FirstList
FirstList is a Canadian pre-market real estate SaaS platform enabling agents, brokerages, and home buyers to share and discover listings—including Coming Soon, Exclusive, and Assignment properties—before MLS® public launch through a compliance-focused subscription product.
- Company typePrivate
- Founded2021
- HeadquartersOttawa, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FirstList does
FirstList is a Canadian pre-market real estate SaaS platform serving individual real estate agents, agent teams, brokerages, and connected home buyers. Its core offering is a web-based application (app.firstlist.co) that lets agents list and discover three categories of pre-MLS inventory—Coming Soon (a 72-hour pre-public-MLS window), Exclusive Homes (in-brokerage sharing), and Assignments (new construction and distressed purchases)—with workflows explicitly engineered around Canadian regulatory compliance, including CREA MLS® conventions and the Realtor Cooperation Policy (RCP) for compliant 1-to-1 external sharing. The platform is operated by Knok'd Inc., headquartered in Ottawa, Ontario, and as of November 2025 has been acquired by myAbode, a Round13 Capital-backed Canadian real estate technology platform, with FirstList's co-founders joining myAbode's executive team.
The technology stack centers on a JavaScript/React-based web application with a Tailwind-CSS-styled widget layer (Website Popup and iframe Embedded Form) distributed via CDN, an API for widget authentication, and integrations with Meta (Facebook/Instagram publishing and paid boosting) and Google SSO for buyer authentication. AI features are confined to text generation: an AI social post generator producing Facebook/Instagram copy from Coming Soon listings, and an AI chatbot for user assistance. Backed by turnkey marketing collateral (flyers, email templates, newsletters) and brokerage-level admin tooling (agent add/remove, impersonation, team-wide listing management), the platform operates as a self-serve product-led product with embeddable signup flows for partner sites.
The business model is a freemium subscription SaaS: Basic is free (one client, one search), Premium is $49/month with unlimited clients/searches, advanced analytics, and widget access, and Teams is $99+/month with admin, client reassignment, and training. Annual billing offers approximately a 20% discount. A separate buyer-side subscription at $8/month provides consumer access to off-market inventory through connected premium agents. The company employed 1–10 people under a remote North American operating model prior to the myAbode acquisition; no venture funding rounds or revenue figures are publicly disclosed.
FirstList firmographics
Firmographics- Name
- FirstList
- Legal name
- Knok'd Inc.
- Website
- https://firstlist.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- FirstList is a Canadian pre-market real estate SaaS platform enabling agents, brokerages, and home buyers to share and discover listings—including Coming Soon, Exclusive, and Assignment properties—before MLS® public launch through a compliance-focused subscription product.
- Ownership category
- akta.pro rank
FirstList industry classification
Industry- Product category
- Pre-market real estate SaaS
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)
Keywords
Where FirstList is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
FirstList business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Revenue - Premium Tier: Monthly subscription at $49/month for individual agents seeking early exposure, advanced analytics, website pop-up access, and higher match ratings.
- Subscription Revenue - Teams Tier: Monthly subscription starting at $99+/month for multiple agent teams with premium features for entire team, admin access, client re-assignment capabilities, and training calls. Annual billing available at $950+/year.
- Basic Tier (Freemium Lead Generation): Free tier providing unlimited listings, 1 client, and 1 search. Serves as lead generation funnel for premium tier conversion.
- Individual Access (Buyers): Individual buyers can access off-market properties through connected premium agents for $8/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Basic Agent (Free) - For individual agents to share properties and network |
| Subscription | Monthly | Premium Agent ($49/month) - For individual agents seeking early exposure and lead capture |
| Subscription | Monthly | Teams ($99+/month) - Custom plans for multiple agent teams |
| Subscription | Annual | Premium Agent Annual ($470/year) - 20% savings on premium |
| Subscription | Annual | Advanced Teams Annual ($950+/year) - Custom plans for multiple agent teams |
| Subscription | Monthly | Individual Buyer Access ($8/month) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FirstList product offering
Product offeringCore offering
FirstList is a Canadian web-based SaaS platform that lets real estate agents list and share properties before they appear on the MLS, including Coming Soon (72-hour pre-MLS window), Exclusive Homes (internal brokerage sharing), and Assignments (new construction/distressed) listing types. The platform provides in-brokerage networks, Realtor Cooperation Policy (RCP) compliant external sharing, automated client property matching, AI-generated social media marketing tools, embeddable lead-capture widgets, and brokerage-level admin tools. Customers subscribe on freemium tiers (Basic free, Premium $49/month, Teams $99+/month) and an optional $8/month buyer-access subscription.
Product overview
FirstList is a unified pre-market real estate platform for Canadian real estate agents and brokerages. The core product is the FirstList Platform itself, which enables agents to list, share, and discover properties before MLS through three listing types: Coming Soon (72-hour pre-market window), Exclusive Homes (internal brokerage sharing), and Assignments (new construction/distressed purchases). The platform offers tiered pricing: Basic (free), Premium ($49/month), and Teams ($99+/month). Premium features include the Website Popup Widget (floating lead capture for agent websites), Embedded Form (iframe signup), AI Generated Social Posts (auto-generates Facebook/Instagram content), and Listing Boosting (Meta paid ads). The platform also provides marketing resources including buyer/seller flyers, email templates, and newsletters. Brokerages can use admin tools to manage agents and listings. FirstList was acquired by myAbode in November 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- FirstList Pre-Market Real Estate Platform Web-based SaaS platform enabling licensed Canadian real estate agents and brokerages to advertise Coming Soon, Exclusive, and Assignment listings up to 72 hours before they appear on MLS, with in-brokerage networks, RCP-compliant external sharing, automated client matching, AI social media tooling, embeddable lead-capture widgets, and brokerage admin controls.
- Off-Market Buyer Access Subscription $8/month subscription for individual home buyers to access off-market properties, set up automated property searches, receive alerts for Coming Soon and Exclusive listings, and connect with a local premium agent.
Quantifiable outcome
- Homes marketed as exclusive or coming soon sold for 2-3% higher than those that weren't (Compass study)
- +1 more outcomes
Companies that use FirstList
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
FirstList technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature9 records
FirstList partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- myAbodecoreFirstList was acquired by myAbode, a Canadian real estate technology platform backed by Round13 Capital. The acquisition integrated FirstList's technology and leadership team into myAbode's operations, enhancing myAbode's access to exclusive listings and marketing tools for Canadian brokerages and agents. FirstList's co-founders joined myAbode's executive team.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
FirstList competitors and assessment
Company assessmentBroad incumbents
- Compass: Major US residential brokerage and technology platform that built its own 'Coming Soon' pre-MLS marketing tools. Comparable as a large-scale operator of pre-market listing features that FirstList cites as the source of the 2-3% sale-price uplift statistic.
- Zillow: Dominant US real estate marketplace that has introduced Coming Soon and exclusive listing features for agents and brokerages. Comparable as a massive incumbent whose expansion into pre-market functionality directly competes with FirstList's core value proposition.
- Inside Real Estate (kvCORE / BoldTrail): Established US real estate platform providing CRM, marketing, lead generation, and back-office tools to brokerages and teams. Comparable as a more mature real estate SaaS incumbent with team/brokerage admin tools that overlap with FirstList's Teams tier functionality.
- myAbode: FirstList's parent company since the November 2025 acquisition. myAbode is a Canadian real estate technology platform backed by Round13 Capital and serves Canadian brokerages with a broader suite of tools that now incorporates FirstList's pre-market listings technology.
Regional players
- HouseSigma: Canadian real estate data and analytics platform providing sold-price history, market trends, and listing information. Comparable as a Canada-focused proptech serving consumers and agents with listing intelligence, though its focus is data rather than pre-market agent collaboration.
- Spacelist: Canadian commercial real estate marketplace that also covers some residential listings and brokerage technology. Comparable as a Canadian real estate platform, although it leans more toward CRE and broader listing aggregation than pre-market agent workflow.
Direct peers
- Rechat: Real estate marketing and CRM platform offering agents branded websites, email campaigns, and social media tools. Comparable as a B2B SaaS that helps agents market listings and capture leads, although Rechat focuses on marketing automation rather than pre-MLS listing sharing.
- Offrs: Canadian platform that uses predictive analytics to identify likely sellers and surface off-market properties to agents. Directly comparable to FirstList as a Canada-focused private/off-market listing platform for real estate professionals.
- Repliers: Real estate data and listing API platform serving brokerages and technology partners with MLS data, off-market inventory, and AI-powered search. Comparable to FirstList in enabling pre-market and off-market listing visibility, although Repliers is data-infrastructure oriented rather than agent-collaboration oriented.
Emerging players
- Lofty (formerly Chime): AI-powered real estate CRM and marketing platform for agents and teams with lead generation, IDX websites, and smart CRM tools. Comparable as a tech-forward B2B SaaS for real estate professionals targeting agent productivity and lead capture, with overlapping ICP to FirstList.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FirstList social profiles
Digital presenceFirstList financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstList leadership team
Management profileNumber of profiles
FirstList funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstList M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstList
What does FirstList do?
FirstList is a Canadian web-based SaaS platform that lets real estate agents list and share properties before they appear on the MLS, including Coming Soon (72-hour pre-MLS window), Exclusive Homes (internal brokerage sharing), and Assignments (new construction/distressed) listing types. The platform provides in-brokerage networks, Realtor Cooperation Policy (RCP) compliant external sharing, automated client property matching, AI-generated social media marketing tools, embeddable lead-capture widgets, and brokerage-level admin tools. Customers subscribe on freemium tiers (Basic free, Premium $49/month, Teams $99+/month) and an optional $8/month buyer-access subscription.
Is FirstList a public or private company?
FirstList is a private company. It is classified as corporate owned and is currently acquired.
When was FirstList founded?
FirstList was founded in 2021. It employs 1 to 10 people.
Where is FirstList based?
FirstList is headquartered in Ottawa, Canada, in the North America region.
How does FirstList make money?
Four revenue lines are on record. Subscription Revenue - Premium Tier is the primary driver. The others are subscription Revenue - Teams Tier, basic Tier (Freemium Lead Generation) and individual Access (Buyers).
Who are FirstList's main competitors?
Broad incumbents on record are Compass, Zillow, Inside Real Estate (kvCORE / BoldTrail) and myAbode. Regional players are HouseSigma and Spacelist. Direct peers are Rechat, Offrs and Repliers. Lofty (formerly Chime) is listed as an emerging player.
Does FirstList have an API?
Yes. FirstList provides an API for the Website Popup widget integration. The API requires an apiKey parameter for authentication and supports two signup types: WidgetComingSoon and WidgetAssignment. Configuration is done via window.popupConfig before the script loads. The widget script is available at cdn.firstlist.co/firstlist-widget.iife.js (production) and cdn.firstlist.co/firstlist-widget-demo.iife.js (demo/staging). An Embedded Form API is also available via iframe at cdn.firstlist.co/firstlist-form-embed.html. Developer documentation is at docs.firstlist.co.
What industry is FirstList in?
FirstList's product category is Pre-market real estate SaaS. Its primary akta.pro industry code is BPAJAAAD, Affordable Housing & First-Time Buyer Brokerage. Its NAICS code is 5132.