A Lust For Life
A Lust For Life is an Irish registered charity delivering early preventative mental health programmes, reaching 54% of Ireland's primary schools and 253,000+ pupils via a free teacher-led 10-week curriculum, supported entirely by donations and event-based fundraising.
- Company typePrivate
- Founded2015
- HeadquartersNot specified, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What A Lust For Life does
A Lust For Life is a Dublin-based registered Irish charity (CHY 21993, Registered Charity Number 20157913) founded in 2015 by Niall Breslin (Bressie), a former member of Westlife, as the institutional successor to his My1000Hours mental health initiative. The organisation is dedicated to early preventative mental health intervention, primarily targeting primary-school-aged children in Ireland and, increasingly, parents and older youth through adjacent programmes.
Its core product is the Schools Programme, a 10-week teacher-led mental health curriculum for Junior Infants through 6th class, launched in September 2020 and delivered free of charge via a self-serve registration portal at alflschools.com. The programme has registered 1,787 schools—approximately 54% of all Irish primary schools—with 253,204 enrolled pupils across 7,826 classrooms. Surrounding the Schools Programme, the charity operates Gone Past Talking (a youth programme), a Parenting Podcast, an editorial platform called Voice, a digital Tools resource library, and the Rise Up fundraising initiative. Distribution combines school-direct self-serve sign-up, social media (approximately 86,000 combined followers across Facebook, X, Instagram, and YouTube), and partnership channels including the #SoundEffect campaign co-led with Pieta House since August 2017, the Irish Times, Electric Picnic, IPPN, and Foróige Mayfield LDATF.
Revenue is generated entirely through voluntary public donations and event-based fundraising (abseil challenges, Mt. Kilimanjaro climbs, kayaking events) channelled through the website and a dedicated fundraising portal at fundraise.alustforlife.com; no fees are charged to schools, pupils, or families. The organisation employs approximately 20 staff and is governed by a board of directors. Celebrity ambassadors include Jack Reynor and Sinéad Burke, extending reach into Irish media and youth culture.
A Lust For Life firmographics
Firmographics- Name
- A Lust For Life
- Legal name
- A Lust For Life
- Website
- https://alustforlife.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A Lust For Life is an Irish registered charity delivering early preventative mental health programmes, reaching 54% of Ireland's primary schools and 253,000+ pupils via a free teacher-led 10-week curriculum, supported entirely by donations and event-based fundraising.
- Ownership category
- akta.pro rank
A Lust For Life industry classification
Industry- Product category
- Youth Mental Health Charity Services
- NAICS
- Child and Youth Services (624110), Educational Support Services (611710)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)
Keywords
Where A Lust For Life is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
A Lust For Life business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Donations and Fundraising: The charity operates primarily through public donations and fundraising activities. Donors can make one-time or recurring donations via the website, with campaigns like 'Every Bit Counts' encouraging small contributions. Fundraising events include challenges (abseiling, climbing Mt. Kilimanjaro, kayaking) where supporters raise money.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Voluntary donations - no set pricing tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
A Lust For Life product offering
Product offeringCore offering
A Lust For Life is an Irish youth mental health charity that delivers free early preventative mental health programmes to primary school children. Its flagship offering is a 10-week teacher-led Schools Programme (Junior Infants to 6th class) designed to build resilience, increase wellbeing, and enhance emotional literacy, supplemented by the Gone Past Talking youth programme, a Parenting Podcast, online resources, and community fundraising initiatives.
Product overview
A Lust For Life is a youth mental health charity offering a portfolio of educational programmes and content platforms. The core offerings include the Schools Programme (a 10-week teacher-led curriculum for primary school children), the Gone Past Talking Programme (for youth advocates), and the Parenting Podcast. Supporting these are content platforms — Voice (articles and personal stories) and Tools (practical mental health resources). Fundraising is centralized through the Rise Up initiative. The #SoundEffect campaign, run jointly with Pieta House, serves as a public awareness and community engagement campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- A Lust For Life Schools Programme A 10-week teacher-led programme for Junior Infants to 6th class students that aims to build resilience, increase wellbeing, and enhance emotional literacy in school children. Delivered free of charge within Irish primary schools.
- Gone Past Talking Programme A programme for young people who want to change the world for the better, providing tools and resources for youth mental health advocacy and engagement.
- A Lust For Life Parenting Podcast A podcast series dedicated to having supportive conversations about parenting with compassion, supporting the mental health and wellbeing of children, young people, and their families.
- Rise Up Fundraising Initiative A fundraising initiative that allows individuals to challenge themselves, donate, get creative, or host events to power the future of youth mental health.
Quantifiable outcome
- 54% of primary schools in Ireland reached
- +2 more outcomes
Companies that use A Lust For Life
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
A Lust For Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
A Lust For Life partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and minor.
- Pieta HouseflagshipA Lust For Life and Pieta House jointly launched the #SoundEffect campaign to raise awareness about the importance of being 'sound' (mentally well) to each other and to ourselves. The campaign included events at Electric Picnic and aimed to turn up the volume on mental health awareness. Pieta House is Ireland's leading suicide and self-harm prevention charity.
- The Irish TimesminorThe Irish Times partnered with A Lust For Life on the 'And Still We Rise' Irish Women's Podcast, exploring topics about the hearts, minds, and bodies of women in Ireland as part of the #SoundEffect campaign.
- Electric PicnicminorA Lust For Life participated in the Electric Picnic festival with Pieta House, hosting a stage and programme of events as part of the #SoundEffect campaign.
- Foróige Mayfield LDATFminorCollaboration with Foróige Youth on the 'Reach Out, Speak Out' project addressing teenage bullying, anxiety, depression, and suicide prevention.
- Irish Primary Principals Network (IPPN)minorA recent survey commissioned by IPPN on children's mental health and emotional wellbeing informed content for A Lust For Life, with over 25% of members reporting concerns about children's mental health.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
A Lust For Life competitors and assessment
Company assessmentEmerging players
- Headspace: Australian-founded youth mental health organisation now global, running school programmes, a digital app, and clinical services for 12–25 year-olds. Comparable as a youth mental health peer that has productised school-based SEL into a scalable digital platform.
- ReachOut Australia: Online youth mental health service providing articles, tools and peer support to young people and schools. Comparable as a digital-first youth mental health peer with parallel content/tools strategy to A Lust For Life's Voice and Tools platforms.
Direct peers
- Jigsaw: Ireland's national youth mental health charity, operating school-based programmes, a clinical service, and public-facing content for 12–25 year-olds. Directly comparable to A Lust For Life as a fellow Irish youth mental health charity with school reach and a mixed programme/content/fundraising model.
- Place2Be: UK children's mental health charity providing school-based counselling, training and whole-school programmes in primary and secondary schools. Closest functional peer to A Lust For Life's Schools Programme in terms of in-school delivery to primary-age children.
- SpunOut: Irish youth information and mental health platform providing online content, peer support and tools to 16–24 year-olds. Comparable as a domestic peer combining digital content, social channels, and youth-targeted mental health programming.
- Pieta House: Ireland's leading suicide and self-harm prevention charity and A Lust For Life's #SoundEffect campaign partner. Highly comparable as a peer Irish mental health non-profit with community fundraising, school engagement, and clinical support services.
- YoungMinds: UK charity focused on children and young people's mental health through campaigning, parent helplines, and school resources. Directly comparable in mission, school-based resource delivery, and content-plus-advocacy model.
Broad incumbents
- Movember Foundation: Global men's health charity running large-scale fundraising campaigns (including for mental health) with strong celebrity and social media mechanics. Comparable in event-driven community fundraising and brand-led awareness model rather than direct service delivery.
- Childline (ISPCC): ISPCC's Childline is Ireland's 24-hour listening service for children and young people. Comparable as a longer-established incumbent in Irish child/youth support with helpline infrastructure, fundraising events, and broad public reach.
- Samaritans Ireland: Ireland branch of Samaritans, providing emotional support helplines and public mental health campaigns. Comparable as a broad mental health incumbent operating in the same donor and volunteer ecosystem in Ireland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
A Lust For Life social profiles
Digital presenceA Lust For Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
A Lust For Life leadership team
Management profileNumber of profiles
Profiles2 records
A Lust For Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A Lust For Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A Lust For Life
What does A Lust For Life do?
A Lust For Life is an Irish youth mental health charity that delivers free early preventative mental health programmes to primary school children. Its flagship offering is a 10-week teacher-led Schools Programme (Junior Infants to 6th class) designed to build resilience, increase wellbeing, and enhance emotional literacy, supplemented by the Gone Past Talking youth programme, a Parenting Podcast, online resources, and community fundraising initiatives.
Is A Lust For Life a public or private company?
A Lust For Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was A Lust For Life founded?
A Lust For Life was founded in 2015. It employs 11 to 50 people.
Where is A Lust For Life based?
A Lust For Life is headquartered in Not specified, Ireland, in the Europe region.
How does A Lust For Life make money?
One revenue line is on record: donations and Fundraising.
Who are A Lust For Life's main competitors?
Emerging players on record are Headspace and ReachOut Australia. Direct peers are Jigsaw, Place2Be, SpunOut, Pieta House and YoungMinds. Broad incumbents are Movember Foundation, Childline (ISPCC) and Samaritans Ireland.
Does A Lust For Life have an API?
No public API is recorded for A Lust For Life.
What industry is A Lust For Life in?
A Lust For Life's product category is Youth Mental Health Charity Services. Its primary akta.pro industry code is EDACAOAD, Trauma-Informed & Resilience-Building Programs (Early Childhood). Its NAICS code is 624110 and its SIC code is 8300.