Affilka by SOFTSWISS

What Affilka by SOFTSWISS does

Affilka by SOFTSWISS is a B2B SaaS affiliate management platform purpose-built for the iGaming industry, serving online casino operators, sportsbook operators, affiliate networks, and white-label brands globally. The platform centralizes affiliate program operations — partner onboarding, commission calculation, conversion tracking via S2S postbacks, multi-currency payment processing (Neteller, Skrill, Cryptoprocessing, wire transfer), media/landing management, and detailed reporting with cohort analysis — into a single back-office supporting 260+ fiat and crypto currencies. Differentiated features include a Commission Constructor for flexible RevShare/CPA/CPL/Hybrid plans, a Sub-affiliate Module for multi-level hierarchies, a Formula Constructor for custom analytical metrics, Deep Linking for direct event and betslip routing, and Google-certified click tracking compliant with Google Ads redirect policies.

Affilka operates on a quote-based enterprise SaaS model with multi-year contracts, selling direct to operators with no channel partners. Pricing is not publicly disclosed; integration and dedicated account management are bundled into the service offering, with typical integration timelines of around one month and as little as one day with active client cooperation. The platform powers over 450 iGaming websites and 460+ live brands, processes more than 4 billion clicks annually, and is ranked #1 in the StatsDrone Affiliate Software Report with 17.8% market share among non-proprietary software.

The company was launched in 2018 as an integral part of the SOFTSWISS Casino Platform and was spun off into an independent product in 2021, retaining the same engineering team. It is operated by Zellero Ltd., a private limited company registered in Valletta, Malta. Affilka is privately held with no disclosed external funding rounds, and has earned multiple industry recognitions including 'Affiliate Platform of the Year' at IGA Summit 2026 and shortlists across iGB Affiliate Awards, AffPapa, SiGMA Europe, and EGR Global B2B Awards.

Name

Affilka by SOFTSWISS

Legal name

Zellero Ltd.

Website

https://affilka.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Affilka by SOFTSWISS is a B2B SaaS affiliate management platform for the iGaming industry, serving online casino and sportsbook operators worldwide. It centralizes partner tracking, commission calculation, multi-currency payouts, and reporting across 450+ operator websites and 4 billion+ annual clicks.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Management Software

NAICS

Computer Systems Design Services (541512)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

akta.pro secondary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• IGaming affiliate software
• Affiliate tracking platform
• Commission management software
• Performance marketing tools
• Online casino software

Headquarters

HQ city

Valletta

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription for Affiliate Management Platform: B2B SaaS revenue model charging iGaming operators for access to affiliate management software. Pricing not publicly disclosed, requires contact for quotes. Integration and onboarding included in service.
2. Professional Services: Implementation support, data migration services, and dedicated account management provided as part of customer onboarding and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Affilka is a B2B SaaS affiliate management software platform purpose-built for the iGaming industry (online casinos and sportsbooks). It enables operators to manage affiliates, track advertising campaigns, analyse referred players, optimise marketing spend, and process affiliate payouts through integrated payment systems. The platform is built by the same team that created the SOFTSWISS Casino Platform, combining proprietary technology with 15+ years of iGaming domain expertise.

Product overview

Affilka is a unified affiliate management software platform for the iGaming industry, developed by SOFTSWISS. The platform is offered as a single comprehensive product comprising multiple integrated feature modules: the core Affilka Platform providing overall affiliate program management, supplemented by dedicated modules for Affiliate Management, Built-in Payment Processing (Neteller, Skrill, Cryptoprocessing, wire transfer), Comprehensive Reporting with cohort analysis, Media Management, the Commission Constructor for flexible commission plans, Sub-affiliate Module for multi-tier structures, S2S Postbacks for conversion tracking, Custom Dynamic Tracking Parameters, Frontend API for interface customisation, Multiple Brands Integration for consolidated brand management, and Role-Based Access Control. Additional advanced modules include Formula Constructor for custom analytics metrics and Deep Linking for traffic routing. The platform supports 260+ currencies (fiat and crypto), processes over 4 billion clicks annually, and serves 450+ iGaming brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Affilka Platform Unified affiliate management software platform for the iGaming industry that enables operators to manage affiliate accounts, track advertising campaigns, analyse player activity, optimise marketing expenses, configure flexible commission plans (RevShare, CPA, CPL, Hybrid), process affiliate payouts via built-in payment systems (Neteller, Skrill, Cryptoprocessing, wire transfer), and consolidate multiple iGaming brands under a single program. Supports 260+ fiat and crypto currencies and serves 450+ online casino and sportsbook brands globally.

Quantifiable outcome

• 17.8% market share among non-proprietary affiliate software platforms as ranked by StatsDrone ASR
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature15 records

Partnerships

One partnership is on record.

• SOFTSWISSfoundationalTechnology or Integration · 1 January 2018SOFTSWISS is the parent company that originally created Affilka as an integral part of the SOFTSWISS Casino Platform. The same team that built SOFTSWISS casino platform were at the roots of Affilka creation. In 2018, Affilka was separated as an independent product while maintaining technological heritage from SOFTSWISS.

Scale indicators8 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• MyAffiliates: Affiliate tracking software specifically designed for the online gaming industry, providing multi-brand tracking, commission management, and reporting. Competes with Affilka for iGaming operator clients across casino and sportsbook verticals.
• PartnerMatrix: Affiliate management software purpose-built for iGaming operators and agents, offering commission tracking, reporting, and multi-brand capabilities comparable to Affilka. Competes head-to-head for casino and sportsbook operator clients.
• Income Access (Paysafe): Affiliate marketing and analytics platform serving the iGaming and financial services verticals, with deep penetration among online gambling operators. Directly overlaps with Affilka on tracking technology, commission flexibility, and multi-brand management.
• CellXpert: iGaming affiliate tracking and management platform offering real-time statistics, commission plans, and reporting features for gambling operators. Targets the same casino and sportsbook affiliate market as Affilka.
• NetRefer (by Paysafe): Affiliate marketing platform specifically designed for the iGaming industry, offering similar tracking, commission management, and reporting capabilities for casino and sportsbook operators. Directly competes with Affilka for the same operator and affiliate customer base.

Others

• Tapfiliate: General-purpose SaaS affiliate tracking platform serving multiple verticals including e-commerce and SaaS. Adjacent competitor representing the threat of horizontal affiliate platforms expanding into iGaming.
• Post Affiliate Pro: General affiliate tracking software with industry-specific variants including gaming. Represents the broader affiliate tracking software category that competes with Affilka for cross-vertical SaaS buyers.

Broad incumbents

• BetConstruct: Established iGaming platform provider offering casino, sportsbook, and affiliate management solutions as part of a wider product portfolio. Competes indirectly by offering affiliate modules bundled with its core gaming platform.
• EveryMatrix: Large iGaming B2B platform provider offering casino, sportsbook, and PAM solutions, including affiliate management capabilities bundled within its broader product suite. Represents the bundled-platform threat to standalone affiliate SaaS providers like Affilka.
• SOFTSWISS (Casino Platform): Parent-origin iGaming platform provider from which Affilka was spun off, offering casino platform, sportsbook, and PAM solutions. Serves as both Affilka's heritage and a potential bundled competitor with its own affiliate tooling and operator relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/affilkacom
• LinkedInlinkedin.com/company/affilka
• Instagraminstagram.com/affilka_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affilka by SOFTSWISS