Affinity Counseling Center

What Affinity Counseling Center does

Affinity Counseling Center, operating under the legal entity Statt Counseling Services, PLLC, is a faith-informed group psychotherapy practice founded in 2017 by Daniel Orozco (LPC) and Jonathan Statt (LMFT) and headquartered at 2295 W Magee Road Suite 105 in Northwest Tucson, Arizona. The practice serves individuals (adults, teens, children ages 5+), couples, and families presenting with a broad range of mental health and relational conditions including depression, anxiety, trauma/PTSD, ADHD, OCD, bipolar disorder, grief, life transitions, and relationship conflict. Treatment modalities span EMDR, CBT, DBT, IFS, ACT, solution-focused therapy, mindfulness, play therapy, art therapy, and music therapy, delivered by a tiered roster of independently licensed therapists, associate therapists, and supervised graduate-level interns.

The technology stack is intentionally lightweight and outsourced: Simple Practice handles scheduling, automated appointment reminders, and the Client Portal; ClientSecure.me provides the secure client-facing portal for forms, scheduling, and therapist messaging; telehealth video sessions extend reach; and Google reCAPTCHA protects the contact form. There is no proprietary platform, no mobile app, no public API, and no AI/ML capabilities — the practice is a services business that consumes commodity practice-management SaaS.

The revenue model is fee-for-service per 55-minute session at three published price tiers ($150 / $110 / $50), augmented by insurance billing across approximately ten major payers (Aetna, BCBS/Anthem, United Healthcare, Medicare, Oscar, UMR, GEHA, AmBetter, Meritain, Tricare). Therapists are structured as independently contracted clinicians rather than W-2 employees, with the co-founders providing clinical supervision. Go-to-market is community-referral-led combined with self-service online scheduling via the website and Client Portal; No Surprises Act Good Faith Estimates are issued to uninsured clients. The practice remains a single-site, privately held local operator with no disclosed funding, M&A, or external investors.

Name

Affinity Counseling Center

Legal name

Statt Counseling Services, PLLC

Website

https://affinitycounseling.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Counseling Center is a faith-informed group psychotherapy practice in Northwest Tucson, Arizona, founded in 2017, serving individuals, couples, families, and children with counseling delivered by contracted licensed, associate, and intern therapists across multiple modalities including EMDR, CBT, and DBT.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Mental Health & Counseling Clinics (HLAFABAC), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health counseling
• Individual therapy services
• Couples family therapy
• Telehealth counseling
• Faith-informed therapy

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Therapy Sessions: Fee-for-service model where clients pay per session. Session rates vary by therapist credential level: Independently Licensed Therapists charge $150 per 55-minute session, Associate Therapists charge $110, and Intern Therapists charge $50. The practice accepts insurance for independently licensed therapists, reducing out-of-pocket costs for insured clients.
2. Insurance Billing Services: The practice handles insurance credentialing and billing for their contracted therapists, accepting various health insurance plans including Aetna, BCBS/Anthem, United Healthcare, Medicare, Oscar, UMR, GEHA, AmBetter, Meritain, and Tricare.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Affinity Counseling Center is a faith-informed group psychotherapy practice that delivers individual, child/adolescent, couples, and family counseling in Northwest Tucson, Arizona, both in-person at its office and via telehealth video sessions. Services are rendered by independently licensed therapists, associate therapists, and supervised intern therapists using modalities such as CBT, EMDR, DBT, IFS, ACT, solution-focused, mindfulness, play, art, and music therapy, with scheduling and intake handled through a website-based Client Portal and supported by insurance verification and billing.

Product overview

Affinity Counseling Center is a faith-informed group mental health practice offering counseling services for individuals, children, couples, and families. The practice operates as a network of independently contracted therapists who provide in-office and Telehealth video sessions. Services include therapeutic approaches such as Cognitive Behavioral Therapy (CBT), EMDR, Dialectical Behavior Therapy (DBT), art therapy, mindfulness, and other modalities tailored to address conditions including depression, anxiety, trauma, PTSD, ADHD, and relationship issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy for Adults, Teens, and Children

Quantifiable outcome

• Over 10 years of supervisory experience per co-founder, with clinicians progressing from internship to independent licensure
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Estrella Cognitive CareminorOthersReferral partner resource listed on the Affinity Counseling Center referrals page. Estrella Cognitive Care focuses on behavioral and mental health services and appears as a community resource for client referrals.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Talkspace: Talkspace is a national virtual therapy and psychiatry platform offering messaging, live video, and asynchronous sessions, plus insurance billing. It represents an established telehealth incumbent against whom Affinity's telehealth offering competes for the same digitally-engaged client base.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, offering virtual counseling across the U.S. via licensed therapists with subscription billing. It is a relevant incumbent alternative for Tucson-area clients comparing telehealth therapy options.
• LifeStance Health: LifeStance Health operates one of the largest outpatient mental health networks in the U.S., combining in-office and telehealth services with broad insurance acceptance. As a scaled platform operating multi-state group practices, it is a relevant broader-sector incumbent compared to Affinity's group practice model.

Direct peers

• Two Chairs: Two Chairs is a multi-state outpatient group therapy practice that delivers in-person and telehealth therapy with a curated therapist matching process. As a boutique multi-modality group practice, it is directly comparable to Affinity's in-person plus telehealth therapy delivery.
• Octave: Octave is an outpatient mental health practice operating in-person studios paired with virtual therapy and an online matching experience. Its hybrid in-office plus telehealth structure is closely comparable to Affinity Counseling Center's service delivery model.
• Cherry Hill Counseling: Cherry Hill Counseling is a regional group psychotherapy practice offering in-person and telehealth therapy with multiple clinician tiers and online scheduling. As another locally-rooted multi-clinician group practice, it is comparable in operating structure to Affinity Counseling Center.
• Thriveworks: Thriveworks is a national group counseling practice offering in-person and telehealth therapy with online scheduling and insurance acceptance. Its multi-state group practice model, online booking portal, and broad insurance credentialing closely mirror Affinity Counseling Center's operating approach.

Emerging players

• Grow Therapy: Grow Therapy is an emerging marketplace that connects clients with licensed therapists across multiple states and handles insurance credentialing and billing. It overlaps with Affinity's insurance-billing model by enabling independent clinicians to take insurance at scale.
• Christian Counseling & Therapy Services: Christian Counseling & Therapy Services is a faith-integrated group counseling practice combining clinical therapy with Christian perspectives. It is comparable to Affinity's faith-informed positioning and faith-based therapeutic approach for clients seeking spiritually integrated care.

Others

• Headway: Headway is a platform that helps independent therapists get credentialed with insurance networks and manage billing. It is an enabling peer in the same outpatient mental health ecosystem where Affinity operates its own in-house insurance billing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/affinity-counseling-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Counseling Center