Kettlebell Kitchen
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Kettlebell Kitchen firmographics
Firmographics- Name
- Kettlebell Kitchen
- Website
- https://kettlebellkitchen.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Kettlebell Kitchen industry classification
Industry- Product category
- Healthy Prepared Meal Delivery
- NAICS
- Food Service Contractors (72231)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industries
- Meal Prep & Subscription Virtual Kitchens (THAFAJAI), General Nutrition Coaching (HSADAFAA)
Keywords
Where Kettlebell Kitchen is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Kettlebell Kitchen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Kettlebell Kitchen product offering
Product offeringCore offering
Kettlebell Kitchen is a fitness-focused meal delivery service that delivers chef-prepared, nutrition-optimized meals designed for fitness enthusiasts. The company produces ready-to-eat meals calibrated to specific fitness and macronutrient goals, sold via subscription-based direct-to-consumer delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Chef-Prepared Fitness Meals
- Subscription Meal Plans
Companies that use Kettlebell Kitchen
Customer profileIdeal customer profiles1 record
Kettlebell Kitchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kettlebell Kitchen partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Kettlebell Kitchen competitors and assessment
Company assessmentDirect peers
- Sunbasket: Sunbasket is a meal kit and prepared meal delivery service focused on organic, nutritious, and specialty-diet offerings. Comparable to Kettlebell Kitchen in subscription-based healthy meal delivery and overlap in active-lifestyle customers.
- Daily Harvest: Daily Harvest delivers frozen, plant-forward prepared foods and smoothies via subscription, targeting health- and wellness-oriented consumers. While frozen rather than fresh, it competes for the same fitness-conscious, convenience-driven meal customer.
- Trifecta Nutrition: Trifecta is a direct competitor in organic, fitness- and performance-focused meal delivery, targeting athletes and health-conscious consumers with macro-balanced prepared meals. Highly comparable to Kettlebell Kitchen in customer profile, value proposition, and meal-prep subscription model.
- Territory Foods: Territory Foods is a chef-prepared, nutritionist-designed meal delivery service operating in select U.S. metros. It overlaps with Kettlebell Kitchen on the prepared-meal subscription model, nutritional framing, and health-conscious customer base.
- CookUnity: CookUnity is a chef-prepared meal subscription service that connects independent chefs with subscribers. While positioned more broadly than Kettlebell Kitchen, it competes for the same health-conscious urban consumer seeking convenient, high-quality prepared meals.
- Sakara Life: Sakara Life is a wellness-focused meal delivery brand operating in the New York metro area and nationwide, with a premium, nutrition-program-based offering. Comparable to Kettlebell Kitchen on wellness positioning, urban DTC distribution model, and meal-plan subscription mechanics.
- Freshly: Freshly (now owned by Nestlé) is a prepared meal delivery service offering chef-prepared, healthy ready-to-eat meals on a subscription basis. It competes with Kettlebell Kitchen for the same health-conscious, time-pressed consumer, though with a broader (less fitness-specific) positioning.
- Factor (formerly Factor 75): Factor is a prepared meal delivery service owned by HelloFresh, focused on chef-crafted, calorie- and protein-controlled meals. It directly competes with Kettlebell Kitchen in the prepared-meal subscription category with overlapping fitness-conscious customers.
Broad incumbents
- HelloFresh: HelloFresh is the global leader in meal-kit and prepared-meal subscription services, with massive scale and owned brands including Factor. Comparable to Kettlebell Kitchen as a broad incumbent defining the category economics, marketing benchmarks, and competitive pressure.
- Equinox (Hum by Equinox / EQX Fuel): Equinox is a luxury fitness brand (a North Castle historical portfolio company) that has explored nutrition and meal offerings through brand extensions. Relevant as a broad incumbent in the high-end fitness ecosystem where Kettlebell Kitchen also plays and may find partnership or acquisition optionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Kettlebell Kitchen social profiles
Digital presenceKettlebell Kitchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kettlebell Kitchen leadership team
Management profileNumber of profiles
Profiles2 records
Kettlebell Kitchen funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kettlebell Kitchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kettlebell Kitchen
What does Kettlebell Kitchen do?
Kettlebell Kitchen is a fitness-focused meal delivery service that delivers chef-prepared, nutrition-optimized meals designed for fitness enthusiasts. The company produces ready-to-eat meals calibrated to specific fitness and macronutrient goals, sold via subscription-based direct-to-consumer delivery.
When was Kettlebell Kitchen founded?
Kettlebell Kitchen was founded in 2013. It employs 251 to 500 people.
Where is Kettlebell Kitchen based?
Kettlebell Kitchen is headquartered in New York, United States, in the North America region.
Who are Kettlebell Kitchen's main competitors?
Direct peers on record are Sunbasket, Daily Harvest, Trifecta Nutrition, Territory Foods, CookUnity, Sakara Life, Freshly and Factor (formerly Factor 75). Broad incumbents are HelloFresh and Equinox (Hum by Equinox / EQX Fuel).
Does Kettlebell Kitchen have an API?
No public API is recorded for Kettlebell Kitchen.
What industry is Kettlebell Kitchen in?
Kettlebell Kitchen's product category is Healthy Prepared Meal Delivery. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of THAFAJAI, Meal Prep & Subscription Virtual Kitchens. Its NAICS code is 72231 and its SIC code is 2090.