Australasian Fleet Management Association (AfMA)

What Australasian Fleet Management Association (AfMA) does

The Australasian Fleet Management Association (AfMA), legally APAC Fleet Management Association Inc, is a member-based, not-for-profit peak industry body serving fleet management professionals across Australia, New Zealand, and South East Asia, founded in 1995 and headquartered in Melbourne, Victoria. AfMA's membership base spans Federal, State, and Local Government organisations as well as private sector fleet operators and suppliers, collectively responsible for managing hundreds of thousands of fleet vehicles. The association is governed by a Board of Directors, supported by regional chapter committees across VIC, NSW, QLD, SA, WA, TAS, and Auckland, and operates with a small professional team of approximately 20 staff.

AfMA's core offering is a tiered membership program (Corporate, Supplier, Individual Accredited Supplier, and Small Business) bundled with a portfolio of resources, tools, and education programs. Key resources include the Fleet Management Guide, Self Assessment Tool, Safer Motoring Guide, Greener Motoring Guide, WHS Guide to Vehicles as a Workplace, Whole of Life Calculator, and the Pedders Weight Matrix Tool. Education is delivered through online courses hosted on the Litmos learning management system, the Diploma of Leadership & Management, state-based Professional Development Forums, and the flagship annual Fleet Education & Leadership Summit held at Rosehill Gardens Racecourse in Sydney. Supporting channels include the bi-monthly FleetDrive e-newsletter, the AfMA Interview Series Podcast, and a Supplier Directory connecting fleet managers with accredited suppliers. The technology base is a conventional membership management platform (ams.afma.org.au) integrated with Litmos for course delivery; no proprietary AI/ML product is offered.

AfMA's business model combines annual recurring membership fees across four tiers with corporate partner sponsorship (Pedders, Redbook, Geotab, NRMA, Pickles, WEX, Zurich) and event revenue from the annual Summit and state forums. Partner funding is used to subsidise membership pricing and reduce operating costs. The primary customer segment is government fleet operators (Federal, State, Local), supplemented by corporate fleet operators, fleet product and service suppliers, and individual fleet management professionals pursuing CPD-accredited development. AfMA also positions itself as the voice of the fleet industry, co-funding safety publications with state road authorities and collaborating with the National Road Safety Partnership Program on initiatives such as the Safe Use of Mobiles in Vehicles Survey.

Name

Australasian Fleet Management Association (AfMA)

Legal name

APAC Fleet Management Association Inc

Website

https://afma.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AfMA is a not-for-profit peak industry association serving fleet management professionals across Australia, New Zealand and South East Asia, providing tiered memberships, an annual leadership summit, professional development forums, resource guides, supplier directory, and credentialing programs.

Ownership category

akta.pro rank

Product category

Fleet Management Industry Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)

Keywords

• Fleet management association
• Industry membership body
• Professional development forums
• Fleet education programs
• Industry advocacy services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: AfMA generates primary revenue through tiered membership fees including Corporate Member, Supplier Member, Individual Accredited Supplier Member, and Small Business Member categories. Revenue subsidizes association operations.
2. Corporate Partner Sponsorships: AfMA receives funding from corporate partners which is utilized to reduce operating costs and subsidize membership fees.
3. Event Revenue: Annual Fleet Education & Leadership Summit and Professional Development Forums generate revenue through registrations and sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

AfMA is a not-for-profit peak industry body that provides tiered memberships, professional development forums, an annual Fleet Education & Leadership Summit, online courses, a Diploma of Leadership & Management, and an industry supplier directory for fleet management professionals across Australia, New Zealand and South East Asia. Members gain access to resource libraries, networking, advocacy, and tools such as fleet management guides and a Whole of Life Cost Calculator.

Product overview

The Australasian Fleet Management Association (AfMA) operates as a member-based, not-for-profit peak industry body throughout Australia, New Zealand and South East Asia. AfMA offers a comprehensive portfolio of resources, education programs, events, and membership services for fleet professionals. Core offerings include the Fleet Management Guide and Self Assessment Tool for organizational fleet management, the Whole of Life Calculator and Weight Matrix Tool for vehicle analysis, Professional Development Forums and online courses for continuing education, the annual Fleet Education & Leadership Summit for industry networking, FleetDrive e-newsletter and AfMA Interview Series Podcast for industry updates, and the Supplier Directory connecting fleet managers with marketplace partners.

Differentiator

Problem solved

Functional benefit

Products and services

• AfMA Membership Tiered association membership (Corporate, Supplier, Individual Accredited Supplier, Small Business) providing access to networks, resource libraries, tools, professional development forums, industry advocacy, and supplier directory listings for organizations and individuals in fleet management.
• Fleet Education & Leadership Summit Annual flagship conference for fleet professionals, held in Sydney, featuring educational sessions, networking, an exhibitor hall, test drive opportunities, and an industry dinner.
• Professional Development Forums State-based continuing education forums held across Australian states and Auckland, NZ, featuring expert presentations on fleet management topics for members and fleet professionals.
• Diploma of Leadership & Management Formal diploma-level educational program for fleet management professionals, offered through AfMA's education portfolio.
• Online Courses Online training courses covering Chain of Responsibility, WHS in the Mobile Workplace, and Risk and Hazard Management in the Mobile Workplace, delivered via the Litmos learning management system.
• Industry Development Program Program supporting professional and industry development for fleet professionals, delivered as part of AfMA's educational portfolio.
• Supplier Directory Online directory connecting fleet managers with verified supplier members, providing supplier members with brand visibility, advertising and sponsorship opportunities.
• Industry News Subscription Subscription to AfMA's Industry News publication, providing fleet and automotive industry news and updates.
• National Fleet Pricing Service providing national fleet vehicle pricing information to fleet operators and AfMA members.
• Jobs Board Online job board for fleet industry positions with paid job advert submission service.
• Advertising Opportunities Advertising opportunities allowing suppliers and partners to reach AfMA's fleet management audience across events and digital channels.
• FleetDrive E-Newsletter Bi-monthly e-magazine providing industry news, trends, member updates, and supplier information for the vehicle fleet industry.
• AfMA Interview Series Podcast Podcast series featuring interviews with newsmakers in the fleet management sector and broader automotive industry.
• Impairment Goggles for Hire Equipment hire service providing impairment simulation goggles used in driver and fleet safety training programs.
• AfMA Mentoring Program Mentoring program pairing fleet management professionals for career development, skill enhancement, and industry knowledge transfer.
• AfMA Study Tour Study tour program offering fleet professionals an international learning experience as part of AfMA's education portfolio.
• Drive Safer Fleet safety program and resources supporting safer driving practices for fleet operators and their drivers.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered minor and core.

• RedbookminorGTM or Marketing PartnerRedbook appears as a supporting partner on the AfMA website, providing vehicle valuation and specification data services to fleet operators.
• GeotabminorGTM or Marketing PartnerGeotab sponsors AfMA events and provides telematics solutions, supporting the fleet management community.
• NRMA (National Roads and Motorists' Association)minorGTM or Marketing PartnerNRMA serves as a corporate partner supporting AfMA, providing roadside assistance and driver training expertise to the fleet community.
• PicklesminorGTM or Marketing PartnerPickles provides vehicle remarketing and auction services to AfMA members, supporting fleet disposal and sales.
• WEXminorGTM or Marketing PartnerWEX provides fleet card and payment solutions, partnering with AfMA for corporate fleet solutions.
• Zurich InsuranceminorGTM or Marketing PartnerZurich provides business resilience and insurance solutions as a supporting partner, addressing fleet risk management needs.
• National Road Safety Partnership Program (NRSPP)coreStrategic or Co-development PartnerAfMA collaborates with NRSPP on road safety initiatives including the Safe Use of Mobiles in Vehicles (SUMV) Survey, jointly developing safety resources for fleet operators.
• VicRoadscoreStrategic or Co-development PartnerCo-funded the Safer Motoring Guide along with the Western Australia Road Safety Council, demonstrating government partnership for fleet safety initiatives.
• Western Australia Road Safety CouncilcoreStrategic or Co-development PartnerCo-funded the Safer Motoring Guide alongside VicRoads, supporting fleet safety education across jurisdictions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• NRMA (National Roads and Motorists' Association): NRMA is a large Australian motoring membership organisation and an AfMA corporate partner; comparable as a regional member-based organisation serving motorists and fleets with overlapping services such as driver training and roadside assistance.
• Australian Trucking Association: Peak national body for the Australian trucking industry, providing advocacy, member services, events, and industry development; comparable membership-association model serving a closely adjacent transport sector in the same geography.
• Australasian College of Road Safety: Australia-based road safety professional association active in Australasia with similar conference, advocacy, and educational offerings; comparable regional nonprofit association model though focused on road safety rather than fleet management specifically.

Others

• Geotab: Geotab is a major telematics vendor and an AfMA corporate partner; while a commercial fleet-tech company rather than an association, it is directly comparable as a fleet ecosystem player and could become a competitive community/content threat.
• WEX: WEX is a fleet card and payment solutions provider and an AfMA corporate partner; while a commercial business, it operates deeply within the fleet ecosystem and offers content, tools, and events that partially overlap with association offerings.

Direct peers

• Fleet Management Association of Canada: Canadian fleet management association providing education, advocacy, and member services to fleet professionals across Canada; same trade-association model, regional focus, and event-driven engagement as AfMA.
• NAFA Fleet Management Association: NAFA is the largest US-based association for fleet management professionals, offering membership, education, certification, advocacy, and an annual conference — a near mirror of AfMA's structure and value proposition in the North American market.
• European Fleet and Leasing Association (Fleets Europe): European association representing fleet and mobility decision-makers, offering events, research, and networking; comparable as a regional fleet management industry body with similar membership and content model to AfMA.
• Association of Fleet Professionals (AFP): AFP is the UK membership body for fleet professionals, providing networking, education, events, and industry representation; comparable in mission, tiered membership, and event-led engagement model to AfMA.
• Fleet Forum: Fleet Forum is an international not-for-profit association serving fleet managers across humanitarian, development, and corporate sectors with peer learning, guidance, and events; directly comparable as a global fleet industry association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myafma
• YouTubeyoutube.com/channel/UCooYcoX_lhm7FiLSVuL24sA
• Facebookfacebook.com/myAfMA
• LinkedInlinkedin.com/company/myafma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australasian Fleet Management Association (AfMA)