AMAM

What AMAM does

Amam Consultancy is a privately held counseling practice headquartered in Vadodara, Gujarat, India, founded by Purvi Bhimani in 2006. The company delivers career counseling, psychological counseling, and structured therapy programs (CBT, REBT, DBT, Solution-based, Family Therapy) alongside alternative therapies (Yoga, Color, Music, Ghee & Oil), family/senior citizen counseling, and digital safety awareness. Its proprietary frameworks include the Five Star Programme (Skill/Passion, Health/Physical Fitness, Brain Power/Stress Bearing Capacity, Values/Principles, Finance/Budget), EASY EXAMS, Memory Recall Methods, and psychometric and emotional intelligence assessments, integrated with a Bhagavad Gita-inspired philosophical approach.

The business operates on a professional services model with quote-based per-session pricing and direct appointment booking via phone or contact form. It targets four primary personas: students and youth (primary), parents and families, working professionals, and senior citizens, served through a single Vadodara center supplemented by an early-stage cyber consultation channel. The affiliated Amam Foundation runs CSR and community programs (suicide prevention training, career hunt, cyber awareness) that function as brand-building and lead-generation rather than revenue centers. Revenue is generated solely through counseling and therapy fees, with no public pricing disclosed.

The company employs 10+ staff including specialized psychologists, a branding manager, and a business development counselor, and maintains association partnerships with Amerikan Steel, Ayuryogam, Cyber Crime Branch, and Gandevikar. Marketing relies on organic social media (Facebook, YouTube, Instagram, Twitter), website content, customer testimonials, and community foundation activities. Operating status is active with no evidence of external institutional investment, acquisitions, geographic expansion beyond Gujarat, or technology platform development.

Name

AMAM

Legal name

Amam Consultancy

Website

https://amamconsultancy.in

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Amam Consultancy is a Vadodara, India-based counseling practice founded in 2006 that delivers career guidance, psychological therapy, alternative therapies, and digital-safety programs to students, families, professionals, and senior citizens through a single physical center and an affiliated NGO foundation.

Ownership category

akta.pro rank

Product category

Career and Psychological Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Management Services (8741)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

Keywords

• Career counseling services
• Psychological counseling
• Psychometric assessment testing
• Behavioral therapy services
• Family and senior counseling

Headquarters

HQ city

Vadodara

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Career Counseling Services: Individual and group counseling sessions for career guidance, providing complete road map from education to employment including stream selection, entrance exams, institute selection, and job opportunities
2. Psychological Counseling Services: Individual therapy sessions addressing anxiety disorders, emotional stress, and mental health concerns

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amam Consultancy provides in-person career counseling and psychological counseling services from its Vadodara center, delivering complete career roadmaps from education to employment plus mental health support (anxiety, emotional and professional stress). Offerings span Five-Star career programs, psychological therapies (CBT, solution-based, family therapy), alternative therapies (yoga, color, music), and digital safety/family counseling, priced on a per-session, appointment-based model.

Product overview

Amam Consultancy is a counselling and wellness service offering a unified platform of career guidance and psychological support services. The core offerings include Career Counseling (providing complete roadmaps from education to employment) and Psychological Counseling (covering anxiety disorders, emotional stress, and mental health). These are supplemented by Psychological Therapies (CBT, solution-based therapy, family therapy) and Alternative Therapies (Yoga, Color therapy, Music therapy). The company also offers specialized services for family counseling, digital safety awareness, and special child support through its NGO foundation activities.

Differentiator

Problem solved

Functional benefit

Brands

• Amam Foundation: The social impact and CSR arm of Amam Consultancy, focused on community initiatives, suicide prevention, and social welfare programs.

Products and services

• Career Counseling Services Career guidance helping individuals (mainly students and youth) explore interests, strengths, and aspirations with complete roadmaps from education to employment, including stream selection, subjects, entrance exams, institute selection, fees structure, scholarships, and job/career opportunities.
• Psychological Counseling Mental health and wellbeing support covering anxiety disorders, emotional stress management, and psychological therapies such as CBT, solution-based therapy, family therapy, and REBT/DBT/IPT for individuals, families, and professionals.
• Educational Career Program - Passage to Profession (Five Star Programme) Structured five-step program covering Skill (Passion), Health (Physical Fitness), Brain Power (Stress Bearing Capacity), Values (Principles), and Finance (Budget) providing holistic career development from education to profession.
• Psychological Therapies Structured therapy modalities including Cognitive Behavioural Therapy, Solution-based Therapy, Rational Emotive Behaviour Therapy, Dialectical Behaviour Therapy, Interpersonal Therapy, and Family Therapy.
• Alternative Therapies Holistic wellness offerings including Yoga & Mindfulness therapy, Color therapy, Music therapy, and Ghee & Oil therapy.
• Family and Senior Citizen Counseling Family counseling, senior citizen support, child development guidance, and wedding counseling (pre- and post-wedding) for families and elderly individuals.
• Digital Safety and Awareness Programs Programs covering cyber security, bullying prevention, social image management, and good touch/bad touch education for child protection.

Quantifiable outcome

• 97% satisfaction rate in Career Counseling sessions
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Amerikan SteelminorOthersListed as an association partner, nature of relationship not detailed in available source material
• AyuryogamminorOthersListed as an association partner, potential complementary wellness services connection
• Cyber Crime BranchminorOthersListed as association, possibly for cyber awareness and safety programs
• GandevikarminorOthersListed as an association partner, relationship nature not specified

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Practo: Practo is a large India-based healthcare platform offering online consultations with doctors, mental health specialists, and booking for in-clinic visits. It competes broadly with Amam's psychological counseling and family therapy practice via its therapist marketplace but is a much larger, tech-enabled incumbent with consumer brand reach.

Direct peers

• BetterLyf: BetterLyf is an Indian emotional wellness platform connecting users with professional counselors via chat, voice, and video for relationship, career, and mental health concerns. It competes in the same counselor-led, session-based mental health and career guidance category that Amam Consultancy serves.
• Amaha (formerly InnerHour): Amaha is an Indian mental health platform offering online therapy, psychiatry, and self-care tools to individuals across India. It competes with Amam's psychological counseling and therapy modules (CBT, REBT, DBT) but at a much larger scale with both digital and in-person components.
• YourDOST: YourDOST is an India-based online emotional wellness and counseling platform offering one-on-one counseling, webinars, and corporate EAP-style programs to students and professionals. It directly overlaps Amam Consultancy's career counseling and psychological counseling segments, but operates at national scale via digital delivery.
• Mindler: Mindler is an India-based career counseling and psychometric assessment platform helping students choose streams, colleges, and careers using scientific aptitude tests. It is the closest direct competitor to Amam's Career Counseling / Five Star programme, although Mindler is digital-first and pan-India.
• CareerGuide: CareerGuide is an Indian career counseling platform providing psychometric assessments, stream selection, and one-on-one career guidance to students. It is a direct competitor to Amam's Five Star programme and educational career roadmap services.
• Vandrevala Foundation Mental Health Helpline: Vandrevala Foundation provides a 24/7 multilingual mental health helpline, counseling, and suicide prevention services across India. It is a comparable provider in psychological counseling and suicide prevention — a service area Amam Consultancy also operates in through its founder's certified suicide prevention trainer credentials.
• Univariety: Univariety provides career guidance, psychometric assessments, and college counseling programs to high school students via a counselor-network model in India. It directly competes with Amam's student-facing career roadmap and psychometric test products.

Emerging players

• Wysa: Wysa is an AI-driven mental health chatbot combined with human therapist support, serving consumers and employer EAPs globally. It touches the same mental wellbeing category as Amam but competes through digital-first, B2B2C enterprise channels rather than a local in-person counseling center model.
• iCall (TISS): iCall is a TISS-run psychosocial helpline and counseling service offering free/low-cost telephonic counseling across India. It overlaps Amam's emotional stress, family, and adolescent counseling segments but is a non-profit with subsidy-supported pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amamcareercounselling

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMAM