Asociación Mutual del Personal de las Fuerzas (AMUPEF)

What Asociación Mutual del Personal de las Fuerzas (AMUPEF) does

AMUPEF (Asociación Mutual del Personal de las Fuerzas) is an Argentine mutual association (non-profit member-owned entity) registered with INAES under Matrícula BA3120, founded in 2019 and headquartered in Castelar, Buenos Aires. The organization serves current and former members of Argentina's armed forces and security agencies — including military personnel, police officers, and their families — as well as, per its public messaging, the general population. AMUPEF offers nine core service categories: professional advisory (legal and accounting), a benefits club with 8,080+ affiliated merchants nationwide, online education via the ACAFOR platform, dental services, a supply store (Proveeduría) for uniforms and equipment, health plans, insurance (partnered with Galeno Seguros), subsidies for life events (marriage, birth, death), and tourism (partnered with Pedraza Viajes y Turismo). Plan Premium members access over 10,000 discounts with up to 50% off.

The association operates a two-tier subscription model: Plan Colaborativo at ARS $1,000 annually (administrative fee with basic discounts of up to 15% on supplies/courses and 10% on travel) and Plan Premium at ARS $5,000 annually (full access including up to 50% discounts at the benefit club, 20%+ discounts on supplies/courses, free legal advisory, and the complete discount catalog). Revenue is generated primarily through subscription fees, with secondary income from affiliate commissions on insurance and travel partnerships, and merchant referral economics. Distribution is direct-to-consumer via online registration on a WordPress-based website (amupef.com.ar), supported by social media presence on Facebook, Instagram, TikTok, and Twitter, plus community-driven word-of-mouth within the armed forces ecosystem.

The organization is staffed by approximately 8 employees, operates without disclosed external investors (consistent with the mutual association governance structure), and holds no proprietary technology platform beyond standard website infrastructure. It is supervised by INAES as a registered mutual entity and does not disclose revenue, member counts, or financial results publicly.

Name

Asociación Mutual del Personal de las Fuerzas (AMUPEF)

Legal name

Asociación Mutual del Personal de las Fuerzas (AMUPEF)

Website

https://amupef.com.ar

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AMUPEF is an Argentine mutual association founded in 2019 that provides subscription-based benefits — including insurance, healthcare, dental, education, travel, subsidies, and discounts at 8,080+ merchants — to members of Argentina's armed forces, security personnel, and their families.

Ownership category

akta.pro rank

Headquarters

HQ city

Castelar

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: AMUPEF generates revenue through two membership plan tiers: Plan Colaborativo at $1,000 administrative fee and Plan Premium at $5,000. Both plans provide access to member benefits including discounts, insurance products, and supplementary services. The association also earns commissions from affiliated merchants (8,080+ commerce partners) and insurance partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AMUPEF is a non-profit mutual association that sells annual memberships to current and former armed forces and security personnel and their families, granting access to a portfolio of discounted services: insurance, health and dental plans, professional advisory, life-event subsidies, tourism packages, an online education platform, and a benefits club with 8,080+ affiliated merchants offering up to 50% discounts. Members enroll online under two tiers (Plan Colaborativo at ARS $1,000 and Plan Premium at ARS $5,000) and access benefits through the AMUPEF website, member portal, and partner network.

Product overview

AMUPEF is a mutual association offering a comprehensive platform of services organized into two membership tiers (Plan Colaborativo and Plan Premium). The core service portfolio includes nine distinct offerings: Professional Advisory, Benefits Club (with 800+ partner merchants), Online Education via ACAFOR platform, Dentistry, Supply Store, Health, Insurance (in partnership with Galeno Seguros), Subsidies, and Tourism (in partnership with Pedraza Viajes y Turismo). The Plan Colaborativo provides basic access with optional add-ons, while the Plan Premium offers complete access to all services with enhanced discount levels. The platform primarily serves military and security forces personnel and their families across Argentina.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Colaborativo Entry-level annual membership for individuals and families, priced at ARS $1,000 administrative fee, providing basic access to AMUPEF benefits: up to 15% discounts on Proveeduría and courses, 10% discounts on travel platforms, financing of products and services through salary deduction, subsidies for life events (marriage, birth, death), and discounted legal advisory.
• Plan Premium Full-access annual membership for individuals and families, priced at ARS $5,000, including all Plan Colaborativo benefits plus access to the benefits club with over 10,000 discounts nationwide (up to 50%), over 20% discounts on Proveeduría and courses, free legal advisory, and discounts across the entire AMUPEF catalog.
• Asesoría Profesional Professional advisory and management services for AMUPEF members providing assistance with digital procedures and answers to legal and accounting questions.
• Club de Beneficios Benefits club for AMUPEF members offering access to over 8,080 affiliated merchants nationwide with exclusive discounts of up to 50% across retail, insurance, healthcare, and travel categories; Premium members access over 10,000 discounts.
• Educación (Capacitaciones Online) Online training platform offering courses in labor skills, trades, and specialized programs for armed forces and security personnel and their families, delivered through the ACAFOR platform with courses such as Study Techniques, HR Assistant, and Accounting Assistant.
• Odontología Dental services for AMUPEF members with exclusive plans and significant discounts, accessed via amupef.com/service/odontologia/.
• Proveeduría Supply store for AMUPEF members offering uniforms and equipment with up to 15-20% discounts, including a partnership with CEO DINES providing 15% off uniforms and equipment.
• Salud Health services for AMUPEF members providing exclusive plans with significant discounts, accessed via amupef.com/service/salud/.
• Seguros Insurance services for AMUPEF members including auto insurance with 20% discounts, offered in partnership with Galeno Seguros.
• Subsidios Subsidy program for AMUPEF members providing financial support during special life moments including weddings, births, and deaths.
• Turismo Tourism services for AMUPEF members offering exclusive packages for domestic and international vacations, delivered in partnership with Pedraza Viajes y Turismo.
• Técnicas de Estudio Free online study techniques course with official certification, delivered through the ACAFOR training platform for AMUPEF members.
• Auxiliar de Recursos Humanos HR Assistant certification course offered online through the ACAFOR platform with professional training for AMUPEF members.
• Asistente Contable Accounting Assistant course providing training with accounting and banking professionals, offered through the ACAFOR platform for AMUPEF members.

Quantifiable outcome

• Up to 50% discount on purchases from affiliated merchants
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Pedraza Viajes y TurismocoreStrategic or Co-development Partner · 19 September 2023AMUPEF established a partnership with Pedraza Viajes y Turismo to provide exclusive travel packages and tourism services to members. The partnership enables members to access discounted travel packages for both domestic and international destinations.
• Galeno SeguroscoreStrategic or Co-development Partner · 9 August 2023Galeno Seguros partnered with AMUPEF to provide exclusive insurance products and discounts to members. The partnership offers AMUPEF members up to 20% discount on auto insurance and other insurance products through Galeno's portfolio.
• CEO DINES (Proveeduria)minorChannel Partner/ Reseller/ DistributorCEO DINES is a retail partner offering 15% discount on uniforms and equipment through AMUPEF's Proveeduria service. This partnership provides members with access to professional gear and apparel at reduced prices.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Beneplace: Employee benefits marketplace offering voluntary discounts and perks to workers. Comparable to AMUPEF's Club de Beneficios model — both aggregate merchant discounts into a single membership offering for a defined workforce population.
• Working Advantage: Employee discount program offering members discounts on travel, entertainment, electronics, and everyday purchases. Comparable to AMUPEF in providing a curated merchant-discount catalog to employed segments as a paid-membership benefit.
• USAA: US mutual financial services organization exclusively serving U.S. military members and their families. Comparable to AMUPEF as a community-locked mutual serving armed forces and security personnel with bundled benefits (insurance, banking, discounts).
• Access Development: Discount network and member-savings platform (formerly widely used for association/affinity discounts). Comparable to AMUPEF's discount-club product: a large network of merchants offering exclusive discounts to a defined member base.

Others

• Galeno Seguros: Major Argentine insurance carrier that is AMUPEF's strategic insurance partner. Adjacent rather than directly competitive: AMUPEF brokers Galeno's products, but Galeno itself is the underwriter and could build direct-to-member affinity programs.

Broad incumbents

• AAA (American Automobile Association): Large U.S. membership organization offering roadside assistance, insurance, travel, and discounts to members. Comparable to AMUPEF's membership model, broad service portfolio, and merchant-affinity benefits, though AAA is much larger and not workforce-specific.
• Edenred: Global benefits and rewards platform (meal vouchers, gift, mobility, etc.) serving employers and employees. Comparable to AMUPEF in operating a salary-linked benefits/discounts wallet and a partner-merchant network, though at vastly larger scale.
• Sodexo Benefits & Rewards: Global benefits and rewards services provider with employee benefits programs, gift cards, and merchant networks. Comparable to AMUPEF's employer-affinity discount club model, though operating at enterprise scale rather than as a mutual.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AMUPEF1
• Facebookfacebook.com/amupef
• LinkedInlinkedin.com/company/amupef
• Instagraminstagram.com/amupef
• TikToktiktok.com/@amupef

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Mutual del Personal de las Fuerzas (AMUPEF)