Amnesty International Österreich

What Amnesty International Österreich does

Amnesty International Österreich is the Austrian section of Amnesty International, the global human rights organization founded in 1961. Registered as a nonprofit association (Verein) under Austrian law, the organization operates from its headquarters at Lerchenfelder Gürtel 43/4/3, 1160 Vienna, and conducts human rights advocacy, public campaigns, and education across Austria. Its core offerings include the Urgent Actions global alert system, a petitions platform, the Human Rights Academy (school workshops, MOOCs in six languages, and paid adult training such as argumentation and non-violent communication courses), the biannual Amnesty Magazin, and the newly launched Amnesty Moves mobile application for activist coordination. The organization also publishes the AKTIV.IST.IN journal for its women's rights network.

The underlying technology stack comprises the public website amnesty.at hosted on Microsoft Azure, the Amnesty Moves app built by Webmozarts GmbH with AWS backend hosting in Frankfurt, Matomo for cookie-free web analytics, Brevo for email marketing, Microsoft Teams for internal communication, and multiple payment processors (Stripe, Klarna, Unzer, PayPal, mPAY24) for online donations. Google Firebase provides push notifications and authentication within the app. The organization holds the Österreichisches Spendengütesiegel (Austrian Donation Quality Seal), is GDPR-compliant, and aligns its public-facing digital properties with WCAG 2.2 accessibility guidelines under the Austrian Barrierefreiheitsgesetz.

The organization's business model is donation- and membership-driven, with no commercial product sales. Revenue derives from individual donor contributions (suggested monthly tiers of €50, €70, and €120), membership fees, thematic institutional funds (Österreichfonds, Menschenrechtsbildung fund, Krisenfonds, Iran Fonds), and modest fees from paid Human Rights Academy training courses. Acquisition is conducted through digital channels (website, email, social media, the app), in-person engagement via local activist groups and schools, and the AIWWF joint face-to-face fundraising program operated in partnership with WWF Österreich.

Name

Amnesty International Österreich

Legal name

Amnesty International Österreich

Website

https://amnesty.at

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Amnesty International Österreich is the Austrian section of the global human rights organization, conducting advocacy through Urgent Actions, petitions, the Human Rights Academy, and school workshops funded primarily by individual donations and membership contributions.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (81331), Other Social Advocacy Organizations (813319)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Criminal Justice Reform & Legal System Advocacy (BPAGAFAI), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Human rights advocacy
• Human rights education
• Nonprofit advocacy
• Activist mobilization
• Civil society campaigns

Headquarters

HQ city

Wien

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership fees and donations: Amnesty International Österreich generates revenue through membership subscriptions and charitable donations from individuals. The organization offers monthly and one-time donation options (e.g., €50, €70, €120 tiers) and recruits long-term supporters through face-to-face fundraising (AIWWF program).
2. Government and institutional funding: The organization receives funding through thematic funds such as the Österreichfonds, Menschenrechtsbildung fund, Krisenfonds, and Iran Fonds, which support specific programs and initiatives.
3. Österreichisches Spendengütesiegel certification: Amnesty International Österreich holds the Austrian Donations Quality Seal (Österreichisches Spendengütesiegel), which certifies transparency and spend security, attracting donor trust and contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Amnesty International Österreich is a nonprofit human rights organization that mobilizes individual supporters and members through donations, petitions, and Urgent Actions, and delivers human rights education through the Human Rights Academy (school workshops, MOOCs, paid training courses). It also publishes the Amnesty Magazin and AKTIV.IST.IN journal, runs the Amnesty Moves activist app, and operates an in-house face-to-face fundraising program (AIWWF) jointly with WWF Österreich.

Product overview

Amnesty International Österreich operates a multi-faceted human rights advocacy ecosystem. The core offering centers on the Urgent Actions platform for immediate advocacy and the Human Rights Academy providing educational programs including workshops in schools (delivered by trained volunteers), free online courses (MOOCs) in multiple languages, and professional training courses on topics like argumentation against discrimination and non-violent communication. Supporting publications include the biannual Amnesty Magazin and AKTIV.IST.IN for the women's rights network. The organization also maintains the Amnesty Moves mobile app for activist communication and coordination. The Face-to-Face Fundraising Program (AIWWF) supports financial sustainability through direct supporter engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Human Rights Academy: Educational platform offering courses, workshops, and training on human rights for schools, companies, and the general public.
• Amnesty Magazin
• AKTIV.IST.IN
• Amnesty Moves

Products and services

• Human Rights Academy (Menschenrechts-Akademie) Educational platform offering courses, workshops, MOOCs, and training programs on human rights topics for schools, companies, and the general public; serves as the Austrian section's primary training and education engine.
• Urgent Actions (UA) Global alert system protecting people at risk by mobilizing supporters to take immediate action (sign petitions, send letters to decision-makers) on individual human rights cases; a core Amnesty program with documented track record of saving lives.
• Petitions Platform Digital platform enabling supporters to participate in advocacy campaigns by signing petitions and sending appeals to political decision-makers.
• Amnesty Moves App Mobile app serving as a central exchange platform for activists, enabling communication between the office and activists, event sign-ups, action participation, and location-based information about nearby events and actions.
• School Workshops Program (Schulworkshops) Free human rights education workshops conducted at Austrian primary and secondary schools by trained volunteer educators (Menschenrechtsbildner*innen), covering topics such as children's rights, introduction to human rights, and advocacy skills.
• Online Courses (MOOCs) Free online human rights courses available in German, English, Spanish, French, Arabic, and Russian, accessible via the Human Rights Academy platform.
• Amnesty Magazin Biannual magazine covering human rights topics, featuring stories about people and their rights; available by subscription.
• AKTIV.IST.IN Journal of the Women's Rights Network of Amnesty International Österreich, published regularly for network members.
• Face-to-Face Fundraising Program (AIWWF) In-house face-to-face fundraising program where trained fundraisers inform about human rights work and recruit long-term supporters; joint initiative with WWF Österreich.
• Human Rights Wanderung (Menschenrechts-Wanderung) Human rights hiking event combining outdoor activity with education about human rights topics, offered as one of the Academy's courses.
• Street Art Tour Wien (with Calle Libre) Guided street art tour through Vienna featuring human rights-themed murals, organized as an Academy course in collaboration with the Calle Libre festival.
• Argumentationstraining (Argumentieren gegen Diskriminierung) Paid one-day training workshop on argumentation against discrimination, offered as a Human Rights Academy course with member discount.
• Gewaltfreie Kommunikation (Non-Violent Communication Workshop) Paid two-day workshop on non-violent communication, offered as a Human Rights Academy course with member discount.

Quantifiable outcome

• Over 490,000 signatures delivered to the Ecuadorian government for ending gas flaring (May 2026)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Webmozarts GmbHcoreTechnology or IntegrationWebmozarts GmbH (Rotenturmstraße 27/2, 1010 Wien) handles the development, operation, and maintenance of the Amnesty Moves mobile app and its backend. The company uses AWS cloud hosting with data centers in Frankfurt.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationBrevo (formerly Sendinblue), headquartered in Berlin, provides the email marketing platform used for sending newsletters and campaign emails to supporters. Amnesty uses Brevo to organize and analyze email campaigns, track open rates, and manage subscription preferences.
• Fundraising Verband Austria GmbH / VergissmeinnichtminorStrategic or Co-development PartnerA joint controller arrangement (Art. 26 DSGVO) with Fundraising Verband Austria GmbH for the testament calculator (Testamentsrechner) embedded on the Amnesty website. The service is provided through the 'Vergissmeinnicht' initiative.
• MicrosoftcoreTechnology or IntegrationMicrosoft Teams is used for video conferences, online meetings, and virtual events. Data storage is restricted to EU data centers. Also, Microsoft Azure is used for server hosting of the amnesty.at website.
• Google (Firebase, Google Ads)coreTechnology or IntegrationFirebase Cloud Messaging (Google Ireland Limited) powers push notifications in the Amnesty Moves app. Firebase Authentication provides login services. Google Ads is used for online advertising on Google Search, Display Network, and YouTube. Standard Contractual Clauses are in place for data transfers.
• AIWWF (Arbeitsgemeinschaft von Amnesty International Österreich & WWF Österreich)coreChannel Partner/ Reseller/ DistributorAIWWF is a joint initiative between Amnesty International Österreich and WWF Österreich that operates a face-to-face fundraising program. Its fundraisers recruit long-term supporters for both organizations in public spaces.
• Payment providers (Stripe, Klarna, Unzer, PayPal, mPAY24)coreTechnology or IntegrationMultiple payment service providers process online donations: Stripe Payments Europe Ltd. (Dublin), Klarna GmbH (Vienna), Unzer Austria GmbH (Vienna), PayPal (Europe) S.C.A. (Luxembourg), and mPAY24 GmbH (Vienna).

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Human Rights Watch: Leading global human rights advocacy organization with overlapping mission, research-and-investigation methodology, and Urgent Action-style campaigns. Direct competitor for donor attention, talent, and policy influence in the human rights space.
• SOS-Kinderdorf International: Austria-headquartered international NGO with domestic and global programming focused on children's rights. Comparable operational model and donor base in Austria; overlaps with Amnesty's child-rights and education work (school workshop program).
• Amnesty International (global): The parent global movement of Amnesty Österreich. Operates the same human rights advocacy model, campaigns, and brand; the Austrian section is structurally and operationally identical to the global organization at the national level.
• Civil Rights Defenders: Europe-based human rights NGO focused on defenders at risk and strategic litigation. Closely comparable mission to Amnesty's Urgent Action system and human rights defender program, with overlapping donor pool.
• WWF Österreich: Austrian section of a major international NGO and joint-venture partner through the AIWWF face-to-face fundraising program. Operates an analogous Austrian-section model with membership, donations, and face-to-face fundraising — a closely comparable operational template.
• Caritas Österreich: Largest Austrian nonprofit social-services and humanitarian organization. Overlaps with Amnesty on social justice, refugee/migration support, and advocacy; competes for Austrian individual and institutional donors across a similar constituency.
• Ärzte ohne Grenzen / MSF Austria: Austrian section of Médecins Sans Frontières operating with a similar membership/subscription/recurring-donation model and comparable scale in Austria. Direct competitor in the individual-donor market for Austrians supporting humanitarian causes.
• Greenpeace Österreich: Austrian section of a major global advocacy NGO. Competes directly for Austrian individual donors and volunteers using a comparable model: membership, recurring donations, petition/activism engagement, and branded digital content channels.

Emerging players

• European Center for Constitutional and Human Rights (ECCHR): Berlin-based legal-action human rights organization with overlapping focus on strategic litigation, criminal justice, and corporate accountability. Less grassroots-driven than Amnesty but addresses the same underlying rights issues.
• European Council on Refugees and Exiles (ECRE): European-level advocacy and policy network on refugee and asylum rights. Directly overlaps with Amnesty Österreich's displacement and asylum work; operates as an umbrella for member NGOs across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amnesty.at
• Instagraminstagram.com/amnesty_oesterreich
• LinkedInlinkedin.com/company/amnesty-international-%C3%B6sterreich

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty International Österreich