PT AKARI INDONESIA

What PT AKARI INDONESIA does

PT Akari Indonesia is the sales and distribution arm of the AKARI consumer electronics brand in Indonesia, operating as a wholly-owned subsidiary of PT Panggung Electric Citrabuana (established 1970). The AKARI brand was launched in 1992 and was formally incorporated as a separate legal entity in 2002. The company markets and distributes LED televisions (32" to 65" screen sizes), air conditioners under the Astron series, washing machines, DVD players, active speakers, and DVB-T2 Set Top Boxes. It also distributes Philips-branded water dispensers and water heaters, plus Pureit water purifiers. Manufacturing is performed by the parent company under ISO-9001:2015 quality management with SNI (Standar Nasional Indonesia) certifications on TVs, ACs, and washing machines as required by Ministry of Industry Regulation No. 15/2018.

The product technology stack centers on smart TV features including the proprietary SmartConnect platform (smartphone-to-TV screen mirroring without WiFi), Whale OS smart TV operating system with Netflix integration, Smart AI Voice Command, W-QLED graphics processing, and DVB-T2 digital broadcast reception. Set Top Boxes incorporate an Early Warning System (EWS) for disaster alerts, positioning the company as a participant in Indonesia's national digital TV migration. Revenue is generated through hardware sales across B2C and dealer channels, with consumer pricing on TVs ranging from approximately IDR 1.7 million to IDR 3.8 million at entry-level, scaling upward for larger screens.

The go-to-market model is multi-channel: 18 branch offices plus 18 PRI (Pusat Informasi dan Reparasi) service centers across major Indonesian cities (Medan, Palembang, Jakarta, Bandung, Cirebon, Semarang, Yogyakarta, Kediri, Surabaya, Jember, Denpasar, Pontianak, Banjarmasin, Samarinda, Makassar, Manado, Ambon) supply dealer networks, with additional reach via Carefour retail chains and online marketplaces (Shopee, Tokopedia, JD.id, Lazada, Blibli, MyHartono). The customer base consists of Indonesian household consumers seeking affordable electronics with national after-sales coverage, alongside electronics dealers serving as resellers. The company also partners with the Ministry of Communication and Informatics (Kominfo) on digital TV migration education and has received multiple government recognitions including four consecutive SNI Gold Awards (2014-2017), the INDI 4.0 Award 2020, and the Anugerah Prioritas Nasional 2022.

Name

PT AKARI INDONESIA

Legal name

PT. Akari Indonesia

Website

https://akari-corp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Akari Indonesia distributes the AKARI-branded consumer electronics line — LED TVs, air conditioners, washing machines, and set-top boxes — across Indonesia through 18 branch offices, dealer networks, and major online marketplaces, serving Indonesian household consumers with affordable, SNI-certified home electronics.

Ownership category

akta.pro rank

Product category

Consumer Electronics Manufacturing

NAICS

Major Household Appliance Manufacturing (33522), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Household Audio & Video Equipment (3651), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Household Appliances (3630)

akta.pro primary industry

Streaming Media Players & Set-Top Boxes Retail (CRACAEAC)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Wearables & Personal Electronics Distribution (CRAOACAI)

Keywords

• Consumer electronics manufacturing
• LED television brand
• Home appliances distribution
• Smart TV technology
• Set top box products

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Electronics Sales: PT Akari Indonesia generates revenue primarily through the sale of consumer electronics and home appliances including LED TVs, air conditioners, washing machines, DVD players, active speakers, and Set Top Boxes through dealer networks, retail stores, and online marketplaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

PT Akari Indonesia manufactures and distributes consumer electronics and home appliances under the AKARI brand, including LED televisions (32 to 65 inches, with smart and AI-enabled models), split-type air conditioners (Astron series), washing machines, DVB-T2 Set Top Boxes, DVD players, air purifiers, and distributed third-party brands such as Philips water dispensers and heaters and Pureit water purifiers. The company sells through 18 branch offices, dealer networks, Carefour retail stores, and online marketplaces (Shopee, Tokopedia, Lazada, JD.id, Blibli, MyHartono) with nationwide after-sales service.

Product overview

PT AKARI INDONESIA operates as an electronics and home appliances brand launched in 1992, marketing products under the AKARI brand through PT Panggung Electric Citrabuana as parent company. The product portfolio centers on LED televisions in various sizes (32" to 65") including smart TV models with AI voice control and smartphone connectivity, supplemented by air conditioners under the Astron series, washing machines, DVD players, active speakers, and DVB-T2 set top boxes. The company also distributes Philips branded water dispensers and water heaters, along with Pureit water purifiers. Akari's smart TV line features proprietary Whale OS, SmartConnect technology for smartphone integration, and AI voice command capabilities. Products are distributed through 18 branch offices across Indonesia, dealer networks, and major marketplace platforms including Lazada, JD.id, Blibli, and Tokopedia, with authorized service centers providing nationwide after-sales support.

Differentiator

Problem solved

Functional benefit

Brands

• AKARI: Main brand for electronics and home appliances including LED TVs, washing machines, AC, DVD players, and active speakers.

Products and services

• Akari LED TV AT-5655W (Smart AI TV) 55-inch UHD 4K Smart AI Voice Command LED TV featuring Whale OS, W-QLED display technology, Digital Smart Sound, HDR support, WiFi 2.4 & 5GHz, Bluetooth 5.1, Netflix streaming, and smartphone connectivity via SmartConnect.
• Akari LED TV AT-32AS2 32-inch HD Ready LED TV with 1366 x 768 resolution, WiFi, Bluetooth 5.0, HDMI, USB, LAN connectivity, and built-in DVB-T/T2 digital TV receiver.
• Akari LED TV AT-5543B 43-inch Full HD LED TV with 1920 x 1080 resolution, LAN connectivity, and full specification details available on product page.
• Akari Air Conditioners (Astron Series) Split-type air conditioners including AF-25VF, AF-50VF, AF-70VF, and AF-110VF models with inverter technology, designed for residential and commercial use.
• Akari Washing Machines (Mesin Cuci) Automatic and front-loading washing machines with various capacity options, including 2-year warranty for automatic motors and 3-year warranty for 2-tube wash motors.
• Akari Set Top Box ADS-2230 DVB-T2 digital TV set top box that converts analog TVs to receive digital broadcasts. Certified by Postel and SNI, features Early Warning System for disaster alerts, USB recording capability, supports over 700 TV stations.
• Akari DVD Player DVD players and active speakers under the Audio Video product category.
• Astron Air Purifier Air purifier product line under the Astron brand, featuring digital display technology for air quality monitoring.
• Philips Water Dispenser (distributed) Philips branded water dispensers including models ADD-6901HBK, ADD-6920BK, ADD4964-70 GY, ADD4969-70 BL, ADD4973DGAC, and ADD4973BKAK.
• Philips Water Heater AWH (distributed) Philips branded water heater with safety and comfort features. Available in multiple models including AWH1130, AWH1131, AWH1132, AWH1604, AWH1605, and AWH1606.
• Pureit Classic Water Purifier (distributed) Pureit Classic 9L water purifier with EPA-certified virus and bacteria removal, Germ Life Indicator, auto shut off feature, and 1-year warranty.

Quantifiable outcome

• SNI Award Gold Rank received 4 consecutive years (2014, 2015, 2016, 2017)
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BliblicoreChannel Partner/ Reseller/ Distributor · 1 November 2019Blibli served as the exclusive e-commerce partner for the pre-sale launch of Akari's SmartConnect TV series in November 2019. The partnership enabled online sales of 32-inch, 40-inch, and 43-inch SmartConnect models with promotional pricing during the pre-sale period from November 1-15, 2019.
• ShopeeminorChannel Partner/ Reseller/ DistributorAkari maintains an official store presence on Shopee marketplace (akari_official_store) for online sales of consumer electronics products in Indonesia.
• TokopediaminorChannel Partner/ Reseller/ DistributorAkari operates an official store on Tokopedia (akari-electronic) for digital marketplace distribution of products to Indonesian consumers.
• JD.idminorChannel Partner/ Reseller/ DistributorAkari products are available through JD.id marketplace (3.jd.id/1000es-Vy) for online sales in Indonesia.
• CarefourcoreChannel Partner/ Reseller/ DistributorAKARI products are distributed through Carefour retail store chains across various cities in Indonesia, providing physical retail presence alongside dealer networks.
• Ministry of Communication and Informatics (Kominfo)coreStrategic or Co-development PartnerAkari supports Kominfo's digital TV migration (ASO - Analog Switch Off) socialization efforts. As a domestic brand with 29 years of presence and pioneer of Set Top Box products in Indonesia, Akari actively participates in government initiatives to educate consumers about digital TV transition and certified STB products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Polytron: Indonesia's largest domestic electronics manufacturer. Polytron sells LED TVs, air conditioners, washing machines, and audio products under its own brand through a comparable nationwide dealer and service network, making it the closest like-for-like competitor to Akari in the Indonesian mass-market consumer electronics category.
• Sanken Indonesia: Indonesian home appliance manufacturer selling washing machines, air conditioners, refrigerators, and TVs under the Sanken brand. A direct competitor in similar mass-market household electronics categories with a comparable domestic-brand positioning.
• Hisense Indonesia: Chinese consumer electronics brand with a growing presence in Indonesia selling LED TVs and home appliances in the affordable-to-mid price bands. Directly competes with Akari's LED TV lineup and similar target customers.
• TCL Indonesia: Chinese smart-TV and appliance brand with a strong Indonesian presence focused on affordable-to-mid-range LED TVs. Directly competes with Akari's smart TV line-up and is one of the global brands driving the 30-40% TV ASP compression noted by Akari's CEO.

Emerging players

• Maspion: Long-standing Indonesian manufacturer of home appliances including washing machines, refrigerators, and small kitchen appliances. Competes with Akari in domestic Indonesian households, especially in washing machines and entry-level home appliance categories.
• Modena Indonesia: Indonesian home appliance and kitchen brand offering water heaters, dispensers, air conditioners, and washing machines. Overlaps with Akari's Astron-series ACs and Philips-distributed water heating products, particularly in home and water-treatment categories.

Broad incumbents

• Sharp Electronics Indonesia: Subsidiary of Japan's Sharp Corporation manufacturing and selling TVs, air conditioners, washing machines, and audio products in Indonesia. Operates a broader global portfolio but competes directly with Akari in mid-range Indonesian household appliances.
• PT Samsung Electronics Indonesia: Indonesian arm of Samsung Electronics offering TVs (including Tizen-based smart TVs), air conditioners, washing machines, and other home appliances. A dominant global incumbent whose pricing pressure is a key reason for Akari's declining TV ASPs.
• Panasonic Indonesia (Gobel): Japanese global electronics brand with a long-established Indonesian manufacturing and distribution presence through the Gobel partnership, selling TVs, air conditioners, and washing machines. A broad incumbent competing across Akari's core categories.
• LG Electronics Indonesia: Indonesian subsidiary of LG Electronics selling OLED and LED TVs, air conditioners, and washing machines. Competes with Akari across the same product categories and price tiers in the Indonesian market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/akarielektronic
• Facebookfacebook.com/akarielectronics
• Instagraminstagram.com/akari_electronics
• LinkedInlinkedin.com/company/pt-akari-indonesia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT AKARI INDONESIA