Athlete & Influencer Marketing Solutions, LLC

What Athlete & Influencer Marketing Solutions, LLC does

AIMS (Athlete & Influencer Marketing Solutions, LLC) operates a web-based two-sided marketplace that connects small and consumer-facing brands with college athletes for Name, Image, and Likeness (NIL) marketing campaigns. The platform provides end-to-end campaign management including campaign creation with deliverables and pricing, athlete discovery and matching, content approval workflows, contract execution, and automated payout processing. Campaign formats span product reviews, content sharing, content creation, custom campaigns, photo and video shoots, and in-person events.

The company is headquartered in Provo, Utah, was founded in 2024, and operates with approximately 5 employees. Its technology is a cloud-based web platform (no native mobile app, no public API, and no disclosed integrations or SDKs) supporting both brand and athlete registration flows. Go-to-market combines a self-serve SMB path with a consultative sales-assisted motion using Calendly 'Book a Call' CTAs as the primary conversion mechanism, supported by a LinkedIn presence and on-site customer testimonials.

AIMS generates revenue through transaction fees on campaigns booked through the marketplace, with custom pricing set per campaign by the brand based on deliverables, athlete tier, and duration. Customer segments are horizontal and skewed to SMBs and consumer brands across food and beverage, apparel, beauty, wellness, and supplements. The company is privately held, has no disclosed funding rounds, no disclosed management team, no patents, no partnerships, and no awards. Its competitive framing emphasizes affordability and managed workflow versus traditional marketing agencies.

Name

Athlete & Influencer Marketing Solutions, LLC

Legal name

Athlete & Influencer Marketing, Inc.

Website

https://aimsmarketing.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AIMS is a web-based two-sided marketplace connecting small and consumer brands with college athletes for NIL marketing campaigns, managing campaign creation, athlete matching, contract execution, and payouts via transaction fees. Founded in 2024 in Provo, Utah.

Ownership category

akta.pro rank

Product category

Athlete Influencer Marketing Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAKAMAC

Athlete Marketing, Endorsement & Sponsorship Representation

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAKAMAE

NIL Representation & Compliance Services (Student-Athletes)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Athlete Representation & Agency Services

SECONDARYMPAAAGAA

Brand Activations & Experiential Campaign Design

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Experiential & Event Marketing Agencies

Keywords

• NIL marketing platform
• Athlete influencer marketing
• College athlete partnerships
• Creator marketing marketplace
• Brand campaign management

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Platform Commission/Transaction Fees: AIMS operates as a marketplace platform connecting brands with college athletes. Brands create campaigns with pricing and deliverables, and the platform manages negotiations, contract execution, and payouts. The platform generates revenue through fees associated with campaign creation, athlete partnerships, and payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AIMS operates a web-based two-sided marketplace platform that connects brands with college athletes for NIL (Name, Image, Likeness) marketing campaigns. The platform supports campaign creation with deliverables and pricing, athlete discovery and matching, contract execution, content approval, and automated payout processing. It positions itself as a streamlined, affordable alternative to traditional marketing agencies for businesses seeking authentic athlete partnerships.

Product overview

AIMS is a single unified platform for NIL (Name, Image, Likeness) marketing that connects local businesses with college athletes. The core AIMS Platform provides end-to-end campaign management including campaign creation with deliverables and pricing, athlete partnership matching, content approval workflows, and automated payout processing. The platform positions itself as an accessible alternative to traditional marketing agencies, offering campaign types such as product reviews, content sharing, content creation, custom campaigns, photo/video shoots, and in-person events.

Differentiator

Problem solved

Functional benefit

Products and services

• AIMS Platform

Quantifiable outcome

• Campaigns can be launched with three athletes in under a week
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• Upfluence: Influencer marketing platform with searchable creator database, affiliate tools, and campaign management. Functionally comparable to AIMS in connecting brands with creators for paid campaigns, though Upfluence serves a broader creator ecosystem.
• Modash: Influencer marketing platform offering creator discovery, campaign management, and analytics. Comparable to AIMS in marketplace mechanic and brand-side workflow, though Modash focuses on a broader creator pool beyond collegiate athletes.
• Opendorse: Leading NIL marketplace and athlete endorsement platform connecting brands with college and professional athletes. Directly competes with AIMS in facilitating NIL campaigns, but with deeper university integrations, longer track record, and broader enterprise client base.
• Grin: Influencer marketing platform focused on creator relationship management, content workflow, and affiliate tracking. Overlaps with AIMS on brand-side campaign tooling and creator matchmaking, though positioned more for enterprise brands than SMBs.
• INFLCR: Athlete brand-building and NIL readiness platform used by collegiate athletic departments. Directly comparable to AIMS as a NIL-focused intermediary between athletes and brands, though INFLCR's distribution skews institution-side via athletic department partnerships.
• Aspire: Influencer marketing platform with creator marketplace, campaign management, and content workflow tools. Overlaps with AIMS on the brand-athlete matchmaking and campaign execution workflow, but serves a wider influencer pool including non-collegiate creators.
• OpenSponsorship: Athlete sponsorship marketplace connecting brands with professional and collegiate athletes for endorsement deals. Closely mirrors AIMS' core marketplace mechanic — brand campaigns meeting athlete supply — though with a heavier emphasis on professional athletes alongside the collegiate segment.
• MarketPryce: Athlete NIL marketplace and valuation platform connecting brands with college athletes. Closely comparable to AIMS in target customer (brands seeking college athletes) and core mechanic (transactional NIL campaign facilitation).
• BrandBacker: Influencer and athlete marketing marketplace connecting brands with social media creators for sponsored content. Comparable business model to AIMS — transactional marketplace intermediating brand-athlete partnerships — though longer-running and serving a wider athlete/creator mix.

Broad incumbents

• Tagger (Sprout Social Influencer Marketing): Influencer marketing platform now part of Sprout Social, offering global creator discovery and campaign analytics. Comparable to AIMS in marketplace-plus-analytics positioning, but as a broader incumbent with deeper enterprise integrations and global creator pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/athlete-influencer-marketing-solutions-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athlete & Influencer Marketing Solutions, LLC