Air Design Studio

What Air Design Studio does

Air Design Studio is a Melbourne-based architecture and interior design practice specialising in hospitality, retail, and leisure precincts across Australia. Founded in 2024 by Eid Goh after he closed his prior 20-year firm Architects EAT, the firm operates as AIR DESIGN STUDIO PTY. LTD (ACN 140 717 853) from Unit 2, 1-7 Amsterdam Street, South Yarra, with a team of approximately 9 staff including a Head of Design, General Manager, Senior Architect, Interior Designer, and two architectural graduates. Its core offering is project-based professional services spanning master planning, architectural design, interior design, and construction oversight, delivered through a proprietary 24-phase methodology called 'The AIR Method', organised into five chapters: Tuning In, Sharpening, Drawing, Pressure Testing, and Wondering.

The portfolio covers signature hospitality venues (Yugen Dining & Omakase, Ministry of Crab, Omnia, II II VI, Kori Ice Cream), multi-location retail concepts (JSY Tea), healthcare hospitality (Alfred Health Food & Beverage Precinct), mixed-use developments (Trenta, Capitol Grand masterplan), winery redevelopment (Punt Road Winery), heritage residential (Osbourne House), and residential-led projects (Lulie Apartments). Air Design Studio generates revenue through custom-quoted project fees on multi-year contracts with enterprise developers (LK Group, Ktori Group), hospitality operators (H&J Prime Group, Maverick Advisors), and government/institutional clients (Alfred Health). Go-to-market is sales-led via direct engagement and a free 30-minute initial consultation, supported by a portfolio-driven website and earned media through industry awards (FRAME Award, Australia Good Food Guide two hats for Omnia in 2023 and 2024, IDEA shortlist). The firm has no disclosed external funding, no parent company, and operates as an independent founder-led practice.

Name

Air Design Studio

Legal name

AIR DESIGN STUDIO PTY. LTD

Website

https://airdesignstudio.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Air Design Studio is a Melbourne-based architecture and interior design firm founded in 2024 by Eid Goh, serving Australian developers, hospitality groups, and asset managers with project-based design services for hospitality, retail, leisure precincts, and mixed-use developments, delivered through a proprietary 24-phase 'AIR Method'.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Space Planning & Workplace Design (BPAHAKAI)

Keywords

• Hospitality architecture
• Interior design services
• Retail space design
• Architectural master planning
• Mixed-use development design

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architecture and Design Services: Professional architecture and interior design services for hospitality, retail, leisure precincts, hotels, and mixed-use developments. Revenue generated through project-based fees for master planning, architectural design, interior design, and project oversight through construction.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Air Design Studio is a Melbourne-based architecture and interior design firm that partners with developers, hospitality groups, hotel operators, and asset managers to deliver hospitality, retail, hotel, mixed-use, and commercial living projects across Australia. Services span master planning, architectural design, interior design, council negotiation, and site presence through construction, all delivered through their proprietary 24-phase AIR Method design process.

Product overview

Air Design Studio is a Melbourne-based architecture and interior design firm offering services across hospitality, retail, hotel, mixed-use, and residential/commercial living sectors. Their offering is structured around project-based design services, not a software platform. The portfolio includes named hospitality venues (Yugen Dining, Ministry of Crab, Omnia, II II VI, Kori Ice Cream), retail concepts (JSY Tea), hotel F&B precincts (Alfred Health), wineries (Punt Road Winery), and residential developments (Lulie Apartments, Osbourne House), all delivered through their 'AIR Method' four-phase process: Tuning In, Drawing, Pressure Testing, and Wondering.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Venue Design
• Retail Tenancy & Flagship Store Design
• Hotel F&B & Hospitality Precinct Design
• Mixed-Use Development Master Planning
• Commercial Living & Build-to-Rent Design
• The AIR Method Design Process

Quantifiable outcome

• Omnia Bistro recognised with two hats by Australia Good Food Guide 2023 and 2024
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Principal DesigncoreStrategic or Co-development PartnerBrand design collaborator on Kori Ice Cream project. Principal Design developed the Kori brand concurrently with Air Design Studio's interior design, creating close collaboration between brand and spatial experience.
• Masterfit ConstructioncoreImplementation/ SI/ Consulting PartnerBuilder partner for multiple projects including Kori Ice Cream and Kori Windsor. Collaborated on purpose-built solutions like modular framing system for acoustic ceiling panels.
• The Elton GroupminorImplementation/ SI/ Consulting PartnerSourced discontinued timber veneers for Kori Windsor project that were otherwise destined for disposal.
• Pitt & GiblincoreImplementation/ SI/ Consulting PartnerAcoustic consultants who measured and tuned Kori Windsor space for audio performance prior to construction, ensuring proper listening bar acoustics.
• Adrian Pizzey LightingcoreImplementation/ SI/ Consulting PartnerLighting design collaborator on Yugen Dining project, creating expressive lighting design for the underground space.
• Jennifer Conroy SmithcoreStrategic or Co-development PartnerCustom chandelier artist for Yugen Dining. Created collaborative artwork with over 2,000 hand-sculpted ceramic petals threaded onto glass fibre cables.
• Metaxas ArchitecturecoreStrategic or Co-development PartnerPrincipal architect collaborator on Lulie Apartments project in Abbotsford.
• Bryce Raworth Heritage ConsultantscoreImplementation/ SI/ Consulting PartnerHeritage consultants partnered with for Osbourne House project, working alongside Heritage Victoria.
• Heritage VictoriacoreImplementation/ SI/ Consulting PartnerGovernment heritage body partnered with for Osbourne House heritage project to ensure compliance with building's protected status.
• Drewcape & Plus ArchitecturecoreImplementation/ SI/ Consulting PartnerBase build team for Ministry of Crab Melbourne project who preserved the historic facade, working with Air Design Studio on the two-floor fitout.
• Trust ProjectcoreImplementation/ SI/ Consulting PartnerBuilder for JSY Tea The Glen location, collaborating with Air Design Studio and clients to deliver the calming tea experience space.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Tate: Melbourne interior design studio with strong hospitality, hotel F&B, and wellness project focus. Comparable in scale, sector mix, and design-led approach to Air Design Studio.
• Golden: Australian architecture studio with significant hospitality, restaurant, and bar portfolio. Directly comparable by client type (hospitality groups, operators) and design ambition.
• ACME: International hospitality-focused architecture and interior design practice with a strong bar, restaurant, and hotel portfolio. Comparable by sector focus and design ambition on marquee F&B venues.
• Hecker Guthrie: Melbourne-based interior design and architecture practice specialising in hospitality, residential, and retail interiors. Closest direct peer to Air Design Studio by sector focus, city, and project scale.
• Mim Design: Melbourne interior design studio with deep hospitality, restaurant, and hotel specialisation. Highly comparable client base, project type, and design-led positioning to Air Design Studio.
• DesignOffice: Melbourne architecture and design practice working across hospitality, residential, and urban precincts. Comparable boutique scale and mixed hospitality/residential brief mix to Air.

Broad incumbents

• Bates Smart: Established Melbourne architecture firm with heritage in hospitality and commercial work. Provides the broader-market reference point for design quality and developer relationships in Melbourne.
• HASSELL: Large Australian architecture and design practice with significant hospitality, aviation, and workplace portfolios. Represents the broader incumbent tier against which Air competes for precinct and mixed-use briefs.
• Yabu Pushelberg: Globally recognised hospitality and interior design firm known for high-end hotel and restaurant work. Represents the international reference point for the design quality Air aspires to in projects like Yugen and Ministry of Crab.
• Fender Katsalidis: Melbourne architecture practice with strong residential and mixed-use portfolios. Comparable on mixed-use and residential-led projects such as Trenta and Lulie Apartments.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/air-design-studio-aus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Design Studio