Alessandria Hotel
Betninja is an online casino and sportsbook operated by Magico Games N.V. under an Anjouan licence, targeting UK players with browser-based slots, live dealer, crash games, and sports betting aggregated from 20+ providers.
- Company typePrivate
- Founded-
- HeadquartersNot disclosed
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alessandria Hotel does
Betninja is an online casino and sportsbook platform operated by Magico Games N.V. under an Anjouan (Comoros) Gaming licence, targeting recreational players in the United Kingdom. The platform is browser-based on both desktop and mobile, with no native app, and aggregates content from over 20 third-party game providers including Evolution Gaming (live dealer), Pragmatic Play, NetEnt, Microgaming, Play'n GO, Spribe, and BGaming. Its product surface spans slots, jackpot games (including Mega Moolah), roulette, blackjack, live casino, table games, crash-style games (Aviator, JetX, Spaceman), and sports betting with a Multiboost accumulator feature offering up to 55% extra on winning slips.
The business model is a transactional house-edge model: revenue is generated from margins on casino gameplay, sports betting wagers, and cryptocurrency payment processing, with no subscription or B2B component. Acquisition is self-serve PLG via the website, supplemented by an aggressive welcome offer of £1,000 plus 100 free spins, daily prize drops, a Kash Drops promotional pool advertised at £10 million, and a Telegram community channel for exclusive offers. Deposits are accepted via cards (Visa, Mastercard), mobile wallets (Apple Pay, Google Pay), e-wallets (Revolut, MiFinity, Neteller), prepaid vouchers (Neosurf, Paysafecard), and cryptocurrencies (Bitcoin, Ethereum, Litecoin, Bitcoin Cash), with minimum deposit of £20 and minimum withdrawal of £100.
The firmographic record lists the entity as "Alessandria Hotel" with 7 employees, suggesting a small operating team typical of an offshore-licensed, affiliate-driven online casino brand. No public listing, venture funding, or institutional ownership is disclosed. The platform operates as a private entity under Magico Games N.V. with no reported revenue, ARR, or financial statements available in the source data, and is exposed to UK payment-processor and UKGC enforcement risk given its offshore licence structure.
Alessandria Hotel firmographics
Firmographics- Name
- Alessandria Hotel
- Legal name
- Betninja
- Website
- https://alessandriahotel.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Betninja is an online casino and sportsbook operated by Magico Games N.V. under an Anjouan licence, targeting UK players with browser-based slots, live dealer, crash games, and sports betting aggregated from 20+ providers.
- Ownership category
- akta.pro rank
Alessandria Hotel industry classification
Industry- Product category
- Online Casino and Sports Betting
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Alessandria Hotel is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
Markets served
Alessandria Hotel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Casino House Edge: Generates revenue by taking a house edge on casino games including slots, table games, and live dealer games
- Sports Betting Margins: Revenue from sports betting wagers with built-in margin on accumulator bets and sporting events
- Cryptocurrency Transactions: Processing fees and margins on cryptocurrency payments including Bitcoin, Ethereum, Litecoin, and Bitcoin Cash
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Welcome Bonus for new players |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Alessandria Hotel product offering
Product offeringCore offering
Alessandria Hotel's web property (alessandriahotel.co.uk) markets Betninja Casino, an online casino and sportsbook operated by Magico Games N.V. under an Anjouan Gaming licence and targeted at United Kingdom players. The platform offers slots, jackpot games, roulette, blackjack, live dealer tables, table games, crash games, and sports betting (including accumulator bets with Multiboost enhancements), supported by deposits/withdrawals via cards, e-wallets, mobile pay, and cryptocurrencies.
Product overview
Betninja is an online casino and sports betting platform operated by Magico Games N.V. under an Anjouan Gaming licence. The platform offers a unified gaming experience combining casino entertainment (slots, jackpot games, roulette, blackjack, live casino, table games, crash games) with sports betting and promotional features. The core product integrates multiple gaming categories under one account, with games supplied by over 20 third-party providers including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Betninja Online Casino
Quantifiable outcome
- £10,000,000 prize pool available through Kash Drops promotion
- +1 more outcomes
Companies that use Alessandria Hotel
Customer profileSegments2 records
Ideal customer profiles2 records
Alessandria Hotel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
Feature2 records
Alessandria Hotel partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Evolution GamingcoreLive casino game provider supplying live dealer games including Mega Ball, Dream Catcher, Dragon Tiger, Live Craps, Cash or Crash, Live Baccarat, Live Blackjack, Side Bet City, Lightning Dice, Funky Time, Crazy Time, Monopoly Live, and Lightning Roulette
- Pragmatic PlaycoreGame provider supplying Spaceman slot game and other titles
- Play'n GOcoreSlot game provider supplying Book of Dead and other classic slot titles
- NetEntcoreGame provider supplying Dead or Alive II, Starburst, Gonzo's Quest, and other popular video slots
- MicrogamingcoreGame provider supplying Mega Moolah jackpot slot and other titles
- VisacorePayment method supported for deposits and withdrawals
- MastercardcorePayment method supported for deposits and withdrawals
- BitcoincoreCryptocurrency payment method supported including Bitcoin, Ethereum, Litecoin and Bitcoin Cash
- Magico Games N.V.coreParent company and operator of Betninja Casino, connected with Anjouan Gaming licence
- GamStopminorSelf-exclusion scheme for UK players providing responsible gambling tools
- GamCareminorUK gambling charity providing support resources displayed on platform
- GambleAwareminorUK gambling charity providing support resources displayed on platform
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
Alessandria Hotel competitors and assessment
Company assessmentDirect peers
- LeoVegas: Mobile-first online casino and sportsbook. Directly comparable to Betninja on mobile-browser casino + sportsbook delivery model and UK customer focus.
- Casumo: Online casino offering slots, live casino, and sports betting. Comparable UK-targeting multi-product casino operator with a similarly broad game library approach.
- Betway: UKGC-licensed online casino and sportsbook combining slots, live casino, table games, and sports betting. Closely comparable product mix to Betninja's integrated casino + sportsbook offering.
- BetVictor: UK-facing casino and sportsbook operator. Comparable integrated casino + sportsbook product, with established UK brand recognition that Betninja lacks.
- Mr Green: Multi-brand online casino and sportsbook serving UK and European players. Comparable because it combines slots, live dealer, and sports betting with multi-provider game aggregation.
- 888casino: Major online casino brand offering slots, live dealer, table games and jackpots from multiple studios. Comparable because it serves the same UK online casino audience with a multi-provider game aggregation model.
Broad incumbents
- Bet365: The largest UKGC-licensed operator offering casino, live dealer, and sports betting. Comparable because it serves the same UK casino + sportsbook demand, but at vastly greater scale, brand recognition, and licensed trust.
- William Hill: Historic UK gambling brand with casino, live dealer, and sportsbook products. Targets the same UK customer base as Betninja but operates under UKGC licence with significantly larger marketing and product footprint.
- Paddy Power: Part of Flutter Entertainment; UK-facing casino and sportsbook with strong brand and UKGC licensing. Comparable product mix but vastly greater scale and marketing presence.
Regional players
- Grosvenor Casinos: UK-focused gambling operator combining land-based casinos with an online casino and sportsbook product. Comparable UK audience and integrated multi-channel offering, though anchored to physical venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alessandria Hotel social profiles
Digital presenceAlessandria Hotel compliance and trust
Trust signalCompliance2 records
Alessandria Hotel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alessandria Hotel leadership team
Management profileNumber of profiles
Alessandria Hotel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alessandria Hotel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alessandria Hotel
What does Alessandria Hotel do?
Alessandria Hotel's web property (alessandriahotel.co.uk) markets Betninja Casino, an online casino and sportsbook operated by Magico Games N.V. under an Anjouan Gaming licence and targeted at United Kingdom players. The platform offers slots, jackpot games, roulette, blackjack, live dealer tables, table games, crash games, and sports betting (including accumulator bets with Multiboost enhancements), supported by deposits/withdrawals via cards, e-wallets, mobile pay, and cryptocurrencies.
Is Alessandria Hotel a public or private company?
Alessandria Hotel is a private company. It is classified as corporate owned and is currently operating.
When was Alessandria Hotel founded?
Alessandria Hotel was founded in -1. It employs 1 to 10 people.
Where is Alessandria Hotel based?
Alessandria Hotel is headquartered in Not disclosed.
How does Alessandria Hotel make money?
Three revenue lines are on record. Casino House Edge is the primary driver. The others are sports Betting Margins and cryptocurrency Transactions.
Who are Alessandria Hotel's main competitors?
Direct peers on record are LeoVegas, Casumo, Betway, BetVictor, Mr Green and 888casino. Broad incumbents are Bet365, William Hill and Paddy Power. Grosvenor Casinos is listed as a regional player.
Does Alessandria Hotel have an API?
No public API is recorded for Alessandria Hotel.
What industry is Alessandria Hotel in?
Alessandria Hotel's product category is Online Casino and Sports Betting. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 71321.