American Veterans Center

What American Veterans Center does

The American Veterans Center (AVC) is a 501(c)(3) non-profit educational organization (EIN 51-0232804) headquartered at 1100 N. Glebe Road, Suite 910, Arlington, Virginia, operating as a project of the American Studies Center, a 501(c)(3) foundation. Founded in 2004, the organization is dedicated to preserving the legacy and honoring the sacrifices of American veterans from World War II through the present, with particular urgency around capturing oral histories from aging WWII veterans before they are lost. Its program portfolio spans four distribution surfaces: national television specials (American Valor: A Salute to Our Heroes and Wounded Warrior Experience aired on ABC, CBS, NBC, and Fox stations), radio and podcast (Veterans Chronicles on YouTube, iTunes, Spreaker, and Radio America), live civic events (the National Memorial Day Parade on Constitution Avenue, the Annual Veterans Conference, and the National Memorial Day Choral Festival at the Kennedy Center), and a quarterly publication (American Valor Quarterly). Its supporting programs include the Home of the Brave online story platform and a World War II curriculum distributed to high schools.

The underlying 'platform' is a multi-channel media operation layered on a permanent archival relationship: the AVC is a founding partner of the Library of Congress Veterans History Project and donates its filmed veteran interviews to the Library for permanent preservation and downstream use by museums and documentary filmmakers. There is no proprietary technology stack described; the technical layer consists of standard video and audio production, a WordPress-based website (americanveteranscenter.org), and third-party digital fundraising via Anedot. The core 'product' is editorial — selecting, producing, and distributing veteran storytelling — rather than software.

The organization has no paying customers in a commercial sense. Its revenue is generated entirely through tax-deductible charitable contributions from individual donors and corporate sponsors, with Boeing presenting the National Memorial Day Parade, the Government of Taiwan partly underwriting documentaries, Music Celebrations International co-sponsoring the Choral Festival, and Fox News Channel hosting the Wounded Warrior Experience. Its go-to-market is event-driven: tentpole Memorial Day and Veterans Day windows concentrate audience reach (nearly 300,000 in-person parade spectators and millions of broadcast viewers) and donation conversion. Distribution is direct-to-consumer through television, radio, podcasts, social media, and email/newsletter, with no reseller or enterprise sales motion.

Name

American Veterans Center

Legal name

The American Veterans Center

Website

https://americanveteranscenter.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The American Veterans Center is a 501(c)(3) non-profit that preserves American veterans' oral histories and produces Emmy-winning television, radio, and live civic events including the nation's largest Memorial Day parade, serving veterans, students, patriotic donors, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Veterans Education and Memorial Services

NAICS

Museums, Historical Sites, and Similar Institutions (712), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industry

Cultural Heritage Institutions (Archives, Historic Houses, Monuments Foundations) (THAJADAI)

Keywords

• Veterans oral history
• Patriotic media programming
• Memorial day commemoration
• Veteran documentary production
• Military history education

Headquarters

HQ city

Arlington, VA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: The AVC operates as a 501(c)(3) charitable organization funded through tax-deductible contributions from individual donors and corporate sponsors. All contributions support oral history preservation, educational programs, and civic events.
2. Sponsorship Revenue: Corporate sponsors participate in television specials including the National Memorial Day Parade, Wounded Warrior Experience, and American Valor program. Sponsors gain exposure through national television broadcasts and event presence.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The American Veterans Center is a 501(c)(3) non-profit educational organization that preserves and shares the stories of American veterans through oral history collection, documentary and television production, civic events, and educational programs. It produces Emmy-winning television specials, radio/podcast programs, and quarterly publications, while operating the nation's largest Memorial Day parade and annual veterans conference.

Product overview

The American Veterans Center (AVC) is a non-profit educational organization that operates as a multi-platform media company focused on preserving and sharing the stories of American veterans. The organization produces a portfolio of programs including the Emmy-winning television spectacular 'American Valor: A Salute to Our Heroes,' the annual 'Wounded Warrior Experience' broadcast on Fox Business Network, 'Veterans Chronicles' radio/podcast program, 'World War II Chronicles' documentary series, and the quarterly publication 'American Valor Quarterly.' The AVC also organizes major civic events including the National Memorial Day Parade (the nation's largest Memorial Day commemoration), the Annual Veterans Conference, and the National Memorial Day Choral Festival. Through its World War II Veterans Committee division, the AVC collects and preserves oral histories for the Library of Congress Veterans History Project, maintains the 'Home of the Brave' veteran story platform, and provides educational resources including the World War II Curriculum for high schools.

Differentiator

Problem solved

Functional benefit

Products and services

• American Valor: A Salute to Our Heroes Emmy-winning television spectacular that airs Veterans Day weekend on ABC, NBC, CBS, and Fox stations nationwide. Filmed at a black-tie gala closing the AVC's Annual Veterans Conference, featuring Hollywood celebrities paying tribute to heroes from World War II to the present day.
• Wounded Warrior Experience Annual program featuring inspiring stories of sacrifice and recovery from wounded veterans and service members. Hosted by Jennifer Griffin, National Security Correspondent of Fox News Channel. Televised nationally on Fox Business Network on Veterans Day weekend.
• Veterans Chronicles Hour-long radio/podcast program featuring interviews with eyewitnesses to great and tragic moments in military history, from D-Day to Iwo Jima, Khe Sanh to Baghdad. Available on YouTube, iTunes, and Spreaker.
• National Memorial Day Parade The nation's largest Memorial Day commemoration, held annually along Constitution Avenue in Washington DC. Attracts nearly 300,000 spectators with millions watching on TV. Broadcast on ABC, CBS, NBC and FOX stations nationwide.
• AVC Annual Veterans Conference Annual conference bringing together legends and leaders from the last 80 years of American military history. Features the 'Celebration of a Generation' honoring the World War II generation, Wounded Warrior Experience, and American Valor gala. Held November 5-7, 2026 for the 29th edition.
• American Valor Quarterly Quarterly publication (formerly World War II Chronicles and Valor: the Veterans of Vietnam) containing first-hand accounts of the U.S. military's greatest heroes from the Greatest Generation to the latest generation.
• Home of the Brave Online platform for America's veterans to share personal memories and stories. Features written archives and oral histories from veterans of all eras, with story submissions available via [email protected].
• WWII Veterans Committee Programs Oral history preservation programs, documentary films, educational programs and civic events dedicated to preserving the legacy of World War II veterans. Interviews donated to the Library of Congress Veterans History Project.
• World War II Curriculum Comprehensive curriculum for high school teachers to teach the true history of World War II. Designed to preserve and document the legacy of World War II in a way that is simple for teachers and engaging for students.
• National Memorial Day Choral Festival Annual choral festival held at the Kennedy Center Concert Hall the Sunday before Memorial Day. Features a 300-voice choir accompanied by the US Army or Air Force Orchestra. Co-sponsored with Music Celebrations International.
• Andrew J. Goodpaster Prize and Lecture Annual prize and lecture spotlighting excellence in military scholarship. Presented at the Army & Navy Club in Washington, DC.
• World War II Chronicles Radio documentary series produced by Radio America and the American Veterans Center. Covers the entirety of the US in World War II, week by week, featuring archival recordings and veteran interviews. Was carried on over 500 stations nationwide in the 1990s.
• Veterans Video History Contest Contest urging high school students to collect oral histories from veterans. Winner receives a cash prize and trip to Washington DC.

Quantifiable outcome

• Veterans' stories preserved at Library of Congress Veterans History Project and made available to museums and documentary filmmakers
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, core, major and minor.

• Library of Congress Veterans History ProjectflagshipStrategic or Co-development PartnerThe AVC is a founding partner of the Library of Congress Veterans History Project. Veteran oral history interviews are donated to the Library for preservation and made available to museums and documentary filmmakers.
• American Studies CentercoreOthersThe American Veterans Center and World War II Veterans Committee are projects of the American Studies Center, a 501(c)(3) non-profit educational foundation. The AVC is a project of the American Studies Center.
• Radio AmericacoreChannel Partner/ Reseller/ DistributorVeterans Chronicles radio program distributed through Radio America and carried on over 500 stations nationwide in the 1990s
• YouTubecoreChannel Partner/ Reseller/ DistributorFull episodes of Veterans Chronicles available on YouTube channel 'avcvideos' for on-demand viewing
• SpreakercoreChannel Partner/ Reseller/ DistributorVeterans Chronicles podcast available on Spreaker platform for streaming and download
• Music Celebrations InternationalmajorStrategic or Co-development PartnerCo-sponsor of the National Memorial Day Choral Festival held at Kennedy Center Concert Hall featuring 300-voice choir with US Army or Air Force Orchestra accompaniment
• BoeingmajorGTM or Marketing PartnerPresented the National Memorial Day Parade, with Boeing as a major corporate sponsor
• Fox News ChannelmajorChannel Partner/ Reseller/ DistributorFox News National Security Correspondent Jennifer Griffin hosts the Wounded Warrior Experience program aired on Fox Business Network
• G.I. Film FestivalminorChannel Partner/ Reseller/ DistributorDoolittle documentary premiered at the G.I. Film Festival in the Visitors' Center of the U.S. Capitol

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Team Rubicon: Veteran-led non-profit that mobilizes veterans for disaster response and community service. Partial overlap with AVC in the modern-veteran engagement space and donor-supported veteran mission, but operates a programmatic service-delivery model rather than media preservation.
• Travis Manion Foundation: Veteran-support non-profit focused on character development and veteran community engagement, with programming that includes veteran storytelling events and Memorial Day activities. Partial overlap with AVC in veteran storytelling, donor-supported commemorative events, and next-generation veteran outreach.

Broad incumbents

• Wounded Warrior Project: One of the largest US veterans-focused nonprofits, providing direct programs and support to wounded post-9/11 veterans. Comparable to AVC in donor-driven mission focus and veteran advocacy, but operates at substantially larger scale with a broader service-delivery portfolio rather than media/oral-history preservation.
• Disabled American Veterans (DAV): Large congressionally-chartered veterans service organization focused on benefits advocacy and support for disabled veterans. Comparable in donor-driven, non-profit structure and veteran-focused mission, though DAV's primary activities center on benefits navigation rather than media preservation or commemorative events.
• Veterans of Foreign Wars (VFW): Major congressionally-chartered veterans service organization with national event programming, advocacy, and donor-supported veteran programs. Comparable to AVC in Memorial Day and Veterans Day commemorative event focus, and competes for the same patriotic donor base, though VFW operates a much larger membership and program footprint.
• American Legion: Largest US wartime veterans service organization with a congressionally-chartered mission, broad veteran advocacy, and significant event/program calendar including Memorial Day and Veterans Day activities. Comparable to AVC in patriotic event programming and donor-supported veteran focus, though at vastly greater scale and broader service scope.

Direct peers

• Gary Sinise Foundation: Celebrity-driven veteran support non-profit that produces concerts, galas, and media programming (including the Spirit of America concert). Closely comparable to AVC in pairing high-profile entertainment/media programming with veteran support and patriotic donor engagement, though with a different benefit-delivery focus.
• Bob Woodruff Foundation: Veteran-focused non-profit founded by journalist Bob Woodruff that funds post-traumatic stress and traumatic brain injury programs, and produces veteran-story media content. Comparable to AVC in pairing veteran oral histories/storytelling with donor-supported programming, though with a more clinical service-delivery orientation.
• Vietnam Veterans Memorial Fund: Non-profit that built and maintains the Vietnam Veterans Memorial in Washington, DC, and runs commemorative and educational programs. Comparable to AVC as a Washington, DC-based, donor-supported veterans commemorative organization with educational programming and major civic event footprint.
• National WWII Museum: New Orleans-based museum and educational institution dedicated to preserving the story of World War II. Directly comparable to AVC's WWII oral-history mission and educational curriculum work, with a similar emphasis on capturing the Greatest Generation's legacy before it is lost. Operates a museum venue in addition to educational programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/AVCupdate
• YouTubeyoutube.com/avcvideos
• Facebookfacebook.com/americanveteranscenter
• Instagraminstagram.com/americanveteranscenter
• LinkedInlinkedin.com/company/american-veterans-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Veterans Center