What All Things Mochi does

All Things Mochi is a privately held, founder-controlled direct-to-consumer fashion brand headquartered in Amsterdam, Netherlands, operating since 2013. The company designs and sells women's ready-to-wear apparel, accessories, footwear, and children's wear under a portfolio of sub-brands including Mochi Reversibles (signature reversible garments), Mochi Crochet (handmade artisan pieces), Mochi Conscious (sustainability initiatives), Mochi Reconstructed (upcycled one-of-a-kind items), Mochi Pre-Order (made-to-order), Mochi Mini & Me (mother-child matching), and collaborations (Mochi x Toujours, Mochi x GONA).

The commercial model is built on a Shopify e-commerce storefront (allthingsmochi.com) serving global customers with worldwide shipping and multi-currency pricing, complemented by a single physical retail showroom on Amsterdam's Utrechtsestraat. Core technology is conventional: Shopify platform with third-party payment processing (Visa, Mastercard, Klarna, iDEAL, Bancontact, Apple Pay, Google Pay, Shop Pay, among others), Google Analytics for site analytics, Google AdSense for advertising, and a Returnista integration for Netherlands returns management. There is no proprietary technology platform or AI component. The pre-order system (4-6 week lead time) is the closest analog to a differentiated operational system, structurally tying production to demand.

The company employs approximately 7 people and is owned and creatively directed by founder-designer Ayah Tabari. Revenue is not publicly disclosed. Distribution is DTC-only with no wholesale or B2B channels; the customer base is long-tail individual consumers across 20+ countries. Pricing is unit-based, ranging from approximately €19 for accessories to €570 for premium pieces (e.g., crochet trench coats), with digital gift cards (€50/€100/€200) as a secondary revenue mechanism. The brand is sustainability-positioned, emphasising on-demand production, seasonless design, and artisan supply chains.

Name

All Things Mochi

Legal name

All Things Mochi BV

Website

https://allthingsmochi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

All Things Mochi is a founder-led Dutch DTC fashion brand selling women's apparel, accessories, and footwear worldwide via Shopify and a single Amsterdam showroom, with a signature reversible-garment design and a pre-order production model targeting sustainable, artisan-made fashion.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

akta.pro secondary industry

Luxury Accessories Retail (Leather Goods, Sunglasses, SLG) (CRAKAGAE)

Keywords

• Women's fashion apparel
• Handcrafted designer clothing
• Reversible garment design
• Sustainable fashion brand
• Direct-to-consumer accessories

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of fashion apparel and accessories through e-commerce and retail store. One-time purchase model for clothing items, accessories, and gift cards.
2. Gift Cards: Digital gift cards sold in denominations of €50, €100, and €200, valid for one year from date of issue. Can be redeemed online and in store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

All Things Mochi is a direct-to-consumer fashion brand that designs, produces, and sells women's clothing, accessories, and footwear featuring handmade craftsmanship, sustainability, and signature reversible garment designs. The brand sells through its Shopify e-commerce store and an Amsterdam retail showroom, targeting fashion-conscious individual consumers seeking distinctive, ethically produced apparel.

Product overview

All Things Mochi is a fashion e-commerce brand built on a Shopify platform, offering a diverse portfolio of ready-to-wear clothing and accessories across multiple branded collections and collaborations. The core offering consists of Mochi Clothing (dresses, tops, knitwear, pants, skirts, coats, jackets, suits) and Mochi Accessories (earrings, necklaces, hats, scarves, hair accessories, bags, pouches, keychains), supported by distinctive sub-brands: the handmade Mochi Crochet artisan collection, the reversible Mochi Reversibles line (wearable inside-out dresses and vests), the on-demand Mochi Pre-Order system for waste reduction, the upcycled Mochi Reconstructed one-of-a-kind pieces, the sustainability-focused Mochi Conscious and Mochi Cares initiatives, the Mini & Me child-matching line, and the Mochi Bundle discount promotions. The brand also features external collaborations including Mochi x Toujours (footwear) and Mochi x GONA / Designer In Bloom (limited-edition bow-bag capsules), alongside a Gift Card product and an Archive Sale clearance section. The company operates a physical flagship store in Amsterdam and an online storefront with global shipping, payment processing via multiple providers (Visa, Mastercard, Klarna, iDEAL, Bancontact, etc.), and SSL-encrypted secure transactions.

Differentiator

Problem solved

Functional benefit

Brands

• Mochi Crochet: Handmade crochet uniquely designed exclusively for Mochi, supporting and celebrating independent artisans around the world.
• Mochi Reversibles
• Mochi Mini & Me
• Mochi Cares
• Mochi Reconstructed
• Mochi Conscious
• Mochi Pre-Order
• Mochi X Toujours
• Mochi X GONA

Products and services

• Women's Clothing

Quantifiable outcome

• 100% Cotton products with care instructions for longevity
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• GONAminorStrategic or Co-development PartnerMochi X GONA collaboration featuring designer GONA's bow-inspired silhouettes reimagined using upcycled materials sourced from local markets during Mochi's global travels. Limited-edition capsule collection celebrating new talent through playful elegance.
• ToujoursminorStrategic or Co-development PartnerMochi X Toujours collaboration featuring shoes as part of product line extension.
• ReturnistaminorOthersReturns management partner for Netherlands customers. Provides return label generation and refund processing through Mochi X Returnista platform for Dutch customers.
• KlarnaminorOthersPayment provider offering flexible payment options at checkout. Personal data including contact and order details shared with Klarna for payment assessment and customization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rixo: London-based DTC womenswear brand famous for bold prints and dresses. Comparable on signature-print aesthetic, premium price points, and founder-led brand identity built through collaborations and capsule drops.
• Ganni: Danish contemporary fashion brand known for bold colors, prints, and a distinctive aesthetic. Comparable on visual brand identity and target customer, with a similarly independent, founder-led origin story.
• Reformation: Los Angeles-based DTC sustainable womenswear brand founded 2009. Directly comparable on business model (DTC + selective retail), target customer (fashion-conscious women), price points (premium), and sustainability positioning (on-demand production, recycled materials).
• Doen: California-based sustainable womenswear brand with a similarly romantic, artisanal aesthetic and emphasis on ethical production. Direct comparability on price points, customer segment, and sustainability-led storytelling.
• Mara Hoffman: New York-based sustainable womenswear brand with bold prints and a strong commitment to responsible production. Comparable on aesthetic, founder-led model, and sustainability positioning at similar premium price points.
• Sézane: Paris-based DTC contemporary fashion brand with strong sustainability messaging and a similar founder-led, premium-priced model. Comparable on aesthetic, customer profile, and the combination of e-commerce with physical showrooms.

Broad incumbents

• Eileen Fisher: Established sustainable womenswear brand with a long-running Renew take-back and resale program. Comparable on women's apparel focus and circular-economy initiatives, but operates as a mature, multi-store incumbent.
• Stella McCartney: Established luxury sustainable fashion brand operating globally across apparel, accessories, and footwear. Comparable on sustainability-first positioning and premium price points, but materially larger and part of a broader portfolio of luxury holdings.
• Everlane: Larger DTC sustainable basics brand built on radical transparency and ethical sourcing. Comparable on sustainability positioning and DTC model, but operates at greater scale and with broader product assortment than Mochi.

Emerging players

• Another Tomorrow: Sustainable luxury womenswear brand with transparent supply chain and similar premium price points. Comparable on sustainability positioning and target customer, but smaller and earlier-stage than Mochi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allthingmochi
• Instagraminstagram.com/allthingsmochi
• Pinterestnl.pinterest.com/MochiNewUs/_saved
• LinkedInlinkedin.com/company/all-things-mochi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Things Mochi