ADV+
ADV+ is a founder-led digital marketing agency in Italy and Portugal that helps SMEs, startups, and brands run paid campaigns, strategic marketing, and AI-augmented execution across Meta, Google, TikTok, and LinkedIn.
- Company typePrivate
- Founded-
- HeadquartersLisbon, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ADV+ does
ADV+ is a privately held, founder-led digital marketing agency headquartered in Bologna, Italy, with a regional presence in Lisbon, Portugal. The company was founded by Roberto "Popy" Nardini and has been operating since at least 2018-2020, targeting funded startups, SMEs, growth-stage e-commerce brands, and "conscious entrepreneurs" seeking strategic marketing direction, paid campaign execution, and AI-augmented marketing enablement.
The firm's service portfolio centers on three pillars: (1) Digital Campaign Management across Meta, Google, TikTok, and LinkedIn, delivered in three tiers — ADV+ Full Service (from €900/month/channel), ADV+ Light + Strategic Check (from €1,400/month), and ADV+ Audit + Initial Setup (€700-€1,500 per project); (2) Strategic Marketing consulting in Basic (€3,600, remote) and Premium (€5,000, on-site Lisbon) packages, delivering business model, value proposition, audience, and competitive analyses plus 4 custom ChatGPT agents; and (3) AI for Marketing, offering 1:1 coaching, team training, AI tools setup, and creativity deck services. ADV+ Studio provides verticalized in-house video, photography, and copywriting production for paid ad activation, and the agency maintains an 8+ year partnership with content creator Eric Beck.
The operating technology stack integrates third-party AI (ChatGPT Team with custom GPTs) with Notion collaboration workspaces, Meta Pixel, Google Analytics, Microsoft Clarity, and a CRM for reporting. All sales run through a discovery-first motion (free 30-minute call, WhatsApp, email), with no field sales, channel partners, or platform marketplace presence. Named clients span surf tourism (Puresurfcamp, Surfblend, Charter & Sail, Primesurf, Makani Beach Club), fashion/apparel (K-Way, Arena ICONS, Valentina Giorgi, Gruppo Toscano), SaaS/performance marketing (Leadsbridge, ActiveProspect), and consumer goods (Koala Babycare, More Circular, Amoremio), with documented ROAS outcomes ranging from 8x to 43x across multi-year engagements.
ADV+ firmographics
Firmographics- Name
- ADV+
- Legal name
- ADV+
- Website
- https://advplus.digital
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADV+ is a founder-led digital marketing agency in Italy and Portugal that helps SMEs, startups, and brands run paid campaigns, strategic marketing, and AI-augmented execution across Meta, Google, TikTok, and LinkedIn.
- Ownership category
- akta.pro rank
ADV+ industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Advertising (BPAFACAB)
- akta.pro secondary industry
- Paid Social Advertising Management (MPAAACAC)
Keywords
Where ADV+ is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
ADV+ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Campaign Management Retainers: Monthly retainer fees for ongoing campaign management across three tiers: Full Service (€900/month per channel), Light + Strategic Check (€1,400/month), and Audit + Initial Setup (€700–€1,500/project). Minimum 3-month duration for retainers. Revenue is recurring in nature with platform costs excluded.
- Strategic Marketing Engagements: Project-based strategic consulting engagements with defined deliverables: Basic Pack (€3,600/project, online/remote) and Premium Pack (€5,000/project, on-site/Lisbon). One-time fees for defined strategy outcomes.
- AI for Marketing Services: AI for Marketing offerings including 1:1 coaching, team training, AI tools setup, and creativity deck services — typically bundled within Full Service or Light packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ADV+ Full Service — End-to-end campaign management starting from €900/month per channel |
| Subscription | Monthly | ADV+ Light + Strategic Check — Consulting and campaign supervision starting from €1,400/month |
| Other | Pay-as-you-go | ADV+ Audit + Initial Setup — Digital setup project from €700–€1,500 |
| Other | Pay-as-you-go | Strategic Marketing Basic Pack — Online/Remote starting from €3,600/project |
| Other | Pay-as-you-go | Strategic Marketing Premium Pack — On-Site/Lisbon starting from €5,000/project |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
ADV+ product offering
Product offeringCore offering
ADV+ is a digital agency that delivers strategic marketing consulting, paid digital campaign management (Meta, Google, LinkedIn, TikTok), and AI-powered marketing enablement for entrepreneurs, brands, and growth teams. The agency combines custom-configured ChatGPT agents and Notion workspaces with human strategic expertise to provide conscious, data-driven marketing solutions. Service tiers include ADV+ Full Service (recurring campaign management), ADV+ Light + Strategic Check (supervision with strategic calls), and ADV+ Audit + Initial Setup (technical audit and tracking implementation).
Product overview
ADV+ is a digital agency offering a unified service portfolio centered on strategic marketing, digital advertising campaign management, AI for marketing, and content production (ADV+ Studio). The core offering is organized into service tiers for campaign management (ADV+ Full Service, ADV+ Light + Strategic Check, ADV+ Audit + Initial Setup) and strategic consulting packages (Basic and Premium). AI capabilities are delivered through custom ChatGPT agent setups, coaching, and team training. ADV+ Studio provides end-to-end content creation including video production, photography, and copywriting optimized for paid ad activation. All services are delivered remotely with flexible engagement models.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Marketing
Quantifiable outcome
- Puresurfcamp achieved 32.75 ROAS in 2024, averaging 43.34 ROAS over 6-year partnership
- +6 more outcomes
Companies that use ADV+
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles4 records
ADV+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ADV+ partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Google AdscoreADV+ is a certified/trusted Google Ads partner platform. The company manages Google Ads campaigns as part of its Full Service and Light offerings, alongside Meta, TikTok, LinkedIn, and Instagram. Google Ads is a core advertising platform in the agency's multi-platform strategy.
- Meta (Facebook & Instagram)coreMeta (Facebook and Instagram) is ADV+'s primary advertising platform across most client engagements. The agency demonstrates extensive case study evidence of Meta Ads performance across diverse verticals, including ROAS achievements, traffic growth, and brand awareness campaigns.
- LinkedIn AdscoreADV+ manages LinkedIn advertising campaigns as part of its multi-platform digital marketing services, targeting B2B audiences and professional demographics for enterprise and mid-market clients.
- TikTok AdscoreADV+ runs TikTok advertising campaigns as part of its full-service digital offering, targeting younger demographics and leveraging short-form video content for brand awareness and conversion campaigns.
- Eric Beck (Content Creator)flagshipA trusted production partner collaborating with ADV+ Studio for over 8 years. Eric Beck provides high-end video and photography production for client campaigns, enabling ADV+ to deliver strategic direction and creative execution in a unified workflow. The partnership has produced award-worthy content for clients including Puresurfcamp, Charter & Sail, Makani Beach Club, and Primesurf.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
ADV+ competitors and assessment
Company assessmentOthers
- Buffer: Social media management platform with a strong content-marketing and education brand. Not a direct competitor but a relevant adjacent player in the social-media marketing ecosystem where ADV+ competes.
Broad incumbents
- Dept Agency: Large European-headquartered digital agency offering strategy, creative, media, and technology services. Relevant as a scaled European competitor in the same category, though significantly larger.
- WebFX: Large, established digital marketing agency offering paid media management, SEO, and content across many channels and verticals. Comparable in service breadth but materially larger scale than ADV+.
- Neil Patel Digital: Global digital marketing consultancy built around paid acquisition, SEO, and content marketing, with a heavy thought-leadership and content-marketing engine — closely parallels ADV+'s blog- and webinar-driven GTM.
Direct peers
- Ignite Visibility: Performance digital marketing agency offering paid media management, SEO, and social media advertising with documented client outcomes — analogous service portfolio to ADV+.
- SmartSites: Mid-sized digital agency providing paid social, Google Ads, and SEO for SMBs and mid-market clients across verticals — directly comparable retainer/management model.
- Disruptive Advertising: Performance-focused digital advertising agency specializing in paid media (Meta/Google) management, funnel strategy, and creative production for mid-market and e-commerce clients — directly mirrors ADV+'s Full Service and Studio offerings.
- Lyfe Marketing: Boutique digital marketing agency offering paid social (Meta/Instagram), Google Ads, and content strategy for SMBs and e-commerce brands. Highly comparable in size, service mix, and target customer segment to ADV+.
- Single Grain: Full-service digital marketing agency delivering paid acquisition, SEO, and content strategy for SaaS and e-commerce, with strong thought leadership from its founder — a close analog to ADV+'s content-driven, founder-led model.
- Thrive Internet Marketing Agency: Full-service digital marketing agency providing paid social, Google Ads, web design, and content for SMBs and mid-market — comparable in service mix and customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ADV+ social profiles
Digital presenceADV+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADV+ leadership team
Management profileNumber of profiles
Profiles1 record
ADV+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADV+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADV+
What does ADV+ do?
ADV+ is a digital agency that delivers strategic marketing consulting, paid digital campaign management (Meta, Google, LinkedIn, TikTok), and AI-powered marketing enablement for entrepreneurs, brands, and growth teams. The agency combines custom-configured ChatGPT agents and Notion workspaces with human strategic expertise to provide conscious, data-driven marketing solutions. Service tiers include ADV+ Full Service (recurring campaign management), ADV+ Light + Strategic Check (supervision with strategic calls), and ADV+ Audit + Initial Setup (technical audit and tracking implementation).
Is ADV+ a public or private company?
ADV+ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADV+ founded?
ADV+ was founded in -1. It employs 11 to 50 people.
Where is ADV+ based?
ADV+ is headquartered in Lisbon, Portugal, in the Europe region.
How does ADV+ make money?
Three revenue lines are on record. Digital Campaign Management Retainers are the primary driver. The others are strategic Marketing Engagements and AI for Marketing Services.
Who are ADV+'s main competitors?
Buffer is listed as an others. Broad incumbents are Dept Agency, WebFX and Neil Patel Digital. Direct peers are Ignite Visibility, SmartSites, Disruptive Advertising, Lyfe Marketing, Single Grain and Thrive Internet Marketing Agency.
Does ADV+ have an API?
No public API is recorded for ADV+.
What industry is ADV+ in?
ADV+'s product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAB, Paid Social Advertising, with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 541810 and its SIC code is 7311.