Llama Energy
Llama Energy is a Barcelona-based consumer service that compares and auto-switches Spanish residential electricity tariffs via WhatsApp. It offers a free tariff check-up and a €25/year Piloto Automático subscription that monitors bills and executes provider switches on the customer's behalf.
- Company typePrivate
- Founded2025
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Llama Energy does
Llama Energy, operated by AP Venture 1 SL, is a Barcelona-based consumer energy service targeting Spanish residential electricity customers. The company analyses household electricity consumption and recommends optimal tariffs across the Spanish retail electricity market, with stated average savings of 26% annually and potential savings up to 65% on individual bills. Customer acquisition is delivered through a free Check-up (Revisión) tier that requires only a submitted bill.
The core product is a consumption-pattern matching engine that simulates 12-month bills across all Spanish electricity providers and identifies the cheapest tariff for each household, rather than relying on headline pricing. Service delivery is WhatsApp-first: customers submit a PDF bill or message, and receive recommendations in-channel. The flagship paid product, Piloto Automático (Autopilot), is a €25/year (€2/month) subscription that includes ongoing bill monitoring, automatic tariff switching when better offers appear, bill payment reminders, and promotional spam blocking. Llama operates with power of attorney arrangements from subscribers, executing provider switches and handling administrative paperwork on their behalf.
The company's revenue model is a single B2C subscription line at €25/year, plus an unmonetised free analysis tier that functions as a funnel. Llama is a sub-scale early-stage venture with 1–10 employees and 'hundreds' of customers. It raised $400,000 in a single seed round in February 2025 and was acquired by Camby in March 2026, according to press coverage in La Vanguardia, The New Barcelona Post, El Nacional, and El Español.
Llama Energy firmographics
Firmographics- Name
- Llama Energy
- Legal name
- AP Venture 1 SL
- Website
- https://llama.energy
- Company type
- Private
- Founded year
- 2025
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Llama Energy is a Barcelona-based consumer service that compares and auto-switches Spanish residential electricity tariffs via WhatsApp. It offers a free tariff check-up and a €25/year Piloto Automático subscription that monitors bills and executes provider switches on the customer's behalf.
- Ownership category
- akta.pro rank
Llama Energy industry classification
Industry- Product category
- Residential Electricity Advisory / Energy Bill Optimization
- NAICS
- Electric Power Transmission, Control, and Distribution (22112)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Bill Auditing, Tariff Analysis & Utility Cost Optimization (EUAGAEAF)
Keywords
Where Llama Energy is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Llama Energy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Piloto Automático (Autopilot): Annual subscription service providing ongoing electricity tariff monitoring and automatic switching. Customers pay €25/year (or €2/month equivalent) for continuous optimization of their electricity contracts. If the service does not save at least €2 per month, the subscription fee is refunded. Initial bill analysis and tariff recommendations are free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Bill Analysis - Initial consultation and tariff recommendation |
| Subscription | Annual | Piloto Automático (Autopilot) - Full-service subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Llama Energy product offering
Product offeringCore offering
Llama Energy is a WhatsApp-delivered electricity optimization service for Spanish consumers that analyzes customer electricity bills, simulates 12-month bills across every Spanish electricity provider, and recommends the cheapest tariff based on actual consumption patterns. After user approval, the company handles the full provider switch — including paperwork, contract cancellation and new contract setup — and offers a paid Piloto Automático subscription that continuously monitors tariffs and switches users automatically when a better deal appears. Initial bill analysis and tariff recommendations are free, while the automatic optimization is offered as an annual subscription with a money-back guarantee if minimum savings are not achieved.
Product overview
Llama.Energy is a subscription-based digital service that helps Spanish electricity consumers reduce their bills. The core offering consists of bill analysis and provider switching managed entirely via WhatsApp. The product portfolio includes the core Llama.Energy service for tariff comparison and switching, the free Check-up module for reviewing current tariffs, and the premium Piloto Automático (Autopilot) add-on for ongoing automatic monitoring and switching. The service operates independently of any electricity company and charges €25/year (or €2/month) for its subscription services.
Differentiator
Problem solved
Functional benefit
Products and services
- Llama.Energy Core Service A digital service for Spanish residential electricity consumers that analyzes electricity bills, simulates 12-month bills across all Spanish electricity providers, recommends the optimal tariff based on actual consumption, and handles the full provider switch including paperwork. Delivered primarily through WhatsApp, with free initial analysis and tariff recommendation.
- Piloto Automático (Autopilot) Annual subscription service (€25/year or €2/month) for Spanish residential electricity consumers that monitors electricity consumption and market prices monthly, automatically switches customers to cheaper tariffs when available, sends WhatsApp reminders for bills and payment dates, and blocks promotional spam from providers. Includes money-back guarantee if monthly savings are below €2. Reported typical annual savings of €320.
Quantifiable outcome
- Customers save 26% annually on electricity bills, potentially reaching up to 65%
- +4 more outcomes
Companies that use Llama Energy
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Llama Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Llama Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CambymajorCamby acquired Llama Energy according to a news article published on March 2, 2026. The acquisition details are not disclosed. Llama Energy continues to operate as a subsidiary or brand under Camby, maintaining its service of helping Spanish consumers save on electricity bills through WhatsApp-based tariff comparison and switching services.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Llama Energy competitors and assessment
Company assessmentDirect peers
- Comparadorluz: Comparadorluz is a dedicated Spanish electricity tariff comparison platform. It is comparable to Llama Energy because it targets the same end user (Spanish residential consumer) with a similar bill-comparison and switching workflow.
- Rastreator: Rastreator is a leading Spanish price comparison website covering electricity, insurance, and financial products. Like Llama Energy, it operates a Spanish consumer-facing comparison-and-switch model for retail electricity, making it a directly comparable competitor.
- Kelisto: Kelisto is a Spanish price comparison platform covering electricity, gas, telecom, and insurance. It is comparable to Llama Energy because it directly helps Spanish residential consumers compare electricity tariffs and switch providers, operating in the same primary use case.
- Twenergy: Twenergy (by Naturgy) is a Spanish platform focused on electricity and gas tariff comparison and energy efficiency content. It directly overlaps with Llama Energy's offering in helping Spanish consumers optimize electricity tariffs.
- Selectra: Selectra is a major energy and telecom price comparison and switching service operating in Spain (and many other European markets). It is a direct competitor to Llama Energy in helping consumers compare electricity tariffs and switch providers, with similar business models around lead generation and switching services.
- Lucera: Lucera is a Spanish energy retailer and comparison platform that supplies electricity and helps consumers choose tariffs. It competes with Llama Energy in the Spanish residential electricity switching and tariff optimization market.
- Cambio Energético: Cambio Energético is a Spanish energy consultancy that helps consumers compare and switch electricity and gas tariffs. Like Llama Energy, it provides a human-assisted switching service aimed at reducing Spanish residential electricity bills.
Emerging players
- ChooseEnergy: ChooseEnergy is a US electricity rate comparison and switching platform targeting residential consumers. It is comparable to Llama Energy's core functionality—bill analysis, tariff comparison, and provider switching—although it operates in a different geography.
- EnergySage: EnergySage is a US-based marketplace for comparing and switching residential energy plans (electricity and solar). It is comparable to Llama Energy in offering a consumer-facing tariff comparison and switching service, though in a different geography and with broader scope (including solar).
Others
- CNMC Comparador: The CNMC's official comparator is Spain's regulator-provided electricity and gas tariff comparison tool. It is thematically comparable to Llama Energy because it addresses the same consumer pain point (tariff comparison), and represents a regulatory alternative that could compete with or complement Llama's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Llama Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Llama Energy leadership team
Management profileNumber of profiles
Profiles1 record
Llama Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Llama Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Llama Energy
What does Llama Energy do?
Llama Energy is a WhatsApp-delivered electricity optimization service for Spanish consumers that analyzes customer electricity bills, simulates 12-month bills across every Spanish electricity provider, and recommends the cheapest tariff based on actual consumption patterns. After user approval, the company handles the full provider switch — including paperwork, contract cancellation and new contract setup — and offers a paid Piloto Automático subscription that continuously monitors tariffs and switches users automatically when a better deal appears. Initial bill analysis and tariff recommendations are free, while the automatic optimization is offered as an annual subscription with a money-back guarantee if minimum savings are not achieved.
Is Llama Energy a public or private company?
Llama Energy is a private company. It is classified as corporate owned and is currently acquired.
When was Llama Energy founded?
Llama Energy was founded in 2025. It employs 1 to 10 people.
Where is Llama Energy based?
Llama Energy is headquartered in Barcelona, Spain, in the Europe region.
How does Llama Energy make money?
One revenue line is on record: subscription - Piloto Automático (Autopilot).
Who are Llama Energy's main competitors?
Direct peers on record are Comparadorluz, Rastreator, Kelisto, Twenergy, Selectra, Lucera and Cambio Energético. Emerging players are ChooseEnergy and EnergySage. CNMC Comparador is listed as an others.
Does Llama Energy have an API?
No public API is recorded for Llama Energy.
What industry is Llama Energy in?
Llama Energy's product category is Residential Electricity Advisory / Energy Bill Optimization. Its primary akta.pro industry code is EUAGAEAF, Bill Auditing, Tariff Analysis & Utility Cost Optimization. Its NAICS code is 22112 and its SIC code is 4911.