Alpine Hardwood
Alpine Hardwood Floors is a residential hardwood flooring contractor in Colorado Springs, founded in 2006 by owner Jon Yonkers. It installs, refinishes, and customizes solid hardwood floors and stairs for local homeowners via custom quote-based projects, with 8 employees and no showroom.
- Company typePrivate
- Founded2006
- HeadquartersColorado Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Alpine Hardwood does
Alpine Hardwood Floors, LLC is a residential hardwood flooring contractor operating in Colorado Springs, Colorado. Founded in 2006 by owner Jon Yonkers, the business installs and refinishes solid hardwood floors, staircases (including curved and uniquely shaped stairs common in older Colorado homes), and as a complementary offering, luxury vinyl plank (LVP) flooring. The company works with trusted suppliers to source materials and provides access to samples, but does not maintain a physical showroom; all consultations and free estimates are delivered via website contact form, phone, or on-site visits, with pricing fully custom and quote-based per project.
The firm operates a direct-to-consumer, owner-led service model with a headcount of 8, relying on its website, Instagram presence (@alpinehardwoodfloors), and word-of-mouth referrals for customer acquisition. Revenue is generated on a one-time project basis across three core streams: new hardwood floor installation, hardwood refinishing, and stair installation and refinishing, with LVP positioning as an alternative lower-cost offering. Wood species used include Red Oak, Australian Cypress, Fir, Hickory, Tiger Wood, Brazilian Cherry, and Maple, with finishes spanning natural, stained (Ebony, Provincial, Early American, Driftwood), polyurethane, and water-based options. The company's primary differentiator is ownerside craftsmanship with over 30 years of experience, particularly on custom layouts and complex staircase geometry.
The business is privately held, bootstrapped, and founder-owned, with no external investment, no parent company, no subsidiaries, and no public ticker. It is structured as a Colorado LLC and operates exclusively within the Colorado Springs metropolitan area, with no disclosed certifications, patents, or formal industry partnerships.
Alpine Hardwood firmographics
Firmographics- Name
- Alpine Hardwood
- Legal name
- Alpine Hardwood Floors, LLC
- Website
- https://alpinehardwood.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alpine Hardwood Floors is a residential hardwood flooring contractor in Colorado Springs, founded in 2006 by owner Jon Yonkers. It installs, refinishes, and customizes solid hardwood floors and stairs for local homeowners via custom quote-based projects, with 8 employees and no showroom.
- Ownership category
- akta.pro rank
Alpine Hardwood industry classification
Industry- Product category
- Residential Flooring Services
- NAICS
- Flooring Contractors (238330), Flooring Contractors (23833)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Hardwood Floor Installation (HSAPAGAA)
- akta.pro secondary industry
- Hardwood Floor Refinishing & Restoration (HSAPAGAB)
Keywords
Where Alpine Hardwood is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alpine Hardwood business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Hardwood Floor Installation: One-time project-based revenue from installing solid hardwood floors in residential homes. Custom pricing based on project scope, wood type, and finish requirements.
- Hardwood Floor Refinishing: One-time service revenue for refinishing existing hardwood floors to extend their lifespan. Custom pricing based on square footage and condition.
- Stair Installation and Refinishing: Specialized one-time revenue stream for staircase treads, risers, and railings in various wood types and finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Alpine Hardwood product offering
Product offeringCore offering
Alpine Hardwood Floors installs and refinishes solid hardwood floors for residential homeowners across Colorado Springs. The company provides custom hardwood floor installation in any wood species, design, or finish, refinishing of existing hardwood floors, and specialized installation of staircase treads, risers, and railings including uniquely shaped stairs common in old Colorado homes. The company also installs LVP (Luxury Vinyl Plank) flooring as an alternative product.
Product overview
Alpine Hardwood Floors is a local hardwood flooring contractor serving Colorado Springs since 2006. The company operates as a service-based business rather than a product platform, offering three core services: New Hardwood Floors Installation (solid hardwood in any wood type, design, or finish), Hardwood Refinishing (restoration and maintenance), and Stair Installation/Customization (treads, risers, and railings for standard and uniquely shaped stairs). The company also provides LVP (Luxury Vinyl Plank) flooring installation as an alternative product. All services are custom and quote-based, with no physical showroom but access to supplier samples. A Project Gallery showcases completed work featuring various wood species including Red Oak, Australian Cypress, Fir, Hickory, Tiger Wood, Brazilian Cherry, and Maple, with various finishes and designs.
Differentiator
Problem solved
Functional benefit
Products and services
- New Hardwood Floors Installation
- Hardwood Refinishing
- Stair Installation and Customization
- LVP (Luxury Vinyl Plank) Flooring Installation
Companies that use Alpine Hardwood
Customer profileSegments1 record
Ideal customer profiles1 record
Alpine Hardwood technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alpine Hardwood partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights1 record
Alpine Hardwood competitors and assessment
Company assessmentDirect peers
- Mr. Hardwood: Residential hardwood flooring installation, refinishing, and stair services business operating across the U.S. Southeast. Similar specialty trade contractor model targeting homeowners with custom hardwood work.
- N-Hance Wood Refinishing: National wood floor refinishing and cabinet refinishing franchise. Direct comparable in the refinishing subsegment with strong overlap in customer base and service delivery.
- Footprints Floors: National hardwood flooring installation and refinishing franchise serving residential customers. Directly comparable service offering (hardwood install, refinish, stair work) with multi-region presence.
- 50 Floor: Residential flooring company offering in-home sales and installation of hardwood, LVP, carpet, and tile. Comparable direct-to-consumer model with showroom-style sample presentations in customers' homes.
Broad incumbents
- LL Flooring (formerly Lumber Liquidators): National hardwood and flooring retailer offering materials and affiliated installation services. Comparable product mix (hardwood and LVP) but sells primarily through retail channels.
- Floor & Decor: Large specialty flooring retailer with showrooms offering hardwood, LVP, tile, and installation service referrals. Broad incumbent in adjacent retail segment with installer partnerships.
- Home Depot Home Services: National home improvement retailer with affiliated flooring installation services across hardwood, LVP, carpet, and tile. Provides similar direct-to-consumer installation but at massive scale.
- Empire Today: Large national in-home flooring retailer offering carpet, hardwood, LVP, and tile with installation. Overlaps Alpine's service model but at much larger scale and broader product breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Alpine Hardwood social profiles
Digital presenceAlpine Hardwood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpine Hardwood leadership team
Management profileNumber of profiles
Profiles1 record
Alpine Hardwood funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpine Hardwood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpine Hardwood
What does Alpine Hardwood do?
Alpine Hardwood Floors installs and refinishes solid hardwood floors for residential homeowners across Colorado Springs. The company provides custom hardwood floor installation in any wood species, design, or finish, refinishing of existing hardwood floors, and specialized installation of staircase treads, risers, and railings including uniquely shaped stairs common in old Colorado homes. The company also installs LVP (Luxury Vinyl Plank) flooring as an alternative product.
Is Alpine Hardwood a public or private company?
Alpine Hardwood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpine Hardwood founded?
Alpine Hardwood was founded in 2006. It employs 1 to 10 people.
Where is Alpine Hardwood based?
Alpine Hardwood is headquartered in Colorado Springs, United States, in the North America region.
How does Alpine Hardwood make money?
Three revenue lines are on record. Hardwood Floor Installation is the primary driver. The others are hardwood Floor Refinishing and stair Installation and Refinishing.
Who are Alpine Hardwood's main competitors?
Direct peers on record are Mr. Hardwood, N-Hance Wood Refinishing, Footprints Floors and 50 Floor. Broad incumbents are LL Flooring (formerly Lumber Liquidators), Floor & Decor, Home Depot Home Services and Empire Today.
Does Alpine Hardwood have an API?
No public API is recorded for Alpine Hardwood.
What industry is Alpine Hardwood in?
Alpine Hardwood's product category is Residential Flooring Services. Its primary akta.pro industry code is HSAPAGAA, Hardwood Floor Installation, with a secondary code of HSAPAGAB, Hardwood Floor Refinishing & Restoration. Its NAICS code is 238330 and its SIC code is 1520.