Amplify People
- Company typePrivate
- Founded2023
- HeadquartersCoral Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Amplify People does
Amplify People is a specialized talent acquisition platform serving the audiovisual (AV), custom integration, and adjacent low-voltage security industries. Launched in September 2023 as a division of One Firefly, LLC (a Coral Springs, Florida digital marketing agency founded in 2007), the company operates a concierge recruiting service anchored on a proprietary '3 Cs' candidate evaluation framework (Culture, Compensation, Commute) and a credit-based hiring model in which clients consume credits only when they elect to interview qualified candidates. The service portfolio spans end-to-end recruiting for AV integrators, dedicated security-technician hiring, a Culture Assessment tool, flexible Talent Packages, a candidate-side job board (careers.amppeople.com, launched March 2026), and educational webinars.
Revenue is generated through a hybrid of transaction-based credit purchases and annual subscriptions, with quote-based pricing that is not publicly disclosed. Customer segments are exclusively SMB AV, home automation, and security integration businesses, with named case-study clients including WH SmartHome, Encore Audio Video Designs, AVIDIA, and Smart Spaces. Distribution combines direct consultative discovery calls with channel partnerships through the three largest US custom-integration buying groups — ProSource (announced March 2026), HTSA (March 2025), and Azione Unlimited (February 2025) — alongside memberships in AVIXA, CEDIA, and Nationwide.
The company is privately held and operates as a non-listed division of One Firefly, with no disclosed external funding or institutional ownership. Amplify People has won the Residential Systems Best of Show Award at CEDIA 2023, and the parent One Firefly has appeared on the Inc. 5000 list for five consecutive years through 2024.
Amplify People firmographics
Firmographics- Name
- Amplify People
- Legal name
- One Firefly, LLC
- Website
- https://amppeople.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Amplify People industry classification
Industry- Product category
- Recruiting Services
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
Keywords
Where Amplify People is headquartered
LocationHeadquarters
- HQ city
- Coral Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amplify People business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Talent Acquisition Services: Recruitment and hiring services for AV integrators and custom integration businesses. The company provides end-to-end hiring support including job positioning, candidate sourcing, screening, interview coordination, and placement.
- Credit-Based Hiring Credits: A credit-based system where businesses purchase credits that are applied when they choose to interview qualified candidates. This model provides flexibility and control throughout the hiring process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Credit-based hiring model |
| Subscription | Annual | Subscription-based pricing model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Amplify People product offering
Product offeringCore offering
Amplify People is a specialized talent acquisition service for the AV and custom integration industry, helping integrators find, vet, and hire qualified technicians, operations leaders, and sales professionals. The core service is delivered through discovery-driven role definition, structured candidate sourcing and screening, interview coordination, and placement, using a proprietary 3 Cs framework (Culture, Compensation, Commute) and a credit-based hiring model. A dedicated job board at careers.amppeople.com complements the recruiting service by connecting candidates with integration firms.
Product overview
Amplify People is a talent acquisition and hiring platform specifically serving the AV (audiovisual) and custom integration industry. The core product is its talent acquisition service, which is complemented by a dedicated job board (careers.amppeople.com) where companies post roles and candidates apply directly. Additional offerings include specialized recruiting for AV technicians and security technicians, a culture assessment tool for evaluating hiring fit, flexible talent packages, career consultation services, and a talent community network. The company also produces educational webinars on hiring best practices. All products are purpose-built for the custom integration and home services channel, connecting integration firms with qualified professionals across residential and commercial AV, home automation, security, and related technology fields.
Differentiator
Problem solved
Functional benefit
Products and services
- Talent Acquisition Services End-to-end recruiting and hiring service that helps AV integrators and custom integration businesses find, vet, and hire qualified talent using a culture-first, process-driven approach and the proprietary 3 Cs framework (Culture, Compensation, Commute). Delivered via discovery, candidate sourcing, screening, interview coordination, and placement.
- Amplify People Job Board Dedicated job board platform at careers.amppeople.com that connects skilled professionals across the custom integration and home services industries with leading integration firms, enabling candidates to explore open roles, submit resumes, and join a candidate network for future opportunities.
- AV Technician Recruiting Specialized hiring support for AV system technicians, evaluating candidates on hands-on experience, AV platform familiarity, troubleshooting ability, client-facing professionalism, and cultural alignment with integration company needs.
- Security Technician Hiring Hiring support for security system technicians, including alarm, surveillance/CCTV, access control, intrusion, and low-voltage professionals, using structured vetting for technical fluency, professionalism, and compliance requirements.
- Career Consultation Career guidance service for professionals seeking opportunities in the AV and custom integration industry, helping candidates identify meaningful roles aligned with their skills, values, and career goals.
Quantifiable outcome
- 80+ hours of hiring workload eliminated per client engagement
- +3 more outcomes
Companies that use Amplify People
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Amplify People technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amplify People partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and secondary.
- ProSourcecoreProSource, the largest consumer electronics buying group in the US representing 550+ independent retailers and custom integrators, added One Firefly and Amplify People as Business Service Partners. Together they provide ProSource members with comprehensive growth solutions combining strategic marketing and culture-focused hiring support.
- Home Technology Specialists of America (HTSA)coreAmplify People joined HTSA as a vendor member to support integrator hiring needs. HTSA dealers receive exclusive membership benefits and discounts on Amplify People's services. The partnership began with participation in the HTSA spring conference.
- Azione UnlimitedcoreAmplify People joined Azione Unlimited as a vendor member, bringing expertise in talent sourcing and acquisition to Azione's network of integrators. Azione dealers access exclusive benefits and discounts on hiring services. Partnership kicked off at Azione spring conference.
- OneVision ResourcessecondaryAmplify People collaborated with OneVision Resources on the Hiring Success Summer Webinar Series. Chris Williams, Director of People & Operations at OneVision, joined to discuss talent sourcing channels.
- CEDIAsecondaryAmplify People partnered with CEDIA for the Hiring Success Summer Webinar Series. Paul Dolenc, VP of Education & Training at CEDIA, joined to discuss candidate evaluation strategies.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Amplify People competitors and assessment
Company assessmentEmerging players
- Jobot: Tech-recruiting firm combining AI matching with experienced recruiters to place skilled technical professionals; comparable as a smaller, tech-enabled specialist competing against generalist incumbents.
Broad incumbents
- Kforce: Public staffing firm focused on technology and finance professionals; comparable in placing skilled technical talent and serving as a broad incumbent in the same end markets.
- Indeed: Largest horizontal job platform; competes with Amplify People's careers.amppeople.com job board for technician candidate flow and employer job-posting spend across verticals.
- Robert Half: Largest publicly traded specialized staffing firm in the US; operates across multiple professional and technical verticals and serves as the broad incumbent whose scale and brand Amplify People would benchmark against.
- LinkedIn (Talent Solutions): Professional network with dominant talent-solutions business for sourcing passive candidates; competes with Amplify People for both job board traffic and recruiter-subscription spend among SMB integrators.
- ZipRecruiter: Public recruitment marketplace connecting employers with candidates across all skill levels; comparable as a horizontal competitor for both employer recruitment budgets and candidate attention.
Direct peers
- Aerotek: Industrial and technical staffing provider placing skilled trades, engineering, and technical professionals; directly comparable to Amplify People's positioning of placing AV/security technicians into integrator clients.
- Modis (Akkodis): Global tech and engineering talent solutions provider placing specialized technical professionals across industries; comparable in vertical-specialized recruitment of technical talent.
- CyberCoders: Tech-focused recruiting firm that built a business around industry specialization in software and engineering talent, the closest analog to Amplify People's vertical-niche recruitment model in the AV/CI space.
- Insight Global: Large-scale staffing firm with deep focus on IT, engineering, and skilled technical professionals; comparable business model of placing specialized technical talent into mid-market and enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amplify People social profiles
Digital presenceAmplify People financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amplify People leadership team
Management profileNumber of profiles
Profiles3 records
Amplify People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amplify People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amplify People
What does Amplify People do?
Amplify People is a specialized talent acquisition service for the AV and custom integration industry, helping integrators find, vet, and hire qualified technicians, operations leaders, and sales professionals. The core service is delivered through discovery-driven role definition, structured candidate sourcing and screening, interview coordination, and placement, using a proprietary 3 Cs framework (Culture, Compensation, Commute) and a credit-based hiring model. A dedicated job board at careers.amppeople.com complements the recruiting service by connecting candidates with integration firms.
Is Amplify People a public or private company?
Amplify People is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amplify People founded?
Amplify People was founded in 2023. It employs 1 to 10 people.
Where is Amplify People based?
Amplify People is headquartered in Coral Springs, United States, in the North America region.
How does Amplify People make money?
Two revenue lines are on record. Talent Acquisition Services are the primary driver. The others are credit-Based Hiring Credits.
Who are Amplify People's main competitors?
Jobot is listed as an emerging player. Broad incumbents are Kforce, Indeed, Robert Half, LinkedIn (Talent Solutions) and ZipRecruiter. Direct peers are Aerotek, Modis (Akkodis), CyberCoders and Insight Global.
Does Amplify People have an API?
No public API is recorded for Amplify People.
What industry is Amplify People in?
Amplify People's product category is Recruiting Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation. Its SIC code is 7361.