Alles in Beweging

What Alles in Beweging does

Alles in Beweging is a Dutch education and advisory organization operating from Heiloo, Netherlands, focused on physical education, motor development, handwriting instruction, and active learning for the Dutch primary and secondary education market. The company operates as a consortium of three independent training and advisory bureaus — Stroes in Beweging (North/East Netherlands), Van Gelder in Beweging (West/South), and Goedhart in Beweging (national safety and liability) — collectively serving primary schools, secondary schools, teacher training institutions (PABOs), municipalities, and sports service bureaus. Its core offering is the Basislessen Bewegingsonderwijs method, described as the most widely used physical education method in Dutch primary schools, delivered via physical books, workbooks, and digital subscriptions tiered by school size.

The technology base centers on the Stimuliz web application, a monitoring system for tracking children's motor development using the validated 4 Skills Test (4ST) and additional assessments (BMI, fine motor skills, swimming, cycling, sports club membership). Supporting products include De Schrijfladder (fine motor skills and writing prerequisites for groups 1-4) and the newer Handiger Handschrift method (groups 3-8 and secondary education), both delivered as online lesson packages with filmed instruction. The two-year MRT (Motorische Remedial Teaching) opleiding is the company's flagship professional certification program, complemented by the Opleiding tot Coördinator Dynamische Schooldag developed in collaboration with the Hogeschool van Amsterdam.

The business model combines three revenue streams: recurring school-bound subscriptions for digital content (Basislessen, De Schrijfladder, Handiger Handschrift, Stimuliz, MRT) priced at modest annual fees tiered by school size; one-time physical product sales (books at €47-€327) fulfilled by Buro Extern in Alkmaar; and professional services revenue from training courses, workshops, and in-company trajectories. Go-to-market is primarily direct via the allesinbeweging.net webshop and a sales-led consultative motion targeting schools, municipalities, and PABOs. Stichting MRT in beweging, founded in 1993, operates as a related foundation providing community, webinars, and a Dutch MRT practice directory. The company has approximately 5 employees, no external funding, and CRKBO registration confirming its status as an approved Dutch training organization.

Name

Alles in Beweging

Legal name

Alles in Beweging

Website

https://allesinbeweging.net

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Alles in Beweging is a Dutch education consortium offering the Basislessen physical education method, the Stimuliz motor development tracking platform, handwriting programs, and MRT certification training for Dutch primary schools, teachers, and municipalities.

Ownership category

akta.pro rank

Product category

K-12 Physical Education Services

NAICS

Educational Services (611), Exam Preparation and Tutoring (611691), Printing and Related Support Activities (323)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Educational Digital Courseware & Learning Platforms (LMS-Integrated) (MPAJABAH)

akta.pro secondary industries

Handwriting & Fine-Motor Writing (Print/Cursive) (EDAMAJAE), Children’s Activity & Workbook Publishing (MPAJAFAG)

Keywords

• Physical education methods
• Motor development assessment
• Handwriting instruction programs
• Teacher training courses
• School playground consulting

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription-based digital content: Annual and multi-year subscriptions for digital content access including Basislessen video lessons, De Schrijfladder video packages, Stimuliz monitoring system, and MRT subscriptions. School-bound licenses with pricing based on school size (number of students).
2. Physical books and materials: Sale of physical products including Basislessen in de speelzaal book (€59), Schoolpleinkaarten map (€75), Tennislevels map (€47.50), Beweegmaps (€145-€327), and various method books and workbooks.
3. Training and education courses: Revenue from two-year MRT opleiding, individual courses, workshops, and custom training trajectories for schools and municipalities. Course fees vary by module and location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alles in Beweging develops, publishes, and delivers physical education methods, motor development monitoring, handwriting programs, and teacher training for Dutch schools. Its flagship offerings are the Basislessen Bewegingsonderwijs curriculum with school subscriptions, the Stimuliz web-based student monitoring system, the De Schrijfladder and Handiger Handschrift handwriting programs, and the two-year MRT teacher training program. The company sells books, maps, and physical teaching materials directly to schools, school boards, municipalities, and teacher training institutions across the Netherlands.

Product overview

Alles in Beweging is an education and advisory organization offering a comprehensive portfolio of products and programs focused on physical education, movement, and child development in Dutch primary and secondary schools. The core offering is the Basislessen Bewegingsonderwijs method (the most widely used physical education method in the Netherlands), which consists of physical books, workbooks, and digital subscriptions (Abonnement Basislessen, Abonnement Buiten Bewegen). Supporting products include Stimuliz (a web-based student monitoring platform for motor development tracking with the 4 Skills Test), De Schrijfladder and Handiger Handschrift (subscriptions for fine motor skills and handwriting development), and physical products like Schoolpleinkaarten and Tennislevels maps. The organization also offers professional education programs including the Two-year MRT Opleiding and Opleiding tot Coördinator Dynamische Schooldag. Products are sold primarily through subscriptions and physical goods, with offerings organized under seven main themes: Physical Education, Schoolyard, Safety & Liability, Student Monitoring System, Motoric Remedial Teaching, Dynamic School Day & Movement-Based Learning, and Handwriting & De Schrijfladder.

Differentiator

Problem solved

Functional benefit

Brands

• Basislessen Bewegingsonderwijs: De meest gebruikte methode voor bewegingsonderwijs in het Nederlandse basisonderwijs, inclusief abonnementsvormen voor gymzaal, speelzaal en buiten bewegen
• Stimuliz
• De Schrijfladder
• Handiger handschrift
• Motorische Remedial Teaching (MRT)
• Dynamische schooldag
• PE for All

Products and services

• Basislessen Bewegingsonderwijs (abonnement/method) School subscription and physical education curriculum method for Dutch primary, secondary, and special education, described as the most widely used PE method in the Netherlands.
• Stimuliz (Leerlingvolgsysteem) Web-based student monitoring system (leerlingvolgsysteem) for tracking and benchmarking pupil motor skill development in Dutch schools.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Platform dynamische schooldagcoreStrategic or Co-development PartnerWim van Gelder is one of the initiators of the Platform dynamische schooldag, which focuses on designing and implementing Dynamic School Days. The Platform developed a quality framework for active learning activities in collaboration with the lectoraat of HvA.
• Lectoraat van de Hogeschool van Amsterdam (HvA)coreStrategic or Co-development PartnerAcademic partnership for research and development of quality frameworks for active learning and dynamic school days.
• FontysminorStrategic or Co-development PartnerPartner in providing education and research collaboration in the field of movement and active learning.
• Hanze HogeschoolminorStrategic or Co-development PartnerPartner in education and research collaboration for movement and sports.
• Mulier InstituutminorStrategic or Co-development PartnerResearch institute partnership for sports and movement research, with multiple joint publications and research referenced on the platform.
• Kenniscentrum Sport en BewegenminorStrategic or Co-development PartnerKnowledge center partnership for sports and movement expertise.
• BeweegwijsminorGTM or Marketing PartnerMarketing and content partner for active learning and movement education.
• Rekenen op het pleinminorGTM or Marketing PartnerPartner specialized in outdoor math education, collaborated for dynamic school day workshops.
• SmartBreaksminorGTM or Marketing PartnerMovement break partner providing energizer activities integrated into the platform offerings.
• De SchrijfladdercoreStrategic or Co-development PartnerProduct partnership for handwriting education materials (De Schrijfladder and Handiger handschrift methods).
• AlproviminorChannel Partner/ Reseller/ DistributorEquipment supplier for ergonomic sitting balls (Gymnic) and skippyballs, recommended for use with educational programs.
• Beweegplein (Joke Donner)minorStrategic or Co-development PartnerContent partner creating Beweegmaps for groups 1-8, covering movement learning materials for various grade levels.
• Brechtje Paijmans (Attorney)minorStrategic or Co-development PartnerCollaboration with attorney specializing in duty of care for schools to develop safety and liability training.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bazalt: Dutch educational publisher and consultancy developing methods for primary education, including physical education and movement-based learning. Direct comparable in size, scope, and Dutch primary school customer base.
• Heutink: Dutch educational materials supplier and method publisher serving primary schools with physical education, movement, and classroom materials. Comparable in distributing physical teaching products and methods to Dutch schools.
• CPS: Dutch educational services and consulting organization serving primary and secondary schools with methodology training and professional development. Comparable in providing incompany training and custom trajectories to Dutch schools.

Emerging players

• Squla: Dutch digital educational platform for primary school children offering practice and adaptive learning content. Different subject focus but directly comparable in B2B-to-school subscription distribution model.
• Lekker Fit: Dutch health-promoting school program focused on healthy nutrition and exercise in primary schools. Adjacent niche competitor for school budgets targeting child movement, fitness, and healthy lifestyle.

Broad incumbents

• Zwijsen (WPG Uitgevers): Major Dutch educational publisher (part of WPG Uitgevers) producing methods across subjects for primary education. While broader in scope, it competes in the same curriculum-methods procurement budgets as Alles in Beweging.
• ThiemeMeulenhoff: Major Dutch educational publisher offering textbooks, methods, and digital learning platforms for primary, secondary, and vocational education. Overlaps in supplying curriculum methods to Dutch schools.
• Malmberg: Large Dutch educational publisher (part of Sanoma) providing methods and digital learning for primary and secondary education. A broader incumbent competing for school curriculum and method-adoption budgets.

Others

• Mulier Instituut: Dutch research institute for sports and physical activity. Listed as a partner of Alles in Beweging and a comparable ecosystem participant producing research, publications, and policy advice used by the same school and municipality customers.
• Kenniscentrum Sport en Bewegen: Dutch knowledge center for sport and movement, partnering with Alles in Beweging and serving the same education-sector customers with expertise, training, and policy support for sport and physical activity in schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/allesinbeweging
• Facebookfacebook.com/AllesinBeweging
• LinkedInlinkedin.com/company/alles-in-beweging

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alles in Beweging