What Amplify Alliance Australia does

Amplify Alliance Australia Limited, formerly Jobs Australia, is a Not for Profit membership association and certified social enterprise headquartered in Melbourne that operates as the self-described national peak body for Not for Profit organisations delivering human and social services across Australia. It serves Full Members providing employment services, education, training, and community and social services, as well as Associate Members supporting the economic and social participation of people in need, including 140+ disability service organisations. Core service lines comprise representation and advocacy to government, workplace relations and HR advisory, NFP-specific insurance products delivered in partnership with Marsh, training and events, and a member portal that consolidates a resource library, video hub, jobs hub, event listings, and insurance quote functionality behind a single sign-on. Membership tiers (Full and Associate) operate on undisclosed annual subscription fees, complemented by exclusive commercial partner discounts through Employment Hero, Carfi, and Energy Action. Insurance revenue is generated through the Marsh channel partnership, and training and events provide additional managed services revenue. All surplus is reinvested into member support; more than $1.2 million was directed to pro bono and low bono services for members across advocacy, workplace relations, representation, training, events, and sector engagement activities.

Leadership is led by CEO Debra Cerasa, who sits on the Department of Employment and Workplace Relations Employment Services Reform Advisory Group and serves as Australian Ambassador for SEOC 2026, supported by a small executive team of approximately 20 named professionals across membership services, workplace relations, advocacy, and finance functions. Governance is provided by a Board of Directors representing each Australian state and territory, chaired by Carmel Crouch with a planned succession to Chairperson-elect Ben Vasiliou. Operating geographies are exclusively domestic (Australia), and the organisation is currently undertaking a strategic internationalisation through a flagship partnership with Fondazione Opes-Lcef for the 2026 Social Enterprise Open Camp in Italy.

Name

Amplify Alliance Australia

Legal name

Amplify Alliance Australia Limited

Website

https://amplifyalliance.org.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amplify Alliance Australia is a Not for Profit, membership-based peak body headquartered in Melbourne that delivers advocacy, workplace relations, insurance, and training services to Not for Profit organisations providing human and social services across Australia.

Ownership category

akta.pro rank

Product category

Nonprofit Member Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Nonprofit membership services
• Workplace relations support
• Advocacy representation
• NFP insurance brokerage
• Sector capability building

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from Full and Associate members - Not for Profit organisations delivering human and social services. The organization reinvests revenue into member support, advocacy, and pro bono services.
2. Insurance Products: Partnership with Marsh provides members access to insurance products including Blanket Cover Insurance, workers compensation, cyber and risk management insurance, private health insurance. Revenue generated through insurance partnerships.
3. Member Services and Training: Training events, workshops, and capability building programs for members, including discounts on commercial partner services like Employment Hero HR and payroll plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Amplify Alliance Australia is a member-based Not for Profit organisation that provides advocacy, workplace relations and HR support, NFP-specific insurance (via Marsh), training and events, and shared resources to Not for Profit organisations delivering human and social services across Australia. Members access these services through a member portal (portal.amplifyalliance.org.au), direct specialist advisory, workshops, and exclusive commercial partner discounts.

Product overview

Amplify Alliance Australia operates as a Not for Profit membership organisation (previously Jobs Australia) offering a unified suite of member services rather than a single software product. The core portfolio spans four interconnected service areas: Representation and Advocacy (policy influence, workshops, resource hub, networking); Workplace Relations and HR Support (advisory, training, consultancy, templates); Insurance for NFPs (Blanket Cover Insurance Program, workers' compensation, bespoke insurance via Marsh partnership); and Training, Events and Capability Building (webinars, workshops, bespoke training). These are complemented by a Member Portal platform (event listings, resource library, Jobs Hub, Video Hub, Member Maps) and Resources and Member Benefits (discounts with Employment Hero, Carfi EAP, Energy Action). The organisation provides two membership tiers (Full and Associate) and offers a free Social Enterprise Readiness Tool. The services work together to support Not for Profit organisations delivering human and social services across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Representation and Advocacy Services Advocacy and representation services enabling Not for Profit members to influence government policy and decision-making, including workshops, a resource hub, and networking and engagement opportunities.
• Workplace Relations and HR Support
• Insurance for NFPs
• Training, Events and Capability Building
• Full Membership Membership tier for Not for Profit organisations providing employment services, pathways, education, training, skills development, and community and social services, with full access to advocacy, workplace relations, insurance, and training services.
• Associate Membership
• Social Enterprise Readiness Tool

Quantifiable outcome

• More than $1.2 million reinvested into pro bono and low bono services for Members
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Fondazione Opes-LcefflagshipStrategic or Co-development Partner · 17 June 2026International partnership establishing Amplify Alliance as Australia's official partner for the 2026 Social Enterprise Open Camp (SEOC) in Italy. Creates opportunities for members to connect with global leaders, innovators, investors and changemakers. 13 funded scholarships available for Full Members.
• MarshcoreStrategic or Co-development PartnerWorld's leading insurance broker and risk advisor providing exclusive insurance products for NFP members including Blanket Cover Insurance program, workers compensation support, cyber and risk management insurance. Partnership includes annual Marsh Community Grant of $5,000 for member organisations.
• Employment HerominorGTM or Marketing PartnerHR and payroll platform offering exclusive discounts to Amplify Alliance members: 3 free months of payroll or HR, $2-4 off per employee, 40-50% off Managed and Guided Implementation services, additional 10% discount when combining both offers.
• CarfiminorGTM or Marketing PartnerEmployee Assistance Program provider offering professional and confidential counselling services designed for employees. Exclusive offer for members including genuine savings on high-quality EAP, streamlined onboarding.
• Energy ActionminorGTM or Marketing PartnerEnergy market specialist helping NFP organisations avoid costly default energy rates and reduce energy expenses. Trusted partner dedicated to helping members take control of energy costs.
• Social TraderscoreStrategic or Co-development PartnerNational social enterprise certification body. Amplify Alliance achieved Certified Social Enterprise status, reinforcing its commitment to creating social impact through trade and reinvesting in the NFP sector. Also collaborates with Social Enterprise Australia, ACRE, Social Enterprise Network Victoria, White Box Enterprises on sector strengthening.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Disability Services (NDS): Australia's peak body for disability service providers, representing hundreds of organisations delivering NDIS-funded services. Closely comparable to Amplify Alliance's disability services membership segment, with overlapping advocacy, training and member-support functions for the same NFP customer base.
• Community Council for Australia (CCA): Independent non-government peak body representing community sector organisations at the national level. Directly comparable mission as a federated voice for community NFPs, with shared focus on policy influence, sector representation and member value.
• Volunteering Australia: National peak body for volunteering in Australia, advocating for and supporting volunteer-involving organisations. Comparable as a sector peak body with advocacy, training and member-services functions serving the NFP and community sector.
• Community Housing Industry Association (CHIA Australia): National peak body representing community housing providers across Australia. Comparable peak-body model with advocacy, training, member resources and government engagement for a specific NFP sub-sector (housing), similar in structure to how Amplify Alliance represents employment and community service providers.
• Infoxchange: Australian NFP that delivers technology, data and capacity-building services to the community sector. Comparable in mission and customer base, with overlapping focus on digital tools, training and strengthening NFP operational capability.
• Our Community: Australian NFP support organisation providing training, resources, tools, and advisory services to community groups and not-for-profits. Closely comparable in product mix (training, resources, HR/IR advice, member portal) and customer base (Australian NFPs).
• Pro Bono Australia: Australia's central hub for the NFP and social sector, offering news, jobs, resources, training and sector intelligence. Comparable as a content-and-community platform serving the same Australian NFP audience, with overlapping jobs hub, training and sector representation functions.
• Australian Council of Social Service (ACOSS): National peak body for the community and social services sector, representing member organisations across Australia. Highly comparable to Amplify Alliance's role as national advocate and representative for NFP human and social services providers, with similar government-facing advocacy, policy influence and member services.

Emerging players

• Social Traders: Australian social enterprise certification body and ecosystem builder. Comparable in social-enterprise ecosystem positioning and partly in member community, and a current partner of Amplify Alliance (which achieved Social Traders certification in 2026), but Social Traders focuses on certification and procurement rather than workplace relations, insurance and HR support.

Broad incumbents

• Australian Industry Group (Ai Group): Large, established Australian employer association providing workplace relations, HR, training and advocacy across multiple industries. Comparable in core services (workplace relations advice, training, advocacy) but operates at much broader industry scope rather than NFP specialisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AmplifyAllianceAustralia
• Facebookfacebook.com/AmplifyAllianceAustralia
• LinkedInlinkedin.com/company/amplifyalliance
• Instagraminstagram.com/amplifyallianceaus/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify Alliance Australia