Affinity Sales and Marketing

What Affinity Sales and Marketing does

Affinity Sales and Marketing is a privately held, Manchester-headquartered UK professional services firm that provides outsourced marketing and staffing/recruitment solutions to businesses across multiple UK regions. The company serves four verticals — charities, utilities, personal services businesses, and retail outlets — offering marketing management, campaign management, customer acquisition, brand awareness, and marketing research, alongside tailored recruitment that includes training, development, and post-placement leadership support.

The firm operates a professional services revenue model with quote-based engagements tailored to each client. Customer acquisition is sales-led and consultation-driven, relying on a Wix-based website (affinitysalesmarketing.co.uk), a single info@ inbox, and direct outreach rather than paid digital channels or a partner network. The stated geographic footprint spans seven UK regions — Lancashire, Nottinghamshire, Kent, Hampshire, Northern Ireland, London, and Manchester.

Affinity is human-capital and consulting-driven rather than technology-enabled: no proprietary platform, app, API, AI/ML capability, patents, or integrations are identified. The company is privately held with no disclosed funding history, no institutional investors, no management team surfaced in the source material, and no certifications or awards. The business therefore presents as a small, independent regional services firm whose principal assets are its people, its cross-vertical positioning, and its multi-region UK service coverage.

Name

Affinity Sales and Marketing

Legal name

Affinity Sales and Marketing

Website

https://affinitysalesmarketing.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Sales and Marketing is a Manchester-based, privately held UK professional services firm providing marketing outsourcing and staffing/recruitment solutions to charities, utilities, personal services, and retail businesses across multiple UK regions.

Ownership category

akta.pro rank

Product category

Marketing and staffing outsourcing services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Employment Agencies (7361)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Sales, Marketing & Customer Success Direct Hire (BPACAFAD), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Marketing outsourcing services
• Staffing and recruitment solutions
• Customer acquisition campaigns
• Brand awareness services
• Marketing research consulting

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Marketing Outsourcing Services: Provides comprehensive outsourcing solutions including marketing management, campaign management, customer acquisition, brand awareness initiatives, and marketing research services. Revenue is generated through professional service engagements tailored to client requirements.
2. Staffing and Recruitment Solutions: Connects businesses with top-tier professionals through tailored recruitment strategies. Includes training and development programs for placed candidates, as well as ongoing support and leadership development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Affinity Sales and Marketing specializes in providing outsourcing solutions for marketing needs, including marketing management, recruitment, and campaign management. The company focuses on customer acquisition, brand awareness enhancement, and marketing research, alongside staffing and recruitment solutions that include training and leadership development of placed professionals. Services are tailored to client business objectives and span verticals such as charities, utilities, personal services, and retail outlets across multiple UK regions.

Product overview

Affinity Sales and Marketing operates as a single unified service offering rather than a modular product portfolio. The company's core offering is a comprehensive suite of sales and marketing outsourcing services encompassing staffing and recruitment solutions, strategic planning sessions, branding and positioning analysis, introductory consultations, training and development of professionals, and leadership development programs. These services are designed to work together as an integrated marketing solution covering customer acquisition, brand awareness, and in-depth marketing research, serving clients across multiple UK regions (Lancashire, Nottinghamshire, Kent, Hampshire, Northern Ireland, and London) from their Manchester base.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Outsourcing Services Outsourced marketing management covering customer acquisition, brand awareness campaigns, marketing research, and campaign management tailored to UK businesses across charities, utilities, personal services, and retail sectors.
• Staffing and Recruitment Solutions Recruitment and staffing service that connects businesses with professionals using tailored recruitment strategies, and includes training and development programs, mentorship, and ongoing support for placed candidates and client leadership development.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Reed Technology: Major UK recruitment and workforce solutions provider with national branch coverage including Manchester, Lancashire and London. Comparable as a multi-region UK staffing firm offering recruitment services to the same verticals Affinity targets.
• MSQ Partners: UK marketing services group combining creative, media, digital and customer engagement capabilities. Comparable because it bundles multiple marketing disciplines under one roof for mid-market clients, mirroring Affinity's integrated outsourcing-plus-staffing positioning.
• BJL Group: UK-based multi-service marketing agency offering PR, digital, creative and customer engagement. Comparable as a similarly sized UK independent competing for the same outsourced marketing briefs Affinity pursues.
• Bray Leino: UK-based full-service marketing agency offering brand, digital, content and campaign work to regional and national clients. Highly comparable as a similarly scoped B2B marketing services firm operating in the UK mid-market that Affinity also targets.
• M&C Saatchi: Independent creative advertising agency with UK operations offering brand strategy, campaign development and customer acquisition work. Comparable as a similarly positioned UK creative-marketing services competitor for mid-market outsourcing contracts.
• The&Partnership: Independent UK marketing agency network spanning advertising, customer experience and media. Comparable as a UK-headquartered, multi-disciplinary B2B marketing services firm competing for similar mid-market outsourcing briefs.

Broad incumbents

• Havas UK: Global advertising and communications network with a substantial UK presence offering creative, media, healthcare and customer experience services. Comparable as a provider of outsourced marketing services but at much greater scale and scope than Affinity.
• WPP: World's largest advertising holding company with extensive UK operations across creative, media, PR and public affairs. Comparable as the dominant incumbent in outsourced marketing services against which any UK agency must position.
• Michael Page UK: Global professional recruitment firm with deep UK coverage. Comparable because Affinity's staffing arm competes for the same professional and sales/marketing placements, although at a much smaller scale.
• Engine Group: Larger UK marketing transformation group offering advertising, brand, digital and employee engagement services. Comparable at a category level but operates at significantly greater scale and broader portfolio than Affinity's focused outsourcing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/affinitysalesmarketing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Sales and Marketing