
• Yoga pose tutorials
• Yoga education
• In-person yoga classes

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Online Yoga Classes Subscription: Subscription-based access to Stephen's YouTube channel and online yoga classes. Users can subscribe to the YouTube channel for regular content updates. The website also offers yoga series class packs for structured learning paths.
2. Affiliate Marketing: The website participates in affiliate programs including Amazon Services LLC Associates Program and promotes Yoloha Cork Yoga gear with affiliate links. A 10% discount code (AYO10) is offered for Yoloha products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Adventure Yoga Online delivers yoga instruction through online classes (YouTube channel subscriptions and class packs), in-person classes at the Vancouver Curling Club, and detailed educational content including yoga pose tutorials with Sanskrit terminology, benefits, contraindications, modifications, and step-by-step breakdowns. The business is built around founder Stephen Ewashkiw, who holds the E-RYT 500 (highest Yoga Alliance certification) and has taught across 25 countries.

Product overview

Adventure Yoga Online is a single unified offering that provides online yoga instruction and educational content through Stephen Ewashkiw's teaching. The service includes Online Yoga Classes (delivered via YouTube subscription and class packs), In-Person Classes, comprehensive Yoga Pose Tutorials (detailed blog posts with pose breakdowns, benefits, modifications, and video), and Yoga Props Recommendations. These offerings are interconnected: the pose tutorials serve as the educational foundation while the online classes and in-person sessions provide live instruction. The company monetizes through affiliate marketing for yoga props and YouTube subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Yoga Classes Subscription-based online yoga instruction delivered through Stephen's YouTube channel and yoga series class packs, providing in-person style classes and structured learning paths for individuals practicing yoga at home.
• In-Person Yoga Classes Live yoga instruction offered at the Vancouver Curling Club location, providing hands-on teaching, physical adjustments, and real-time feedback for local students in Vancouver, British Columbia.
• CurlFit Classes Specialized CurlFit yoga classes hosted at the Vancouver Curling Club, tailored to the fitness and recovery needs of curling athletes.
• Yoga Series Class Packs Bundled packages of online yoga classes that form structured multi-session learning paths, allowing individuals to follow sequential yoga curricula at their own pace.
• Yoga Pose Tutorials Educational blog content offering detailed yoga pose breakdowns including Sanskrit names, English translations, pronunciation guides, step-by-step instructions, benefits, precautions, contraindications, myth-busting, modifications, and video demonstrations for individual poses.

Quantifiable outcome

• 10+ years of teaching experience and E-RYT 500 certification (highest Yoga Alliance credential)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Amazon Services LLC Associates ProgramminorGTM or Marketing PartnerAdventure Yoga participates in the Amazon Associates Program, an affiliate advertising program that allows the site to earn advertising fees by linking to Amazon.com products. This is a standard affiliate arrangement common for content websites.
• Yoloha Cork YogaminorGTM or Marketing PartnerAdventure Yoga has an affiliate relationship with Yoloha Cork Yoga, promoting their cork yoga mats and gear with a 10% discount code (AYO10). The site recommends Yoloha products including cork yoga mats, organic cotton yoga straps, and yoga blocks. The partnership provides affiliate commissions while offering readers discounted gear.
• Vancouver Curling ClubminorOthersVenue partnership for in-person yoga classes. The Vancouver Curling Club hosts Stephen's in-person classes including specialized CurlFit classes designed for curling athletes.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CorePower Yoga: A US yoga studio chain with associated online streaming platform. Comparable in offering in-person and online yoga instruction; differs as a multi-studio physical operator with substantially larger scale than Adventure Yoga's single Vancouver venue.
• Alo Moves: The digital platform extension of Alo Yoga (apparel brand), offering subscription-based yoga, fitness, and mindfulness classes. Comparable as a premium online yoga content subscription competitor with brand-backed marketing resources unavailable to Adventure Yoga.
• Yoga International: An online yoga education platform offering classes, courses, and articles from multiple instructors on a subscription basis. Comparable in educational depth (anatomy, philosophy, technique) to Adventure Yoga's blog content, but with a much broader instructor roster and paid membership model.
• Glo (formerly YogaGlo): A subscription-based online yoga, Pilates, and meditation platform offering thousands of classes from multiple instructors. Comparable as a direct competitor in the online yoga instruction space, but with a vastly larger content library, multiple instructors, and a paid subscription model versus Adventure Yoga's affiliate and free YouTube approach.

Direct peers

• Yoga Download: An online platform offering downloadable and streaming yoga classes for purchase and subscription. Comparable as a digital yoga instruction business serving practitioners seeking structured class content, though with a pay-per-class model rather than Adventure Yoga's affiliate approach.
• Yoga with Adriene: A solo yoga instructor (Adriene Mishler) who built a 10M+ subscriber YouTube channel offering free yoga classes and pose tutorials. Closely comparable in operating model: solo operator, content-led, YouTube-centric, with mass global audience. Adventure Yoga pursues the same playbook at smaller scale.
• Fightmaster Yoga: Lesley Fightmaster's online yoga platform offering YouTube classes and paid courses. Highly comparable as a solo-instructor brand-led yoga content business with similar SEO-driven blog content and YouTube distribution approach to Adventure Yoga.
• Do Yoga With Me: An online yoga class platform offering free and paid streaming yoga classes from multiple instructors. Closely comparable to Adventure Yoga in business model—online-first yoga instruction with content-led discovery—but operates with a larger instructor base and dedicated streaming infrastructure.

Emerging players

• Down Dog App: A procedurally generated yoga and fitness app creating personalized class sequences. Comparable as a digital yoga instruction offering but differentiated by algorithm-driven class generation versus Adventure Yoga's human-instructor-led content approach.

Others

• Yoloha Cork Yoga: A cork yoga mat and props brand partnered with Adventure Yoga via affiliate marketing. Adjacent rather than competitive—a yoga equipment vendor and revenue partner that supplies affiliate commissions to Adventure Yoga and similar content sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/AdventureYogaOnline?sub_confirmation=1
• Facebookfacebook.com/StephenEwashkiwYoga
• Instagraminstagram.com/adventureyogaonline
• Pinterestpinterest.ca/adventureyogaonline
• LinkedInlinkedin.com/company/adventure-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Yoga