Lasso Analytics

What Lasso Analytics does

Lasso Analytics, Inc. is a Hoboken, New Jersey-based SaaS company founded in 2019 that builds affiliate link management and monetization software for individual creators, bloggers, and small media teams. The core Lasso Platform handles link shortening, click tracking, broken-link detection, and product display blocks across WordPress, YouTube, Instagram, and standalone websites, with certified integrations into Amazon's Associates API and Amazon OneLink for international traffic localization. The company's differentiator is the Affiliate+ Marketplace, which claims 450,000+ private Amazon deals paying 3-5x higher commissions than standard Amazon Associates rates, surfaced through an AI-assisted product-matching engine that scans creator content and auto-replaces links with higher-paying alternatives.

The business runs on a freemium, tiered subscription model (Free, Creator at $7/mo annual, Pro at $10/mo, Studio at $19/mo, plus custom Enterprise) with three additional revenue streams: a revenue share from the Affiliate+ marketplace, a Seller Program that charges Amazon brands (e.g., Roku, Fitbit) for performance-based promotions through Lasso's 8,000+ creator network, and Lasso's own 20%-commission affiliate program. Distribution is product-led via self-serve signup, WordPress plugin marketplace, YouTube partnership, and SEO-driven affiliate marketing content. The company is privately held, participated in the TinySeed accelerator in 2021, and operates with 11-50 employees under co-founders Andrew and Laura Fiebert.

Name

Lasso Analytics

Legal name

Lasso Analytics, Inc.

Website

https://getlasso.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affiliate Marketing Software

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Affiliate marketing software
• Link management platform
• Product display tools
• Commission optimization
• Creator monetization tools

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Creator Subscription Plans: Tiered SaaS subscription (Free, Creator, Pro, Studio, Enterprise) for link management, displays, and analytics. Paid plans include properties (websites/channels), team seats, and feature access. Revenue recognized monthly/annually.
2. Affiliate Marketplace Commissions: Revenue share from higher commission rates negotiated with merchants. Lasso earns a portion of the bonus commissions (3-5x standard Amazon rates) passed through to creators.
3. Seller Program Commissions: Commission-based seller growth service where Amazon brands pay for creator-driven sales. Sellers pay monthly fee plus commission on new sales driven through Lasso's creator network.
4. Lasso Affiliate Program: Own affiliate program offering 20% recurring commission for 12 months on new customer referrals, with potential earnings up to $1,200 per sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Lasso Analytics provides an all-in-one affiliate marketing platform that enables content creators to create, manage, optimize, and track product links across websites, YouTube, Instagram, and WordPress. Its core functionality combines link shortening, click tracking, broken link detection, product display building, and AI-driven commission rate optimization through a private marketplace of 450,000+ Amazon deals paying 3-5x higher commissions. The platform is delivered via a freemium SaaS model with tiered plans plus an enterprise tier and a separate Seller Program that connects Amazon brands with Lasso's creator network.

Product overview

Lasso Analytics offers an all-in-one affiliate marketing platform designed for content creators, bloggers, YouTubers, and Instagram influencers. The product portfolio centers on the Lasso Platform, a unified link management and monetization solution available across multiple channels (WordPress, YouTube, Websites, Instagram) with tiered pricing plans (Lite, Creator, Pro, Studio, Enterprise). Key products include Lasso Pages for link-in-bio monetization, the Affiliate+ Marketplace offering AI-powered high-commission products, and specialized WordPress plugin, YouTube integration, and website embed solutions. Additional features encompass Product Displays, Comparison Tables, Link Shortening, Link Health Alerts, and Amazon Integration. The ecosystem also includes a Seller Program for Amazon brands and the Lasso Affiliate Program for promoting Lasso itself.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 106% income increase after switching from AAWP (customer Jared Bauman case study)
• +5 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• AmazoncoreTechnology or IntegrationPrimary technology integration partner. Lasso uses Amazon's API for automatic product data (images, prices, titles) and Amazon OneLink for international traffic localization. Amazon pays commissions directly to creators through Amazon Associates program. Lasso adds value by negotiating higher private commission rates and handling compliance.
• YouTubecoreTechnology or IntegrationCertified YouTube application partner with reviewed and approved functionality. Enables native YouTube channel connection for video-level affiliate link tracking and commission optimization in video descriptions.
• Amazon AttributioncoreTechnology or IntegrationAmazon's tracking system for external sales. Lasso creators' sales are tracked through Amazon Attribution, enabling sellers to pay commissions only on verified conversions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pretty Links: Pretty Links is a WordPress plugin for affiliate link shortening, cloaking, and click tracking—directly competing with Lasso's WordPress product on the same SMB creator segment with overlapping feature sets (link management, redirection, analytics).
• Refersion: Refersion is an affiliate and influencer marketing platform that helps brands launch and manage creator-driven affiliate programs, overlapping with Lasso's Seller Program B2B offering on the brand/supplier side.
• Geniuslink: Geniuslink provides affiliate link localization, click tracking, and international store routing (similar to Amazon OneLink)—a direct comparator to Lasso's international link localization and link management features for affiliate creators.
• AAWP: AAWP is an Amazon-focused WordPress plugin for product displays, comparison tables, and API-based data import—Lasso's own case studies position themselves explicitly against AAWP, confirming direct competition for Amazon affiliate bloggers.
• ThirstyAffiliates: ThirstyAffiliates is a popular WordPress affiliate link management plugin offering link cloaking, automated keyword insertion, and reporting—competing head-to-head with Lasso's link management and import flow on the same creator persona.

Broad incumbents

• PartnerStack: PartnerStack is a partner ecosystem platform that powers affiliate, referral, and reseller programs for SaaS and e-commerce brands, competing for the same Seller Program B2B motion that Lasso targets with Amazon sellers.
• Impact: Impact is a large partnership management platform covering affiliate, influencer, and B2B partnerships. It serves a broader enterprise customer base but overlaps Lasso's Seller Program and affiliate-tracking functionality.
• Sovrn (VigLink): Sovrn, including VigLink, provides affiliate link monetization and commerce content tools for publishers at scale—overlapping Lasso's commission optimization and click-tracking capabilities for content sites.

Emerging players

• Tapfiliate: Tapfiliate is an affiliate tracking platform used by SMBs to manage referral programs; it powers Lasso's own affiliate program but also competes in the broader affiliate-tracking category for similar creator/marketer customers.
• Skimlinks: Skimlinks offers affiliate monetization via automatic link monetization and commerce content analytics for publishers—adjacent to Lasso's commission optimization value prop, though focused more on editorial publishers than creators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lassowp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasso Analytics