Agp Système

What Agp Système does

AGP Système is a French private company (SAS form) founded in 1995 and headquartered in Drancy in the Paris region, with a secondary office in Lyon. For over 30 years, it has specialized in integrated event public-access management, operating across five product divisions: AGP Access (textile, vinyl, Tyvek, Supraband, and LaserBand bracelets, plus lanyards, PVC badges, and the Sealstation sealing machine), AGP Shop (PoE cash register and all-in-one TPE payment terminals), AGP Drink (Beerjet 6 Premium and OneTwoBeer automated beverage dispensers), AGP Flux (human, vehicle, parking, and VAPP flow management), and AGP Soft (four proprietary software modules — Sésame for online accreditation, Orphée for wayfinding and real-time geolocation, Guilde for recruitment and workforce management, and Citadel for access scanning with offline capability). The platform combines proprietary software with purpose-built hardware, including notable throughput metrics such as the Sealstation at up to 300 bracelets per hour and the Beerjet 6 Premium at 6 pints in 7 seconds.

The company monetizes through a mix of one-time hardware sales (bracelets, POS terminals, beverage equipment), recurring software licensing for the Soft suite, professional services for event flow management, and unit-priced consumables sold through the boutique.agp.fr e-commerce platform. Go-to-market is direct-sales-led via regional offices in Paris (Drancy) and Lyon, supported by quote-based enterprise engagement (Devis), an e-commerce channel for standard SMB products, and organic social presence on LinkedIn, Instagram, Facebook, and YouTube. Customers include Stade de France, LOU Rugby, Oyonnax Rugby, Union Bordeaux Bègles, Fêtes de Bayonne, Sodexo, QPark, and Solidarité Sida, indicating exposure concentrated in French sports venues and large-scale public events, with the operating geography limited to France.

Name

Agp Système

Legal name

AGP SYSTÈME

Website

https://agp.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AGP Système is a French event management technology provider offering integrated hardware (access control, payment terminals, beverage dispensers) and proprietary software (accreditation, wayfinding, workforce management, access scanning) for sports stadiums, festivals, and corporate events across France. Founded 1995.

Ownership category

akta.pro rank

Product category

Event Management Hardware and Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue Management, Booking & Membership Platforms (Software for LAN Centers) (MPAFALAJ)

akta.pro secondary industries

Concession & Stadium / Arena Catering (THAFAIAG), Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

Keywords

• Event access control
• Crowd management solutions
• Beverage dispensing equipment
• Event payment terminals
• Accreditation software

Headquarters

HQ city

Drancy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Access Products (Bracelets, Badges, Lanyards): Sale of physical access control products including textile bracelets, vinyl bracelets, Tyvek bracelets, Supraband, LaserBand, lanyards, and PVC badges. Products available for customization with RFID/NFC chip integration, QR codes, and sequential numbering.
2. Beverage Equipment (Beerjet, OneTwoBeer): Sale and/or rental of high-speed beer and beverage dispensing equipment for events, including maintenance and support services.
3. Payment Terminals (PoE/TPE): Sale of point-of-sale terminals and cash register systems with integrated payment processing capabilities.
4. Software Solutions (Sésame, Orphée, Guilde, Citadel): Software licensing for accreditation management, wayfinding, workforce management, and access scanning. Integrated solutions for comprehensive event management.
5. Event Management Services: Consulting and operational support for event flow management including entry/exit management, parking, transportation, VAPP (Vehicle Access Parking Permit), and temporary accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AGP Système provides integrated event-management hardware and software for the reception of large public audiences. Its offering spans five divisions: AGP Access (bracelets, lanyards, badges, sealing machines for event entry), AGP Shop (cash registers and PoE payment terminals), AGP Drink (Beerjet and OneTwoBeer beverage dispensers), AGP Flux (crowd, vehicle, parking and VAPP flow management), and AGP Soft (Sésame, Orphée, Guilde, Citadel software modules). Customers include stadiums, festivals, and corporate event producers primarily in France.

Product overview

AGP is an event public-access management company offering an integrated portfolio of hardware products, consumables, and software tools. The offering spans five product lines: AGP Access (wristbands, lanyards, badges, and sealing equipment), AGP Shop (point-of-sale and payment terminals), AGP Drink (beer and beverage dispensing systems), AGP Flux (crowd, vehicle, and parking flow management), and AGP Soft (four software modules — Sésame for accreditation, Orphée for event mapping, Guilde for staffing, and Citadel for access scanning). The AGP Boutique e-commerce platform supports direct sales of bracelets and badges. AGP serves sports stadiums, cultural festivals, corporate events, and trade shows across France.

Differentiator

Problem solved

Functional benefit

Brands

• Beerjet: Beer dispensing system - serves 6 pints in 7 seconds with automatic pouring system
• OneTwoBeer
• AGP Sésame
• AGP Orphée
• AGP Guilde
• AGP Citadel

Products and services

• AGP Access

Quantifiable outcome

• Up to 300 bracelets per hour application speed with Sealstation
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Whova: Whova provides event management software including registration, attendee networking, and event apps for conferences and association events. Comparable SaaS layer to AGP Soft (Sésame, Orphée) for event accreditation and attendee engagement.
• Precision Dynamics Corporation (PDC): PDC is a global manufacturer of wristbands, badges, and RFID-enabled identification products for events, healthcare, and hospitality. Directly comparable to AGP Access for the wristband, lanyard, and badge category at events.
• Cvent: Cvent is a leading event management software platform serving event organizers with registration, accreditation, and attendee engagement tools. Comparable to AGP's Sésame and Citadel software stack serving the same enterprise event-organizer buyer.
• Bizzabo: Bizzabo is an event experience platform offering registration, website, and attendee engagement software. Overlaps with AGP Soft's accreditation and event management capabilities for enterprise event organizers.
• Micro Matic: Micro Matic is a leading global supplier of beverage dispensing equipment, draft systems, and bar solutions. Directly competes with AGP Drink's Beerjet and OneTwoBeer product lines for stadium and high-volume event beverage service.
• Weezevent: Weezevent is a French event technology platform offering ticketing, access control, and cashless payment solutions for festivals and live events. Most direct French-headquartered competitor to AGP for access control and on-site payment at French events.
• Stova (formerly Aventri): Stova is an event management platform offering registration, logistics, and engagement tools for enterprise events. Comparable SaaS peer to AGP Soft (Sésame, Orphée) for the event organizer buyer.

Emerging players

• Vivenu: Vivenu is a white-label, API-first ticketing and event commerce platform for venues, festivals, and sports organizations. Adjacent competitor to AGP Citadel and Sésame at the venue access-control and accreditation layer, particularly for modern digital-first venues.

Broad incumbents

• Eventbrite: Eventbrite is a global self-service ticketing and event platform. While it focuses on ticketing rather than on-site operations, it serves the same event organizer and venue customers that AGP addresses with Citadel scanning and Sésame accreditation.
• Ungerboeck (Momentus): Ungerboeck/Momentus is a broader venue and event management software platform serving convention centers, arenas, and stadiums with CRM, booking, and operations tooling. Overlaps with AGP's integrated access, flow, and accreditation stack but at much larger venue customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@agpsysteme4996
• Facebookfacebook.com/agpsysteme
• LinkedInlinkedin.com/company/agp-systeme
• Instagraminstagram.com/agp_systeme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agp Système