Australian Trucking Association

What Australian Trucking Association does

The Australian Trucking Association (ATA) is the national peak body for the Australian trucking industry, operating as a not-for-profit federation of 15+ state and sector trucking associations covering every Australian state and territory. Founded in 1991 following the Grafton truck and bus crash, the ATA delivers unified industry advocacy to federal and state governments on regulatory, safety, infrastructure, and fuel policy matters, and provides technical guidance, workforce development, and industry recognition programs. Its member associations include NatRoad, VTA, QTA, Road Freight NSW, ALRTA, SARTA, TTA, AFRA, NTRTA, Western Roads Federation, and Transport Women Australia Limited, collectively representing owner drivers, small fleet operators, and major logistics enterprises such as Linfox and Toll Group.

The ATA's product portfolio spans advocacy and technical guidance (Technical Advisory Procedures, Technical Bulletins, Safety Alerts), workforce programs (InRoads Diversity & Inclusion Program with 1,800+ subscriptions across 82 companies, the Future Leaders' Forum, and the Road Ahead traveling safety exhibition that has reached 60,000+ people since 2008), industry recognition (National Trucking Industry Awards, Craig Roseneder Award, Kenworth Industry Legends), and flagship events (Trucking Australia conference and Technology & Maintenance Conference). Technical outputs include a rigid drawbar converter dolly prototype developed in collaboration with MaxiTRANS, Bridgestone, Hendrickson, JOST, Wabco and Alcoa to address brake reactivity concerns, and a custom-built DAF LF260 multi-purpose industry vehicle developed with PACCAR. The wholly-owned TruckSafe subsidiary provides business and safety management accreditation, and won two National Road Safety Awards in 2020.

The ATA generates revenue through membership subscriptions from affiliated associations, corporate sponsorships from foundation sponsors including BP Australia, NTI, Volvo Group Australia, Continental Tyres, Cummins South Pacific, Castrol, Geotab, Teletrac Navman and PACCAR, and event registration fees. Distribution occurs primarily through the member association channel layer, supplemented by direct corporate engagement and owned digital properties (truck.net.au, new.truck.net.au, ATA TV on YouTube, newsletter, Facebook, LinkedIn, Instagram). The association is governed by a General Council with elected owner driver and small fleet operator representatives, chaired by Mark Parry since May 2024, and led by CEO Mathew Munro. It operates from Level 3, 25 National Circuit, Forrest, ACT, with 11-50 staff.

Name

Australian Trucking Association

Legal name

Australian Trucking Association

Website

https://truck.net.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Australian Trucking Association is the national not-for-profit peak body for Australia's trucking industry, federating 15+ state and sector member associations to deliver government advocacy, technical guidance, workforce programs, and industry events to trucking operators across the country.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Business Associations (813910)

SIC

Trucking (No Local) (4213)

akta.pro primary industry

Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI)

Keywords

• Industry advocacy services
• Trucking industry association
• Road safety programs
• Transport industry events
• Workforce development programs

Headquarters

HQ city

Australian Capital Territory

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and subscriptions: The ATA generates revenue through membership subscriptions from its member associations and corporate members. State and sector trucking associations pay to be members, and individual trucking businesses join through these member associations.
2. Events and conferences: Revenue is generated through registration fees for flagship events including Trucking Australia (annual conference) and the Technology & Maintenance Conference (TMC). Events also attract sponsors and exhibitors.
3. Sponsorships: The ATA secures sponsorship revenue from foundation sponsors (BP Australia, NTI, Volvo Group Australia, Continental Tyres, Cummins South Pacific, and others) for awards programs and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

The ATA is the national peak body for Australia's trucking industry, providing industry advocacy to federal and state governments, technical advisory procedures and safety resources, member services via a federation of 15+ state and sector trucking associations, the TruckSafe accreditation scheme, workforce development programs (InRoads, Future Leaders' Forum), safety education (SafeT360, Road Ahead), industry awards, and annual conferences (Trucking Australia, TMC).

Product overview

The Australian Trucking Association (ATA) operates as an industry advocacy body offering a portfolio of member services, programs, and events rather than a unified technology product. The core offerings include the InRoads Diversity & Inclusion Program (sponsored by Teletrac Navman) for workforce development, SafeT360 for safety awareness, Future Leaders' Forum for leadership development, and National Trucking Industry Awards for recognition. Technical guidance is provided through Technical Advisory Procedures (TAPs), Technical Bulletins, and Safety Alerts. The ATA also organizes major events including Trucking Australia Conference, Technology & Maintenance Conference (TMC), and manages the Road Ahead traveling safety exhibition. TruckSafe provides accreditation certification for trucking businesses. The association also offers External Guidance referencing material from regulators and standards bodies. These programs work together to advance the ATA's mission of a safe, professional, and viable trucking industry through advocacy, education, and standards development.

Differentiator

Problem solved

Functional benefit

Products and services

• InRoads Diversity & Inclusion Program
• SafeT360 – Driving safely around trucks
• Future Leaders' Forum
• National Trucking Industry Awards
• Technical Advisory Procedures (TAPs)
• Technical Bulletins
• Safety Alerts
• Trucking Australia Conference
• Technology & Maintenance Conference (TMC)
• Road Ahead Traveling Exhibition
• TruckSafe accreditation scheme

Quantifiable outcome

• Greenhouse gas emissions per billion tonne kilometres fell 35% between 1990 and 2011, demonstrating the industry's environmental improvement track record cited by the ATA.
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• GeotabcoreStrategic or Co-development Partner · 1 June 2026Geotab is the major sponsor of the ATA's relaunched Future Leaders' Forum program, an award-winning leadership development initiative for emerging trucking industry professionals.
• Teletrac NavmancoreStrategic or Co-development Partner · 1 June 2024Teletrac Navman sponsors the InRoads Diversity & Inclusion Program (formerly the Driving Change Diversity Program), part of the ATA's workforce strategy to help the trucking and transport industry attract and retain talent. The program offers free workplace subscriptions to SBS Inclusion's online training program, covering topics such as appropriate workplace behaviour, cultural diversity, gender equity, and neurodiversity. Over 1800 workplace subscriptions across 82 companies have been enrolled.
• SBS InclusioncoreTechnology or Integration · 1 June 2024SBS Inclusion provides the online education program for the InRoads Diversity & Inclusion Program, including courses on appropriate workplace behaviour (Respect@Work, psychosocial hazards), core inclusion, cultural diversity, gender equity, preparing for inclusive recruitment, and neurodiversity.
• PACCAR AustraliacoreStrategic or Co-development Partner · 1 May 2021PACCAR Australia collaborated with the ATA to develop a custom-built multi-purpose industry vehicle unveiled at the Brisbane Truck Show in May 2021. The DAF LF260 features a customised body built by Brimarco in Ballarat, with flexible workspace, meeting area, and AV capabilities for industry events, presentations, and health check programs.
• Healthy Heads in Trucks & ShedscoreStrategic or Co-development Partner · 1 May 2021Healthy Heads in Trucks & Sheds, a not-for-profit industry foundation, partnered with the ATA and PACCAR to use the multi-purpose industry vehicle to deliver free Truckie Tune Ups—comprehensive health checks for truck drivers covering physical and mental health, cholesterol, blood pressure, and more—at the Brisbane Truck Show and as part of a wider industry program.
• OzHelp's Health in GearcoreStrategic or Co-development Partner · 1 May 2021OzHelp's Health in Gear driver wellbeing program partnered with Healthy Heads in Trucks & Sheds and the ATA to deliver Truckie Tune Up health checks using the PACCAR-built multi-purpose industry vehicle.
• MaxiTRANS, Bridgestone, Hendrickson, JOST, Wabco, AlcoacoreStrategic or Co-development Partner · 1 May 2021The ATA's rigid drawbar converter dolly was developed in partnership with industry suppliers and manufacturers including MaxiTRANS (trailer manufacturing), Bridgestone (tyres), Hendrickson (suspension), JOST (coupling systems), Wabco (braking), and Alcoa (wheels). The collaborative innovation addressed brake reactivity and tyre wear concerns in hinged drawbar converter dollies.
• National Trucking Industry Awards SponsorscoreGTM or Marketing Partner · 1 January 2011Foundation Sponsors of the National Trucking Industry Awards include BP Australia, NTI, Volvo Group Australia, Continental Tyres, Cummins South Pacific, DECA Training, AEI Transport Insurance, and Castrol Australia.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Trucking Associations: The US national peak body for the trucking industry, providing federal advocacy, safety programs, conferences, and awards. Closest international analogue to the ATA in mission, structure, and member-funded not-for-profit model.
• Queensland Trucking Association: ATA member association representing Queensland trucking operators. Directly comparable as a state-level industry association within the ATA's federated network.
• Victorian Transport Association: ATA member association representing 800+ Victorian transport operators. Directly comparable in scope (trucking industry advocacy, training, events) and as a state-level federation peer within the ATA's network.
• NatRoad (National Road Transport Association): One of the ATA's largest member associations, representing road transport operators nationally. Direct comparable as an Australian trucking industry association with overlapping advocacy, training, and member service functions.
• Australian Livestock and Rural Transporters Association (ALRTA): ATA member association representing more than 900 rural and livestock transport companies. Comparable as a sector-specific trucking association within ATA's federation, focused on a defined operator segment.

Regional players

• Trucking HR Canada: Canadian non-profit addressing trucking industry workforce issues including driver shortage and diversity. Comparable to ATA's InRoads and Future Leaders' Forum workforce-development programs.
• Road Transport Association of New Zealand: New Zealand's peak body for road freight, providing industry advocacy, training, and member services. Comparable as a small-market federated trucking association serving a national jurisdiction.
• Canadian Trucking Alliance: Canada's national trucking industry federation, providing advocacy, safety programs (including the Trucking HR Canada workforce initiative), and industry awards. Directly comparable as a federated peak body serving a single national market.
• Logistics UK: UK business group representing logistics and road freight operators with advocacy, training, and policy services. Comparable as a national peak body with similar not-for-profit, member-funded structure and policy focus on transport regulation.

Others

• Australian Road Research Board (ARRB): Australian road and transport research organisation providing technical guidance to industry and government. Comparable as an Australian road-sector institution that complements ATA's policy and safety work with applied research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AustralianTrucking
• Facebookfacebook.com/truck.australia
• LinkedInlinkedin.com/company/australian-trucking-association
• Instagraminstagram.com/truckaustralia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Trucking Association