AmpliSell

What AmpliSell does

AmpliSell, operating under the legal entity Wurawe Trade LLC, is a Houston, Texas-based digital marketing agency founded in 2017 that provides full-service managed marketplace growth services on Amazon and TikTok Shop to consumer brands. The company serves primarily mid-market and enterprise consumer brands, with disclosed work for clients including Elgin, Little Spoon, Dan-O's Seasoning, CorrosionX, Stormy Kromer, Condition 1, and others across CPG, apparel, baby products, automotive, toys, sports, and lighting verticals. The company claims to have served 107+ ecommerce leaders over nine years with $131M+ in Amazon channel revenue under management.

AmpliSell operates two core service lines: Amazon Channel Management (covering advertising, content, inventory, catalog, compliance, and strategy) and TikTok Shop Management (covering creators, content, ads, catalog, fulfillment, and strategy). The underlying technology is described in operational-process terms rather than as proprietary software: an integrated Amazon management system where ads, content, inventory, and account health function as a compound system, and a vetted 500+ creator TikTok community that produces approximately 500 videos per week. The company holds Amazon Ads Verified Partner status and the TikTok Agency Rewards Badge.

The business model is managed services sold via direct, consultative enterprise field sales. Prospects qualify through strategy calls with senior leadership (Co-Founder Josh Rawe), with the company explicitly targeting brands at $5M-$100M+ annual revenue. Pricing is custom and quote-based with multi-year contract cadences. Marketing is content-driven across blog, TikTok, LinkedIn, YouTube, and email. The firm is privately held with 23 employees and no disclosed institutional investors.

Name

AmpliSell

Legal name

Wurawe Trade LLC

Website

https://amplisell.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AmpliSell is a Houston-based marketplace growth agency providing full-service Amazon and TikTok Shop management, including ads, content, creator programs, and inventory, to mid-market and enterprise consumer brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Amazon Channel Management Services: Full-service Amazon channel management including ads, content, inventory, catalog, compliance, and strategy. Operates as managed services with dedicated account teams.
2. TikTok Shop Management Services: End-to-end TikTok Shop management including creators, content, ads, catalog, fulfillment, and strategy. Includes creator community building and sampling at scale.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

AmpliSell is a full-service marketplace growth agency that manages brands' Amazon and TikTok Shop channels end-to-end. Its Amazon service covers advertising, content optimization, inventory, catalog, compliance, and strategy, while its TikTok Shop service covers creator recruitment and management, content production, advertising, catalog, fulfillment, and strategy. Engagements are led by senior managers who set objective targets on day one and review them monthly.

Product overview

AmpliSell is a marketplace growth agency offering two core service offerings: Amazon Channel Management and TikTok Shop Management. The company operates as a full-service agency model rather than a software platform, providing end-to-end management of brands' presence on Amazon and TikTok. The Amazon service covers advertising, content optimization, inventory management, compliance, and strategy. The TikTok Shop service encompasses creator management, content production, ads, and fulfillment. Both services are delivered through a dedicated team structure with senior managers leading accounts and include weekly reporting and strategic planning.

Differentiator

Problem solved

Functional benefit

Products and services

• Amazon Channel Management Full-service managed service for consumer brands' Amazon channel covering advertising, content optimization, inventory management, catalog, compliance, and strategic planning. Run by senior managers with objective targets set on day one and reviewed monthly.
• TikTok Shop Management End-to-end managed service for TikTok Shop covering creator recruitment and management, content production, advertising, catalog, fulfillment, and strategy. Leverages a 500+ vetted creator community and produces roughly 500 videos per week to feed the TikTok algorithm.

Quantifiable outcome

• 94% YoY sales growth for one client (Condition 1)
• +7 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AMZ PrepcoreTechnology or IntegrationAMZ Prep is AmpliSell's recommended 3PL partner for Amazon Middle Mile operations. They specialize in getting inventory into Amazon's network fast with 2-4 day check-in, 5-way routing across Amazon's network, and placement fees dropped to zero. They offer FBA prep, DTC/B2B fulfillment, cold chain, and multi-channel support across Amazon, Shopify, Walmart, and TikTok Shop.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Channel Key: Full-service Amazon marketplace agency managing ads, content, inventory, and strategy for consumer brands. Closely comparable to AmpliSell's Amazon Channel Management service line.
• Pacvue: Enterprise platform and agency for Amazon and Walmart advertising optimization. Direct competitor to AmpliSell's Amazon ads and channel management offering, with additional software tooling that AmpliSell does not disclose.
• Quartile: AI-driven Amazon and Walmart advertising agency and platform. Competes for the same mid-market and enterprise consumer brand clients AmpliSell targets with its PPC management.
• MarketplaceOps: Amazon and Walmart marketplace agency providing ads, content, and operations support. Comparable in service model and client profile to AmpliSell's Amazon Channel Management.
• Carbon6: Amazon agency combined with SaaS tools (e.g., Aura for repricing, Shopkeeper) for marketplace sellers. Directly comparable to AmpliSell's Amazon managed services, with a more productized angle.

Emerging players

• Helium 10: Amazon seller SaaS suite with optional managed services. Adjacent to AmpliSell's Amazon offering, with more software-led GTM and a broader SMB base.
• SellerLabs: Amazon seller tools and agency services (e.g., Perpetua, Ignite). Targets the same Amazon brand advertisers as AmpliSell, with a more software-led stack.

Broad incumbents

• Tinuiti: Large independent performance marketing agency covering Amazon, paid social, and retail media. Competes for AmpliSell's enterprise consumer brand clients across a wider channel set.
• Power Digital Marketing: Full-service digital marketing agency with TikTok Shop and marketplace capabilities. Overlaps with AmpliSell on TikTok Shop management and Amazon for larger brand clients.
• Acceleration Partners: Performance marketing and affiliate agency with creator and marketplace capabilities. Overlaps with AmpliSell on creator-driven commerce and brand performance mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmpliSell
• YouTubeyoutube.com/channel/UCTw0aopeO3jjqO54AA1FQUw
• Facebookfacebook.com/61552247850111
• LinkedInlinkedin.com/company/amplisell
• Instagraminstagram.com/amplisell
• TikToktiktok.com/@amplisell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AmpliSell