E1 Series
E1 Series operates the world's first all-electric powerboat racing championship, sanctioned by the UIM under a 25-year exclusive license. Celebrity-owned teams compete in RaceBird hydrofoil boats across global venues, with revenue from franchise licenses, broadcasting rights, sponsorships, and event hospitality.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What E1 Series does
E1 Series operates the UIM E1 World Championship presented by PIF, the world's first and only all-electric powerboat racing series, sanctioned by the Union Internationale Motonautique (UIM) under an exclusive 25-year licensing agreement. Founded by Alejandro Agag (also behind Formula E and Extreme H) and Rodi Basso, the championship fields ten celebrity-owned teams competing in identical RaceBird electric hydrofoil boats developed with Kreisel (battery), McLaren Applied (electronics), and Comptech Engineering (carbon fibre). Each RaceBird carries a 150 kW electric engine and 35 kWh battery, reaches up to 50 knots, and lifts above the water on hydrofoils to reduce drag, noise (a 50-fold reduction in airborne noise versus combustion engines), and environmental impact.
The company's commercial model layers four revenue streams: (1) team franchise licenses sold to celebrity investors at $2M per license plus $1M annual operating fees, (2) multi-year broadcasting rights with DAZN, MBC, and Viaplay covering 140+ territories and 1.1 billion devices, (3) category-exclusive brand partnerships with Bombay Sapphire, Hublot, Gray Dawes Travel, Whispering Angel, and others, and (4) event revenue via Fever ticketing, E1 Ocean Club VIP hospitality, and an official e-commerce store. Beyond the core race series, E1 operates the Blue Impact Championship (an environmental competition that links on-track performance to ocean plastic removal and conservation outcomes), the E1 Pilot Academy for driver development, and a Roc Nation Sports International content partnership for entertainment distribution. The 2026 calendar has expanded to eight races across four continents and is targeting twelve teams.
E1 is privately held and headquartered in London, with the championship primarily backed by Saudi Arabia's Public Investment Fund through its Electric 360 programme ($50M committed). Reported revenue for the year ending December 2024 was £25.9M, with stated average annual growth of 535% and an expected approximate $1.5M profit for 2025. Target valuation disclosed by organizers is approximately $675-700M within five years.
E1 Series firmographics
Firmographics- Name
- E1 Series
- Legal name
- E1 Series
- Website
- https://e1series.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- E1 Series operates the world's first all-electric powerboat racing championship, sanctioned by the UIM under a 25-year exclusive license. Celebrity-owned teams compete in RaceBird hydrofoil boats across global venues, with revenue from franchise licenses, broadcasting rights, sponsorships, and event hospitality.
- Ownership category
- akta.pro rank
E1 Series industry classification
Industry- Product category
- Electric Marine Motorsport / Sports Entertainment
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)
Keywords
Where E1 Series is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
E1 Series business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Broadcasting Rights: Multi-year global broadcast rights agreements with platforms including DAZN, MBC, and Viaplay. DAZN streams all sessions for free with exclusive final race coverage across key territories including Canada, DACH, France, Italy, Spain, Portugal, New Zealand, and Japan, reaching 1.1 billion devices worldwide.
- Team Franchise Licenses: Celebrity investors pay $2 million for team license plus $1 million annual operating fee to compete in the championship. The series had 10 teams in 2026, up from fewer in earlier seasons.
- Sponsorship and Brand Partnerships: Official partnerships with brands including Bombay Sapphire (Official Gin Partner), Hublot (Official Timekeeping Partner), Gray Dawes Travel (Official Travel Supplier), Whispering Angel (Official Rosé Wine Supplier), and others. Partnerships include branding, immersive experiences, and environmental initiatives.
- Event Revenue: Revenue from ticket sales through official ticketing partner Fever, VIP hospitality (E1 Ocean Club), and event-related merchandise.
- Merchandise Sales: E1 branded merchandise sold through e-commerce channels including team merchandise and apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Team Franchise License - Celebrity team owners invest in championship teams |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
E1 Series product offering
Product offeringCore offering
E1 Series organizes and operates the UIM E1 World Championship, the world's first all-electric raceboat championship, featuring the purpose-built RaceBird electric hydrofoil boats. The series combines sporting competition with a sustainability mandate delivered through the Blue Impact Programme, which focuses on ocean and coastal conservation. Revenue is generated through team franchise licenses, sponsorship, broadcasting rights, event hosting, and merchandise sales.
Product overview
E1 Series operates the UIM E1 World Championship presented by PIF — the world's first and only all-electric raceboat championship — in which ten teams owned by celebrity investors compete in electric hydrofoil RaceBird boats across iconic coastal cities spanning four continents. The portfolio includes the core racing championship, the Blue Impact environmental programme (awarding teams for marine conservation contributions), the E1 Ocean Club VIP hospitality experience, the E1 Fan Zone free spectator attraction, the E1 Pilot Academy for driver development, an Official Store for merchandise, and ticketing via the Fever platform. The championship is broadcast globally via DAZN and other broadcast partners across 140+ territories.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Impact Championship: Environmentally focused championship component recognizing teams' contributions to marine and freshwater health and conservation efforts
- RaceBird
- Electric 360
Products and services
- UIM E1 World Championship
- RaceBird Electric Raceboat
- Blue Impact Programme
- Team Franchise Licenses
Quantifiable outcome
- 50-fold reduction in airborne noise and 10-fold reduction in underwater noise compared to traditional combustion engines
- +3 more outcomes
Companies that use E1 Series
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
E1 Series technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
E1 Series partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, minor and major.
- HublotcoreLuxury watchmaker Hublot became E1's Official Timekeeping Partner, bringing Swiss craftsmanship and precision timing expertise to the championship. Partnership includes precision timing operations, visibility on the Championship's global feed in over 230 territories, and activation within the E1 Ocean Club VIP hospitality experience. Debuted at the E1 Lake Como GP 2026 on April 25.
- Gray Dawes TravelminorUK-based travel management company established in 1927 appointed as the official travel supplier for the UIM E1 World Championship under a three-year contract.
- UN TourismmajorMemorandum of Understanding signed to promote sustainable mobility and tourism through global sport. E1 founder Alejandro Agag was appointed as UN Tourism's Special Ambassador for Sustainable Tourism covering sport. Collaboration aims to leverage sports tourism's estimated $685 billion market value.
- Roc Nation Sports InternationalmajorContent partnership to expand E1's global audience through content creation and entertainment activations. Integrates E1 athletes and team members into RNSI's entertainment ecosystem, creating behind-the-scenes content, lifestyle features, and cross-pollination across music and entertainment platforms.
- Bombay SapphirecoreBombay Sapphire is the Official Gin Partner for the 2025 season. Partnership includes branding, immersive experiences, and environmental initiatives focused on marine sustainability. Also the presenting partner of the E1 Blue Impact Championship.
- DAZNcoreMulti-year global broadcast rights agreement with sports entertainment streaming platform. DAZN streams all sessions for free with exclusive coverage of final races across key territories including Canada, DACH, France, Italy, Spain, Portugal, New Zealand, and Japan. Reaches 1.1 billion devices worldwide.
- IrisminorAppointed to manage the distribution of global media rights for the E1 racing series.
- Whispering AngelminorRosé wine brand appointed as the official Rosé Wine Supplier for the 2024 season, providing rosé wine at all E1 events starting with the Venice GP.
- Aurora MediacoreProduction partner for the championship's broadcast and content creation operations.
- Timeline TelevisioncoreMain production hub in London for the championship's broadcast operations.
- 4ocean FoundationmajorEnvironmental partner for Team Brady's Race for Change programme. For every championship point earned in 2025, 100kg of ocean plastic was removed through this partnership, totalling 19,500kg.
- WaterAidmajorEnvironmental partner in Team Brady's Race for Change programme, focusing on access to clean, safe drinking water initiatives.
- OceanRminorEnvironmental partner providing team kit made from recycled plastic bottles for Team Brady's sustainability initiatives.
- FevercoreOfficial Ticketing Partner for race events, selling tickets through the Fever platform including VIP hospitality packages and race day passes.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
E1 Series competitors and assessment
Company assessmentBroad incumbents
- America's Cup (36th/37th): Premier sailing competition with a destination race model and team-owner economics. Comparable as a premium water sports property with high-end sponsor economics and a similar premium audience profile.
- World Rally Championship (WRC): Established motorsport series with global multi-region calendar and manufacturer participation. Comparable on the multi-territory race calendar and destination-led economics, though combustion-based rather than electric.
- F1 (Formula 1): Dominant premium motorsport property and benchmark for franchise-team economics, destination-based race calendar, and global broadcast monetization. The aspirational trajectory E1's leadership references for its $675M five-year valuation target.
- MotoGP (FIM): Established premium motorsport property with global race calendar, host-city revenue model, and manufacturer/team franchise economics. Provides a useful benchmark for the kind of media-rights and sponsorship growth curve E1 aspires to.
Emerging players
- H2 Racing (fuel cell motorsport): Emerging sustainable motorsport initiative exploring hydrogen powertrains in competitive formats. An adjacent emerging player in the broader low-emission motorsport category that could eventually compete for sustainability-led sponsorship and fan mindshare with E1.
Direct peers
- SailGP: Global sailing racing league operating a similar franchise-team model with national team owners, global broadcast, and destination-based race calendar. Comparable on premium water sports property economics and on audience profile targeting affluent, sustainability-aware fans.
- Formula E: Electric racing championship operating in the same Electric 360 ecosystem as E1 and founded by the same person (Alejandro Agag). Directly comparable on electric motorsport franchise model, PIF backing, broadcast-led monetization, and team franchise sales structure.
- Powerboat P1: Established powerboat racing championship series running international powerboat competitions. Comparable as the closest traditional powerboat racing peer to E1, with overlapping venue and pilot talent pool, though using combustion engines rather than electric.
- Extreme E (now Extreme H): Sibling motorsport property founded by Alejandro Agag and backed by PIF under the Electric 360 programme. Highly comparable on electric/sustainability narrative, celebrity team ownership, host-city destination model, and broadcast distribution strategy.
Others
- UIM (Union Internationale Motonautique): International governing body for powerboating that has granted E1 its exclusive 25-year sanction. Comparable as the regulatory anchor of the sport but functions as a governing body, not a commercial peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
E1 Series social profiles
Digital presenceE1 Series financial estimates
Financial estimateRevenue estimate
Valuation estimate
E1 Series leadership team
Management profileNumber of profiles
E1 Series subsidiaries and ownership
Company hierarchySubsidiaries2 records
E1 Series funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
E1 Series M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about E1 Series
What does E1 Series do?
E1 Series organizes and operates the UIM E1 World Championship, the world's first all-electric raceboat championship, featuring the purpose-built RaceBird electric hydrofoil boats. The series combines sporting competition with a sustainability mandate delivered through the Blue Impact Programme, which focuses on ocean and coastal conservation. Revenue is generated through team franchise licenses, sponsorship, broadcasting rights, event hosting, and merchandise sales.
Is E1 Series a public or private company?
E1 Series is a private company. It is classified as venture growth investor backed and is currently operating.
When was E1 Series founded?
E1 Series was founded in 2024.
Where is E1 Series based?
E1 Series is headquartered in London, United Kingdom, in the Europe region.
How does E1 Series make money?
Five revenue lines are on record. Broadcasting Rights are the primary driver. The others are team Franchise Licenses, sponsorship and Brand Partnerships, event Revenue and merchandise Sales.
Who are E1 Series's main competitors?
Broad incumbents on record are America's Cup (36th/37th), World Rally Championship (WRC), F1 (Formula 1) and MotoGP (FIM). H2 Racing (fuel cell motorsport) is listed as an emerging player. Direct peers are SailGP, Formula E, Powerboat P1 and Extreme E (now Extreme H). UIM (Union Internationale Motonautique) is listed as an others.
Does E1 Series have an API?
No public API is recorded for E1 Series.
What industry is E1 Series in?
E1 Series's product category is Electric Marine Motorsport / Sports Entertainment. Its primary akta.pro industry code is MPAKABAH, Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing). Its NAICS code is 711211 and its SIC code is 7948.