What Affinity Dispensary does

Affinity Dispensary is a privately held, Connecticut-licensed cannabis retailer operating two storefronts in New Haven (1351 Whalley Avenue, opened summer 2019) and Bridgeport (2000 Commerce Drive, opened January 2024), serving both recreational adult-use customers aged 21 and older and certified medical marijuana patients. The company carries flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, and accessories sourced from approximately ten Connecticut producers including Advanced Grow Labs, CT Pharma, Theraplant, Curaleaf, Brix, Rodeo, Earl Baker, SoundView, and Wana, alongside an in-house brand, Affinity Grow, which includes proprietary strains and a Rick Simpson Oil (RSO) extract line.

The operating model combines physical retail with a delivery service launched in May 2024, online pre-ordering, and a proprietary mobile app on iOS and Android. The technology stack is built on Dutchie for e-commerce and point-of-sale, AlpineIQ for customer preference and marketing tracking, and the Affinity mobile app for loyalty engagement. A pharmacist-led care team supports medical patient consultations and content, distinguishing the operation from typical budtender-only retailers. Marketing is multi-channel, leveraging Instagram, TikTok, an educational blog, email newsletter, earned media coverage (News 12, CT Post, CBIA), and recurring Medical Provider Days events that assist patients with certification.

Revenue is generated entirely through transaction-based retail cannabis sales, with unit pricing varying by product category and a 20-25% medical-card tax exemption serving as the primary price differentiation between segments. The company monetizes customer retention via a tiered Loyalty Rewards Program (250 points = $5 off) launched May 2024 and the Club Med program for medical patients ($10 monthly credit, 20% quarterly discounts, Medical Monday 20% off select categories). Customer segments are horizontal: recreational adults and medical patients, with no enterprise or B2B revenue concentration.

Name

Affinity Dispensary

Legal name

Affinity Dispensary

Website

https://affinityct.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Affinity Dispensary is a privately held, Connecticut-licensed cannabis retailer operating two storefronts in New Haven and Bridgeport that sells recreational and medical marijuana products to adult-use consumers and certified patients via in-store, online pre-order, and delivery channels.

Ownership category

akta.pro rank

Product category

Cannabis Retail Dispensary

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Dual-License Cannabis Dispensaries (Adult-Use + Medical) (CRANAFAC)

akta.pro secondary industries

Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)

Keywords

• Cannabis dispensary retail
• Medical marijuana
• Recreational cannabis sales
• Cannabis delivery service
• In-house cannabis brand

Headquarters

HQ city

New Haven, Connecticut

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Cannabis Sales: The primary revenue stream comes from retail sales of cannabis products including flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, and accessories. Sales are transaction-based with customers paying at point of purchase or upon delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Affinity Dispensary operates two licensed retail cannabis dispensaries in New Haven and Bridgeport, Connecticut, selling recreational adult-use and medical marijuana products including flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, and accessories. The dispensaries offer in-store shopping, online pre-order for pickup, and home delivery from both locations, alongside the in-house Affinity Grow cultivation brand, a loyalty rewards program, and the Club Med medical savings program.

Product overview

Affinity Dispensary operates as a recreational and medical marijuana dispensary with two physical locations in New Haven and Bridgeport, Connecticut. The company offers a comprehensive portfolio of cannabis products including flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, and accessories. The core dispensary service is complemented by an online ordering platform, delivery service, and the Affinity App for mobile access. Affinity Grow represents the company's in-house brand of cannabis flower and concentrates, while Club Med and the Loyalty Rewards Program provide customer retention and savings mechanisms. The company also offers medical patient services including consultations and specialized product access through their Medical Provider Days program.

Differentiator

Problem solved

Functional benefit

Products and services

• Affinity Dispensary (Retail Dispensary Service) Licensed recreational and medical marijuana dispensary operating two Connecticut storefronts (New Haven and Bridgeport) selling flower, pre-rolls, vaporizers, concentrates, edibles, tinctures, topicals, and accessories to adults 21+ and registered medical patients.
• Online Ordering and Pickup E-commerce ordering platform that lets customers browse recreational and medical menus and place pre-orders for in-store pickup at the New Haven or Bridgeport locations.
• Cannabis Delivery Service Home delivery service from both New Haven and Bridgeport locations covering defined Connecticut zip codes, with a $75 minimum order and free delivery for orders of $150+ (New Haven) or $100+ (Bridgeport).
• Affinity Loyalty Rewards Program Points-based rewards program where customers earn points on purchases redeemable for discounts, integrated with the Affinity mobile app and tracking points expiration.
• Club Med Medical Savings Program Recurring savings program for registered medical marijuana patients providing monthly credits, quarterly discounts, Medical Monday specials, and birthday rewards, delivering over $150 in unique annual savings.
• Affinity Grow In-House Cannabis Brand In-house cultivated cannabis brand sold across Affinity's dispensaries, featuring proprietary flower strains and pre-rolls.
• Affinity Grow RSO (Rick Simpson Oil) Full-spectrum cannabis concentrate under the Affinity Grow in-house brand, available in multiple strains including 1:1 THC/CBD formulations for sublingual, oral, or topical use.

Quantifiable outcome

• Save approximately 20-25% on cannabis purchases through medical card (no state cannabis tax)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Advanced Grow LabscoreOthersLicensed cannabis producer/manufacturer whose products are carried at Affinity Dispensary. One of 10 producers/manufacturers supplying the dispensary.
• CT PharmacoreOthersConnecticut-based cannabis company producing pharmaceutical-grade cannabis products. Their products including Mag Landrace, Deep Blue Gas, and various strains are carried at Affinity Dispensary.
• TheraplantcoreOthersCannabis producer known for products including all:hours line, oral tinctures, and various flower and concentrate products. Carried at Affinity Dispensary.
• CuraleafcoreOthersMulti-state cannabis operator providing various cannabis products including Select Elite cartridges, Dark Heart Collection, and gummies. Products available at Affinity Dispensary.
• BrixcoreOthersCannabis brand producing strains like Permanent Marker, B Yo, and Graffiti Gas. Products including flower and concentrates carried at Affinity Dispensary.
• Rodeo Cannabis Co.minorOthersCannabis company offering Live Rosin Gummies and other products. Recently introduced to Affinity Dispensary product lineup.
• Earl BakerminorOthersCannabis producer whose products are carried at Affinity Dispensary. One of 10 producers/manufacturers in their network.
• SoundViewminorOthersCannabis brand producing products such as Midnight Milk CBN chocolate edibles. Products available at Affinity Dispensary.
• WanaminorOthersEdibles brand producing gummies and other infused products. Carried at Affinity Dispensary.
• DutchiecoreTechnology or IntegrationE-commerce and point-of-sale technology platform powering the online ordering and ordering systems. Handles privacy policy and terms compliance for the ordering infrastructure.

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Trulieve: Large multi-state cannabis operator with dispensary locations across the eastern US. Comparable in dual adult-use/medical retail model and loyalty-driven customer retention approach.
• Cresco Labs: Multi-state cannabis operator with retail, cultivation, and wholesale operations. Comparable in dispensary format and branded product portfolio, though substantially larger in scale.
• Ayr Wellness: Multi-state cannabis operator with dispensary locations across the eastern US. Comparable in adult-use/medical retail model and pharmacy-influenced patient consultation approach.
• The Cannabist Company (formerly Columbia Care): Multi-state cannabis operator with dispensary, cultivation, and brand operations. Comparable in medical/adult-use dual retail model, though operating at significantly larger scale than Affinity.
• Green Thumb Industries: Multi-state cannabis operator with retail, cultivation, and brand operations. Comparable in dispensary format and product portfolio breadth, though significantly larger and more geographically diversified than Affinity.

Direct peers

• Zen Leaf: Multi-state cannabis dispensary operator (Verano Holdings) with adult-use and medical retail locations. Comparable in product breadth, medical patient programs, and omnichannel ordering capabilities.
• Bluepoint Wellness: Connecticut-based cannabis dispensary chain that, like Affinity, serves both medical patients and adult-use customers. Comparable in operating model, dual-license structure, and CT-only geographic focus, making it a close local direct peer.
• Curaleaf: Large multi-state cannabis operator with significant Connecticut retail presence. Curaleaf is both a direct competitor (operating competing CT dispensaries) and a supplier to Affinity, making it the most material comparable along both retail and wholesale dimensions.
• The Botanist: Multi-state cannabis dispensary brand (operated by Acreage Holdings) with Connecticut retail locations. Comparable in dual adult-use/medical positioning, loyalty programs, and in-store pharmacist consultation model.
• Fine Fettle: Connecticut-focused multi-location cannabis retailer offering both medical and recreational products. Directly comparable to Affinity in store count, dual-license model, and regional focus within CT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/affinityhealthct
• TikToktiktok.com/@affinityhealthct
• LinkedInlinkedin.com/company/affinity-health-dispensary

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Dispensary