AGITAFORM

What AGITAFORM does

AGITAFORM SARL is a privately-held independent fitness club network headquartered in Lempdes-sur-Allagnon, France, operating five clubs across the Auvergne-Rhône-Alpes region (Lempdes-sur-Allagnon, Yssingeaux, Brioude, Thiers, Saint-Pourcain-sur-Sioule). The company, registered as a Société à Responsabilité Limitée with €12,000 share capital and managed by Aurélie Laurent as Gérante, delivers fitness services through 700-800m² facilities operating 6 AM-11 PM seven days a week, offering 200+ weekly group classes, indoor cycling studios, cardio and weight training areas, personalized coaching with body impedancemetry, and — at its flagship only — aqua fitness in a heated 28°C pool. Its technology stack centers on a proprietary iOS/Android mobile application supporting live and replay class streaming, class planning, equipment tutorials, and real-time club occupancy monitoring, all wired into the Resamania SaaS platform for subscription management, access control, and multi-club coordination.

The business model is subscription-driven with tiered monthly pricing billed every four weeks, ranging from €19.96 for children's programs to €64.96 for the no-commitment premium tier (which includes aquatic access at the flagship), plus a €49 registration fee, optional Pass Coaching add-on at €9/4 weeks, à la carte session packages (€100-€400), and short-term passes (€25-€59.90). All paid tiers include multi-club access across the five-club network. AGITAFORM positions itself as an accessible, professionally-coached alternative to premium low-cost chains, with differentiation anchored in the 2022 Sport Santé certification that enables medically-supervised programming for chronic-condition patients under France's sport-on-prescription framework.

Go-to-market relies on a direct-to-consumer model combining free trial bookings, the mobile app, organic Instagram presence, Google reviews, and a member referral program. Customer segmentation spans four groups: the general public across all ages, health-conscious individuals with medical conditions (ALD beneficiaries), families with children (ages 3+), and weight-loss seekers. Content is delivered via Les Mills-licensed branded programs (Body Attack, BodyCombat, BodyPump, BodyBalance) alongside RPM cycling, Zumba, Pilates, and aquatic formats. Distribution is regional within Auvergne-Rhône-Alpes, with no disclosed expansion beyond that perimeter, and the company has stated plans for up to four additional clubs. Revenue, funding, and headcount are not publicly disclosed.

Name

AGITAFORM

Legal name

AGITAFORM SARL

Website

https://agitaform.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AGITAFORM SARL is a privately-held French fitness club network operating five clubs across Auvergne-Rhône-Alpes, offering subscription-based group classes, cardio/strength training, indoor cycling, personalized coaching, and aqua fitness, with all clubs holding the Sport Santé medical-supervision certification.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Cycling/Spin Classes (HSADABAE), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Fitness club services
• Group fitness classes
• Personalized coaching
• Indoor cycling
• Aqua fitness

Headquarters

HQ city

Lempdes-sur-Allagnon

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Memberships: Recurring monthly subscriptions (billed every 4 weeks) providing access to fitness facilities, group classes, bike studio, and personalized coaching services. Multiple tiers with and without commitment periods ranging from 12 months to no commitment.
2. Session-based Packages: One-time purchase packages including 10-session bundles for fitness/musculation, aquatic activities, and personal training. Validity periods range from 6 months to 12 months depending on package type.
3. Short-term Passes: Flexible entry passes including weekly passes (7 days), monthly passes (1 month), and vacation passes (15 days during school holidays) for temporary access to facilities and classes.
4. Add-on Coaching Option: Optional monthly add-on (Pass Coaching) providing monthly balance assessments, small group training access, team training sessions, and exclusive app content. Automatically renews with the base subscription.
5. Registration Fees: One-time initial registration fee of €49 including the current month, coaching option, and access badge. Badge replacement fee of €15 for loss or theft.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AGITAFORM operates a network of five fitness clubs in Auvergne, France, delivering group fitness classes, cardio and weight training, indoor cycling, personalized coaching, and aqua fitness. Members access facilities on a subscription basis, supported by a mobile app and Sport Santé-certified instruction.

Product overview

AGITAFORM is a network of fitness clubs in Auvergne, France operating 5 locations (Lempdes-sur-Allagnon, Yssingeaux, Brioude, Thiers, Saint-Pourçain-sur-Sioule). The core offering consists of group fitness classes (200+ per week), cardio and weight training facilities, indoor cycling studios, and personalized coaching services. The network is distinguished by its Sport Santé certification and specialized offerings for families and health-focused members. One club (Lempdes-sur-Allagnon) features an aqua fitness facility with heated pool. Members access facilities through subscription plans (Privilège, Aquaprivilège, Premium, Liberté with or without commitment) ranging from €39.96 to €64.96 per 4 weeks. Premium add-ons include Pass Coaching (€9/4 weeks) and nutritional monitoring. The AGITAFORM mobile application enables live/replay class access and club attendance tracking across the network.

Differentiator

Problem solved

Functional benefit

Products and services

• Group fitness classes Scheduled group exercise classes led by certified instructors, available to members across AGITAFORM's five clubs in Auvergne, France.
• Cardio and weight training Self-directed access to cardio machines and free weights/strength equipment at AGITAFORM's fitness clubs, for members seeking independent training.
• Indoor cycling Instructor-led indoor cycling classes conducted on stationary bikes at AGITAFORM clubs, targeting members seeking structured cardio workouts.
• Personalized coaching One-on-one personal training services tailored to individual member goals, delivered by AGITAFORM's certified coaches at club locations.
• Aqua fitness Water-based fitness classes conducted in pool facilities at select AGITAFORM clubs, designed for low-impact cardiovascular and strength training.

Quantifiable outcome

• Burns up to 700 calories per 45-minute cycling session
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• COQPITminorImplementation/ SI/ Consulting PartnerDigital agency based in Clermont-Ferrand responsible for website design and technical development. Located at 5 rue Valentin Hauy, 63000 Clermont-Ferrand.
• ResamaniacoreTechnology or IntegrationMember management software provider powering AGITAFORM's membership portal, class booking system, access control, and multi-club coordination. Each club has dedicated Resamania member login portals.
• Les MillscoreOthersInternational group fitness content provider supplying Les Mills branded fitness programs including Body Attack, BodyCombat, BodyPump, and BodyBalance classes offered at AGITAFORM clubs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fitness Park: Major French fitness chain with 200+ clubs operating a low-cost/high-volume model with cardio, musculation, and group classes. Comparable on subscription structure, multi-club access, and target demographic to AGITAFORM.
• L'Orange Bleue: French fitness franchise network with 400+ clubs focused on personalized coaching, small-group training, and wellness programming. Directly comparable to AGITAFORM's coaching-centric, smaller-format positioning.
• Keep Cool: French mid-market fitness chain with 300+ clubs emphasizing accessibility, group classes, and digital services. Highly comparable on price positioning (similar to AGITAFORM's premium tier) and multi-club network model.
• Moving (Forme & Bien-être): French regional fitness network with multi-club access and subscription model. Comparable on regional French positioning and tiered membership offerings.
• Welness Sport Club: French fitness chain operating mid-market clubs with group classes, coaching, and wellness services. Comparable on price point, multi-club access, and integrated wellness programming.
• Basic-Fit: Largest low-cost fitness chain in Europe with ~900+ clubs across France, Belgium, Netherlands, Germany, and Spain. Directly comparable as a multi-club subscription fitness operator; AGITAFORM competes in rural France where Basic-Fit is actively expanding.
• Neoness: French urban fitness chain with subscription model offering cardio, strength, and group classes. Comparable on digital-first member experience and competitive pricing.

Emerging players

• Club Pilates: Boutique Pilates franchise with locations across France emphasizing group reformer classes. Comparable on group-class-driven business model and small-format club economics; differs in specialty focus.

Regional players

• Vivafit: Portuguese-origin women-focused fitness chain with presence in select European markets. Comparable on boutique fitness positioning and subscription model; operates in different geographies.

Broad incumbents

• Decathlon Fitness / Domyos: French sporting goods giant with adjacent fitness service operations through Domyos brand and Decathlon Coach app. Comparable as a French fitness ecosystem player; broader portfolio and lower direct overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagramjuicer.io/api/media/17045567
• LinkedInlinkedin.com/company/agitaform

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGITAFORM