Campbell's Foodservice

Name

Campbell's Foodservice

Legal name

The Campbell's Company

Website

https://campbellsfoodservice.com

Company type

Public

Founded year

1869

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Campbell's Foodservice is the B2B foodservice division of The Campbell's Company, selling branded soups, snacks, sauces, and beverages through direct field sales to operators across healthcare, education, restaurants, lodging, and vending.

Ownership category

akta.pro rank

Product category

Foodservice Food Manufacturing

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Snack Food Manufacturing (31191), Cookie and Cracker Manufacturing (311821)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Cookies & Crackers (2052)

akta.pro primary industry

Soup, Chili & Comfort Foods (Self-Serve or Packaged) (CRAHAKAF)

akta.pro secondary industry

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Foodservice product distribution
• Soup and broth manufacturing
• Snack foods foodservice
• Plant based beverages
• Institutional food supply

Headquarters

HQ city

Camden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Foodservice Product Sales: Campbell's Foodservice generates revenue through the sale of packaged foods, beverages, snacks, soups, and ingredients to institutional and commercial foodservice operators. Products are sold directly through the company's foodservice sales organization and distributed to operators in segments including restaurants, healthcare, education, lodging, and business & industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Campbell's Foodservice is the B2B foodservice division of The Campbell's Company, manufacturing and distributing a diversified portfolio of branded soups, sauces, snacks, beverages, broths, and bakery products to institutional and commercial foodservice operators. The portfolio spans 15+ brands including Campbell's shelf-stable and frozen soups (Culinary Reserve), Goldfish crackers, Kettle Brand and Cape Cod chips, Snyder's of Hanover pretzels, Pacific Foods plant-based beverages and broths, V8 juices, Pepperidge Farm bakery, Swanson broths, and Pace/Prego sauces, sold through segment-specific direct sales teams.

Product overview

Campbell's Foodservice is a business-to-business division of The Campbell's Company offering a diversified portfolio of 16 branded product lines for foodservice operators across segments including restaurants, healthcare, K-12 schools, colleges, business & industry, lodging, and vending. The portfolio spans shelf-stable soups (Campbell's condensed soups), frozen soups (Culinary Reserve with 60+ chef-inspired varieties), snacks (Goldfish crackers, Kettle Brand chips, Snyder's of Hanover pretzels, Pretzel Crisps, Cape Cod chips, Lance crackers), beverages (V8 juices, Pacific Foods plant-based Barista Series and broths), sauces (Prego pasta sauce, Pace Southwest sauces), and bakery items (Pepperidge Farm products, Swanson broths). Products are distributed through multiple foodservice channels with focus on quality ingredients and operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Campbell's Culinary Reserve: Premium chef-inspired frozen soups for foodservice operators
• Pepperidge Farm Goldfish
• Kettle Brand
• Pacific Foods
• Lance Crackers
• Snyder's of Hanover
• Snack Factory Pretzel Crisps
• Cape Cod Potato Chips
• V8 Beverages
• Pepperidge Farm Bakery
• Swanson
• Prego
• Late July
• Pace Sauces

Products and services

• Campbell's Shelf-Stable Soups, Sauces, Entrees and Gravies Shelf-stable condensed and ready-to-serve soups, sauces, gravies, and entrees sold to foodservice operators in institutional and commercial segments. The product line covers condensed chicken noodle, tomato, cream of mushroom, vegetable beef, and heart-healthy varieties in 10.5 oz cans.
• Campbell's Culinary Reserve Frozen Soups Portfolio of 60+ chef-inspired frozen soups sold to foodservice operators in ready-to-serve and condensed formats. Products are made without added MSG, artificial flavors, or high-fructose corn syrup and include globally inspired flavors such as Caribbean Jerk Chicken, Cuban Black Bean, and Italian Wedding Soup.
• Pepperidge Farm Goldfish Crackers Baked snack crackers and grahams made with 100% real cheddar cheese and whole grain, sold to foodservice operators including K-12 schools and vending channels. The brand is the #1 cracker brand in households with kids under 12 and features smile-shaped crackers and Disney character-themed varieties.
• Kettle Brand Potato Chips Kettle-cooked potato chips made in small batches with carefully selected non-GMO and gluten-free ingredients, sold to foodservice operators in restaurants and vending channels. Available in flavors including Backyard Barbeque, Honey Dijon, Jalapeno, and Sea Salt.
• Pacific Foods Plant-Based Beverages and Organic Broths Plant-based beverages and organic broths including the Barista Series, the first line of plant-based beverages designed for coffee in the U.S. Products include oat, almond, hemp, and coconut milks plus organic chicken and beef broths, bone broths with functional ingredients, and organic soups, sold to foodservice operators for coffee programs and culinary applications.
• Lance Sandwich Crackers Sandwich crackers and sandwich cookies including ToastChee Peanut Butter, Toasty Peanut Butter, Captain's Wafers, and Nekot, packaged in individually wrapped packs suited to vending and grab-and-go channels. The brand is America's #1 sandwich cracker brand with over 100 years of history.
• Snyder's of Hanover Pretzels Sourdough hard pretzels and pretzel pieces in flavors including Cheddar Cheese, Hot Buffalo Wing, Jalapeno, and gluten-free options, sold to foodservice operators. The brand is America's #1 pretzel brand since 1909, and all products are Non-GMO Project Verified.
• Snack Factory Pretzel Crisps Thin and crunchy pretzel chips and crackers available in Original, Buffalo Wing, Garlic Parmesan, Honey Mustard & Onion, and Drizzlers (chocolate/caramel covered) varieties. All products are Non-GMO Project Verified and the brand is the #1 deli snack in the U.S.
• Cape Cod Potato Chips Kettle-cooked potato chips made with choice potatoes and sea salt in small batches, sold to foodservice operators since 1980. Available in Sea Salt & Vinegar, Less Fat Original, and other varieties. The brand is the #1 kettle chip in the U.S.
• V8 Vegetable Juices Shelf-stable plant-powered vegetable and fruit juice blends sold to foodservice operators for vending and on-site dining programs. Varieties include V8 Vegetable Juice and Spicy Hot Vegetable Juice.
• Pepperidge Farm Bakery Products Heritage baked goods including Milano cookies, baked crackers, stuffing, and puff pastry sold to foodservice operators for menu, banquet, and grab-and-go applications.
• Swanson Broths and Stocks 100% natural broths, stocks, and canned chicken made with no artificial ingredients, sold to foodservice operators as flavor bases for recipe applications across healthcare, restaurant, and culinary use cases.
• Prego Pasta Sauces Italian pasta sauces with thick texture that holds up in cooking, recognized as an authentic sauce brand and used by foodservice operators in restaurants, healthcare, and education dining applications.
• Late July Organic Chips Organic multigrain tortilla chips made with high-quality organic and non-GMO ingredients, sold to foodservice operators. The brand is the leading organic tortilla chip in the U.S.
• Pace Southwest Sauces Authentic Southwest-style salsa and sauce products sold to foodservice operators since 1947 for menu applications across restaurants, lodging, and education segments.

Quantifiable outcome

• Goldfish is the #1 cracker brand in households with kids under 12
• +5 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La Regina di San Marzano die Antonio Romano SpA and La Regina Atlantic LLCcoreStrategic or Co-development Partner · 10 December 2025Campbell's Co. plans to acquire a 49% interest in La Regina di San Marzano and La Regina Atlantic LLC, makers of Rao's tomato-based sauces, for $286 million. The transaction is expected to close in late 2026. This acquisition aims to strengthen Campbell's control over Rao's supply chain and is part of their strategic partnership, with options to purchase the remaining 51%. Campbell's previously acquired Sovos Brands (which owns Rao's) in March 2024.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General Mills Foodservice: Operates a substantial foodservice business selling branded cereals, snacks, baking mixes, and frozen meals to K-12, colleges, healthcare, and restaurants. Closely comparable business model and segment coverage to Campbell's Foodservice.
• Tyson Foods Foodservice: Major protein supplier to foodservice operators with branded prepared chicken, beef, and other center-of-plate products across QSR, casual dining, and healthcare segments. Comparable in supplying prepared branded ingredients to foodservice.
• Post Holdings Foodservice: Operates foodservice-focused businesses selling branded cereals, refrigerated retail, and foodservice products including Bob Evans and Bob Evans Farms. Comparable in supplying branded prepared foods and sides to foodservice operators.
• Kraft Heinz Foodservice: Operates a comparable broad-line CPG foodservice business selling branded soups, sauces, condiments, and snacks to operators across healthcare, education, restaurants, and lodging. Direct overlap with Campbell's Foodservice in soups (Heinz condensed) and sauces.
• Conagra Brands Foodservice: Major U.S. packaged-foods company with a dedicated foodservice division selling branded frozen meals, sauces, snacks, and ingredients to operators across all major segments. Direct competitor in soups, sauces, and frozen prepared foods.
• PepsiCo Foodservice (Frito-Lay): Sells branded salty snacks, beverages, and Quaker foods through dedicated foodservice channels to operators across all segments. Direct competitor in snack crackers, pretzels, and kettle chips sold to foodservice.
• Hormel Foods Foodservice: Operates a foodservice division selling branded meats, broths, sauces, and prepared foods to healthcare, education, and restaurant operators. Comparable in branded broths (vs. Swanson), sauces, and institutional prepared foods.
• McCormick & Company Foodservice: Operates a foodservice business selling branded spices, seasonings, sauces, and condiments to operators across all major segments. Directly comparable to Campbell's sauces (Pace, Prego) and Swanson broths.

Emerging players

• TreeHouse Foods: Private-label packaged food manufacturer serving retail and foodservice channels. Comparable in scale and channel coverage, but differentiated by private-label positioning rather than Campbell's branded approach.

Broad incumbents

• B&G Foods: Owns a broad portfolio of center-store CPG brands and sells through foodservice channels. Less foodservice-focused than Campbell's but competes in similar branded categories like soups and shelf-stable meals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGWY6e_0PlKpQHsxzrRQcHA
• Facebookfacebook.com/CampbellsFoodservice
• LinkedInlinkedin.com/showcase/campbells-foodservice
• Instagraminstagram.com/campbellsfoodservice_us

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell's Foodservice