CareYaya Health Technologies

What CareYaya Health Technologies does

CareYaya Health Technologies operates a digital marketplace platform that connects families seeking in-home elder care with vetted pre-healthcare college students. The company sources its caregiver workforce through partnerships with 30+ universities including Harvard and Stanford, drawing from a stated network of 50,000+ students. CareYaya serves families needing companion care, 24/7 care, overnight care, weekend care, and specialized dementia, Alzheimer's, and Parkinson's care, charging approximately $20/hour—roughly half the typical agency rate of $35-40/hour. The platform is free for families and generates operating support entirely through donations, grants, and impact investments from organizations including the American Heart Association, Johns Hopkins University, and AARP's AgeTech Collaborative.

The core CareYaya Platform includes online booking, matching algorithms, and Stripe-based payment processing. The company's newer product, YayaGuide, is an AI-powered caregiver training platform co-developed with George Washington University and funded by an NIH Small Business Innovation Research (SBIR) grant; YayaGuide delivers personalized micro-learning modules tailored to unpaid caregivers of older adults with dementia. A wholly-owned subsidiary, Care Concierge, Inc. (formerly Parents in a Pinch, Inc.), handles backup care and senior care planning services. CareYaya is led by co-founder and CEO Neal K. Shah alongside CTO/CXO Gavry Eshet and Director of Design Maggie Xu, and is headquartered in North Carolina with operational presence across all major U.S. regions, having been ranked on the LinkedIn Top Startups 2025 list and claiming 100K+ lives improved.

Go-to-market is direct-to-consumer via the careyaya.org web platform, supplemented by university partnerships for caregiver supply, SEO-driven content marketing across 30+ city-specific landing pages, and recurring earned media placements in CBS News, NBC News, Newsweek, Washington Post, WSJ, TechCrunch, and CNBC. The company's stated outcomes include 50,000+ students serving across 30+ universities, 100K+ lives improved, and $10M contributed to student higher education through platform earnings. Revenue, take rate, and unit economics are not publicly disclosed, and the company does not charge platform fees to families.

Name

CareYaya Health Technologies

Legal name

CareYaya LLC

Website

https://careyaya.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

CareYaya Health Technologies operates a digital marketplace that connects U.S. families seeking in-home elder care with vetted pre-healthcare college students from 30+ universities, offering companion and dementia care at roughly half the typical agency rate. The platform is free to families and is funded by impact grants and donations.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Family Caregiver Coaching, Education & Support (HSABAIAI)

Keywords

• Elder care marketplace
• Home care platform
• Caregiver matching services
• Senior care services
• Student caregiver network

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Platform Services (Free to Families): CareYaya is a free platform for families seeking care. The platform is 100% supported by donations, grants, and impact funds. No fees are charged to families or care recipients.
2. Transaction-based Caregiver Payments: Families pay student caregivers directly at approximately $20/hour through the platform's payment processing (via Stripe). CareYaya facilitates the transaction but the revenue model for the company from these transactions is not clearly disclosed as a commission or take rate.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CareYaya operates a healthcare marketplace that connects families seeking home-based companion, overnight, and dementia care for seniors with vetted pre-healthcare college students who deliver the care at approximately $20 per hour. The platform is free to families, with caregiver payments processed directly via Stripe, and is supported by donations, grants, and impact funds. CareYaya also offers YayaGuide, an AI-powered micro-learning platform that delivers personalized training to caregivers to address the senior care skills gap.

Product overview

CareYaya Health Technologies operates a technology-enabled home care platform that connects families with vetted pre-healthcare college students for elder care services. The core CareYaya Platform serves as the marketplace connecting care seekers with student caregivers, while the YayaGuide AI-powered training platform (developed with George Washington University and NIH funding) provides specialized training for dementia caregivers. The platform operates across 17+ cities and maintains a network of 50,000+ students from top universities.

Differentiator

Problem solved

Functional benefit

Brands

• YayaGuide: AI-powered caregiver training platform developed in partnership with George Washington University, funded by NIH SBIR grant, providing personalized micro-learning modules and AI support for unpaid caregivers of older adults with dementia.

Products and services

• CareYaya Home Care Marketplace

Quantifiable outcome

• 100K+ lives improved through platform
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• George Washington UniversitycoreStrategic or Co-development PartnerCollaboration with George Washington University to develop the YayaGuide AI-powered caregiver training platform. The platform aims to improve training for unpaid caregivers of older adults with dementia with personalized micro-learning modules and AI support. Funded by NIH Small Business Innovation Research grant.
• PBSminorGTM or Marketing PartnerCollaboration on exclusive preview of Bradley Cooper's caregiving documentary followed by panel discussion. Brought caregivers and decision-makers together for dialogue.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honor Technology: Honor is a tech-enabled home care platform that matches seniors with professional caregivers. It competes in the same in-home senior care market but uses employed caregivers rather than college students, targeting a different workforce model.
• Papa: Papa connects college students and older adults for companion care and non-medical support, serving health plans and families. It is the most direct competitor to CareYaya's intergenerational student-caregiver model and works with major Medicare Advantage plans.
• CareLinx: CareLinx operates an online marketplace connecting families with professional in-home caregivers for seniors. It competes with CareYaya in the digital matching space for non-medical home care, though it focuses on professional caregivers rather than students.

Others

• Connecteam: Connecteam provides workforce management software for deskless and field workers. It is a potential technology partner or comparator in the caregiver scheduling, matching, and management infrastructure that underpins platforms like CareYaya.

Emerging players

• Wellthy: Wellthy is a care concierge platform that helps families coordinate care for aging loved ones, including connecting them with local resources and caregivers. It overlaps with CareYaya's mission of supporting family caregivers but emphasizes coordination over direct care matching.
• Ianacare: Ianacare provides a platform to support family caregivers through coordination tools, resources, and connections to services. It shares CareYaya's family-caregiver focus but takes a coordination/education approach rather than direct care matching.
• AlzBetter: AlzBetter provides dementia care training and certification programs for professional caregivers and family members. It overlaps with CareYaya's YayaGuide product, which targets similar dementia caregiver education with an AI-powered micro-learning approach.

Broad incumbents

• Comfort Keepers: Comfort Keepers is a national franchised provider of in-home care services for seniors, including companion care, personal care, and specialized dementia care. It represents an established incumbent that CareYaya's student model attempts to disrupt on cost.
• Home Instead: Home Instead is the largest franchised home care provider network globally, offering personal care services to seniors. It represents the traditional agency model that CareYaya is disrupting with its tech-enabled, student-caregiver approach.
• Care.com: Care.com operates the largest online marketplace for finding caregivers, including elder care. It is a broad incumbent serving family caregivers seeking companion and personal care services, with significantly larger scale but less specialization in the student-caregiver niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/careyaya

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CareYaya Health Technologies